Elevate 2017 Event Guide

EVENT GUIDE

10-11 MA MAY 2017 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE

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CONTENTS

CONTENTS Welcome to Elevate

5

Elevate Fringe

12

Full Programme - at a glance

14

Seminar Overviews

19

Evidence Base

24

Tech Lab

26

The Stage

27

Speaker Directory

28

Innovation Awards

33

Exhibition Highlights

40

Healthcare Trail

42

Speaker Interviews and News

44

Seminar Programme - Physical Activity for Health & Wellbeing

62

Seminar Programme - Inclusivity – Creating an Active Nation

72

Seminar Programme - Future Performance

80

Seminar Programme - The Business of Physical Activity

86

Exhibitor Guide

92

Exhibitor List

137

Floorplan

139

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@ELEVATEARENA #ELEVATE2017

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WELCOME

WELCOME TO ELEVATE Welcome to Elevate 2017, the UK’s largest cross-sector event dedicated to bringing together the physical activity sector with professionals working in performance and health.

As professionals we are becoming increasingly aware of how important it is to address the often complex issues associated with tackling low levels of physical activity. Recently, an annual review reported 26% of all adults were classified as inactive, undertaking fewer than 30 minutes of physical activity a week. It remains one of the leading causes of death in developed countries, being responsible for an estimated 22-23% of heart disease, 1617% of colon cancer, 15% of diabetes, 12-13% of strokes and 11% of breast cancer.

Max Quittenton

There are plenty of success stories, especially in the UK. Team GB brilliantly secured second place at the Rio 2016 Olympics. The government’s sport strategy “Sporting Future: A New Strategy for an Active Nation” has been designed to increase participation and tackle inactivity head on. There are over 9.2 million gym members across 6,435 facilities and organisations like ukactive, London Sport, CIMPSA and Public Health England and many more are working together to get the nation moving more.

It is the overall complexity of the physical activity challenge which makes Elevate 2017 so relevant. By bringing together industry with policy makers, researchers, healthcare, education and sport knowledge can be shared between sectors to discover new opportunities.

The two-day information programme includes over 200 expert speakers across 4 seminar streams and 48 presentations on the exhibition floor. Over 150 brands exhibit their latest products aimed at helping you to get more people more active. This is your opportunity to meet with the leading fitness equipment suppliers, aquatics experts, innovative start-ups, technology businesses, software specialists, training suppliers, and research bodies each will be exhibiting their latest physical activity related innovations. All this makes Elevate 2017 an unrivalled opportunity to learn more about physical activity.

We would like to thank all our supporters, exhibitors, speakers, those hosting Fringe events, judges and attendees. Lastly, I would like to wish all participants a thoughtprovoking, enjoyable and productive two days.

Max Quittenton Director Quartz Sequoia Events

A VERY SPECIAL WELCOME TO...

Jack and Rebecca Latham who are attending with their parents and the Starlight Foundation on Wednesday 10th May

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WELCOME

ukactive ukactive is the UK’s leading not-for-profit health body for the physical activity sector, representing almost 4,000 members. Our organisation’s efforts are centred on a national ambition to turn the tide of physical inactivity, by getting more people, more active, more often. ukactive works with major partners – across government, NHS, plus the public, private and third sectors to champion the fun, exhilaration and wholesale health benefits of physical activity. Through the ukactive Research Institute we also conduct critical academic research to build a raft of evidence to support the benefits of physical activity to the nation’s health.

We envision a future where tackling physical inactivity is a top-tier public health priority, with physical activity fully integrated into our daily lives from cradle to grave. ukactive is pleased to be a lead supporter for Elevate, which is an event with aims very much in alignment with our own. It represents a fantastic forum for partnership and collaboration to all those who have a stake in getting Britain more active, and a chance to drive the physical activity agenda forward.

To that end, ukactive Executive Director Steven Ward will feature in a keynote debate on the long-term priorities to tackle inactivity, drawing upon his expertise and experience from over a decade in the physical activity sector. ukactive Research Director Steven Mann will also be a keynote speaker, giving a presentation on the economic value of physical activity to employers.

We will also be exhibiting at Elevate, demonstrating how we work with our partners and members in the sector across policy, research and industry expertise to Elevate the importance of the physical activity sector to wider society. Come and visit us in the Elevate Central Hub to find out more.

Steven Ward Executive Director ukactive

6  ELEVATE 2017 EVENT GUIDE

Steven Ward

WELCOME

CIMSPA CIMSPA are delighted to once again be lead supporters of Elevate, the single most important event for physical activity, health and performance. Elevate is so much more than an exhibition. In just two years, it has become the forum for learning, networking and innovation thanks to the calibre of its partners, the strength of its varied seminar programme and the quality of its exhibitors.

By bringing together key organisations like Sport England, Public Health England, the National Centre for Sport and Exercise Medicine, London Sport and ukactive, Elevate

Tara Dillon

provides a dedicated forum where experts from all sectors can come together to share insight, research and best practice to help tackle the UK’s inactivity crisis.

Improving our workforce’s skillset is critical to achieving this goal, which is why we are supporting the Skills Pavilion, the event’s focal point for all those organisations responsible for raising standards and delivering high quality education experiences in our sector.

CIMSPA partners – VTCT, Babcock International, YMCA Awards and Active IQ – are exhibiting in the Skills Pavilion, providing an excellent opportunity for you to meet some of the sector’s leading education specialists.

You will find other CIMSPA partners elsewhere on the trade floor, including Les Mills, STA, IQL UK and Move it or Lose It! who will be available to share their expertise.

One of the strengths of Elevate is its seminar programme with some of the leading authorities from physical activity, health and performance on the agenda. I’m looking forward to chairing the ‘Transforming delivery with new ways of working’ session on Thursday morning, which will examine how industry can work innovatively and collaboratively to be more productive, efficient and profitable whilst meeting wider social and community priorities I will also be updating delegates on CIMSPA’s work on shaping professional standards to create a productive, sustainable and responsible workforce.

In recognition of the learning and networking value of the Elevate experience, we are awarding three CIMSPA developmental CPD points per day for members who attend the event. To claim your points, please talk to the CIMSPA team in our exclusive meeting area in the Central Hub. I wish you all a very productive event Tara Dillon CIMSPA

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WELCOME

LONDON SPORT Welcome to Elevate 2017. I am pleased that London Sport is a Lead Partner at Elevate for the conference’s second year. Last year, we saw a dramatic change in the way that sport’s role in society was perceived, and it is clearer now than ever before that the collaborative dynamic fostered in events like Elevate is vital to the future success of our sector.

The emphasis placed on technology at this year’s event is particularly encouraging as we, alongside innovators, start-ups, and fellow champions of the role of technology take a more active role in promoting its importance to getting, and keeping, modern society engaged with physical activity. London is a global hotbed for technical innovation, and ensuring this innovation is supported with access to the physical activity and sport sector is a key focus for London Sport this year. Alex Zurita, our Specialist Advisor – Technology for Participation, will be speaking further on this on the second day of the conference.

London Sport has a target to get 1,000,000 Londoners more physically active by 2020, and being a part of Elevate is an important element of helping us to achieve that target. Over at our exhibition stand, you can find out more about how we are supporting the sector to work together in supporting more people across London into physically activity through partnerships, collaboration and new innovation. The team there will be focussing particularly on our first ever consumer-facing campaign, #LDNMovesMe, as well as our soon-to-be-launched London Sport Services consultancy.

Head on over to find out more about what we are working on now, and what is still to come.

The future health of our capital relies on hundreds of organisations working together for the benefit of London and its residents. Every single person that comes through the doors of Elevate 2017 has a role to play. We will be waiting to hear from you.

Peter Fitzboydon Chief Executive London Sport

8  ELEVATE 2017 EVENT GUIDE

Peter Fitzboydon

WELCOME

The Institute of Sport Exercise and Health (ISEH) The ISEH is delighted to be a lead supporter of the Elevate conference for the second year running.

Many of the key objectives of the seminar sessions dove tail what the ISEH aims are so we are very excited that the excellent idea of bringing key partners and issues around these extremely topical and important areas is having the

Matt James

opportunity to build on the success of last year again at Excel, London during May 2017.

We look forward to meeting you during the 10 - 11 May and hope you have a very productive and enjoyable time.

Matt James ISEH Development Director ISEH

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ELEVATE FRINGE

Elevate will welcome 1,000’s of physical activity, health and performance professionals to London ExCeL in May 2017. In 2016, over 2,500 leading professionals came together for the

Drinks Reception 16:30 Wed 10th May

very first time to learn from over 100 carefully selected exhibitors and more than 100 expert speakers. In 2017 we are expecting over 4,000 visitors.

Please join us at the end of the first day of the exhibition for a drink and some social networking, on stand TW1.

Sponsored by:

To maximise this opportunity in 2017, Elevate is offering a Fringe Programme.

The Fringe is an unofficial programme of related events & activities that take place during May 10th-11th.

RunTogether Group Run 08:00 Thursday 11th May

England Athletics are organising a RunTogether Group Run for those who wish to take the opportunity to meet new people and partake in some group exercise before the main event opens on Thursday morning. This is an opportunity to also see some of the local landscapes.

Book online www.groups.runtogether.co.uk/RunTogetherwithElevate

Taster Paddle Boarding Sessions 09:00 Thursday 11th May - £15 for a 30 minute session Jason Bergin at Urban Recovery will be offering taster paddle boarding sessions in Royal Victoria Dock (adjacent to ExCeL). Jason is British Stand Up Paddleboard Association (BSUPA) certified and the dock provides a safe and interesting environment for learners.

Participants must to be able to swim and if you wish to wear a wetsuit (recommended), please allow enough time to get changed (20 mins). The team hire wetsuits out for an additional £5. Participants should also bring a towel as they will not be provided.

12  ELEVATE 2017 EVENT GUIDE

FULL PROGRAMME

FULL PROGRAMME - DAY 1 WEDNESDAY 10TH MAY TIME

SESSION

9.45-10.15

Group Exercise - Go Row Indoor - British Rowing

The Stage

9.50-11.00

Physical activity and cancer - before, during and after treatment

Physical activity

10.00-11.00

Keynote debate: tackling inactivity, what are the priorities?

Inclusivity

10.00-11.00

How to optimise endurance performance (debate)

Future performance

10.00-11.00

The changing shape of the physical activity industry

Business

10.15-10.30

Physical activity and children - Understanding the evidence base: physical activity and children

Evidence base

10.30-10.50

Workout Tech - Title TBC - Miha BodyTec

TechLab

10.30-11.00

Group Exercise - Putting a fresh spin on traditional rebounding ((BOUNCE))

The Stage

10.45-11.15

Physical activity and children - Change in Fitness & BMI across the academic year: impact of school PA & holiday periods

Evidence base

11.15-11.45

Group Exercise - Bring your core to the floor - Hula Fit

The Stage

11.15-12.30

Physical activity and musculoskeletal health

Physical activity

11.15-12.30

Addressing the least active: understanding motivations, attitudes and lifestyles

Inclusivity

11.15-12.30

Athletic recovery strategies

Future performance

11.15-12.30

Maximising aquatics revenues - increasing usage and managing costs

Business

11.30-11.50

Workout Tech - MYZONE - Data is the new oil

TechLab

11.30-12.00

Physical activity and children - Tagtiv8 Active Learning

Evidence base

12.00-12.30

Group Exercise - Bringing a night out to your workout Clubbercise

The Stage

12.15-12.45

No Intensity Training... an evidence based introduction to Renew Therapy

Evidence base

12.30-12.50

Workout Tech - Personalise and optimise the fitness experience - Precor

TechLab

12.30 - 13.15

Physical Activity for Health : Are we trying to achieve the impossible? - Greg Whyte OBE

The Stage

12.45 - 14.00

The economic case for physical activity

Physical activity

12.45 - 14.00

Maximising the opportunities for physical activity in urban areas

Inclusivity

12.45 - 14.00

Training smart with nutrition: fuelling and hydrating athletes

Future performance

12.45 - 14.00

Understanding and managing data

Business

13.00 - 13.15

Physical activity and oncology - Understanding the evidence base: physical activity and oncology

Evidence base

14 î š ELEVATE 2017 EVENT GUIDE

STREAM

FULL PROGRAMME

FULL PROGRAMME - DAY 1 WEDNESDAY 10TH MAY TIME

SESSION

STREAM

13.15 - 13.45

Inclusivity - Keynote: Mike Goody - The Story of an Invictus Gold Medallist

The Stage

13.30 - 13.50

Workout Tech - The impact on Team Communication in a mobile first world

TechLab

13.30 - 14.00

Physical activity and oncology - Macmillan Physical Activity Behaviour Change Care Pathway (Move More)

Evidence base

14.00 - 14.30

Inclusivity - InstructAbility: Disabled instructors delivering inclusive services

The Stage

14.15 - 14.45

Physical activity and oncology - talk title to be confirmed

Evidence base

14.15 - 15.30

The physiotherapists role in managing health conditions through physical activity

Physical activity

14.15 - 15.30

Building foundations for an active life (children and young people)

Inclusivity

14.15 - 15.30

Building the team behind the team

Future performance

14.15 - 15.30

Identifying cost savings and maximising revenues

Business

14.20 - 14.50

Health Promotion Tech - Imoves (Active Lab Winner 2017)

TechLab

15.00 - 15.20

Health Promotion Tech - Reaching out with OpenActive

TechLab

15.00 - 15.30

Inclusivity - Who taught you how to Run? Who taught you how to Move? - The Running School

The Stage

15.00 - 15.30

Creating an evidence base

Evidence base

15.30 - 15.50

Health Promotion Tech - iPrescribe Exercise

TechLab

15.45 - 16.00

Physical activity and Musculoskeletal conditions - Understanding the evidence base: Resistance training for health

Evidence base

15.45 - 16.30

Can you be fat and fit? (debate)

Physical activity

15.45 - 17.00

Designing and evaluating successful interventions

Inclusivity

15.45 - 17.00

Replacing the Irreplaceable - Retaining Olympic Gold Following the Retirement of Britain’s Greatest Olympian

Future performance

15.45 - 17.00

Exploring new markets: wellness

Business

16.00 - 16.30

Inclusivity - Everyone can dance - Wheelchair Dance Sport Association UK

The Stage

16.15 - 16.45

Physical activity and Musculoskeletal conditions - Programming and Supervision of Resistance Training Leads to Positive Effects On Body Composition in Two Community Fitness Programmes

Evidence base

16.45 - 17.30

Best bang for your buck: where do the best health benefits from physical activity lie? (debate)

Physical activity

PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES

ELEVATEARENA.COM î š 15

FULL PROGRAMME

FULL PROGRAMME - DAY 2 THURSDAY 11TH MAY TIME

SESSION

STREAM

10.00 - 11.30

Transforming delivery with new ways of working

Inclusivity

10.15 - 10.30

Physical activity and mental health - Understanding the evidence base: physical activity and mental health

Evidence base

10.15 - 11.30

The importance of the natural environment for physical activity and health

Physical activity

10.15 - 11.30

Stress and performance: developing a challenge mindset

Future performance

10.15 - 11.30

Maximising digital strategies

Business

10.30 - 10.50

Performance Tech - The Running School - Running Biomechanical Analysis

TechLab

10.30 - 11.00

Active Ageing - Title TBC - PowerPlate

The Stage

11.00 - 11.30

Active Aging - Exercise for the over 50s! - Move it or Lose it

The Stage

11.30 - 11.50

Performance Tech - High-Altitude Training - Cosmed

TechLab

10.45 - 11.15

Physical activity and mental health - Branching Out woodland activities on referral for mental health service users

Evidence base

12.00 - 12.30

Active Aging - Parkour for all - Parkour UK

The Stage

11.45 - 13.00

Integrating physical activity and healthcare

Physical activity

11.45 - 13.00

Taking outdoor activity to the mass market

Inclusivity

11.45 - 13.00

Data, intelligence and insight: supporting athletic success

Future performance

11.45 - 13.00

Physical activity and public health

Business

11.30 - 12.00

Physical activity and mental health - talk title to be confirmed

Evidence base

12.30 - 12.50

Performance Tech - The Data of Fluffy Stuff

TechLab

12.30 - 13.00

Keynote: “Adventuring for All” - Being adventurous makes you healthier, wealthier, happier and everyone can be an adventurer!

The Stage

12.15 - 12.30

Physical activity and metabolic conditions - Understanding the evidence base: physical activity and diabetes

Evidence base

13.00 - 13.30

Functional Training - TRIBE Team Training™ TribeFIT™

The Stage

13.15 - 14.30

Understanding and tackling the effects of sedentary lifestyles

Physical activity

16  ELEVATE 2017 EVENT GUIDE

FULL PROGRAMME

FULL PROGRAMME - DAY 2 THURSDAY 11TH MAY TIME

SESSION

STREAM

13.15 - 14.30

Improving the health of the working population through physical activity

Inclusivity

13.15 - 14.30

Tools and techniques for effective rehabilitation

Future performance

13.15 - 14.30

Using digital technology to enhance customer experience

Business

13.30 - 14.00

Physical activity and metabolic conditions - The evidence of behaviour – understanding the psychosocial factors associated with adherence to exercise referral schemes

Evidence base

14.00 - 14.30

Functional Training - Say hello to TufNut – Tyre training with a twist - Jordan

The Stage

12.45 - 13.15

Physical activity and metabolic conditions - Southwark Exercise on Referral Programme

Evidence base

14.20 - 14.50

Work Out Tech - Title TBC - Miha BodyTec

TechLab

14.45 - 16.00

Physical activity and mental health and wellbeing

Physical activity

14.45 - 16.00

Using digital technology to increase participation

Inclusivity

14.45 - 16.00

Duty of care

Future performance

14.45 - 16.00

Big brands and partnership working

Business

15.00 - 15.20

Work Out Tech - MyFitApp - Innovatise

TechLab

14.15 - 14.45

Creating an evidence base

Evidence base

15.00 - 15.30

Functional Training - 7 common mistakes people make when developing a functional training space - Escape

The Stage

15.00 - 15.30

Physical activity and metabolic conditions - External Counterpulsation (ECP) Therapy - Cardiology’s best kept secret

Evidence base

PROGRAMME CORRECT AT TIME OF PRESS, SEE WWW.ELEVATEARENA.COM FOR UPDATES

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SEMINAR STREAM OVERVIEW

PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING - see full programme on page 62

Supported by

Sponsored by

Context Physical activity is fundamental to improving the nations health and wellbeing. As we lead increasingly sedentary lives levels of obesity, diabetes, dementia, mental health problems and other conditions associated with inactivity are on the rise, at a cost of £7.4bn year. With a substantial evidence base around the significance of physical activity for health, the importance of bringing activity back into everyday lives is essential.

Regular moderate intensity physical activity has significant benefits for health, reducing the risk of and preventing conditions including cardiovascular diseases, coronary heart disease, diabetes, some cancers, stroke, and musculoskeletal conditions. Physical activity also has a positive effect on mental health and wellbeing, self-esteem, and can release the stresses of daily life.

This series of seminars will examine the evidence base behind physical activity and its potential contribution to prevention, management and reduction of conditions through various life stages. The seminars will also explore selfmanagement, and digital interventions and the role of healthcare and physical activity professionals.

Who should attend?

