Applied Marketing Exam Solutions
Course Introduction
Applied Marketing explores the practical implementation of marketing theories and strategies within real-world business environments. This course delves into market analysis, consumer behavior, product development, pricing strategies, promotion, and distribution channels, emphasizing hands-on learning through case studies and projects. Students gain valuable experience in designing effective marketing plans, using digital tools, and evaluating the effectiveness of campaigns. By bridging the gap between theoretical knowledge and practical application, the course prepares students to solve actual marketing challenges and make data-driven decisions in dynamic market contexts.
Recommended Textbook
MKTG 4th Canadian Edition by Hair
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19 Chapters
2839 Verified Questions
2839 Flashcards
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Page 2
Chapter 1: An Introduction to Marketing
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165 Verified Questions
165 Flashcards
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Sample Questions
Q1) Firms try to achieve customer satisfaction and value by ensuring customer expectations are met or exceeded.
A)True
B)False
Answer: True
Q2) Shaun wanted to purchase a used car. He was willing to either trade his old car or pay cash to get what he wanted. What was missing from this exchange?
A)There must be at least two parties involved.
B)Money must be used in the transaction.
C)At least one party must feel obligated to accept the offer.
D)At least one party must have something of value that the other party desires.
Answer: A
Q3) Which of the following is an example of promotion in the marketing mix?
A)quantifying of a value in exchange for a company's offering
B)making the best decision that satisfies the bottom line
C)making an offering available to the customer
D)designing and developing communication materials
Answer: D
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3
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
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157 Verified Questions
157 Flashcards
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Sample Questions
Q1) Which of the following is the most accurate description of the external environment?
A)factors that can be controlled by the business
B)factors that cannot be influenced by marketing managers
C)factors that only change very slowly over time
D)factors that must be continually monitored by marketing managers
Answer: D
Q2) McDonalds has been very concerned about including healthy items like salads and fruit on their menu. Consumer preference for low-carb diets has greatly modified the way food is being marketed. Which issues has the company been trying to react to?
A)economic issues
B)social issues
C)technological issues
D)demographic issues
Answer: B
Q3) Morals are rules people develop as a result of cultural values and norms.
A)True
B)False
Answer: True
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Chapter 3: Strategic Planning for Competitive Advantage
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161 Verified Questions
161 Flashcards
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Sample Questions
Q1) Iogo is changing their package designs. What kind of decision-making are they doing?
A)strategic decision-making
B)tactical decision-making
C)planning decision-making
D)short-term decision-making
Answer: B
Q2) Which of the marketing mix strategies is the most flexible?
A)product
B)promotion
C)pricing
D)place
Answer: C
Q3) What should an organization's mission statement primarily focus on?
A)the products it wishes to sell
B)the market it wishes to serve
C)its social responsibilities
D)the target market
Answer: B
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Page 5
Chapter 4: Developing a Global Vision
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159 Verified Questions
159 Flashcards
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Sample Questions
Q1) Big Brother, Survivor, and Wipeout are just some of the popular television shows that have been exported to foreign markets. The formats and rules are adhered to very closely, but the television shows will vary tone, lighting, greetings, and pace just enough to captivate local audiences. What is this an example of?
A)product adaptation
B)product divestment
C)product penetration
D)market substitution
Q2) Shark fin soup is illegal in Canada. Furthermore any products that come from shark finning are also illegal. This means that these products are not allowed in Canada. What has the Canadian government imposed?
A)an expropriation
B)a quota
C)a tariff
D)a boycott
Q3) Often it is difficult for a firm to obtain adequate global distribution. Compare and contrast the difficulties of distributing in Japan and China.
Q4) What is a market grouping? Describe the best-known market grouping.
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Page 6
Chapter 5: Marketing Research
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149 Verified Questions
149 Flashcards
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Sample Questions
Q1) What is competitive intelligence? How is it used? Provide an example.
