Business and Technology Integration Exam Practice
Tests
Course Introduction
Business and Technology Integration explores the dynamic relationship between business strategy and information technology, emphasizing how digital tools and systems can drive organizational growth, innovation, and efficiency. The course covers key concepts such as digital transformation, enterprise resource planning (ERP) systems, cloud computing, data analytics, and the role of technology in decision-making processes. Students will analyze case studies and real-world scenarios to understand the challenges and opportunities of integrating technology into various business functions, including operations, marketing, finance, and supply chain management. Through hands-on projects and collaborative exercises, learners will develop the skills needed to align technological solutions with organizational goals and effectively manage technology-driven change in a rapidly evolving business environment.
Recommended Textbook
E Commerce 2018 14th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The world's online population was estimated to be around ________ in 2017.
A)350 million
B)3)5 billion
C)35 billion
D)350 billion
Answer: B
Q2) All of the following are examples of social networks except:
A)Instagram.
B)Twitter.
C)Y Combinator.
D)Pinterest.
Answer: C
Q3) Interactivity in the context of e-commerce provides which of the following functionalities?
A)the ability to physically touch and manipulate a product
B)complexity and content of a message
C)the ability of consumers to create and distribute content
D)the enabling of two-way communication between consumer and merchant
Answer: D
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
A)enable individual customization of the product by consumers.
B)implement a strategy of commoditization.
C)adopt a strategy of cost competition.
D)develop a scope strategy to compete within a narrower market segment.
Answer: A
Q2) A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n):
A)incubator.
B)angel investor.
C)venture capital investor.
D)crowdfunder.
Answer: B
Q3) The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.
A)True
B)False
Answer: True
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Page 4
Chapter
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following organizations involved with Internet governance has the United States recently given up control over?
A)ICANN
B)IGF
C)NTIA
D)IANA
Answer: D
Q2) The backbone of the Internet is formed by:
A)Internet Exchange Points (IXPs).
B)Tier 1 ISPs.
C)Network Access Points (NAPs).
D)Metropolitan Area Exchanges (MAEs).
Answer: B
Q3) Where does TLS operate within TCP/IP?
A)between the Internet Layer and the Transport Layer
B)between the Transport Layer and the Application Layer
C)between the Network Interface Layer and the Transport Layer
D)between the Internet Layer and the Application Layer
Answer: B
Page 5
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following verifies that the business objectives of the system are in fact working?
A)system testing
B)acceptance testing
C)unit testing
D)implementation testing
Q2) Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?
A)proxy server
B)list server
C)groupware server
D)mail server
Q3) Which of the following cannot be used to retrieve objects from a database?
A)CGI
B)ASP
C)JSP
D)HTML
Q4) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) What is the Internet of Things (IoT)and what security issues and challenges does it raise?
Q2) All of the following are limitations of the existing online credit card payment system except:
A)poor security.
B)cost to consumers.
C)cost to merchant.
D)social equity.
Q3) What is the most frequent cause of stolen credit cards and card information today?
A)lost cards
B)the hacking and looting of corporate servers storing credit card information
C)sniffing programs
D)phishing attacks
Q4) A drive-by download is malware that comes with a downloaded file that a user intentionally or unintentionally requests.
A)True
B)False
Q5) What is a sniffing attack and how does it differ from a MitM attack?
Q6) Why is it difficult to accurately estimate the actual amount of cybercrime?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The highest amount of online advertising spending is for online video ads.
A)True
B)False
Q2) The percentage of all e-mail that is spam averaged around ________ in 2017.
A)55%
B)65%
C)75%
D)85%
Q3) Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?
A)Penguin
B)Hummingbird
C)Panda
D)Knowledge Graph
Q4) Identify and describe the various types of rich media ads and video ads and explain how each one works.
Q5) Transaction logs are built into client software.
A)True
B)False
Q6) What is cross-platform attribution and why is it difficult? Page 8
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Page 9
Chapter 7: Social Mobile and Local Marketing
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85 Flashcards
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Sample Questions
Q1) While using apps, users spend about 75% of the time on just ________ of them.
A)2
B)3
C)4
D)10
Q2) Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
A)True
B)False
Q3) Google uses which of the following to build a global database of wireless access points and their geographic locations?
A)E9-1-1
B)Street View cars
C)iBeacons
D)BLE
Q4) A cell phone's GPS is accurate to within five feet of the actual location of the phone.
A)True
B)False
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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85 Flashcards
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Sample Questions
Q1) Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of:
A)cybersquatting.
B)typosquatting.
C)metatagging.
D)linking.
Q2) Which of the following is considered one of the most contentious e-commerce patents?
A)patent on streaming video media transmission
B)patent on buyer-driven name your price tools
C)patent on one-click purchasing
D)Google's PageRank patent
Q3) Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
A)ICANN
B)FTC
C)WIPO
D)USPTO
Q4) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
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Chapter 9: Online Retailing and Services
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) In 2017, the number of online buyers was over 180 million.
A)True
B)False
Q2) Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
A)True
B)False
Q3) Which of these job recruitment sites is not a job listing aggregator?
A)Indeed
B)SimplyHired
C)Glassdoor
D)CareerBuilder
Q4) The term supply-push refers to:
A)making products prior to orders being received based on estimated demand.
B)waiting for orders to be received before building a product.
C)channel conflict.
D)multi-channel manufacturers who sell directly online to consumers.
Q5) Why have so many online retailers had difficulty in achieving profits? How has this changed by 2017?
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Chapter 10: Online Content and Media
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following statements about online magazine publishing is not true?
A)The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines.
B)More than 35% of tablet computer owners read magazine content once a week.
C)The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D)A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.
Q2) Who was the first major fiction writer to create an e-book-only volume of a new work?
A)Hugh Howey
B)Stephen King
C)Dan Brown
D)Amanda Hocking
Q3) The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and games.
A)True
B)False
Q4) Discuss the structure of the U.S. media content industry.
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Chapter 11: Social Networks, Auctions, and Portals
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following now owns LinkedIn?
A)Facebook
B)Google
C)Microsoft
D)Verizon
Q2) The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.
A)True
B)False
Q3) Penny auctions don't require money to bid.
A)True
B)False
Q4) Which of the following is not one of the top factors a business should consider when planning an Internet auction?
A)type of product
B)type of auction
C)location of auction
D)bid increments
Q5) What business models do social networks use?
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) A(n)________ market is one that provides expertise and products for a specific industry (i.e. , automobiles).
A)vertical
B)horizontal
C)indirect
D)buyer-biased
Q2) What is the first step in the procurement process?
A)negotiate price
B)qualify the seller and its products
C)issue a purchase order
D)search for suppliers
Q3) Collaborative commerce can be accomplished using EDI.
A)True
B)False
Q4) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q5) Describe at least five characteristics of Net marketplaces.
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