Practitioners responsible for the delivery of healthcare and physiotherapy; allied healthcare professionals; Local Authorities; GPs and primary care; secondary care; community services; occupational health; NHS executives; health promotion professionals; health and wellbeing boards; Clinical Commissioning Groups; sports and exercise doctors; nurse practitioners; social care professionals; community groups and third sector organisations.

SESSION OVERVIEW Day 1: 10 May 2017 9.50-11.00

Physical activity and cancer – before, during and after treatment

11.15-12.30

Physical activity and musculoskeletal health

12.45-14.00

The economic case for physical activity

14.15-15.30

The physiotherapists role in managing health conditions through physical activity

15.45-16.30

Can you be fat and fit? (debate)

16.45-17.30

Best bang for your buck (debate)

Day 2: 11 May 2017 10.15-11.30

The importance of the natural environment for physical activity and health

11.45-13.00

Integrating physical activity and healthcare

13.15-14.30

Understanding and tackling the effects of sedentary lifestyles

14.45-16.00

Physical activity and mental health and wellbeing

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SEMINAR STREAM OVERVIEW

INCLUSIVITY – CREATING AN ACTIVE NATION - see full programme on page 72

Supported by

Sponsored by

Context In just one generation, physical activity has declined by 20 per cent and is predicted to decline a further 15 per cent by 2030. Social and economic trends over decades have ‘designed’ physical activity out of daily life. Fewer people have manual jobs, technology encourages people to sit still for long periods, an over-reliance on cars and other transport and towns and cities which aren’t designed to encourage activity are all contributing factors.

The physical activity industry have worked hard to assist many people to be regularly active, but we still have a long way to go to address the least active in society. In its recent sport strategy, Sport England announced it would be focusing 25% of its resources over the next 4 years (over £250M) on the least active, making tackling inactivity its highest priority.

The strategy focuses on the wider benefits of physical activity in terms of physical and metal wellbeing, and individual, community and economic development, with investment being placed where these wider outcomes will be felt the greatest.

This stream will examine how the physical activity industry and its wider stake holders can reach and influence the inactive, exploring how to create opportunities for people to be active in ways that fit with their everyday lives and interests. Best practice solutions and strategies for tackling increasingly sedentary lifestyles will be covered; the role of technology, behaviour change, design, working in partnership and local approaches to reach the inactive.

Who should attend?

Those delivering physical activity in the community; Local Authorities; leisure operators; gyms; hoteliers; schools; school activity providers; outdoor activity providers; employers; community groups; sports clubs; Local Enterprise Groups; NGOs and third sector organisations.

SESSION OVERVIEW Day 1: 10 May 2017 09.50-11.00 Keynote debate: Tackling Inactivity what are the priorities?

11.15-12.30 Addressing the least active: understanding motivations, attitudes and lifestyles 12.45-14.00 Maximising the opportunities for physical activity in urban areas 14.15-15.30 Building foundations for an active life (children and young people) 15.45-17.00 Designing and evaluating successful interventions

Day 2: 11 May 2017 10.15-11.30 Transforming delivery with new ways of working 11.45-13.00 Taking outdoor activity to the mass market 13.15-14.30 Improving the health of the working population through physical activity 14.45-16.00 Using digital technology to increase participation

20  ELEVATE 2017 EVENT GUIDE

SEMINAR STREAM OVERVIEW

FUTURE PERFORMANCE - see full programme on page 80

Supported by

Sponsored by

Context Team GB’s performance at the 2016 Rio Olympics was the second best ever medal tally at an Olympic games of 67, only beaten by the 146 in 1908, it was the best tally at an away games in history, leading to Team GB jumping up to second in the table. This success ratified the UK’s leading role in human performance to the rest of the world.

Building on this level of success is clearly important. The funding for the Olympics has risen from £313m for London, to £335m for Rio, and has risen even further to £345m for Tokyo. This has allowed the UK to draw on its world class sport science and sport medicine expertise to deliver ever increasing standards of performance.

This stream highlights the latest developments in human performance, whilst explaining how advances in the sporting arena can impact everyday life and consumer trends. It will explore what we can learn from developments driven by the demands of competition in elite sport, by uncovering research, translating it through examples of advances in science and technology.

Who should attend?

Performance professionals responsible for analysis; psychology; biomechanics; skills education and training; physiology; strength and conditioning; sports medicine and treatment, physiotherapy, rehabilitation and recovery.

SESSION OVERVIEW Day 1: 10 May 2017 10.00-11.00

How to optimise endurance performance (debate)

11.15-12.30

Athletic recovery strategies

12.45-14.00

Training smart with nutrition: fuelling and hydrating athletes

14.15-15.30

The team behind the team

15.45-17.00

Replacing the irreplaceable - retaining Olympic gold following the retirement of Great Britain’s Greatest Olympian

Day 2: 11 May 2017 10.15-11.30

Stress and performance: developing a challenge mindset

11.45-13.00

Data, intelligence and insight: supporting athletic success

13.15-14.30

Tools and techniques for effective rehabilitation

14.45-16.00

Duty of care

ELEVATEARENA.COM  21

SEMINAR STREAM OVERVIEW

THE BUSINESS OF PHYSICAL ACTIVITY - see full programme on page 86

Supported by

Sponsored by

Context “Physical activity adds £39bn to the UK economy each year and half of this comes from individuals’ involvement in grassroots sport. The more successful the sporting economy is, the more people are being physically active and vice versa. Through private sector providers of sport, low cost gyms or the disruptive new technologies breathing new life into grassroots sport right through to the dramatic transformation of deprived areas demonstrates sport is central to economic success.” Sport England’s - Sporting Future: A New Strategy for an Active Nation, May 2016.

At a time where increasing financial pressures are on every sector commercial and non commercial operators, sport, leisure and physical activity providers need to secure and provide value for money, drive greater efficiencies, deliver customer satisfaction, prioritise investment and maximise new and existing assets to drive financial benefit through increased participation.

Elevate’s business seminars see Industry experts providing insights into marketing, finance, policy, economics, operations, strategic partnerships, digital propositions and facilities management and will explore how changing consumer needs are transforming the business of sport and physical activity.

Who should attend?

Those delivering physical activity in the community; Local Authorities; leisure operators (private and public); leisure trusts; gyms; hoteliers; outdoor activity providers; sports clubs; Local Enterprise Groups.

SESSION OVERVIEW Day 1: 10 May 2017 10.00-11.00 The changing shape of the physical activity industry 11.15-12.30 Maximising aquatics revenues – increasing usage and managing costs 12.45-14.00 Understanding and managing data 14.15-15.30 Identifying cost savings and maximising revenues 15.45-17.00 Exploring new markets: wellness

Day 2: 11 May 2017 10.15-11.30 Physical activity and public health 11.45-13.00 Maximising digital strategies 13.15-14.30 Using digital technology to enhance customer experience 14.45-16.00 Big brands and partnership working

22  ELEVATE 2017 EVENT GUIDE

POSSIBILITIES

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EVIDENCE BASE SUPPORTED BY

SPONSORED BY

EVIDENCE BASE Getting people more active more often is key to improving the health of the nation. Creating an evidence base is essential for growing engagement for physical activity. For successful engagement there is a need to understand the evidence base, which supports the connections between physical activity and health improvement. Practical guidance and best practice will be shared through the Evidence Base illustrating the evidence and data which supports the benefits of physical activity for mental and muscular skeletal health, diabetes and cardiovascular disease, oncology and the benefits of a physically active childhood.

With talks and case studies from leading academics, the ukactive research institute and the physical activity sector the Evidence Base will share the latest thinking and evidence connecting physical activity and health, whilst exploring scalable approaches and solutions.

Day 1 10th May Physical activity and children 10.15-10.30

Understanding the evidence base: physical activity and children Dr Gavin Sandercock Director of Research (Sports and Exercise Science), University of Essex

10.45-11.15

Change in fitness & BMI across the academic year: impact of school PA & holiday periods Andy Heald, National Quality Manager, Premier Education

11.30-12.00

Tagtiv8 Active Learning Bryn Llewellyn, Tagtiv8 Andy Daly-Smith, School of Sport, Leeds Beckett University, Leeds, UK

Dr Gavin Sandercock

Andy Heald

Evidence based performance Bryn Llewellyn

12.15-12.45

No Intensity Training…an evidence based introduction to Renew Therapy Steve Jones, Renew Therapy

Physical activity and oncology Andy Daly-Smith

Professor Robert Thomas

13.00-13.15

Understanding the evidence base: physical activity and oncology Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University

13.30-14.00

Macmillan physical activity behaviour change care pathway (Move More) Sarah Worbey, Physical Activity Integration Manager, Macmillan Cancer Support

14.15-14.45

Advancing survivorship: insights into physical activity and myeloma Orla McCourt, Specialist Physiotherapist, UCL

Creating an evidence base Dr Steven Mann

15.00-15.30

Creating an evidence base Dr Steven Mann, Research Director, ukactive SESSION CONTINUED...

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EVIDENCE BASE

Physical activity and musculoskeletal conditions 15.45-16.00

Understanding the evidence base: resistance training for health Dr James Steele, Southampton Solent University

16.15-16.45

Programming and supervision of resistance training leads to positive effects on body composition in two community fitness programmes Professor Alfonso Jimenez, Coventry University

Dr James Steele

Professor Alfonso Jimenez

Day 2 11th May Physical activity and mental health 10.15-10.30

Understanding the evidence base: physical activity and mental health Tim Carter, Assistant Professor in Mental Health, Institute of Mental Health School of Health Sciences, University of Nottingham

10.45-11.15

Branching Out - woodland activities on referral for mental health service users Nathalie Moriarty, Programme Manager, Branching Out

11.30-12.00

Understanding the evidence base: physical activity and wellbeing Louise Mansfield, Theme Leader: Welfare, Health and Wellbeing, Institute of Environment, Health and Societies, Brunel University London working with the What Works Centre for Wellbeing Dr Silvano Zanuso

Physical activity and metabolic conditions 12.15-12.30

Understanding the evidence base: physical activity and diabetes Dr Silvano Zanuso, Director, Medical & Scientific Department, Technogym and Visiting Professor, Faculty of Science, University of Greenwich

12.45-13.15

Southwark Exercise on Referral Programme: best practice Agata Roszczynska, Exercise on Referral and Cardiac Rehabilitation Programme Manger, Everyone Active Daniel Blackmore, Health Manager, Everyone Active

13.30-14.00

Nathalie Moriarty

Dr Robin Roberts

The evidence of behaviour: understanding the psychosocial factors associated with adherence to exercise referral schemes Dr Michael Eynon, Lecturer in Exercise & Health Psychology, Canterbury Christ Church University

Creating an evidence base 14.15-14.45

Creating an evidence base Dr Steven Mann, Research Director, ukactive

Creating an evidence base 15.00-15.30

External Counterpulsation (ECP) Therapy: cardiology’s best kept secret Dr Robin Roberts, Consultant Cardiologist, Alexander House Medical & ECP London

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TECH LAB SPONSORED BY:

TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels. This area within the exhibition will allow attendees a chance to experience the latest products and learn directly from leading technology experts. As a feature on the show floor this is an open theatre where visitors can sit or stand and listen to short presentations and demonstrations.

Within the TechLab will be a screen, PA and lectern similar to a workshop area. Where possible we would like you to make the presentation interactive so that the attendees can see/touch/try the tech.

Day 1 10th May WORK OUT TECH - Getting more from working out and monitoring progress 10.30-10.50

Miha BodyTec

11.30-11.50

Data is the new oil Dave Wright, CEO and Founder, MyZone

12.30-12.50

Personalise and optimise the fitness experience Julie Smith, Head of UK, Precor

13.30-13.50

The impact on Team Communication in a mobile first world - Our People Ross McCaw, CEO, Our People

HEALTH PROMOTION TECH - Encouraging more people to be more active 14.20-14.50

Tackling inactivity in our children starts with active schools - here’s how

15.00-15.20

Reaching out with OpenActive - Playwaze and Parkour UK Rupert Jenner, CEO, Playwaze and Eugene Minogue, Chief Executive, Parkour UK

15.30-15.50

iPrescribe Exercise: Digital innovation in Exercise Prescription Lewis Manning, Co-Founder iPrescribe Exercise and Chartered Physiotherapist

Day 2 11th May PERFORMANCE TECH - Creating a competitive edge 10.30-10.50

Running Biomechanical Analysis - The Movement & Running School Mike Antoniades, Founder and Director, The Movement & Running School

11.30-11.50

High altitude training Cosmed

12.30-13.50

The Data of Fluffy Stuff Simon Shepard, Chief Executive, Optima Life

WORK OUT TECH - Getting more from working out and monitoring progress 14.20-14.50

Miha BodyTec

15.00-15.20

MyFitApp - Innovatise Tim Williams, Innovatise

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THE STAGE

THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform which shines a bright light on particularly interesting people, products and performances to share ideas, stimulate innovations and inspire.

Day 1 10th May GROUP EXERCISE 09.30

Adrienn Banhegyi, World Skipping Champion

09.45-10.15

Go Row Indoor British Rowing

10.30-11.00

Putting a fresh spin on traditional rebounding Bounce

11.15-11.45

Bring your core to the floor Hula Fit

12.00-12.30

Bringing a night out to your workout Clubbercise

12.30-13.15

Keynote: Physical Activity for Health: Are we trying to achieve the impossible?

Greg Whyte OBE

INCLUSIVITY 13.15-13.45

Keynote: Mike Goody - The story of an Ivictus Gold Medallist Mike Goody, Four times Invictus Games Gold Medal Winner

14.00-14.30

Disabled instructors delivering inclusive services - InstructAbility Hilary Farmiloe, National Project Manager InstructAbility

15.00-15.30

Who taught you how to run? Who taught you how to move?

Mike Antoniades, Founder and Director, The Movement & Running School

16.00-16.30

Inclusive Dance for All - WDSA (UK) Elizabeth-Rae Large, WDSA (UK) branch West Oxfordshire Wheelchair Dance

Day 2 11th May ACTIVE AGING 09.30

Adrienn Banhegyi, World Skipping Champion

11.00-11.30

Exercise for the over 50s - Move it or lose it Julie Robinson, Founder, Move it or lose it

11.45-12.30

12.30-13.00

Parkour for all - Parkour generations and Parkour Dance Company Dan Edwards, CEO, Parkour Generations Jade Shaw, Parkour Dance Company Keynote: Adventuring for all - being adventurous makes you healthier, wealthier, happier and everyone can be an adventurer!

Neil Laughton, award-winning business consultant, expedition leader and Captain of England Penny Farthing Polo

FUNCTIONAL TRAINING 13.00-13.30

TribeFit™ - TRIBE Team Training™ Aaron Barnett, Coaching Director, TRIBE Team Training

14.00-14.30

Say hello to TufNut - tyre training with a twist - Jordan Marc Edwards, Senior Tutor, Jordan

15.00-15.30

7 common mistakes people make when developing a functional training space - Escape Fitness Matthew Januszek, Escape

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SPEAKER DIRECTORY

SPEAKER DIRECTORY USE THIS DIRECTORY TO LOCATE THE PRESENTATIONS YOU WOULD LIKE TO ATTEND r Physical Activity for Health and Wellbring

r Evidence Base

r Inclusivity: Creating an Active Nation

r Tech Lab

r Future Performance

r The Stage

r The Business of Physical Activity

Steve Allen, Pure Gym r Day 2 - 14.45-16.00 Mark Allman, Chief Cultural and Leisure Officers Association r Day 2 - 11.45-13.00 Sue Anstiss, Promote PR r Day 1 - 11.15-12.30 Dr Tim Anstiss, The Academy for Health Coaching r Day 2 - 11.45-13.00 Mike Antoniades, The Movement & Running School r Day 1 - 15.00-15.30 r Day 2 - 10.30-10.50 Cesca Baguley, EY r Day 2 - 13.15-14.30 Deborah Bancroft, Pennine Acute Hospitals NHS Trust r Day 1 - 14.15-15.30 Aaron Barnett, TRIBE Team Training™ r Day 2 - 13.00-13.30 Rainer Beck, miha bodytec r Day 1 - 10.30-10.50 r Day 2 - 14.20-14.50

Dr Andrew Boyd GP, Public Health England and Royal College of GPs r Day 2 - 11.45-13.00 Harry Brar, HaB International r Day 2 - 13.15-14.30 Paul Brivio, Quest r Day 1 - 14.15-15.30 Sarah Broad, Association of Greater Manchester Leisure and Cultural Trusts r Day 2 - 10.00-11.30 Claire Brown, The Lawn Tennis Association r Day 1 - 12.45-14.00 Jack Buckner, British Triathlon r Day 2 - 11.45-13.00 Alex Burrows, 4 global r Day 1 - 12.45-14.00 Simon Burton, World Street Soccer Championships r Day 2 - 10.15-11.30 Anna Byrne, HulaFit r Day 1 - 11.15-11.45

Ben Beevers, Everyone Active r Day 2 - 13.15-14.30

Tim Carter, University of Nottingham r Day 2 - 10.15-10.30

Mat Bell, Tough Mudder r Day 1 - 10.00-11.00

Nick Cavill, Cavill Associates r Day 1 - 12.45-14.00 r Day 1 - 15.45-17.00

Carl Bennett, amber Health Insight r Day 1 - 15.45-17.00 Trystan Bevan, Wasps r Day 1 - 10.15-11.00 Dr William Bird, Intelligent Health r Day 1 - 12.45-14.00 r Day 2 - 10.15-11.30

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Sarah Cecil, English Institute of Sport r Day 2 - 14.45-16.00 Dr Paul Chadwick, UCL and Clinical and Health Psychologist r Day 1 - 14.15-15.30 Dr Sebastien Chastin, Glasgow Caledonian University r Day 2 - 13.15-14.30

SPEAKERS

Professor Robert Copeland, National Centre for Sport and Exercise Medicine r Day 1 - 9.50-11.00 Karen Creavin, Birmingham City Council r Day 1 - 12.45-14.00 Julie Creffield, Too Fat to Run r Day 1 - 15.45-16.30

Dr Michael Eynon, Canterbury Christ Church University r Day 2 - 13.30-14.00 Hilary Farmiloe, InstructAbility r Day 1 - 14.00-14.30 Will Forbes, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00

Chris Curtis, St Mary’s University r Day 1 - 12.45-14.00

Dr Charlie Foster, University of Oxford r Day 1 - 9.50-11.00 r Day 1 - 12.45-14.00

Dr Philippa Dall, Glasgow Caledonian University r Day 2 - 13.15-14.30

Martin Franklin, Les Mills r Day 2 - 13.15-14.30

Andy Daly-Smith, Leeds Beckett University r Day 1 - 11.30-12.00

Andrew Furber, The Association of Directors of Public Health r Day 2 - 11.45-13.00