Q2) Refer to the scenario. Al Edisto, Sav-More's frozen-food manager, decided the best way to determine what is causing the drop in orange juice sales was to conduct a survey among shoppers in the frozen-food section of Sav-More. What is the term for the data Edisto collected?
A)single source
B)secondary
C)representational
D)primary
Q3) Measurement error occurs when the sample of people who were actually interviewed differs from the target population.
A)True
B)False
Q4) Which of the following is an advantage associated with the use of Internet surveys?
A)increased labour costs
B)ability to contact senior citizens
C)improved respondent participation
D)ability to get survey results slowly
Q5) List in order the seven steps of the marketing research process.
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Chapter 6: Consumer Decision Making
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143 Verified Questions
143 Flashcards
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Sample Questions
Q1) Assume you have decided to purchase a mobile telephone and calling plan. List and briefly describe three factors that may affect the extent of your information search.
Q2) A stimulus is a unit of input from either an external or internal source that can affect sight, smell, taste, touch, or hearing.
A)True
B)False
Q3) Jane needed a new cell-phone after her old one broke. She must now do research, compare several models and only then will Jane be able to replace her phone. What is this process part of?
A)psychographics
B)business buying behaviour
C)consumerism
D)consumer behaviour
Q4) In general, detailed, informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.
A)True
B)False
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Chapter 7: Business Marketing
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Briefly describe the four major categories of customers in business marketing. Give examples of companies or organizations in each category.
Q2) What is reciprocity? Is it illegal or unethical? Why or why not?
Q3) Shimano sells the fishing and golfing equipment it manufactures to sporting goods stores, which in turn sell the equipment to anglers and golfers. Shimano is engaged in business marketing.
A)True
B)False
Q4) What is the term for a situation requiring the purchase of a product for the first time?
A)a straight rebuy
B)a value buy
C)a modified rebuy
D)a new task buy
Q5) To understand the network approach, we must also understand how it differs from two other approaches to business marketing. Discuss.
Q6) LinkedIn is the most effective social platform used in B2B marketing.
A)True B)False
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Chapter 8: Segmenting, Targeting, and Positioning
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159 Verified Questions
159 Flashcards
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Sample Questions
Q1) You are the president of a new, capital-rich firm and you must decide on your firm's targeting approach. Three large subgroups exist in your market that have never had their unique needs served. If you don't act now, others will seize the opportunity. What should you use?
A)a multisegment strategy
B)a single product with a concentrated strategy
C)a product differentiation strategy
D)a concentrated or niche targeting strategy
Q2) Almost all cell phones sold in Canada are sold at subsidized prices, with expensive plans. Almost all cell phones sold in Europe are sold at full price with cheaper plans. A cell phone manufacturer knowing this information could use which type of segmentation when selling its phones internationally?
A)geographic
B)economic
C)demographic
D)benefit
Q3) Define cannibalization and product differentiation. How can product differentiation help avoid cannibalization?
Q4) What are the four criteria necessary to define a market?
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Chapter 9: Customer Relationship Management CRM
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133 Verified Questions
133 Flashcards
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Sample Questions
Q1) Refer to the scenario. What technique did the organization use to analyze its donor information?
A)data identifying
B)niche marketing
C)predictive modelling
D)customer segmentation
Q2) What is the one focused objective of CRM?
A)building customer loyalty and retaining customers
B)understanding customer buying behaviours
C)delivering promises
D)creating lots of data on customers
Q3) Refer to the scenario. What is the card sent by the organization an example of?
A)a touch point
B)a predictive campaign
C)a point-of-sale interaction
D)a service message
Q4) Comment on the following statement: "A CRM cycle is a rather simplistic customer service strategy." How should the cycle be described?
Q5) What is knowledge management? What type of companies use knowledge management?
Q6) How is learning part of CRM marketing?