Michelle Dand, David Lloyd r Day 1 - 10.00-11.00

David Gallimore, English Institute of Sport r Day 2 - 11.45-13.00

Stephen Davies r Day 2 - 14.45-16.00

Suzy Gardner, Sport England r Day 1 - 11.15-12.30 r Day 1 - 12.45-14.00

Alex Davis, Tesco National Charity Partnership r Day 2 - 14.45-16.00 Dr Katrien De Cocker, Ghent University r Day 2 - 13.15-14.30 Lauren Delany, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00 Dr Davina Deniszczyc, Nuffield Health r Day 1 - 15.45-17.00 Andrew Denton, Outdoor Industries Association r Day 2 - 11.45-13.00 Tara Dillon, CIMSPA r Day 2 - 10.00-11.30 Georgia Dowdeswell, Gladstone r Day 1 - 12.45-14.00 r Day 2 - 11.45-13.00 Miranda Drew, ((BOUNCE)) r Day 1 - 10.30-11.00 Colin Edgar , CET CryoSpas r Day 2 - 13.15-14.30 Dan Edwards, Parkour Generations r Day 2 - 11.45-12.00 Marc Edwards, Jordan Fitness r Day 2 - 14.00-14.30 Benjamin Ellis, Arthritis UK r Day 1 - 11.15-12.30

Dr Christopher Gidlow, Staffordshire University r Day 2 - 10.15-11.30 Nick Giles, Ordnance Survey r Day 2 - 11.45-13.00 Dr Jason Gill, University of Glasgow r Day 1 - 15.45-16.30 Phil Glasgow, Refine Performance r Day 1 - 14.15-15.30 Mike Goody r Day 1 - 13.15-13.45 Steve Gray, Nuffield Health r Day 1 - 9.50-11.00 Anna Gudmundson, Kin Wellness r Day 1 - 10.00-11.00 r Day 1 - 15.45-17.00 Mike Hall, FaulknerBrown Architects r Day 1 - 12.45-14.00 Andy Heald, Premier Education r Day 1 - 10.45-11.15 Claire Higgins, Lucozade Sport r Day 2 - 14.45-16.00 Dean Hill, The Great Outdoor Gym Company r Day 2 - 10.15-11.30 Dr Adrian Hodgson, NutriKnow r Day 1 - 12.45-14.00

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SPEAKER DIRECTORY

Jo Hopkins, Team GB r Day 1 - 14.15-15.30

Dr Florence Kinnafick, Mind r Day 2 - 14.45-16.00

Barry Horne, English Federation of Disability Sport (EFDS) r Day 1 - 11.15-12.30

Elizabeth-Rae Large, WDSA (UK) r Day 1 - 16.00-16.30

Dean Horridge, Fit for Sport

Neil Laughton r Day 2 - 12.30-13.00

r Day 1 - 14.15-15.30 Professor Glyn Howaston, Northumbria University r Day 1 - 11.15-12.30

Dr Jonathan Leeder, English Institute of Sport r Day 1 - 11.15-12.30 r Day 1 - 15.45-17.00

Mark Hutcheon r Day 2 - 13.15-14.30

Craig Lister, Green Gym r Day 2 - 10.15-11.30

Sam Impey, Liverpool John Moores University r Day 1 - 12.45-14.00

Bryn Llewellyn, Tagtiv8 r Day 1 - 11.30-12.00

Carl Inskip, Stoke City Football Club r Day 1 - 15.45-17.00

Leon Lloyd, Switch the Play r Day 2 - 14.45-16.00

Alan Jackson, WMC and Discovery Learning r Day 2 - 11.45-13.00

Duncan Locke, PGIR r Day 2 - 11.45-13.00

Dr Rod Jacques, English Institute of Sport r Day 1 - 16.45-17.30 r Day 1 - 15.45-16.30

Dr Mike Loosemore, University College London Hospitals r Day 1 - 15.45-16.30

Dr Lewis James, Loughborough University r Day 1 - 12.45-14.00 Matthew Januszek, Escape Fitness r Day 2 - 15.00-15.30 Rupert Jenner, Playwaze r Day 1 - 15.00-15.20 Professor Alfonso Jimenez, Coventry University r Day 1 - 16.15-16.45 Lauretta Johnnie, Full Figured Fitness r Day 1 - 15.45-16.30 Dr Glenys Jones, Association for Nutrition r Day 1 - 15.45-17.00 Steve Jones, Renew Therapy r Day 1 - 12.15-12.45 Professor Marc Jones r Day 2 - 10.15-11.30 Arun Kang, Sporting Equals r Day 1 - 11.15-12.30 Lena Karjaluoto, HUR: For Life Long Strength r Day 1 - 11.15-12.30 Duncan Kerr, POWERbreathe r Day 2 - 13.15-14.30 Dr Sophie Killer, English Institute of Sport r Day 1 - 12.45-14.00

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Anna Lowe, Sheffield Hallam University r Day 1 - 14.15-15.30 Mark Lund, McCann r Day 2 - 10.15-11.30 Hannah Macleod, England Hockey r Day 2 - 10.15-11.30 Dr Steve Mann, ukactive r Day 1 - 12.45-14.00 r Day 1 - 15.00-15.30 r Day 2 - 14.15-14.45 Louise Mansfield, Brunel University London r Day 2 - 11.30-12.00 Susie Marriott, Servicesport r Day 1 - 14.15-15.30 Dr Paul McCarthy, Glasgow Caledonian University r Day 2 - 10.15-11.30 Ross McCaw, Our People r Day 1 - 13.30-13.50 Orla McCourt, UCL Hospital r Day 1 - 14.15-14.45 Robin McGloughlin, Poolview r Day 1 - 11.15-12.30 Rory McGown, GYMetrix r Day 1 - 12.45-14.00

SPEAKERS

Matthew McKee, Tesco National Charity Partnership r Day 2 - 14.45-16.00

Tom Platt, Living Streets r Day 2 - 13.15-14.30

George McLean, GrandStand Citizen Scientist Group r Day 2 - 13.15-14.30

Andrew Power, The Wright Foundation r Day 1 - 9.50-11.00

Chris McLeod, English Institute of Sport r Day 1 - 14.15-15.30

Jenna Quinn, Association for Nutrition r Day 1 - 15.45-17.00

Helen Meckiffe, Places for People r Day 1 - 11.15-12.30

Dr Robin Roberts, Alexander House Medical & ECP London r Day 2 - 15.00-15.30

Jochen Michaelis, eGym r Day 2 - 13.15-14.30

Matthew Robinson, Lifetime Training r Day 1 - 14.15-15.30

Eugene Minogue, Parkour UK r Day 1 - 15.00-15.20

Dr Rebecca Robinson, FSEM r Day 1 - 9.50-11.00

David Minton, Leisure DB r Day 1 - 10.00-11.00

Julie Robinson, Move it or Lose it! r Day 2 - 11.00-11.30

Dr Amit Mistry, Camden & Islington NHS Foundation Trust r Day 2 - 14.45-16.00

Sarah Rogers r Day 1 - 9.50-11.00

James Moore, Team GB r Day 1 - 14.15-15.30

Dr Mike Rogerson, University of Essex r Day 1 - 16.45-17.30

Lara Morgan r Day 1 - 10.00-11.00

Agata Roszczynska, Everyone Active r Day 2 - 12.45-13.15

Nathalie Moriarty, Branching Out r Day 2 - 10.45-11.15

Helen Rowbotham, British Rowing r Day 1 - 9.45-10.15

Stephen Morrison r Day 1 - 15.45-16.30

Cherry Russell, Age UK r Day 1 - 11.15-12.30

Jon Nasta, Xercise4Less r Day 1 - 15.45-17.00

Dr Cormac Ryan, Teeside University r Day 1 - 11.15-12.30

Nicole O’Callaghan, JC Leisure r Day 1 - 11.15-12.30

Dr Gavin Sandercock, University of Essex r Day 1 - 10.15-10.30

Ed Parham, Space Syntax r Day 1 - 12.45-14.00

Brian Schuring, Heartcore r Day 1 - 10.00-11.00

Sam Parton, Openplay r Day 2 - 14.45-16.00

Jade Shaw, Parkour Dance Company r Day 2 - 11.30-12.00

Nick Pearson, Parkrun r Day 2 - 11.45-13.00

Lucy Sheehan, Fitbit r Day 2 - 14.45-16.00

Nick Perchard, Premier League r Day 2 - 14.45-16.00

Simon Shepard r Day 2 - 12.30-12.50

Stuart Pickering, English Institute of Sport r Day 1 - 16.45-17.30

Professor Dawn Skelton, Glasgow Caledonian University r Day 1 - 11.15-12.30

Ian Pickles, Imoves r Day 1 - 14.20-14.50

Callum Skinner r Day 1 - 15.45-17.00

Dr Joe Piggin, Loughborough University r Day 2 - 14.45-16.00

Justin Smith, Precor r Day 1 - 12.30-12.50

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SPEAKER DIRECTORY

Sonique Smith, Clubbercise r Day 1 - 12.00-12.30

Jacob Wheller, Parkour Dance Company r Day 2 - 11.30-12.00

Dr James Steele, Southampton Solent University r Day 1 - 15.45-16.00

Nick White, Couchmans r Day 1 - 12.45-14.00

Damian Stevenson, Swim England (formerly ASA) r Day 1 - 11.15-12.30

Chris White, English Institute of Sport r Day 2 - 11.45-13.00

John Stuart, Bounts r Day 2 - 14.45-16.00

Jez Whitling, Pure World Energy r Day 1 - 14.15-15.30

Dr Steve Suckling r Day 2 - 10.15-11.30 Martin Symcox, IQL, Royal Life Saving Society r Day 1 - 11.15-12.30

Professor Greg Whyte OBE, CHHP r Day 1 - 10.15-11.00 r Day 1 - 15.45-16.30 r Day 1 - 16.45-17.30 r Day 1 - 12.30-13.15

Conor Taylor, British Cycling and English Institute of Sport r Day 1 - 15.45-17.00

Tim Williams, Innovatise r Day 2 - 15.00-15.20

Lauren Templeton, GLL r Day 1 - 14.15-15.30

Jack Wilson, Porsche Human Performance Centre r Day 1 - 10.15-11.00

Joerg Thiemann-Linden, Sustainable Urban Mobility Advice r Day 1 - 12.45-14.00

Professor Anthony Woolf, Arthritis and Musculoskeletal Alliance r Day 1 - 11.15-12.30

Professor Robert Thomas, Bedford and Addenbrooke’s Cambridge University Hospitals r Day 1 - 9.50-11.00 r Day 1 - 13.00-13.15

Sarah Worbey r Day 1 - 13.30-14.00

Alex Thompson, Doncaster and Bassetlaw Hospitals NHS Foundation Trust r Day 1 - 14.15-15.30

Steve Wright, Life Fitness r Day 1 - 15.45-17.00 David Wright, MyZone r Day 1 - 11.30-11.50

Dr Nick Townsend, University of Oxford r Day 1 - 12.45-14.00

Rachel Young, Sheffield Hallam University r Day 1 - 14.15-15.30

Paul Tuohy, Cycling UK r Day 1 - 9.50-11.00

Dr Silvano Zanuso, Technogym r Day 1 - 16.45-17.30 r Day 2 - 12.15-12.30

Professor Craig Twist, University of Chester r Day 2 - 11.45-13.00 Dr Ken van Someren, GSK Human Performance Lab. r Day 1 - 16.45-17.30 r Day 1 - 11.15-12.30 Phil Veasey, Mytime Active r Day 1 - 14.15-15.30 Steven Ward, ukactive r Day 1 - 9.50-11.00 Jamie Ward, PayAsUGym r Day 2 - 10.15-11.30 Andrew Watson, County Sports Partnership Network r Day 2 - 13.15-14.30

32  ELEVATE 2017 EVENT GUIDE

Alyson Zell, Freedom Leisure r Day 1 - 11.15-12.30 Björn Zimmermann, h/p/cosmos sports & medical GmbH r Day 2 - 13.15-14.30 Alex Zurita, London Sport r Day 2 - 14.45-16.00

INNOVATION AWARDS

Sponsored by

INNOVATION AWARDS The Elevate Innovation Awards sponsored by Fitness Compared are a series of prizes for the best products and services in defined categories. These will be judged by a panel of experts on the first day of the event with the winners announced and awarded with plaques on The Stage at the end of the first day. This is an opportunity for exhibitors to show off their latest products at the show and gain valuable exposure and endorsement.

CATEGORIES Best health & wellness innovation – the winner of this category will be judged on the ability to inspire health and wellness, with an evidence base to demonstrate the benefits of using the product/ service.

Best workout innovation – the winner of this category will be judged on creating a new method of exercise or workout tool that includes inclusivity application (practical use for all).

Best facility innovation – the winner of this category will demonstrate innovation for gym and leisure facility management Best innovation for human performance – the winner of this category will demonstrate the benefits in human performance that can be achieved using this product or service.

Best start-up – the winner of this category will be a new business, brand or initiative created within the last two years (since Jan 2015)

ELEVATEARENA.COM  33

INNOVATION AWARDS

Sponsored by

INNOVATION AWARDS The Elevate Innovation Awards sponsored by Fitness Compared are a series of prizes for the best products and services in defined categories. These will be judged by a panel of experts on the first day of the event with the winners announced and awards presented on The Stage at 16:30 on Wednesday 10th May. The following is a list of the entries for each category*, please take time to visit these stands and judge the products for yourself – who would you make the winner? *correct at time of print

BEST FACILITY INNOVATION The winner of this category will demonstrate innovation for gym and leisure facility management. Entries include: r All Right Now Limited Product: RightTouch2 - Self-Service Kiosk Stand: 242

r Innovatise Product: myFitApp mobile marketing app solution Stand: 208

r Cap2 Solutions Product: CoursePro Stand: 210

r Our People Product: Our People Team Communication tool Stand: 252

r Concept Fitness International/Ziva Product: Innovative gym storage and equipment solutions Stand: 40

r Poolview Limited Product: Poolview Plus+ Stand: 154

r DFC (Debit Finance Collections) Product: My Payments Stand: TW9 r eGym Product: The eGym connected training solution Stand: 180

34  ELEVATE 2017 EVENT GUIDE

r SportsArt Product: G575U Stand: 50 r SRS Leisure Product: The Neptune Nauticals product display Stand: 6

INNOVATION AWARDS

Sponsored by

INNOVATION AWARDS

BEST WORKOUT INNOVATION

The winner of this category will be judged on creating a new method of exercise or workout tool that includes inclusivity application (practical use for all). Entries include: r Amilly International Product: NuStep Stand: RU11

r Jordan Fitness Products: TufNut & Ignite V2 Studio Barbellp Stand: 30

r Bouncefitbody Ltd Product: ((BOUNCE)) Mini Trampoline Fitness Stand: 235

r miha bodytec Product: miha bodytec Stand: 145 TW6

r Clubbercise Product: Clubbercise Stand: GE4

r Move it or Lose it Product: FABS Stand: GE8

r Core Health & Fitness Product: StairMaster HIIT Programming Stand: 20

r Precor Product: Precor Elliptical Crosstrainer Stand: 190

r Cranlea Human Performance Product: FITBENCH Stand: 10

r Rugged Interactive Product: CardioWall Stand: 5

r eGym Product: eGym training software Stand: 180

r Speedflex UK & Ireland Limited Product: Speedflex MyIntensity training Stand: 165

r HaB Direct Products: POWERbreathe Plus & POWERbreathe K Series Stand: PP6-PP10

36 î š ELEVATE 2017 EVENT GUIDE

INNOVATION AWARDS

BEST INNOVATION FOR HUMAN PERFORMANCE The winner of this category will demonstrate the benefits in human performance that can be achieved using this product or service. Entries include: r BeaverFit Ltd Product: Gym FOB Locker Stand: 115

r miha bodytec Product: miha bodytec Stand: 145 TW6

r COSMED Product: K5 Wearable Metabolic Technology Stand: PP1

r Physiolab Products: Physiolab S1 & Physiolab Elite Stand: 263

r eGym Product: eGym strength training circuit Stand: 180

r Rugged Interactive Product: CardioWall Pro-X Stand: 5

r HaB Direct Product: POWERbreathe K5 including Breathe-link software Stand: PP6-PP10

r TRX Product: TRX MAPS Stand: 40

BEST START-UP The winner of this category will be a new business, brand or initiative created within the last two years (since Jan 2015). Entries include: r Action Mats Product: Action Mats Stand: N16

r FitLinks Product: FitLinks Online Job Board and Talent Matching Service Stand: 282

r Our People Ltd Product: Our People Team Communication Tool Stand: 252

ELEVATEARENA.COM î š 37

INNOVATION AWARDS

BEST HEALTH & WELLNESS INNOVATION The winner of this category will be judged on the ability to inspire health and wellness, with an evidence base to demonstrate the benefits of using the product/service. Entries include: r eGym Product: The connected training experience, eGym Stand: 180

r Octane Fitness UK Ltd Product: Octane Fitness Zero Runner Stand: 160

r Firstbeat Technologies Ltd Product: Firstbeat Lifestyle Assessment Stand: TW4

r PayAsUGym Product: PayAsUGym's new flexible network access pass called the 'Monthly+' Stand: TW1

r Gympass Product: Gympass Corporate Stand: 305 r GymSales Software Product: GymSales Software Stand: 301 r HaB Direct Products: Cryo Spa Sport & Cryo Spa Mini Stand: PP6-PP10 r Imovesdance uk ltd Product: imoves.com Stand: 264 r miha bodytec Product: miha bodytec - EMS Device Stand: 145 TW6 r Move it or Lose it Product: FABS Stand: GE8

38 î š ELEVATE 2017 EVENT GUIDE

r Precor Product: Preva Networked Fitness Stand: 190 r React Fitness Ltd Product: Styku 3D Body Scanning Stand: 257 r RENEW HEALTH Product: Renew Therapy Stand: 100 r Rugged Interactive Product: CardioWall Stand: 5 r Speedflex UK & Ireland Limited Product: Speedflex MyIntensity training Stand: 165 r WATERFORM ProductS: Waterform aquafitness concepts & Power (aquafitness concept) Stand: AA3

INNOVATION AWARDS

Sponsored by

INNOVATION AWARDS

JUDGING PANEL Dr William Bird MBE CEO and Founder, Intelligent Health

Chessie King Fitness Influencer and Presenter

Jack Buckner Chief Executive, British Triathlon

David Langridge Managing Director, Connected Fitness Labs

Kerryn Chamberlin Physical Activity Manager, Macmillan Cancer Support

Laura Moody Entrepreneur and Team GB Cyclist

Ben Coomber Performance Nutritionist, Educator, Speaker and Writer

Tim Nightingale 1610 Ltd

David Cooper Brand and Product Director, Gymbox

Scott Niven Group Head of Fitness, The Bannatyne Group

Stephanie Elswood Fitness Influencer and Brand Ambassador

Nick Pearson Chief Executive, Parkrun

Dean Hodgkin Presenter and Author

Helen Rowbotham Director of Innovation, British Rowing

Chris Hornbuckle Managing Director, World Street Soccer Championship

Nick Rusling CEO, Human Race

Dr Glenys Jones Communications Manager & Project Research Lead, Association for Nutrition

Lord Jason Allan Scott Fitness Entrepreneur

Daniel Jones Director, Fitness Compared

Jon Wright Founder, Xercise4Less

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EXHIBITION HIGHLIGHTS

EXHIBITION HIGHLIGHTS THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.

RESEARCH UNCOVERED Research Uncovered will host leading academic institutions and organisations.

NEW INNOVATORS Those interested in new approaches will experience the latest thinking, technology and innovations from those who challenge the status quo.

TECH LAB TechLab has been curated to highlight some of the latest technologies to make a positive impact on physical activity levels.

GROUP EXERCISE This area will enable you to speak to brands that offer group exercise classes.

Many will be demonstrated within the Stage programme.

TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.

FACILITIES Discover new management software, flooring solutions, audio, access control, hygiene and more by talking direct to the suppliers

CENTRAL HUB Lead supporters of Elevate will host the central meeting place during Elevate, this area is designed to encourage crosssector pollination.

EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.

ACTIVE AQUATIC

Sponsored by Renew Health PERFORMANCE PATH Performance Path will focus on solutions that have helped athletes.

Performance Path is supported by ukactive Research Institute and NCSEM

40 ELEVATE 2017 EVENT GUIDE

Research Uncovered is supported by NCSEM England

TECH LAB is sponsored by miha bodytec

Active Aquatic will present the latest in pool and open water swimming, equipment, research, monitoring and performance.

SKILLS PAVILION Dedicated to those who are responsible for raising standards and delivering education.

Skills Pavilion is supported by CIMSPA

HEALTHCARE TRAIL

HEALTHCARE TRAIL To assist healthcare professionals attending the event this year we have created a healthcare trail of companies throughout the exhibition offering the latest products and services more specifically aimed at the healthcare sector. The following companies and related stands are ones we feel would be worthwhile visiting while you are at Elevate in addition to the many seminars in the gallery rooms and the feature areas within the exhibition: ACCESS TO SEMINAR STREAMS

310

C ER

RO

UP

HULAFIT

G

208

Central Hub ISEH

CARDIAC SCIENCE

F8 INNER RANGE

Miha Bodytec

125

220

Milon

PHYSIQUE SPORTS

NCSEM

F3 RIDGEWAY FM

F4 BODY STAT

F1

257

Renew Health

SWIMTAG

BLU LEISURE LTD

FA PEN RT NY HIN G

90

2 GERFLOR

PP1 COSMED

PP11

115 92

STORAGE

Sponsored by Renew Health

70

KEISER UK LTD

100 RENEW HEALTH

SP1 42

SECA LTD CORE HEALTH & FITNESS

AQUAMAT LTD

WATERROWER

40

30

JORDAN

XERCISE 4 LESS

151

POOL VIEW LTD

REPHOUSE EUROPA LTD

AA4 AA1 STA

RLSS

SP8

35

SP5 SP4

YMCA AWARDS

ENTRANCE

4

HARLANDS GROUP

PARKOUR

147 145

60 50

HIPPO LEISURE

65

LORD’S TAVENERS

8 POLIN

SAFE SPACE LOCKERS

6

TRX

ESCAPE FITNESS LTD

152

MERMAIDS UK

SRS LEISURE

SPORTSART

BLK BOX

1

360 IMAGERY

AA9

BABCOCK

ZIVA

20

ACTIVE IQ

153

154

112

110

EVIDENCE BASE

LES MILLS

95 POWER PLATE

21

AA3

BEAVERFIT

PULSE FITNESS

Styku 3D Body Scanning

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150 220

VTCT

CRANLEA HUMAN PERFORMANCE

100

10

155

140

MILON

PP3

POWER BREATHE

PERFORMANCE PATH

Power Plate

PRECOR

ISEH LONDON SPORT ukactive CIMSPA

130

N LIO VI PA

95

SUPPORTED BY

SPEEDFLEX

THE CONCEPT 2 HYGIENE FITNESS COMPANY

HAB DIRECT

RUNNING SCHOOL

190

CENTRAL HUB

JP LENNARD

PP9

hp cosmos

VIP LOUNGE Sponsored by Alliance Leisure and Service Sport

MATRIX

PP10

PP5

PLAYDAY

eGym

SPIRIT FITNESS

PHYSIOLAB

PP6

205 206 IN BODY

222 LEISURE MEDIA

221

MINDBODY

S

PhysioLabs

FUNCTIONAL DIAGNOSTICS

ILL

2623

224

DFC

180

165

263

MONARK

XN LEISURE

SK

Octane – Zero Runner

TW9

PAYASUGYM

GYMPASS

223

MYZONE TW1

VISION BODY

160

F5

PP8

160

TW7

EZ FACILITY

FIRSTBEAT

170

GANTNER

120

123

POWER BREATHE

TW2

NETPULSE

GLADSTONE

OCTANE FITNESS UK

124

PP7

TW8

TW4

TW3 VIRTUAGYM

200

305 TVB SPORTS SURFACES

ACTIVE AQUATIC

RU1

301 GYMSALES

250

TECHNOLOGY WALK

FITECH UK

The Mobility Aids Centre

261 BRIEF YOUR MARKET

OUR PEOPLE

STYKU

Sponsored by miha bodytec

TW5

CAP2 SOLUTIONS

VIEWING AREA/ STAGE

F9

264 IMOVES

257 252

EZ FACILITY

210 204

PRO INSIGHT

TW6

RU11

ALL RIGHT NOW LTD

GE4 CLUBBERCISE

HUR

265

EXORLIVE

TECH LAB

242

MY FIT APP

THE STAGE

262

ASPIRE

292

MIHA BODYTEC

IPRO SPORT DISTRIBUTION

EX

GE6

FACILITIES

310

TW6

240

IS

GE2 WDSA (UK)

LEGEND CLUB MANAGEMENT SYSTEMS

E

EGym Functional Diagnostix

TESCO NATIONAL CHARITY PARTNER.

FITQUEST

NUSTEP

ED

NI1 FITLINKS

293 290

((BOUNCE))

MOVE IT OR LOSE IT

RU11

R VE

Cranlea Human Performance

ROMA

O

224

280 285

ACTION MATS

235

RU9

C

NI4

HUR

NI6

GE8

180

OPEN PLAY

UN

10

Cardiac Science

NCSEM

H

NI3

F9

RU1

C AR SE

Bodystat

RE

F5

5

RUGGED INTERACTIVE

ENTRANCE

SPEAKERS

How did Too Fat to Run come about?

Ten years ago, I was a sedentary office worker with an unhealthy lifestyle. A sobering performance at a local fun run spurred me into action and, after participating in the London Marathon and the London Triathlon, I turned my experience into a business. My goal is to convince people they don’t have to wait until they’re thin before they start to run.

“

I don’t worry about retention.

My service is a stepping stone to get the confidence to join a gym

“

Too Fat to Run started out as a personal blog in 2010 – an online diary about my training, which I set up to keep myself accountable when I secured a place to run the London Marathon. After a few months, I started to get a following of overweight runners who said they could identify with me.

In 2013, after having a baby, I decided to turn the blog into a business. I now have 40,000 followers; 2,000 women have done my courses; and my online running club, The Clubhouse, has 250 members.

Because I’ve faced the same challenges as them, I’ve managed to inspire many overweight women to get active. My members are the type of inactive people the government is trying to reach.

The club creates social connections: it’s not just about the running but about overall wellbeing. Many of my members suffer from depression or anxiety, so we talk a lot about self-care.

TARA DILLON, CHIEF EXECUTIVE, CIMPSPA

How does the model work?

JULIE CREFFIELD, FOUNDER OF TOO FAT TO RUN

Membership costs £59 a year, which includes access to training programmes, a Facebook group, a weekly email with a task and a video message, and discounts for additional services such as our annual retreat.

Around 30 per cent of my members have been with me from the start, but I don’t worry too much about retention, because my service is a stepping stone for people to get the confidence to join a running club, a gym or suchlike.

Do you push the weight loss message?

No. Too Fat to Run is about getting active, not losing weight, although this is often a by-product. Lots of our members cancel their diet club subscription and start training for a marathon, so they find themselves naturally shrinking.

What are your future plans?

I have proven solutions to get women active, so my initial plan is to get financial support from the government, or from Sport England, so that I can expand what I’m doing.

I’d like to train more coaches and sell licences to lead Too Fat to Run running groups. I’m also looking for industry partners, so we can run more programmes and expand my One Big Fat Run concept – a monthly 5k run which people can do on their own or in groups. Time doesn’t matter. It’s all about participation. So far, 8,000 men and women have taken part, but I’m aiming for one million.

WED 10 MAY | 15:45 | PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | PANEL DEBATE: CAN YOU BE FAT AND FIT?

As CEO of the Chartered Institute for the Management of Sport and Physical Activity, Tara Dillon leads the institute’s headline work in professionalising UK sport and leisure and transforming the workforce development opportunities of those who work in the sector.

Tara was appointed as CEO in January 2015, before which she was interim chief operating officer whilst on secondment from IQL UK. Previously, Tara has held a variety of senior management roles

44  ELEVATE 2017 EVENT GUIDE

SPEAKERS

“

How can we best promote physical activity within the UK? “After living in the UK for 7 years, I have witnessed many advances in physical activity promotion. Many of these have been relatively modest incremental changes. For me an important part to develop are opportunities for older adults. Sport and physical activities “propositions” often focus on young people. Of course young people are important but this emphasis on youth can leave older adults marginalised from marketing, facilities, services and funding.”

What are the current strengths and weaknesses in communicating the benefits of physical activity?

“Health promoters (both government and corporate) now have a wide array of benefits to promote physical activity.

These can relate to longevity, productivity, education, the environment etc. so the strength is that physical activity can help people in many ways. The weakness is that despite all of these great reasons, communication is often not enough to change behaviour. It is clear there are many structural impositions that need to be removed. Much of

within the leisure sector, combining 12 years working in local authorities and 9 years in the private sector, culminating in a customer-focused commercial role as executive director of IQL UK.

SHAPING PROFESSIONAL STANDARDS TO CREATE A PRODUCTIVE, SUSTAINABLE AND RESPONSIBLE WORKFORCE Join this session to hear Tara’s views on how to shape professional standards to create a productive, sustainable and responsible workforce, alongside

this takes place “behind the scenes” in local and national budget meetings, so getting physical activity to be part of the normal conversation in those settings still needs to be improved.”

Inclusivity is usually reserved for those who are hard to reach; that is, people who don’t have the discretionary income to participate. The best way would be to make council sport and recreations facilities free (or as close to free as possible.) Clearly this is a radical idea. But if the physical inactivity crisis, is actually a crisis, perhaps it’s time for a radical solution like this

What will you be discussing at Elevate 2017?

“

JOE PIGGIN, PROGRAMME DIRECTOR AND SENIOR LECTURER AT LOUGHBOROUGH UNIVERSITY

“I will be analysing the various aspects of corporate involvement with physical activity promotion. I will explore how the physical activity sector can successfully collaborate with brands to deliver effective, responsible and well targeted programmes, and the role of consumer brands in supporting increased participation.”

Who should attend your presentation and why?

“Anyone whose business or organisation uses consumer brands as a vehicle to promote physical activity.”

THURS 11 MAY |14:45 | THE BUSINESS OF PHYSICAL ACTIVITY | BIG BRANDS AND PARTNERSHIP WORKING

fellow speakers Sarah Broad, Strategic Partnership and Service Development Manager at the Association of Greater Manchester Leisure and Cultural Trusts and Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust.

THURS 11 MAY | 10.15 | INCLUSIVITY: CREATING AN ACTIVE NATION | TRANSFORMING DELIVERY WITH NEW WAYS OF WORKING

ELEVATEARENA.COM  45

SPEAKERS

BENJAMIN ELLIS, SENIOR CLINICAL POLICY ADVISOR, ARTHRITIS RESEARCH UK

What are the current strengths and weaknesses in communication the benefits of physical activity?

“I work as a rheumatologist - a doctor providing medical care and support for people with arthritis and musculoskeletal conditions - so I spend time with a lot of people with arthritis. As health and policy communities we’ve done well to move away from speaking about “sport” and “exercise” towards promoting physical activity, which is a much wider and accessible idea.

But while we’re getting better at framing our messages about some health benefits, the benefits for people with musculoskeletal conditions (such as arthritis and back pain) are widely unknown by both professionals and the public.”

“

The first thing to say is that people with arthritis can enjoy the same benefits of physical activity as everyone else - being healthier, preventing illness, better mental health, increased energy and so on. But for people with musculoskeletal conditions, such as arthritis and back pain, physical activity can reduce and prevent pain. It’s more effective than pain killers, and without any of the risks of taking medication.

“

What is the main barrier to physical activity for arthritis sufferers?

“Most of us - including the ten million people with arthritis - want to be active and to live our daily lives without pain, stiffness or fatigue. There are two main barriers here, first, there’s a harmful myth that people with arthritis should rest, whereas we know that being

46  ELEVATE 2017 EVENT GUIDE

active reduces pain and disability. Second, we need to recognise how much untreated pain makes it difficult for people to be physically active. So we need to address both of these barriers, including making sure that fitness and health professionals have the skills to encourage and support people with arthritis to be active.”

What benefits does physical activity have for arthritis sufferers?

“The first thing to say is that people with arthritis can enjoy the same benefits of physical activity as everyone else - being healthier, preventing illness, better mental health, increased energy and so on. But for people with musculoskeletal conditions, such as arthritis and back pain, physical activity can reduce and prevent pain. It’s more effective than pain killers, and without any of the risks of taking medication.”

What will you be discussing at Elevate 2017?

“I’ll be discussing how we can collectively support for people with arthritis to become physically active so they can enjoy the benefits of reduced pain and less disability. Working with the Department of Health, Public Health England and NHS England, Arthritis UK has developed a tiered framework for what should be provided to deliver this support. ESCAPE-Pain was developed with Arthritis Research UK funding, and is a twice-weekly, six-week education and physical activity programme for people with arthritis. We’d like to discuss how physical activity and fitness communities can support making this widely available so that people with arthritis can take part to improve their health.”

SPEAKERS

Who should attend your presentation and why?

“People should attend if they are curious to learn about the benefits of physical activity for people with arthritis and are passionate about supporting the many millions affected to become physically active to reduce their pain and improve their health. The session will be of interest to people who design, plan and commission services for people with arthritis, people who want to make their facilities more welcoming to people with arthritis, and those who are thinking about the training and skills needs of professional coming into contact with people with arthritis. Finally, supporting people with arthritis to be more physically active is good value for money, so anyone thinking about how to invest scarce resources will find this a helpful session.”

WED 10 MAY | 11:15 |PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | PHYSICAL ACTIVITY AND MUSCULOSKELETAL HEALTH

DR DAVINA DENISZCZYC, CHARITY AND MARKET DEVELOPMENT DIRECTOR, NUFFIELD HEALTH Dr Davina Deniszczyc completed her medical degree at the University of Manchester, graduating in 2003. Her fascination with science and her interest in people made the step into GP training an easy one. In 2007, she gained membership to the Royal College of General Practitioners.

Dr Davina completed part of her training in Western Australia, adding valuable medical experience and an awareness of cultural differences to her portfolio.

Despite being offered a partnership as soon as she qualified, Dr Davina decided to set up her own freelance business, based on the realisation that locum work achieved the patient variability she craved. During this

time she became frustrated with the lack of resources and the inadequate focus on preventative medicine in the NHS, while setting up independent Wellness Clinics within some of her GP surgeries.

Dr Davina came to Nuffield Health in 2009 where she was seconded as London Clinical Lead within the year and a swift promotion to the post of Professional Head of Physicians followed. Dr Davina is now Charity and Market Development Director.

Join Davina, who is speaking about Nuffield Health’s ambition to be the UK’s leading health and wellbeing provider, and chairing this session, where she will introduce her fellow speakers; Dr Glenys Jones and Jenna Quinn both from the Association for Nutrition, Steve Wright of Life Fitness, and Clementine Vioux from FitBug. WEDS 10 MAY | 15:45 | THE BUSINESS OF PHYSICAL ACTIVITY | EXPLORING NEW MARKETS: WELLNESS

ELEVATEARENA.COM  47

SPEAKERS

SARAH BROAD, STRATEGIC PARTNERSHIP AND SERVICE DEVELOPMENT MANAGER, ASSOCIATION OF GREATER MANCHESTER LEISURE AND CULTURAL TRUSTS

“

Whilst elite sporting success can have the power to inspire, people

“Whilst elite sporting success can have the power to inspire, people are most likely to become physically active if they are inspired to do so by someone they know and who they can relate to. Likewise physical activity needs to be accessible and integrated into our daily lives whether in schools, the workplace or through active travel, which means a whole systems approach to tackling inactivity.”

are most likely to become physically

What are the current strengths and weaknesses in communicating the benefits of physical activity?

whole systems approach to tackling

active if they are inspired to do so by someone they know and who they can relate to. Likewise physical activity needs to be accessible and integrated into our daily lives whether in schools, the workplace or through active travel, which means a inactivity.

“I think in the main it is well understood that being physically active is a key part of a healthy

“

How can we best promote physical activity within the UK?

PROFESSOR CHARLIE FOSTER, ASSOCIATE PROFESSOR, UNIVERSITY OF OXFORD Professor Charlie Foster, PhD is a global leader in systematic reviews and meta-analysis of the evidence base for physical activity, with reviews on epidemiology, correlates, interventions and evaluation of natural experiments. With over one hundred research publications including the Lancet, BMJ, and Cochrane Collaboration, he was asked to co-author the 2011 UK Chief Medical

48  ELEVATE 2017 EVENT GUIDE

Officer physical activity guidelines. Charlie is a leader of physical activity and public health in the UK and was asked to present his research to the UK Parliament’s 2014 All-Party Commission on Physical Activity. He has global policy and advocacy experience working with WHO, EC, and CDC USA. He is the Chair of the new 2015 CMO UK expert committee for physical activity.

SPEAKERS

lifestyle but this can be a very abstract idea to lots of people and on its own doesn’t translate into action. The benefits of physical activity need to be communicated by trusted people (e.g. friends/family/ GP/physical activity professional) in a way which the individual can relate to with a tangible offer of how to get physically active being part of that communication.”

In your view, what is the best way to increase participation and inclusivity?

“In my view, the best way is to build on our existing assets including local leisure centres, local sports clubs, the local voluntary sector and our physical activity workforce, and work with them to develop and grow what we know works. This development needs to be focussed on tailoring our approach to specific neighbourhoods, communities and ultimately the individual to make being physically active a choice and a long-term habit, at the same time as scaling up and making sure there is a consistent and recognisable offer.

We also need to be honest about why people are less physically active now than they have ever been and work on what we can do to change this. Key for me is

Keynote debate Join Charlie as he chairs the keynote debate: tackling inactivity, what are the priorities? Charlie will also introduce the panelists; Steve Gray, Chief Executive at Nuffield Health, Steven Ward, Executive Director at ukactive, Professor Robert Copeland, Professor of Physical Activity and Health at Centre for Sport & Exercise Science at Sheffield Hallam University, and Paul Tuohy, Chief Executive at Cycling UK.

Economic case for physical activity Charlie will also be chairing the economic case for physical activity session, where he will be introducing Dr Nick Townsend, Senior Researcher, British Heart

the built environment and making it more cycling and walking friendly so that people choose active travel modes rather than the car. Great examples of this can be found in the Netherlands where developing cycle infrastructure has been prioritised and cycling has therefore become normalised, with more than ten times as many people cycling daily in the Netherlands compared to the UK and only 14% of Dutch school children travelling to school by car.”

What will you be discussing at Elevate 2017?

“I will be part of a panel discussing how we can create a more productive, sustainable and responsive workforce, from the perspective of working across Greater Manchester with a combined workforce of more than 4,000.”

Who should attend your presentation and why?

“Anyone with an interest in nurturing our workforce as the most important asset we have in tackling inactivity.”