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Chapter 10: Product Concepts
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141 Verified Questions
141 Flashcards
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Sample Questions
Q1) What is a brand? What is the difference between a brand name, a brand mark, a trademark, and a service mark?
Q2) What is a legal term indicating the owner's exclusive right to use a brand name or other identifying mark?
A)trademark
B)patent
C)brand
D)private brand
Q3) Along with Hershey's Milk Chocolate bar, the Hershey Company also markets Kit Kat bars, Reese's Pieces, and Twizzlers. What is this is an abbreviated listing of?
A)the company's customer mix
B)the company's product depth
C)the company's product mix
D)the company's line depth
Q4) Organizations derive several benefits from organizing related product items into product lines. Briefly describe four of these benefits.
Q5) How would a marketer define the term product?
Q6) List and briefly define the three different types of cobranding.
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Chapter 11: Developing and Managing Products
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148 Verified Questions
148 Flashcards
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Sample Questions
Q1) The CEO of a cell-phone company, Teresa Bilodeau, and her colleagues sat around a conference table and came up with as many ways as they could to extend the battery life of their handsets. The practicality of the ideas was not taken in to account. What is this process known as?
A)screening
B)a focus-group interview
C)brainstorming
D)diffusion
Q2) Name and describe four categories of new products.
Q3) Haim is passionate about new technology and embraces products relatively early in their life cycle. He is also community oriented, and his friends often check with him before making big purchases. What would Haim be classed as?
A)an early adopter
B)an innovator
C)part of the early majority
D)part of the late majority
Q4) New-product ideas that survive the initial screening process move to the business analysis stage. List six questions that are commonly asked during the business analysis stage.
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Chapter 12: Services and Nonprofit Organization Marketing
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160 Verified Questions
160 Flashcards
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Sample Questions
Q1) What type of pricing objective focuses on maximizing the surplus of income over costs for service firms?
A)revenue oriented
B)operations oriented
C)market-share oriented
D)service oriented
Q2) Canada's nonprofit and voluntary sector is the second largest in the world.
A)True
B)False
Q3) The Ritzy Canine Carriage House is a doggy hotel. The lobby features a crystal chandelier, brocade-patterned wallpaper, gold-framed mirrors, and antique chairs. Research has shown that consumers evaluate service quality on five components. When customers rate the people who supervise the dog activities as being "dog people" and having an understanding of the needs of dogs and their owners, which component are they concerned with?
A)reliability
B)responsiveness
C)standardization
D)empathy
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Page 14
Chapter 13: Setting the Right Price
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148 Verified Questions
148 Flashcards
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Sample
Questions
Q1) When Microsoft introduced its Windows NT network operating system, it gave buyers free Web server software. At the same time, Netscape was trying to sell similar Web server software for $4,999. Once Microsoft got a large share of the market, and Netscape's market share declined substantially, Microsoft began charging an above-market price for its Web server software. What did many people think Microsoft was guilty of?
A)predatory pricing
B)unfair trade practices
C)channel manipulation pricing
D)price discrimination practices
Q2) A winery that makes a huge profit on merlot wines may lower its price on pinot noir wines to cause damage to wineries that produce only pinot noir. This is an example of predatory pricing.
A)True
B)False
Q3) What is FOB an acronym for?
A)free on board
B)fee on buyer
C)first buyer
D)freight on board
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Chapter 14: Marketing Channels and Supply Chain Management
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) Horis Twild is the marketing manager for a small manufacturer of products to beautify, enhance, and maintain fish aquariums and terrariums. What was his decision NOT to move his manufacturing base overseas probably primarily based on?
A)lack of common languages and cultures among global customers
B)inability to support a multinational promotion strategy
C)legalities of producing in other countries
D)lack of global consumers
Q2) Name and briefly discuss two alternative channel arrangements that can be used to move products.
Q3) The three basic functions a channel intermediary provides are transportation, logistical and facilitating.