THURS 11 MAY | 10:15 | INCLUSIVITY: CREATING AN ACTIVE NATION | TRANSFORMING DELIVERY WITH NEW WAYS OF WORKING

Foundation Centre on Population Approaches for Non-Communicable Disease Prevention at Oxford University, Dr William Bird MBE, CEO and Founder at Intelligent Health, Suzanne Gardner, Head of Health at Sport England, and Dr Steven Mann, Research Director at ukactive.

WED 10 MAY | 9:50 | INCLUSIVITY: CREATING AN ACTIVE NATION | KEYNOTE DEBATE: TACKLING INACTIVITY, WHAT ARE THE PRIORITIES? WED 10 MAY | 12:45 | PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING | THE ECONOMIC CASE FOR PHYSICAL ACTIVITY

ELEVATEARENA.COM  49

“

SUE ANSTISS, MANAGING DIRECTOR AND FOUNDER, PROMOTE PR AND FOUNDING TRUSTEE, WOMEN’S SPORT TRUST Great news from Sport England this week (14th December 2016) that the numbers of women taking part in sport has increased. Why do you think that is?

“Undoubtedly Sport England’s ‘This Girl Can’ campaign had a significant impact on changing perceptions about exercise for women this year. That said, it’s been the great work of many national governing bodies of sport, leisure operators, event organisers and charities that have then made sport and physical activity more accessible for women and girls. For example, an extraordinary 9 million people tuned in to watch our magnificent GB Women’s Hockey team win Gold in Rio, but it’s the behind the scenes work of England Hockey that builds on those inspirational scenes and translates them into real women and girls playing at hockey clubs and schools up and down the country with campaigns like Back to Hockey and HockeyFest. A strong engaging message that resonates with the target audience coupled with appealing, accessible activity results in a real win / win situation. This is what we’ve seen more of in 2016.”

What’s the best way to reach women and girls?

“We’ve seen a huge shift towards social media activity in our work targeting women and girls – more so than in our work targeting men.

Whilst traditional women’s lifestyle magazines, newspapers and broadcast media are still a key route for us, for the majority of events, organisations, brands and venues we represent, our team are just as likely to be sharing engaging content on Instagram or working with influential bloggers as placing articles in print media.

Social media enables us to directly engage with targeted female consumers and better measure the impact of our activity.”

50  ELEVATE 2017 EVENT GUIDE

Female elite sporting role models can clearly be a massive inspiration. Why don’t we see more of them?

Some of the broadcast media are getting better at sharing high quality footage of women’s sports – but overall the national newspapers are still dreadful. Every day you can read pages and pages of sports coverage in the broadsheets and tabloids and you’ll be lucky to find mention or image of a female (unless she’s someone’s attractive girlfriend).

“Why indeed. Some of the broadcast media are getting better at sharing high quality footage of women’s sports – but overall the national newspapers are still dreadful.

Every day you can read pages and pages of sports coverage in the broadsheets and tabloids and you’ll be lucky to find mention or image of a female (unless she’s someone’s attractive girlfriend).

It’s good to see BBC, Sky and BT Sport doing more in this area – committing to ongoing coverage of sports like Netball, Women’s Cricket, Hockey and Football - but that said, only last month it was hugely shocking to discover there was no mainstream broadcast coverage of the England Women’s Rugby game against Canada. It was a re-run of the World Cup Final (which England won) and a brilliantly entertaining game to watch.

How can we inspire young girls to play rugby (or any sport) if they can’t visualise what they might achieve in the future? How many young boys are out kicking a football around because they want to be the next Jamie Vardy or Gareth Bale? If we’re going to get more young women playing sport, then we need to ensure they can see inspiring role models.”

How would you change this? Will it change?

“The media respond that they are simply meeting the demand from their readers / viewers and showing what people want to see, but in reality, they could do so much more. Only by consistently broadcasting high quality female sport will they start to attract loyal audiences.

“

SPEAKERS

SPEAKERS

The very fact that 9 million people tuned in to watch the women’s hockey final in Rio (many in preference to the football on the other side) shows that people will watch female sport if they feel a real affinity to a team and players and are rooting for them to win.”

Pink whistles and nice smelling bibs. There’s been a bit of a media outcry about the FA’s new tips for targeting girls this week - what do you think?

In an ideal world, we’d love all girls of all ages to feel comfortable getting sweaty and muddy playing sports and school, but sadly that’s just not the case. If I had a magic wand I’d change society so it was just as acceptable for girls to enjoy all sports as much as boys, confident to participate without any fear of judgement. Sadly, that’s not where we are right now, but hopefully more high profile sporting role models can help.

“It’s a complex challenge that’s been blown out of proportion by the media. The FA recommendations were well meaning and an attempt to target girls that currently wouldn’t consider playing football.

We’ve just launched the TeamUp campaign with England Hockey, Netball and the ECB, which sees these three innovative governing bodies uniting to maximise the legacy of three home World Cups and build a fan base for women’s team sports.

We should all be concerned that there’s such a massive drop off for girls playing sport in school. By the age of 14, only 1 in 10 girls are doing enough physical activity to benefit their health, compared with roughly twice the number of boys of the same age.

The campaign has an ambitious target to ensure 150,000 7-13-year-old girls have more access to team sport, with over 5,000 participating schools each year increasing their offer of team sports for girls with at least 60% providing all three sports - cricket, hockey AND netball.

If allowing girls to play in regular kit, wear clean bibs and try different more accessible formats of the game makes football more appealing to them that that must be a positive thing.

Along with a novel rewards scheme for schools, TeamUp, which is delivered in partnership with the Youth Sport Trust, has already done a great job of using the elite athletes from national squads as inspirational role models.

Find out more here www.teamupengland.co.uk”

What will you be discussing at Elevate 2017?

“I will be part of a panel discussing how we can target diverse audiences. I’ll be sharing some of the work we’ve done as an agency to reach women and girls for our clients and outlining some of the Women’s Sport Trust’s current and future campaigns.”

Who should attend your presentation and why?

“Anyone with an interest in getting women and girls more active in 2017 and beyond.”

WED 10 MAY | 11:15 | INCLUSIVITY: CREATING AN ACTIVE NATION| ADDRESSING THE LEAST ACTIVE: UNDERSTANDING MOTIVATIONS, ATTITUDES AND LIFESTYLES

ELEVATEARENA.COM  51

SPEAKERS

What do you think are the current strengths and weaknesses in communicating the benefits of physical activity?

“The strength is undoubtedly that there’s so much to say and so many good organisations delivering high quality physical activity locally. As an industry, sport has so much to offer and can do more to engage with health professionals in particular. To do that we need to learn to communicate using their language, and there are definite signs of change, both the ‘Sporting Future’ and ‘Towards an Active Nation’ strategies have set the tone for more collaboration across sectors. At the Premier League we are really focused on making sure activity is enjoyable first and foremost, there’s a tendency to forget that if it’s not fun young people in particular with choose to do other things.”

How does the Premier League inspire young people within communities?

“The Premier League and our clubs have a huge appeal both domestically and internationally. We use the interest that the compelling and competitive football produces to inspire communities predominantly through seven national programmes. These are now delivered by up to 89 Premier League, English Football League and National League clubs to we have a broad geographical reach. We know from research that we’ve carried out that young people are attracted to attend programmes because they are delivered by professional clubs in

NICK PERCHARD, HEAD OF COMMUNITIES, THE PREMIER LEAGUE

partnership with the Premier League.

The brands pull people in but it is the high quality staff that create a connection and support participants that keeps people coming back and ultimately leads to a wide range of positive outcomes.”

What are the most effective partnerships the Premier League has created?

“In the area of community development we’re fortunate to have excellent partners. We have worked effectively with Sport England to develop Premier League Kicks and Premier League 4 Sport, significantly expanding both programmes and raising participation levels. We also have a wide-ranging partnership with the FA focusing in particular on increasing the number of women and girls playing the sport. We also have important broader partnerships, for example, our enterprise work with Sport Relief continues to develop, whilst we work closely with the Prince’s Trust and the Professional Footballers’ Association on the Premier League Works employability programme.

Partnerships are essential to all our programmes both at a national and local level. They provide not only funding, but essential specialist knowledge and skills that add value to the programme delivery. That is what we look for when developing partnerships.”

What will you be discussing at Elevate 2017?

“I’m going to focus on a new partnership for 2016. In September we launched a new disability programme

“

The Premier League and our clubs have a huge appeal both domestically and internationally. We use the interest that the compelling and competitive football produces to inspire communities predominantly through seven national programmes. These are now delivered by up to 89 Premier League, English Football League and National League clubs to we have a broad geographical reach. We know from research that we’ve carried out that young people are attracted to attend programmes because they are delivered by professional clubs in partnership with the Premier League. The brands pull people in but it is the high quality staff that create a connection and support participants that keeps people coming back and ultimately leads to a wide range of positive outcomes.

“

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SPEAKERS

in partnership with BT. This is an example of two large organisations developing their commercial relationship (BT Sport are one of the Premier League’s broadcast partners) to make a real impact within communities. I’ll aim to show how the combination of organisations is supporting a wide range of objectives using the assets that we both have.”

Who should attend your presentation and why?

The session is also relevant for anyone wishing to find out more about how big organisations connect to form partnerships that focus on community development or social responsibility. In all partnerships understanding each other’s requirements is essential and I’ll explain the process we went through to refine the programme.”

THURS 11 MAY | 14:45 | THE BUSINESS OF PHYSICAL ACTIVITY | BIG BRANDS AND PARTNERSHIP WORKING

“The programme I will talk about focuses on disabled participants so certainly anyone interested in inclusivity.

We want to develop the infrastructure to enable inclusive practice, so we’re very keen to talk to anyone with a similar interest.

STEVEN WARD, EXECUTIVE DIRECTOR, ukactive In his time with ukactive Steven helped maintain its deep connection to the major health and fitness operators, while shaping the body’s rebrand from the FIA to ukactive. He has strengthened ukactive’s ties to key partners such as the Department of Health and Sport England, and driven ukactive’s partnerships with major brands. Steven has been a part of the team which has dramatically grown the size of ukactive and extension of its impact while maintaining a strict focus on its core mission of serving its members.

In 2014 Steven and the policy team were awarded the 2014 Public Affairs Award for Trade Association Campaign of the Year in recognition of driving almost £40m of additional investment into tackling inactivity at local authority public health team level, a campaign which subsequently led to £250m extra investment into inactivity from Sport England. He is a policy expert on all matters relating to the promotion of physical activity for health and is prominent commentator on the topic both within the sector and beyond. He loves

trying out as many of his members new products and services as he can, therefore keeping right up to date with the latest trends impacting the fitness industry.

Keynote debate Join Steven in the keynote debate, where he will be giving his views on tackling inactivity, and what the priorities are. Steven will be discussing this alongside Steve Gray, Chief Executive at Nuffield Health, Professor Robert Copeland, Professor of Physical Activity and Health at the Centre for Sport & Exercise Science at Sheffield Hallam University, and Paul Tuohy, Chief Executive at Cycling UK. The debate will be chaired by Professor Charlie Foster, Associate Professor at the University of Oxford.

WED 10 MAY | 9:50 | INCLUSIVITY: CREATING AN ACTIVE NATION | KEYNOTE DEBATE: TACKLING INACTIVITY, WHAT ARE THE PRIORITIES?

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FITNESS FORESIGHT

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2017

Fitness Foresight™ from Health Club Management looks at the key trends, influences and opportunities shaping the health and fitness sector ALL IN THE MIND MENTAL HEALTH Whether you’re clinically

Health club operators have

programming to their schedules:

depressed or just stressed from

been very slow to embrace the

Equinox, for example, with its

work, improved mental health is

opportunity presented by mental

Headstrong class.

a prime benefit of exercising and

health, but that’s slowly changing.

being physically active.

In late 2016, UK-based Nuffield

the development of clinically

Whether it’s through

Health acquired a cognitive

proven mental wellbeing services,

2020, depression will be the second

behavioural therapy company,

through a focus on mindfulness, or

leading cause of premature death

to allow it to offer a more

simply in the way gym operators

and disability. Indeed, the World

rounded approach to wellbeing

talk about the benefits of being

Health Organization has flagged

encompassing fitness, nutrition and

active, we’re likely to see a far

mental health as one of its top

mental health. Other operators are

greater focus on mental health in

priorities over the next decade.

beginning to introduce mindfulness

the coming years.

This is key, because by the year

Headstrong is Equinox’s mindfulness-based group exercise offering

54 ELEVATE 2017 SHOW GUIDE

FITNESS FORESIGHT

Gyms could partner with DNA experts to create ‘test and prescribe’ programming

GYM FOR YOUR GENES EPIGENETICS Scientists are increasingly convinced that the majority of disease – potentially up to 95 per cent – is preventable through making healthy lifestyle choices. This field of science is known as epigenetics.

It was previously thought that genes were fixed for life. However, sequencing of the human genome has taught us that many genes change in response to how we care for ourselves – including how we exercise and sleep, the pollution

we’re exposed to, our stress levels and state of mind, and what we eat and drink.

With prevention tipped to become a massive industry in years to come, this is a huge game changer for sectors related to selfcare – including health clubs.

A ‘gym for your genes’ will offer tests that reveal how a range of modalities, from meditation to massage, can impact our DNA – with personalised programmes then prescribed based on that data.

TESTING THE WATER

VR will allow people to experience a new facility before it’s even been built

PHOTOS: SHUTTERSTOCK.COM

VIRTUAL DESIGN Architects will begin to use virtual reality (VR) to design gyms and leisure spaces, asking consumers to wear VR headsets and watching to see how they respond as they walk around virtual environments.

Arup Associates are already experimenting with such technology. They plan not only to gather anecdotal feedback from participants, but also to monitor people’s physiological response to

REPRINTED FROM HCM

Deepak Chopra is already working on an anti-ageing and prevention centre which embraces epigenetics.

It’s due to open on Blackadore Caye, a Belize island owned by Leonardo DiCaprio, in 2018.

There’s no reason why health clubs can’t follow suit, ensuring they’re in the vanguard of preventative healthcare, whether by designing their own ‘test and prescribe’ programmes or by partnering with third party DNA testing experts.

the virtual environments they pass through. Are these environments bringing about the desired response in the audience, whether that’s heightened excitement, for example, or an immediate calming of the nerves?

By letting people experience a new facility before it’s even been built, this technology will lead to far more engaging buildings, designed with the customer experience at their very heart.

FOOD AS MEDICINE

Expect a focus on real, wholesome food rather than fad diets

CLEAN EATING Far from being a diet where you’re limited to eating certain food groups or calorie counting, ‘clean eating’ is a simple concept: avoid processed foods and opt for real, wholesome ingredients instead.

We predict that more health club operators will focus on this approach in their nutritional programmes and their in-house menus, as well as in the nutritional supplements and products they stock; Tribe is a brand that’s leading the way here, with its sports nutrition products made exclusively from raw wholefoods.

We can also expect a refined, expanded definition of ‘superfoods’ as people realise that a wide range of foods have nutritional benefits.

Health clubs that roast, bake and fry foods with hot fat, creating acrylamide – which the World Health Organization has warned is carcinogenic – will change this practice.

TECHNOLOGY GETS PERSONAL TAILORED MEMBERSHIPS The ubiquity of mobile phones means consumers expect to have a dynamic relationship with the brands they do business with – a flexible relationship controlled by them from the palm of their hand.

Gyms have to respond to this, but it needn’t be feared.

In fact, technology allows operators to personalise the experience in ways that would never before have been possible. Rather than having to build specialist facilities to target new niche audiences, technology allows operators to cost-effectively experiment with marketing to the various shared-interest ‘tribes’ that exist within one mainstream gym.

It allows a full-service health club offering to be unbundled and then repackaged into curated, personalised, differentiated experiences for each and every member of the facility.

Creating points of difference won’t be as straightforward as when building a dedicated facility, because members will still be choosing from the same menu of services and facilities.

But if marketed well, tribes will naturally form; additional income from new (and more satisfied) users can be invested in improvements and new services; and the flexibility offered by this tech-based approach could serve to future-proof the business.

Consumers expect to control all aspects of their life via their mobile phone

56 ELEVATE 2017 EVENT GUIDE

AI-based Vi coaches you in a two-way dialogue

GET SMART ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) will transform the fi tness sector over the coming years, as devices become smarter and more prescriptive, effectively morphing into virtual coaches.

Such devices are already getting ready to come to market: LifeBeam’s Vi is one example that’s just emerging from crowdfunding and preparing for launch. An AI personal trainer, Vi

takes readings from sensors around your neck and then coaches you based on these readings, in a two-way dialogue via specially designed headphones.

But with the likes of Google now prioritising AI – and other tech giants such as Apple, Microsoft and Facebook all vying for early dominance in the AI space – this will be a market to watch keenly over the coming years.

Modalities such as yoga will be part of the trend towards healthy breathing

ELIMINATION BREATHING We expect the wellbeing benefits of healthy breathing to become increasingly well recognised – and, indeed, for health club operators to offer interventions such as breathing workshops and coaching sessions to help their members improve this important eliminatory function.

Breathing well is a skill and many people struggle to do it well, but this can be improved with practice.

Breathing controls brainwaves and the stress response and can also trigger sleep, so improving breathing patterns can bring immediate and profound health benefits.

Modalities such as yoga and pilates, which focus on breathing, will be part of this trend.

START THE DAY WELL ACTIVE COMMUTING A recent UK survey by trade body ukactive and retailer Argos quizzed consumers on their expectations of fitness in the future – with some interesting results.

One clear expectation is that active travel will become more commonplace, with 22 per cent expecting roads to have jogging lanes next to cycling lanes, while 8 per cent think motivational drones will be on-hand to encourage commuters to run or cycle faster.

So what can gyms do to tap into this? Boutique studio operator 1Rebel is already looking at creating London commuter buses with on-board group cycling studios, so commuters can make productive use of their time travelling to work – without the dangers that come with cycling on London’s busy roads.

The bus will stop at 1Rebel’s City studio, with showers and breakfast smoothies available before people head to work.

How will your gym harness this trend?

The 1Rebel bus: Active commuting, without the dangers of road cycling

1Rebel’s bus would offer onboard cycling classes on your way to work

REPRINTED FROM HEALTH CLUB MANAGEMENT

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McFIT opened its World of Cyberobics virtual-only club in Berlin, Germany

A NEW REALITY FITNESS AS ENTERTAINMENT

Gym fl oors will become modular, allowing operators to switch elements in and out

75 million people downloaded the app in just one month last July – this compared to a grand total of 151 million health club members worldwide.

Meanwhile, in Germany, budget club operator McFIT has launched World of Cyberobics – a futuristic, virtual-only club in Berlin. It has reportedly spent millions on the content

production – as has Les Mills with its ‘immersive fitness’ content, including The Trip, which plays on wrap-around screens and sucks class participants into the virtually enhanced experience.

The message is clear: find ways to truly entertain your members – or risk losing them to a more hi-tech, eye-catching, gamified alternative.

OUT WITH THE OLD FLUID GYM FLOORS Gyms will get more creative with the space they have available, keeping gym fl oors far more fl uid and adaptable to new ideas.

The growing popularity of functional and bodyweight training adds momentum to this trend, as health clubs reconsider their reliance on large pieces of equipment and dedicate more space to functional zones and freestyle areas, with smaller, portable pieces.

58 ELEVATE 2017 EVENT GUIDE

Manufacturers of larger fitness equipment are recognising this, with a growing number of machines now being designed to be lighter, and with wheels for easier movement around the gym floor.

Expect to see a more modular approach going forward, allowing fi tness operators to switch elements of their offering out far more quickly and costeffectively in order to keep things fresh.

PHOTO: SHUTTERSTOCK.COM

Virtual reality, augmented reality, 360 -degree floorto-ceiling ‘immersive fitness’ screens in studios. The latest technology is fusing fitness and entertainment like never before.

The bar was set by Pokémon Go, the augmented reality game which involves people walking real streets to catch virtual Pokémon. An estimated

PAYING FOR EXPERTISE

PHOTOS: SHUTTERSTOCK.COM

NON-GYM MEMBERSHIPS

Clubs might consider offering memberships where people train outside the club, and just come in for advice

People are no longer working out at just one gym.

Increasingly we’re seeing a portfolio approach to fitness: a weights session at the gym near work, classes at a specialist studio, tracking runs in the park using an app.

Some people don’t even want to work out in a gym or fitness facility at all – they’re happy using online workouts and classes, cycling to work each day and using trackers to monitor their activity.

But – for now at least, until technology overtakes our own ability to make lifestyle prescriptions – those individuals might still want the guidance and advice that

fitness professionals can offer, to make sure they’re doing the right thing and to keep progressing.

We’re likely to see gym operators introducing reduced price non-gym memberships, whereby people come to the club for advice once or twice a month but don’t even use the gym’s facilities.

Holmes Place was already looking at this years ago – a concept called Holmes Place 2 Go, where people were going to be given an activity tracker and have access to the club for advice. That was before its time – but the clock has continued to tick, and the time is now.

ALL TOGETHER NOW GROUP EXERCISE We’ve already seen the boutique studios place group exercise squarely at the heart of their business models – and successfully so, creating loyal ‘tribes’ around their brands.

Now other mainstream fitness operators are likely to follow this lead, focusing on group exercise as a central element of their offering. And with good reason: members who take part in at least some group exercise are 30 per cent less likely to cancel their membership than members who never do group exercise. Meanwhile, members who’ve made a friend at the gym in the last three months – something that happens far more readily in a group exercise environment than on the gym floor – are a massive 40 per cent less likely to cancel than those who haven’t.

The social aspect of belonging to a gym is something technology-based alternatives such as apps and wearables – even with their leaderboards and competitions – struggle to replicate. So expect to see group exercise springing up all over the gym as a way to create a USP: rings of treadmills set up for running classes, gym floor functional classes, virtual class pods, as well as outdoor options such as running groups and bootcamps.

Technology can so easily replace real-life interaction – but people want to work out with other people. Gyms have a greater chance of success if they recognise this.

REPRINTED FROM HEALTH CLUB MANAGEMENT

People want to work out with other people; gyms must recognise this and incorporate more group exercise

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Health clubs should look at building rest into the programmes they create for their members

REST GETS TECHNICAL RECOVERY Modern life means people are ‘always on’, and many people aren’t skilled at building rest – vitally important to keep the mind and body in balance – into their lives in a way that’s technically optimised.

Olympic athletes know their rest and recovery schedules are as important in determining performance as their training – but while athletes and coaches know the importance of the right kind of rest, this expertise is rarely available in health clubs.

Once it’s stressed through any kind of activity, the body needs time to respond and recuperate. Exercise causes ‘damage’ to the body that must be repaired, and this requires the body to expend a considerable amount of energy to heal. It’s also the time when the training response takes effect and physical capacity is increased to enable a higher level of performance and function.

Fitness and wellness businesses need to raise their level of expertise in

terms of the body’s response to rest.

They must use existing resources and expertise to educate customers in the benefits, as well as programming technical rest with the correct nutritional, physical and physiological and psychological support.

In line with this, while HIIT (high intensity interval training) will remain popular, we’ll see a shift towards a balance in exercise modalities, with more mind-body being brought into the mix.

A CULTURE OF MOVEMENT ACTIVE EDUCATION It’s time to get creative in addressing childhood obesity. Good work is already being done in this area, but we can expect a far broader range of parties to come to the table with new ideas.

The success of Pokémon GO has shown the dramatic impact technology can have on this target group by quite literally turning activity into a game.

Expect far more along these lines.

Meanwhile schools will build activity into everyday lessons: we’re already seeing outdoor schools

for younger children, and even kinaesthetic classrooms in the US where kids spend all day at specially designed desks with bikes, climbers and swivel stations instead of chairs.

Activity will be constant and achievable by all, rather than happening just in isolated PE lessons where only a handful excel. The focus will be on imbuing a culture of movement in all children, educating them in its value and normalising it by making it unavoidable – and indeed enjoyable – in everyday life.

These pages first appeared in the Health Club Management Handbook and Health Club Management February 2017, and are reprinted with kind permission of Health Club Management.

Copyright Health Club Management.

To receive a digital copy of Health Club Management for free every month, just sign up at www.healthclubmanagement.co.uk/signup 60 ELEVATE 2017 EVENT GUIDE

THE POWER OF PEACE MEDITATION SPACES

Could gyms justify dedicating space in their facilities to meditation?

We’re spotting a trend towards the creation of meditation spaces in residential developments, and expect this to filter across to the health, fitness and wellbeing sector.

People’s need to find sanctuary is being driven by rising pressures in daily life, as well as a growing awareness of the importance of making time for contemplation and renewal.

Meditation spaces can be indoors, outdoors or a mix of both and can be created in urban settings – with the use of air filters and white noise machines – as well as in natural locations. Designing one with a beautiful view can add to the power of the experience.

Destination spas such as Rancho la Puerta, which has a stunning meditation room with mountain views, have led the way. But with many people already turning to their gym as a place to ease out the stresses of the day, health clubs have a huge opportunity to follow suit.

NUTRITION ON THE FLY AN INSECT DIET

Insects are low in fat and rich in nutrients

Long seen as a delicacy in parts of the world such as Asia and Africa, insects are slowly making their way onto the menu in Britain and the US too.

We’ll need to get over the ‘disgust factor’: with the global population set to rise above nine billion by 2050, new food sources will be needed.

More than half of the Earth’s organisms are insects, with experts suggesting millions more species are as yet undiscovered; they also breed rapidly and in large numbers. Not

only that, but they’re rich in minerals such as iron and zinc, and low in fat and carbs. Plentiful and good for you – it seems almost too good to be true for fitness enthusiasts.

A handful of companies are already using this food source under the radar – some energy bars include ground-up crickets and grasshoppers – while others are going for a more overt approach. For example, both the Black Ant restaurant in New York and the Grub Kitchen in Pembrokeshire, UK, serve a variety of very openly insect-based dishes.

ABOUT THE AUTHORS Kate Cracknell is the former editor of Health Club Management and has been a leading journalist in the physical activity sector for more than a decade. Now editor at large for HCM, she is also a regular speaker and presenter at industry events. She graduated from Cambridge University with a masters degree in Spanish and French. @HealthClubKate

REPRINTED FROM HEALTH CLUB MANAGEMENT

Liz Terry has been writing about and analysing the global leisure industries since 1983. She’s CEO of Leisure Media, which includes Health Club Management in its portfolio of leisure-focused magazines. For further information, visit www.leisuremedia.com E: lizterry@leisuremedia.com

@elizterry

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PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING Supported by

DAY 1

Sponsored by

9.50 – 11.00 Physical activity and cancer – before, during and after treatment

Professor Robert Thomas

Physical activity is important for cancer patients at all stages of the cancer care pathway. Evidence demonstrates that carefully tailored activities are likely to have a positive impact on the patient. There is a need for mechanisms within the cancer care pathway to support people in maintaining or initiating physical activity during and after treatment. This session will examine the latest evidence and best practice examples.

Chair: Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University r Understanding the evidence Professor Robert Thomas, Consultant Oncologist, Bedford and Addenbrooke’s Cambridge University Hospitals and Professor, Exercise Science, Coventry University

Dr Rebecca Robinson

r Integrating physical activity into usual care for all patients: challenges and opportunities Dr Rebecca Robinson, Consultant in Sports and Exercise Medicine, FSEM r How the sport and physical activity sector can support people before, during and beyond cancer treatment Andrew Power, Associate Consultant, The Wright Foundation r The patient’s perspective Sarah Rogers

11.15-12.30 Physical activity and musculoskeletal health Musculoskeletal conditions are disorders of the bones, joints, muscles and spine. Such conditions can cause pain, stiffness and a loss of mobility, which can make it difficult to carry out everyday activities This session will examine the benefits of physical activity for improving musculoskeletal health at every stage of life, exploring its merits for back pain, arthritis, fall prevention and improved quality of life.

Professor Anthony Woolf

Chair: Professor Anthony Woolf, Chair, Arthritis and Musculoskeletal Alliance r Improving strength, balance and co-ordination in older adults to prevent falls and improve wellbeing Professor Dawn Skelton, Professor in Ageing and Health, Glasgow Caledonian University

Dr Cormac Ryan

r Physical activity for chronic musculoskeletal pain – does exercise intensity matter?

Dr Cormac Ryan, Reader in Physiotherapy, Teeside University r Local physical activity provision for people with arthritis Benjamin Ellis, Senior Clinical Policy Advisor, Arthritis Research UK

Lena Karjaluoto

r Reducing healthcare costs through exercise for the elderly Lena Karjaluoto, Executive Vice President, HUR: For Life Long Strength

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DAY 1

12.45-14.00 The economic case for physical activity It has been calculated that health conditions associated with physical inactivity, such as obesity, diabetes, dementia, mental health, and MSK problems, costs the nation £7.4bn a year, whilst a lack of physical activity causes some UK industries to lose 27 days of productive time per employee a year, which quantifies as a loss of £57 billion a year in lost productivity. Having calculated the costs of inactively what are the economic drivers to encourage active living, how can this evidence be used in practice to deliver change? What drives the agenda for engaging and activating communities in terms of sport and physical activity, and making communities more responsible for their own health and wellbeing?

Chair: Dr Charlie Foster, Associate Professor, Deputy Director, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford

Dr Charlie Foster

Dr Nick Townsend

r Quantifying the economic case for physical activity Dr Nick Townsend, Senior Researcher, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford r Case study: demonstrating the economic case of putting physical activity at the heart of regional health and wellbeing strategies Dr William Bird, CEO and Founder, Intelligent Health r Making the economic case for physical activity and sports role in improving health Suzy Gardner, Head of Health, Sport England

Dr William Bird

Suzy Gardner

r Productivity and health in the workplace: the economic value of physical activity to the employer Dr Steven Mann, Research Director, ukactive Dr Steven Mann

14.15-15.30

The physiotherapists role in managing health conditions through physical activity

This seminar will explore projects, services and best practice to demonstrate how physiotherapists can work collaboratively with fitness industry professionals to ensure patients receive the right support at the right time, and manage patient’s needs effectively. The seminar will provide practical advice on how to remove barriers associated with becoming more active for people limited mobility, long term conditions and co-morbidities; examine how an holistic approach to physical activity can be embedded to provide appropriate levels of support which encourage patients to be physically active; and how enhanced physical activity pathways can improve patient outcomes.

Anna Lowe

Chair: Anna Lowe, PHE, Physical Activity Clinical Champion and Sheffield Hallam University Session Continued...

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14.15-15.30 The physiotherapists role in managing health conditions through physical activity (continued) r Managing chronic MSK conditions - Physiotherapists working collaboratively with fitness industry professionals providing the right support at the right time Alex Thompson, Lead Advanced Practice Physiotherapist, Doncaster and Bassetlaw Hospitals NHS Foundation Trust Alex Thompson

Rachel Young

r Physical activity options for people with complex co-morbidities: the feasibility of power assisted exercise with ShapeMaster equipment Rachel Young, Chartered Physiotherapist, Senior Lecturer and PhD Candidate, Sheffield Hallam University r Case study: creating physically active services, environments and workforces Deborah Bancroft, Advanced Physiotherapy Practitioner, Pennine Acute Hospitals NHS Trust r Equipping physiotherapists to deliver high quality brief interventions for physical activity: The PHE Clinical Champions Programme Anna Lowe, PHE, Physical Activity Clinical Champion and Sheffield Hallam University

15.45-16.30 Can you be fat and fit? (debate)

Dr Rod Jacques

Professor Greg Whyte OBE

Dr Mike Loosemore

Dr Jason Gill

Julie Creffield

Lauretta Johnnie

Stephen Morrison

It is proven that inactivity kills, even if you are a healthy weight, but can you be fat and fit? When examining mortality rates in fat people who are fit, the harmful effects of fat, chronic diseases and heart attacks, are reduced. Frequent exercisers, are more likely to stay cardiovascularly, respiratory and endocrine healthy over the years, regardless of weight. There are net gains to being active when fat, but the wider costs to being overweight must still be considered. With conflicting evidence not everyone agrees that a healthy obesity exists. This debate, with a leading panel of experts, will examine the misconception that you can’t be ‘fat and fit’, exploring the latest evidence and thinking.

Chair: Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate past President FSEM UK Panel: r Professor Greg Whyte OBE, Director of Performance, CHHP r Dr Mike Loosemore, Lead Consultant in Sport and Exercise Medicine, The Institute of Sport, Exercise and Health, University College London Hospitals r Dr Jason Gill, Institute of Cardiovascular and Medical Sciences, University of Glasgow r Julie Creffield, Founder, To Fat to Run r Stephen Morrison, Lay Adviser to the Faculty of Sport and Exercise Medicine and Physical Activity Champion and Blogger, FSEM and the Department for Work and Pensions r Lauretta Johnnie, Founder, Full Figured Fitness, Personal Trainer and Obesity Exercise Specialist 64  ELEVATE 2017 EVENT GUIDE

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16.45-17.30 Best bang for your buck: where do the best health benefits from physical activity lie? (debate)

Dr Rod Jacques

Professor Greg Whyte OBE

Dr Ken van Someren

Stuart Pickering

Dr Mike Rogerson

Dr Silvano Zanuso

As we continue to lead increasingly busy lives, with limited time for physical activity, where do the best gains from physical activity for middle to long-term health benefits lie? If an individual has just 3 blocks of 30 minutes to spare for physical activity, per week, how is this time best spent to realise the optimal health benefits, and what is the supporting evidence?

Chair: Dr Rod Jaques, Director of Medical Services, English Institute of Sport and Immediate past President FSEM UK Panel: r Professor Greg Whyte OBE, Director of Performance, CHHP r Ken van Someren, Head of Research and Development, GSK Human Performance Lab. r Stuart Pickering, Strength and Conditioning Technical Lead, English Institute of Sport r Dr Mike Rogerson, Researcher, Centre for Sports and Exercise Science, University of Essex r Dr Silvano Zanuso, Director, Medical & Scientific Department, Technogym and Visiting Professor, Faculty of Science, University of Greenwich

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PHYSICAL ACTIVITY FOR HEALTH AND WELLBEING Supported by

DAY 2

Sponsored by

10.15-11.30 The importance of the natural environment for physical activity and health

William Bird

This session will explore the connection between the natural environment, physical activity and health and its wider role for binding communities and social cohesion. The seminar will examine the latest evidence around these connections, how the natural environment can be successfully used to increase physical activity and what this means for the publics health and wellbeing.

Chair: Dr William Bird MBE, CEO and Founder, Intelligent Health

Dr Christopher Gidlow

r Understanding the connection between the natural environment and physical activity for public health Dr William Bird MBE, CEO and Founder, Intelligent Health r Benefits of natural environments for health and cognitive function Dr Christopher Gidlow, Associate Professor, Centre for Health and Development, Staffordshire University

Craig Lister

r Case study: Green Gym Craig Lister, Managing Director, Green Gym, The Conservation Volunteers

Dean Hill

r What do green spaces add to the local authority agenda?

Dean Hill, Head of Active Cities, The Great Outdoor Gym Company

11.45-13.00 Integrating physical activity and healthcare

Dr Andrew Boyd

There is a substantial evidence base for physical activity in relation to prevention and treatment of numerous chronic disease and long term conditions. This seminar will examine effective and innovative delivery of health prevention and treatment solutions and the importance of high quality, evidence based services, whilst exploring opportunities for collaboration and integration between health care and physical activity providers. The session will also explore how GPs can understand and communicate the long-term health benefits across a variety of conditions and diseases, examining techniques and practices that embed messages on physical activity into everyday practice, and how to access referral services.

Chair: Dr Andrew Boyd GP, Physical Activity Champion, Public Health England and Royal College of GPs Session Continued...

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11.45-13.00 Integrating physical activity and healthcare (continued) r How GPs can understand, embed and promote the benefits of physical activity Dr Andrew Boyd GP, Physical Activity Champion, Public Health England and Royal College of GPs r Motivational interviewing and behaviour change techniques Dr Tim Anstiss, Medical Director, The Academy for Health Coaching

Dr Tim Anstiss

r Physical activity, fundamental in obesity management Alan Jackson, Head of Public Health, Managing Director, WMC and Discovery Learning Alan Jackson

r Managing health outcomes and building an evidence base Georgia Dowdeswell, Senior Product Design Team Leader, Gladstone

Georgia Dowdeswell

13.15-14.30 Understanding and tackling the effects of sedentary lifestyles The World Health Organisation (WHO) guidelines, adopted by Public Health England, recommends 150 minutes of exercise a week but some research suggests that is insufficient to counteract the harmful physiological effects of sitting for 8 or more hours a day. Recommendations related to sitting and sedentary behaviours are not available yet. However, WHO recommends action be taken to make environments where people live and work more conducive to physical activity. This seminar will examine the latest evidence around the effects of sedentary lifestyles and the latest thinking relating to physical activity levels for combatting the effects of sedentary behaviour.

Dr Sebastien Chastin

Chair: Dr Sebastien Chastin, Reader, Movement Behaviour Dynamics, Glasgow Caledonian University r What keeps us sedentary: lesson from the european joint programme initiative DEDIPAC Dr Sebastien Chastin, Reader, Movement Behaviour Dynamics, Glasgow Caledonian University

Dr Philippa Dall

r Tackling sedentary behaviour in the workplace Dr Philippa Dall, Research Fellow, Glasgow Caledonian University r Using new media to tailor interventions to reduce sedentary behaviour Dr Katrien De Cocker, Senior Research Fellow, Ghent University

Dr Katrien De Cocker

r Changing sedentary behaviour in later life co-creating solutions George McLean, GrandStand Citizen Scientist Group

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DAY 2

14.45-16.00 Physical activity and mental health and wellbeing

Dr Amit D Mistry

With links between an active lifestyle and enjoying good physical and mental health well accepted, this seminar will examine different types of physical activity and their positive effects on brain health.

The session will examine the benefits for mental health and wellbeing exploring the latest evidence behind programmes which are actively improving mental health and will also explore current evidence on the reduction in decline of brain function (due to aging), looking at recommendations on optimal physical activity types and duration, for reducing the risk of cognitive decline.

Chair: Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust

Dr Florence Kinnafick

r The benefits of physical activity for mental health, a perspective from the Royal College of Psychiatrist’s Special Interest Group Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust r Which processes lead to recovery and how physical activity improves mental health Dr Florence Kinnafick, Loughborough University and Principal Investigator, Mind r Brain health and physical activity in older adults – can cognitive decline be reduced with physical activity?