A)True
B)False
Q4) The goal of procurement activities is to reduce the cost of raw material and supplies. A)True
B)False
Q5) What are the main characteristics that determine what type of intermediary should be used by a manufacturer?
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Chapter 15: Retailing
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) According to your textbook, what is one way supermarkets establish long-term relationships with their customers?
A)by avoiding any obviously ethnic appeal
B)by limiting the number of nonfood items carried by the stores
C)by using loyalty marketing programs
D)by creating customer correlation studies
Q2) Surj is constantly called at dinner time by unsolicited telemarketers. What is the name for the opposite of these types of calls?
A)lead generation calling
B)response calling
C)outbound calling
D)inbound calling
Q3) Which of the following sell a limited selection of brand-name appliances, household items, and groceries, usually in bulk on a cash-and-carry basis to those who belong?
A)factory outlets
B)wholesale discounters
C)off-price discount retailers
D)warehouse membership clubs
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17
Chapter 16: Marketing Communication
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Advertising is any form of impersonal, one-way mass communication in which the sponsor is identified.
A)True
B)False
Q2) What does the communication process consist of?
A)message, media, transmittal, and feedback
B)source, receiver, channel, and transaction
C)encoding, decoding, channel, sender, and receiver
D)comprehension, noise, feedback, and repeat
Q3) Which of the following best describes the AIDA concept?
A)a promotional tool to reach your target market
B)a model effectively showing that advertising can move people to the purchase stage
C)a model for reaching promotional objectives that outlines a sequential process for effective promotion
D)a budget plan based on the effectiveness of various promotional mixes in achieving certain objectives
Q4) AIDA is an acronym for Attention-Interest-Desire-Action.
A)True
B)False
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Chapter 17: Advertising, Public Relations, and Direct Response
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) The advertisements for Torengo chips show how packages of the leading brand of tortilla chips (Tostitos from Frito-Lay) contain broken chips, whereas all Torengo chips are uniform in size and shape. These ads are examples of contrasting advertising because they are showing how Torengo chips are superior to Tostitos.
A)True
B)False
Q2) A costume rental company runs newspaper advertisements only the week before holidays, such as Christmas and Halloween. This is an example of a flighted schedule.
A)True
B)False
Q3) A candy manufacturer estimates the product's new advertising campaign will reach 1,750,000 people and will cost $400,000 if the company uses radio and newspaper, and $6.5 million if it uses television. What does the company's decision seem to rest on?
A)flexibility
B)cost per contact
C)noise level
D)life span
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Page 19
Chapter 18: Sales Promotion and Personal Selling
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Broyhill is offering the sales force at Meers Furniture Emporium a $50 reward for each Broyhill Pleasant Isle Living Room Collection sold in the next 30 days. What type of trade sales promotion is the $50?
A)a trade allowance
B)push money
C)a selling deal
D)a direct commission
Q2) Which of the following is the process during which both the salesperson and the prospect offer special concessions in an attempt to arrive at a sales agreement?
A)conciliation
B)negotiation
C)compromise
D)concession
Q3) Refer to the scenario. What did Esso use to enhance its relationships with its customers?
A)rebates
B)coupons
C)premiums
D)trade allowances
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Page 20
Chapter 19: Social Media and Promotion
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Facebook likes and shares can be measured.
A)True
B)False
Q2) Social media as a communication tool provides marketers with the opportunity to do what somewhat effectively?
A)to respond to and to listen
B)to use YouTube
C)To understand
D)to sell products
Q3) Caitlin wanted to hire a graphic designer for her new company's design team. Instead of calling qualified candidates for interviews, she threw a challenge on the company's Facebook page asking people to design an attractive logo. She offered the job to the winner of the challenge. What is Caitlin's method of hiring an example of?
A)referring
B)public relations
C)personal selling
D)crowdsourcing
Q4) How do marketers evaluate and measure social media?
Q5) What are the seven metrics that marketers should consider?
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