Dr Sarah-Naomi James, Postdoctural Research Associate, MRC Unit for Lifelong Health and Ageing, University College London

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION Supported by

10.00 – 11.00

Professor Charlie Foster

DAY 1

Sponsored by

Keynote debate: tackling Inactivity what are the priorities?

Steve Gray

Steven Ward

Professor Robert Copeland

Paul Tuohy

At any one time 28% of people in England are inactive, due to a diverse range of barriers. The government’s strategy focuses on tackling inactivity and getting “more people from every background regularly taking part in sport and physical activity, volunteering and experiencing sport”. To really solve participation levels, industry and its wider stakeholders must change the way they work to increase participation levels. This debate will explore where the opportunities for innovation lie; how the physical activity industry can change to achieve maximum impacts; identify where the gains for individuals and wider society are the greatest and what this means for the population’s health and wellbeing.

Chair: Dr Charlie Foster, Associate Professor, Deputy Director, British Heart Foundation Centre on Population Approaches for Non-Communicable Disease Prevention, University of Oxford Panel: r Steve Gray, Chief Executive, Nuffield Health r Steven Ward, Executive Director, ukactive r Professor Robert Copeland, National Centre for Sport and Exercise Medicine & The Centre for Sport and Exercise Science, Sheffield Hallam University r Paul Tuohy, Chief Executive, Cycling UK

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION

DAY 1

11.15-12.30 Addressing the least active: understanding motivations, attitudes and lifestyles Engaging the least active (women, older people, disabled people, particular ethnic groups, those with long term health conditions and people from lower socio-economic backgrounds) is central to the government’s strategy for tacking inactivity, but what are the challenges associated with making physical activity accessible to the whole of society? This seminar presents best practice case studies exploring the removal of practical, social and emotional barriers, tailoring of opportunities that respond to the way people organise their lives, and the delivery of interventions that are inclusive and create resilient habits.

Suzy Gardner

Chair: Suzy Gardner, Head of Health, Sport England Barry Horne

r The £4.5m Get Out & Get Active (GOGA) initiative: taking an inclusive approach Barry Horne, Chief Executive, English Federation of Disability Sport (EFDS) r Case study: older adults Cherry Russell, Programme Manager, Health and Wellbeing, Age UK

Cherry Russell

r Case study: inclusion and diversity Arun Kang, Chief Executive, Sporting Equals r Case study: girls and women Sue Anstiss, Managing Director and Founder, Promote PR and Director, Women’s Sport Trust

Arun Kang

Sue Anstiss

12.45-14.00 Maximising the opportunities for physical activity in urban areas Urban areas and their streets, buildings, roads, paths and open spaces influence our activity levels and health. As housing density and populations increase what approaches and interventions will discourage sedentary lifestyles and how can we achieve the best opportunities for physical activity? This session will explore how we interact with our environment and what this means for our health and wellbeing; how to engage with the least active in society; solutions to promote active travel and the wider benefits of physical activity for community cohesion.

Nick Cavill

Chair: Nick Cavill, Managing Director, Cavill Associates Session Continued...

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION

DAY 1

12.45-14.00 Maximising the opportunities for physical activity in urban areas (continued) r Active living: understanding how we interact with our environment Nick Cavill, Managing Director, Cavill Associates Ed Parham

r Creating an environment that supports active lifestyles Ed Parham, Associate Director, Space Syntax r European case studies – active travel and promoting walking and cycling Joerg Thiemann-Linden, Sustainable Urban Mobility Advice

Karen Creavin

Claire Brown

r Engaging lower-socio economic groups and differing cultural backgrounds and measuring the wider social benefits of physical activity Karen Creavin, Head of Wellbeing, Birmingham City Council Claire Brown, Head of Region, Midlands, The Lawn Tennis Association r Designing leisure facilities that provide opportunities for local communities to be more active Mike Hall, Partner, Faulkner Browns Architects

Mike Hall

14.15-15.30 Building foundations for an active life (children and young people)

Dr Paul Chadwick

A positive experience of sport and physical activity at a young age can create the foundations of an active life, a negative experience provides the reverse effect. To maintain a healthy lifestyle children (aged 5-18) must be active for at least 60 minutes a day. This seminar will explore how to increase capability and enjoyment; influence behaviour at an early age and the importance of getting families active together. The seminar will also examine tailoring offerings to meet the needs of children and young people (particularly for under-represented groups where drop out is high, such as children and disabled children) and how to maximise opportunities in and out of school.

Chair: Dr Paul Chadwick, Senior Teaching Fellow, Centre for Behaviour Change, UCL and Clinical and Health Psychologist

Dean Horridge

Phil Veasey

r Understanding influences that effect behaviour and participation – from preschool to young adult Dr Paul Chadwick, Senior Teaching Fellow, Centre for Behaviour Change, UCL and Clinical and Health Psychologist r Combating childhood obesity – providing 30 minutes of physical activity per day in schools Dean Horridge, Founder, CEO, Fit For Sport and Chair, ukactive Kids r Working with disadvantages communities to remove barriers to participation and get children and young people active Phil Veasey, Director, Mytime Active r Case study: creating active opportunities for families Lauren Templeton, Better Futures Manager, GLL

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION

DAY 1

15.45-17.00 Designing and evaluating successful interventions Sport England are developing new ways of evaluating outcomes of sport against physical and mental wellbeing and individual, community and economic development, following the Department for Culture and Media and Sport’s Sporting Future strategy. This session will explore how to understand what interventions will have the greatest impact, where to find the relevant information and data and how to design your interventions to best meet your objectives and the relevant audiences.

Carl Bennett

Chair: Carl Bennett, Founder / Director amber Health Insight Ltd, Visiting Fellow at Staffordshire University, NED & Vice Chair CIMSPA & Registered Quest Assessor r What, why and where – identifying valid and reliable data and information to inform your approach Carl Bennett, Founder / Director amber Health Insight Ltd, Visiting Fellow at Staffordshire University, NED & Vice Chair CIMSPA & Registered Quest Assessor r Case study: promoting organisational change to align interventions – the economic and social case Carl Inskip, School Business Manager, Stoke City Football Club

Jon Nasta

Nick Cavill

r The operator’s perspective Jon Nasta, Director of E Commerce & Marketing, Xercise4Less r Evaluation design: identifying and measuring outcomes and assessing the economic benefits Nick Cavill, Managing Director, Cavill Associates

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION Supported by

DAY 2

Sponsored by

10.15-11.30 Transforming delivery with new ways of working With approximately 400,000 people currently employed in the physical activity sector the workforce has the opportunity to transform delivery to improve the nations health and wellbeing. This seminar will examine how industry can work innovatively and collaboratively to be more productive, efficient and profitable whilst meeting wider social and community priorities.

Tara Dillon

Chair: Tara Dillon, Chief Executive, CIMSPA Keynote address

Sarah Broad

Dr Amit D Mistry

r Shaping professional standards to create a productive, sustainable and responsible workforce Tara Dillon, Chief Executive, CIMSPA r Understanding how to collaborate and drive health and wellbeing improvements across 13 leisure trusts, via the workforce – lessons from Greater Manchester Sarah Broad, Strategic Partnership and Service Development Manager, Association of Greater Manchester Leisure and Cultural Trusts r Summary of the finding from the National Survey of the Health and Wellbeing of People Working in the Sport, Leisure and Fitness Sector Dr Amit D Mistry, Specialist Psychiatry Registrar (SpR) in General Adult & Old Age Psychiatry, Camden & Islington NHS Foundation Trust

11.45-13.00 Taking outdoor activity to the mass market

Andrew Denton

Tackling inactivity requires increased participation, therefore scaling up initiatives to appeal to the mass market will play an important role. This seminar will explore how industry and their stakeholders can provide the right activities on a larger scale via outdoor recreation; examine the significance of outdoor spaces for bringing together communities to be physically active; the potential for improving health and wellbeing; how to appeal to a wider range of people through varied offerings; and the removal of barriers to participation.

Chair: Andrew Denton, Chief Executive, Outdoor Industries Association

Session Continued...

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION

DAY 2

11.45-13.00 Taking outdoor activity to the mass market (continued) r The role of outdoor recreation in getting more people more active Andrew Denton, Chief Executive, Outdoor Industries Association r Parkrun case study: achieving rapid scalable growth Nick Pearson, Chief Executive, Parkrun

Nick Pearson

r Making outdoor recreation more digitally accessible Nick Giles, Managing Director – OS Leisure, Ordnance Survey r Go Tri: making participation fun and accessible for all Jack Buckner, Chief Executive, British Triathlon

Nick Giles

Jack Buckner

13.15-14.30 Improving the health of the working population through physical activity Creating active workforces will help meet government activity targets, improve the health of the working population, whilst reducing absences through sickness, improving productivity, boosting wellbeing and delivering better results for businesses. But time is the biggest barrier, with employees spending up to 60% of waking hours in the workplace they have little time to spare for physical activity. This seminar will explore how employers can inspire employees to get active in and around the working day; examine what support, encouragement and flexibility is required; and explain the role of sports and physical activity providers, workplace gyms, active office equipment, active travel, digital platforms and wearable devices in maximizing opportunities for the working population.

Chair: Andrew Watson, Project Manager (National Workplace Challenge), County Sports Partnership Network

Tom Platt

Andrew Watson

r Supporting the working population, learnings from the Workplace Challenge and beyond Andrew Watson, Project Manager (National Workplace Challenge), County Sports Partnership Network r Case study: an in house approach to workplace adaptation and workforce wellbeing – creating an active workplace Cesca Baguley, Manager, People Advisory Services, Ernst and Young r Case study: the active rural workplace Tom Platt, Head of Policy and Communications, Living Streets

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SEMINAR GUIDE

INCLUSIVITY – CREATING AN ACTIVE NATION

DAY 2

14.45-16.00 Using digital technology to increase participation In some cases technology has contributed to sedentary lifestyles, however digital technology does have a role to play in increasing physical activity and creating positive behaviours. This seminar will explore the latest in health and fitness technologies, how physical activity can be made more digitally accessible whilst exploring data’s place in the tackling inactivity.

John Stuart

Chair: Stephen Davies, Digital Fitness and Health Consultant r The latest in health and fitness technology and user expectations Stephen Davies, Digital Fitness and Health Consultant Lucy Sheehan

r Tracking and rewarding activity John Stuart, Founder, Bounts r Connecting digital technology, fitness and health Lucy Sheehan, Director, Fitbit

Sam Parton

r Making sport more digitally accessible Sam Parton, Co-Founder, Openplay r Making London the heart of the fit-tech world Alex Zurita, Specialist Advisor – Technology for Participation, London Sport

Alex Zurita

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SEMINAR GUIDE

FUTURE PERFORMANCE Supported by

DAY 1

Sponsored by

10.00-11.00 What is strength and conditioning’s role in responding to the rapidly changing trends in sports demand?

Professor Greg Whyte OBE

Advances in the science of human performance allow the maximisation of elite performance. Strength and conditioning is concerned with improving athletic performance and working with athletes to improve their physical performance in terms of speed and agility, endurance, core stability and power, whilst reducing the risk of injury. Our expert panel will debate how to prepare for changing trends in sports demand and what is needed to deliver enhanced performance and marginal gains.

Chair: Professor Greg Whyte OBE, Director of Performance, CHHP Panel: r Trystan Bevan, Performance Co-ordinator, Wasps

Trystan Bevan

r Jack Wilson, Strength and Conditioning Coach, Porsche Human Performance Centre r Ian Bentley, Head of Academy S&C, Wigan Warriors and Senior Lecturer, Sports Science, University of Central Lancashire r Tom Fitzpatrick, Senior Academy S&C, Wigan Warriors

11.15-12.30 Athletic recovery strategies This seminar will explore the rationale and evidence-base for athletic recovery strategies. Critical considerations and recommendations for applied practice will be discussed.

Chair: Dr Ken van Someren, Director of Research and Development, GSK Human Performance Lab. Dr Ken van Someren

r Why athletic recovery strategies?

Professor Glyn Howatson, Director of Research and Innovation, Northumbria University r The evidence-base for recovery strategies Dr Jonathan Leeder, Performance Lead, English Institute of Sport

Dr Jonathan Leeder

r Do recovery strategies help or hinder training adaptation?

Professor Glyn Howatson, Director of Research and Innovation, Northumbria University r Case study in high performance sport Dr Jonathan Leeder, Performance Lead, English Institute of Sport

Professor Glyn Howatson

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SEMINAR GUIDE

FUTURE PERFORMANCE

DAY 1

12.45-14.00 Training smart with nutrition: fuelling and hydrating athletes A seminar exploring the latest thinking and research into nutrition, fueling and hydration for athletes, covering the science, practice, execution continuum.

Chair: Sam Impey, Post Doctural Researcher, Liverpool John Moores University Dr Lewis James

r The science and execution of fuel for athletes Sam Impey, Post Doctural Researcher, Liverpool John Moores University r Exploring the latest hydration research for athletes Dr Lewis James, Senior Lecturer in Nutrition, School of Sport, Exercise and Health Sciences, Loughborough University

Chris Curtis

r Applied strategies in monitoring energy Chris Curtis, Programme Director, Sport Nutrition, School of Sport, Health and Applied Science, St Mary’s University (and RFU) r Applying nutrition research the smart way Dr Sophie Killer, Lead Performance Nutritionist for British Athletics – Olympic & Paralympic Track and Field, English Institute of Sport

Sophie Killer

14.15-15.30 The team behind the team Sports medicine and science in elite sport has changed the way athletes are supported to perform at their peak. The team behind the team (coaches and applied practitioners) can often be pulled together at short notice and can operate under disparate cultures. This seminar will explore how to create the right balance and culture between the team, the latest psychometric profiling techniques, and how to work optimally to help athletes perform at their best and succeed. Join this leading panel of experts to hear first hand experiences of how to build and add value to the supporting team and athletes.

James Moore

Chair: James Moore, Head of Performance Services, Team GB r Getting the balance right within new teams Jo Hopkins, Coach and Mentor for Performance Services, Team GB

Jo Hopkins

r Mindset and approach to delivery Phil Glasgow, High Performance Sport and Business Consultant, Refine Performance and former Chief Physiotherapist Team GB Rio, and Head of Sports Medicine and Science, Sports Institute Northern Ireland

Phil Glasgow

r The Review process – how to add value for the next 4 years Chris McLeod, Strength and Conditioning Technical Lead, English Institute of Sport Chris McLeod

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SEMINAR GUIDE

FUTURE PERFORMANCE

DAY 1

15.45-17.00 Replacing the Irreplaceable – Retaining Olympic Gold Following the Retirement of Great Britain’s Greatest Olympian

Dr Jonathan Leeeder

Following British Cycling’s record successes in Rio in 2016, this seminar will explore how the team behind the team supported British Cycling to retain the Olympic Team Sprint Title against all the odds, following the retirement of Sir Chris Hoy. Sharing insight of how they identified what was required to win, exploring interventions and training programs, and how they planned and implemented a performance strategy. The expert panel will provide insights into preparing athletes for peak performance.

Chair: Dr Jonathan Leeder, Performance Lead, British Cycling and English Institute of Sport Performance panel:

Conor Taylor

r Conor Taylor, Physiologist, British Cycling and English Institute of Sport r Will Forbes, Former Senior Performance Analyst, British Cycling and English Institute of Sport r Lauren Delany, Nutritionist, British Cycling and English Institute of Sport

Will Forbes

r Callum Skinner, Rio Olympic Medalist

Lauren Delany

Callum Skinner

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SEMINAR GUIDE

FUTURE PERFORMANCE Supported by

DAY 2

Sponsored by

10.15-11.30 Stress and performance: developing a challenge mindset (debate) In environments like sport and business, success matters. Both collectively, and at an individual level, the response under pressure determines success. In this session we draw on examples from both these high performance environments to outline how you can help yourself and others, maintain clarity of thought and action and view pressure as a challenge. We will explore the subtle physiological nuances that indicate whether a person is challenged or threatened under pressure, how an effective culture can help colleagues and team-members change these responses, and more broadly how we can retain experience and share expertise around effective performance in an organisation.

Professor Marc Jones

Chair: Professor Marc Jones, Professor of Stress and Emotion, Staffordshire University r Understanding how people respond psychologically and physically under stress in high-performance teams in sport and business Professor Marc Jones, Professor of Stress and Emotion, Staffordshire University r Positive psychology and its application to sport and business: maximising well-being and performance Dr Paul McCarthy, Psychology Lecturer, Glasgow Caledonian University and Resident Sport Psychologist, St Andrews Links Golf Academy

Dr Paul McCarthy

Dr Steve Suckling

r Translating experience to expertise Dr Steve Suckling, Decision Making Researcher r The athlete’s perspective Hannah Macleod, Rio Olympic Gold Medalist, England Hockey

Hannah Macleod

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SEMINAR GUIDE

FUTURE PERFORMANCE

DAY 2

11.45-13.00 Data, intelligence and insight: supporting athletic success

Chris White

Data and intelligence are vital in supporting athletic successes. This seminar will explore data and intelligence and how it can be used to inform processes and support effective decision-making in a high performance environment. The session will also examine the opportunities presented by intelligence relating this to injury prevention, health and fitness, optimizing recovery and performance analysis, and how information can be used in practice to gain competitive advantage.

Chair: Chris White, Head of Performance Analysis, English Institute of Sport

Duncan Locke

r How to use information and data to gain competitive advantage Chris White, Head of Performance Analysis, English Institute of Sport r Maximising the impact of data to improve performance: integration, context and visualisation Duncan Locke, Senior Performance Analyst, PGIR

David Gallimore

r An intelligence driven approach to athlete health David Gallimore, Sport Intelligence Manager, English Institute of Sport r Using technology to understand the athlete’s response to training and competition Professor Craig Twist, Professor of Applied Sports Physiology, University of Chester

Professor Craig Twist

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SEMINAR GUIDE

FUTURE PERFORMANCE

DAY 2

13.15-14.30 Tools and techniques for effective rehabilitation Professional sports rely on the athlete´s health and the protection against re-injury. General performance tests and rehabilitation tools are implemented in most sports nowadays. In this session experts will share the latest thinking, methodologies and technologies for effective rehabilitation and peak performance.

Dr Bjoern Zimmermann

Chair: Harry Brar, Managing Director, HaB International r New concepts for “return to sport” and performance testing – the Speedlab Dr Bjoern Zimmermann, Application Specialist, h/p/cosmos sports & medical gmbh r Cold Therapy: theory, practice and demonstration Colin Edgar, Founder & Managing Director, CET CryoSpas

Colin Edgar

r Enhancing performance by improving breathing technique and respiratory muscle strength in a time and cost efficient way Duncan Kerr, Sales Manager and Product Specialist, POWERbreathe

Duncan Kerr

14.45-16.00 Duty of care In the drive to win medals we have a duty of care to athletes and those who support them.

Following an industry review into Duty of Care and reviews of governance and best practice this seminar will examine how industry can provide the right skills and resources for athletes to thrive, and what a ‘duty of care’ culture actually looks like and what systems and approaches are required to help athletes physical and mental wellbeing, allowing them to compete successfully and then transition effectively into a life after sport.

Leon Lloyd

Chair: Leon Lloyd, Director, Switch the Play and former international rugby union player r Supporting a transition to life after sport Leon Lloyd, Director, Switch the Play and former international rugby union player

Sarah Cecil

r Mental Health - The EIS approach Sarah Cecil, Sport Psychologist, English Institute of Sport

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY Supported by

DAY 1

Sponsored by

10.00-11.00 The changing shape of the physical activity industry

David Minton

This seminar will explore the latest trends in sport and physical activity industry, focusing on how industry is responding to the changing needs and requirements of those seeking physical activity opportunities. What are the latest consumer trends, from premium to budget gyms, to diversification into bespoke ‘boutique’ offerings, to innovative partnerships, to wearable technologies through to the rise of mass participation and challenge style events. How is the industry changing shape and evolving? How is the market segmenting? What is the new competition? What does this mean for operators? And how can industry evolve and adapt?

Chair: David Minton, Managing Director, Leisure DB

Michelle Dand

r Changing shape of the industry David Minton, Managing Director, Leisure DB Responding panel: r Michelle Dand, Group Health and Fitness Manger, David Lloyd

Lara Morgan

r Lara Morgan, dryrobe, Scentered, KitBrix, activbod r Anna Gudmundson, Chief Executive, Kin Wellness Anna Gudmundson

r Brian Schuring, Co-Founder and Strategic Adviser, Heartcore and Founder, Rebicon Ventures r Mat Bell, Commercial Director, EMEA, Tough Mudder

Brian Schuring

Mat Bell

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY

DAY 1

11.15-12.30 Maximising aquatics revenues – increasing usage and managing costs Swimming is the most popular participation sport, with over 2.5 million adults swimming weekly, yet swimming pools across the nation are not being used to their full potential. Pools are expensive to maintain, manage, staff and program, therefore optimising pool usage and cost saving strategies are vital. This seminar will explore how to successfully implement and market innovative aquatics programming for a range of users and provide a great experience for swimmers, while examining maintenance strategies and cost savings.

Damian Stevenson

Chair: Damian Stevenson, Head of Insight, Swim England (formerly Amateur Swimming Association) r Using insights to understand what customers want Damian Stevenson, Head of Insight, Swim England (formerly Amateur Swimming Association) r Optimising pool usage across 42 pools – innovative programming, marketing and customer experience Alyson Zell, Aquatic Business Manager, Freedom Leisure

Alyson Zell

Martin Symcox

r Drown prevention strategies and the latest technologies Martin Symcox, Chief Executive, IQL, Royal Life Saving Society Robin McGloughlin, Director, Poolview Helen Meckiffe, Contract Manager, Places for People r Effective maintenance strategies – planned maintenance, energy management and staff training Nicole O’Callaghan, Director, JC Leisure

Robin McGloughlin

Helen Meckiffe

Nicole O’Callaghan

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY

DAY 1

12.45-14.00 Understanding and managing data

Rory McGown

Georgia Dowdeswell

Alex Burrows

Advances in digital and wearable technology have led to increasingly data intensive delivery of services and a greater understanding of customer preferences and behaviours. Data allows us to communicate with customers effectively and support their activity. The seminar will explore how to extract the maximum value from digital data and what it tells us about customers, whilst examining the opportunities for pooling and sharing data; and will provide practical insights into current and pending legalities and best practice for storing and handling data and the implications of the new EU General Data Protection Regulation which comes into force in 2018.

Chair: Rory McGown, Founder and Managing Director, GYmetrix r Logging and tracking activity within the gym to inform investment decisions and promote customer satisfaction Rory McGown, Founder and Managing Director, GYmetrix r Using data to evaluate the success of physical activity intervention programmes Georgia Dowdeswell, Senior Product Design Team Leader, Gladstone r What we can learn from 250 million visits – the DataHub Alex Burrows, Director, 4 global

Nick White

r Data storage, security and protection and the implications of the new EU data protection regulations Nick White, Sports Lawyer, Couchmans and SportsDataProtection.com

14.15-15.30 Identifying cost savings and maximising revenues This seminar will explore how to maximise estates and assets to deliver what customers want; examining where the best returns on investment lie and where cost savings can be made.

Chair: Matthew Robinson, Operations Director – Active Leisure and Retail, Lifetime Training Matthew Robinson

Susie Marriott

r Successfully managing new and existing gym assets maintenance and capital investment strategies – how to sweat your assets Susie Marriott, Commercial Director, ServiceSport r Programming - getting people into all activity areas of facilities Paul Brivio, Head of Active Communities, Quest r Energy management– strategies to reduce the cost of heating and lighting Jez Whitling, Head of Business Development, Pure World Energy

Paul Brivio

r How to make the apprenticeship levy work for you – implications and mitigation Matthew Robinson, Operations Director – Active Leisure and Retail, Lifetime Training

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY

DAY 1

15.45-17.00 Exploring new markets: wellness According to The Global Wellness Institute the worldwide wellness industry is valued at over $3.4 trillion. Wellness is a result of making positive choices and changes in order to reach an optimal, holistic and balanced state of health and wellbeing. Wellness is multi-dimensional encompassing lifestyle, mental, physical, social and spiritual factors. In this context we will examine how the physical activity industry can optimise health and prevention. This seminar will explore the interconnections between the dimensions of wellness; linking of preventative and curative healthcare, and fitness offerings to enable people to take more accountability for their own health and wellbeing; and how the physical activity industry can provide better nutritional and emotional wellbeing support offering a holistic “lifestyle” approach.

Dr Davina Deniszyzyc

Chair: Dr Davina Deniszczyc, Charity and Market Development Director, Nuffield Health

Dr Glenys Jones

r Nutrition’s role in cognitive health and wellness and understanding where to seek advice and support Dr Glenys Jones, Communications Manager & Project Research Lead, Association for Nutrition Jenna Quinn, Education Quality Assurance Manager, Association for Nutrition

Jenna Quinn

r Supporting active ageing and wellbeing Steve Wright, Director, Life Fitness r How technology can support wellbeing in a corporate setting Anna Gudmunson, Chief Executive, Kin Wellness

Steve Wright

r Nuffield Health’s ambition to be the UK’s leading health and wellbeing provider Dr Davina Deniszczyc, Charity and Market Development Director, Nuffield Health

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY Supported by

DAY 2

Sponsored by

10.15-11.30 Maximising digital strategies

Jamie Ward

Children and young people are growing up in an age where physical activity is an aspirational, normalised part of youth culture, while in an ageing society, more and more people are looking at how they can stay healthy in later life. At the same time the way we consume information and communicate is increasingly digitised. In this context how can organisations offering physical activity/ fitness services communicate innovatively and effectively with these different demographic groups, what are the best communication channels and how can we maximize digital strategies, and how can organisations build brands via digital channels.

Chair: Jamie Ward, CEO and Founder, PayAsUGym

Mark Lund

r The changing nature of accessing and engaging with customers in a digital world Jamie Ward, CEO and Founder, PayAsUGym r Insights from national behaviour change campaigns Mark Lund, Group Chief Executive, McCann

Simon Burton

r How to deliver innovative digital campaigns and build a brand through digital channels Simon Burton, Co-Founder, World Street Soccer Championships

11.45-13.00 Physical activity and public health What is the role of the physical activity provider in improving public health and wellbeing, what does government strategy and devolution mean for the fitness industry, and how do local public health services function and how are they funded and where are the opportunities?

Dr Andrew Furber

Chair: Dr Andrew Furber, President, The Association of Directors of Public Health r How public health works at a local level Dr Andrew Furber, President, The Association of Directors of Public Health

Mark Allman

r Repositioning physical activity and driving cultural change at a local level - challenges and opportunities Mark Allman, Chair, Chief Cultural and Leisure Officers Association and Head of Sport and Active Recreation, Leeds City Council r Understanding the opportunities presented by the Childhood obesity strategy Professor Paul Gately, Professor of Exercise and Obesity, Leeds Beckett University

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SEMINAR GUIDE

THE BUSINESS OF PHYSICAL ACTIVITY

DAY 2

13.15-14.30 Using digital technology to enhance customer experience Health and fitness operators must redefine their boundaries and embrace innovation if they are to survive and thrive in an increasingly competitive sector. Digital is growing the market by helping people experience fitness in different ways. To meet the needs of each individual, businesses must listen to the consumer, and tailor products and enhance services through technology. Brands that survive will embrace technology and innovate their products and services creating new and compelling customer experiences, which respond to changing consumer demands.

Jochen Michaelis

Chair: Jochen Michaelis, Managing Director, eGym r The customer experience in a connected gym Jochen Michaelis, Managing Director, eGym

Martin Franklin

r Increasing motivation by Immersive virtual experiences Martin Franklin, Chief Executive, Les Mills r Digital driven approaches to CRM Ben Beevers, Associate Director, Everyone Active

Ben Beevers

r How apps enhance customer experience and future opportunities Mark Hutcheon, Former European Head of Corporate Communications, Samsung Mark Hutcheon

14.45-16.00 Big brands and partnership working The influence and reach of trusted brands offers an opportunity to get more people more active. This seminar will explore how the physical activity sector can successfully collaborate with brands to deliver effective, responsible and well targeted programmes; the role of consumer brands in supporting increased participation; how new and innovative approaches and partnerships operate to support and develop local, regional and national campaigns and providing an insight into the opportunities for diversification whilst exploring the business case for a partnership approach.

Dr Joe Piggin

Chair: Dr Joe Piggin, Senior Lecturer in Sport Policy and Management, Programme Director, MSc Sport Management, School of Sport, Exercise and Health Sciences, Loughborough University r The relationship between the big brand and physical activity promotion Dr Joe Piggin, Senior Lecturer in Sport Policy and Management, Programme Director, MSc Sport Management, School of Sport, Exercise and Health Sciences, Loughborough University

Steve Allen

r The business case for creating effective partnerships with big brands Steve Allen, Commercial Director, Pure Gym and Claire Higgins, Lucozade Sport

Claire Higgins

r Premiere League driving the physical activity agenda Nick Perchard, Head of Community, Premier League r No pain, no gain – the challenges and opportunities of working in partnership Alex Davis, Head of Prevention, Tesco National Charity Partnership and Matthew McKee, Prevention Programme Manager - Physical Activity, Tesco National Charity Partnership

Nick Perchard

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EXHIBITOR GUIDE

360 Imagery

151

to help you deliver great PE throughout the year.

57 Main Street, Barton under Needwood, Staffordshire,

Some schools used them for ‘wake up, shake

DE13 8AB, UK

up’ sessions during Breakfast Club or for fun

Tel: 0845 872 6442

during After School Clubs, which added an extra

Email: stuart@360imagery.co.uk

dimension to their use that we hadn’t thought

Website: www.360imagery.co.uk

of. The mats are contained in large zip up bags that have two handles so that the children can

360 Imagery is one of the UK’s leading trusted

contribute to tidying up and looking after them.

virtual tour, VR & AR providers, creating bespoke, high-definition virtual tours & immersive experiences since 2006. We’re trusted by some of the most well-known companies and brands in the country.

Active IQ SP1 Westminster House The Anderson Centre, Ermine

Action Mats

NI6

Business Park, 9 Spitfire Close, Huntingdon, PE29 6XY, UK

Unit 6, Shefford Mill, Stanford Road, Shefford,

Tel: 0845 688 1278

Bedfordshire SG17 5NR, UK

Email: businessdevelopment@activeiq.co.uk

Tel: 01462816907

Website: www.activeiq.co.uk

Email: jonathan@actionmats.co.uk Website: www.actionmats.co.uk

Active IQ is the UK’s leading awarding organisation for the active leisure sector,

Action Mats was developed in response to PE

designing qualifications that support clearly

practitioners looking for a combination of exercise

defined career pathways. We provide the highest

and play. We came up with the idea that ‘Action

quality resources, including e-learning and free

Matt’, our stick man character, would show

electronic lecture packs for all our qualifications,

children of any age and any language ability, how

which enables training providers to deliver a

to do exercises on a bright and attractive activity

positive learning experience. We offer a wide

zone. The activity zone would be a defined space

range of accredited qualifications including

that would attract children to use it. Action Matt

RQF Levels 1-5, equipping learners with the

is clearly understood and what’s more, enduringly

knowledge, skills and competence they need to

appealing. Each lesson is fun and with ideas for

kick-start their careers or enhance and progress

expanding the uses with home zone mats, the

them within the active leisure sector. Active

range is far more than a simple circuit training aid.

IQ leads the way with dynamic fit-for-purpose

They provided the tools for fitness and for fun.

qualifications that will ensure progression to

We have turned all those ideas into lesson plans

employment and/or higher education.

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All Right Now

242

The Long Barn, Manor Farm Business Park Appletree Road, Chipping Warden, Banbury, Oxfordshire, OX17 1LH, UK Website: www.allrightnow.co.uk

Alliance Leisure

Sponsor

24 Angel Crescent, Bridgwater, Somerset, TA6 3EW, UK Tel: 01278 444944

All Right Now Ltd are specialist providers

Email: admin@allianceleisure.co.uk

of identification, admission and self-service

Website: www.allianceleisure.co.uk

information systems for the Leisure, Managed

Alliance Leisure provide a unique solution to

Local Authority and Education sectors with over

Local Authorities and Trusts wishing to develop

15 years’ experience. We pride ourselves on

quality leisure facilities with or without the need

providing innovative end-to-end solutions that

for capital expenditure, and supporting the

fulfill your requirements, meet your budget and

business to deliver real results with the aid of our

match your expectations. In discussion and

Client Support, Marketing and Training Academy

consultation with you and your team, we are

solutions. APSE and UKActive award finalists

able to fully understand your needs so we can

for their Design, Build, Fund and Partnership

take you from the ideas and planning stage,

service, Alliance have delivered over 100 projects

right through to installation and implementation.

with an investment into UK leisure of more than

Together with our consultants’ in-depth

£60million. Bringing innovation to the traditional

knowledge and by sourcing our products from the

leisure market including Spa, Bowling, High

most experienced and reputable manufacturers

Ropes, Extreme and Adventure Climbing,

we can provide the most appropriate and cost-

Alliance case studies show how they have

effective solutions. In addition, our aftersales

transformed facilities, bringing significant added

service incorporates a UK wide network of

value in respect of affordability, cost certainty, risk

engineers to provide next day on site support

reduction and speed of delivery. To find out more

and maintenance contracts for continued peace

please visit www.allianceleisure.co.uk or contact

of mind. Our extensive range includes: Access

us on 01278 444944.

Control Systems (including biometric and secure RFID) Turnstiles Wireless electronic locks Selfservice touchscreen kiosks (manufactured by All Right Now in the UK) Membership cards of all types (PVC, wristbands, silicon, MiFare)

Aquamat Ltd

AA3

B4 Phoenix Trading Estate, London Road, Thrupp Gloucestershire, GL5 2BX, UK

including multiple technologies on the same card

Tel: 01453884411

Smartcard and plastic card printers Maintenance

Email: dick@aquamatcovers.co.uk

contracts for turnstiles, kiosks, card printers and

Website: www.publicpoolcovers.co.uk

accessories.

Aquamat have over 50 years’ experience in making Swimming pool covers and will be exhibiting their latest range of Commercial

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Swimming Pool Covers and Rollers, come and

By registering your vacancy with Babcock we

visit us on stand AA3 and find out the savings

will place the details, free of charge, on various

that can be made by using a Swimming Pool

websites including the national apprenticeships

Cover. If you have a cover that needs replacement

website. To find out more about our services go

or repair or your roller is not working or needs

to www.babcockinternational.com/activeleisure

service or inspection? Aquamat have a fleet of

or if you want to place a vacancy with us click the

engineers to service and repair your existing pool

link here www.babcockinternational.com/recruit.

covers, a repair will cost a fraction of what you will save in just one year. Or contact us on 01453 884411 or sales@aquamatcovers.co.uk.

Babcock International Group SP8

BASES

65 Scarisbrick New Road, Southport, PR8 6LF, UK

BASES stands for the British Association of Sport and

Tel: 0800 731 8199

Exercise Sciences. BASES is the professional body

Email: training@babcockinternational.com

for sport and exercise sciences in the UK. Sport and

Website: /www.babcockinternational.com/training

Exercise Science is the application of scientific principles

Babcock International Group is one of the largest

to the promotion, maintenance and enhancement of sport

providers of work-based training in the UK

and exercise related behaviours.

Supporter

delivering high quality training within the Active Leisure industry. Our range of apprenticeships and short courses is suitable for a huge variety

BeaverFit

of professions from activity leaders to centre

Old Mill Farm, Walkmills, Church Stretton, Shropshire,

managers, gym instructors to personal trainers

SY6 6NJ, UK

and everything in between. Looking for job? Make

Tel: 07403180179

your first move towards a rewarding career in

Email: sam@beaverfit.com

Active Leisure and check out our apprenticeship

Website: www.beaverfiteu.com

vacancies in your area by going to: www.

BeaverFit is an international institution of

babcockinternational.com/jobsearch. If you

world class training equipment. We design,

want to be kept up to date with any vacancies

manufacture, and distribute Functional Training

in your area you can complete the online form to

Equipment along with professional education

register. Employers We offer two main services:

specific for strength and endurance development

− Apprenticeships for existing employees: flexible

in all athletes. Founded by Tom Beaver in 2010

on-the-job training which leads to nationally

out of a challenge by the British Military, BeaverFit

recognised qualifications. These programmes

has developed a unique appreciation in providing

help to enhance existing skills through a

training equipment that is original in design and

combination of training and assessment. −

manufacture.

Apprentice Recruitment Service: designed to help you find the right apprentice for your business.

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BLK BOX Fitness

35

Bodystat Limited

F5

Unit 6, Oakbank, Channel Commercial Park

Ballakaap, Ballafletcher Road, Cronbourne

Queens Road, Titanic Quarter, Belfast BT3 9DT

Douglas, Isle of Man IM4 4QJ

Tel: 02895 215 000

Tel: 01624-629571

Website: www.blkboxfitness.com

Email: info@bodystat.com Website: www.bodystat.com

Blk Box Fitness specialise in creating intelligent fitness systems tailored to meet the individual

BODYSTAT a leader of bio-impedance systems

needs of each client, brand and business model

measuring muscle, fat and water levels. Regular

alike. Designed & manufactured in the UK,

monitoring of body composition is easy to carry

we are one of few able to provide complete

out using the Bodystat 1500 hand-held portable

turnkey fitness solutions suitable for the Sports

unit. Many of our customers use Bodystat as

Performance market.

a valuable revenue earner or alternatively as a

Blu Leisure

150

Alderman’s Lodge, Heath Lane, Aspley Heath Bedfordshire MK17 8TN, UK

promotional tool, providing a value-added service.

With our optional Windows software program and thermal printer, the system provides the facilities needed to offer a comprehensive service.

Tel: 01908 582525 Email: vicki@bluleisure.co.uk Website: www.bluleisure.co.uk

Blu Leisure Ltd was established in 2004 and

((BOUNCE))

235

Email: bounce@bouncefitbody.com Website: www.bouncefitbody.com

has a wealth of experience supplying the Leisure industry. We design, manufacture &

((BOUNCE))™ is a fun, friendly & fierce group

stock retail and uniform products . This enables

fitness company on mini trampolines. Formally

us to give our clients the very best prices and

known as rebounding, NASA called it the

exemplary customer service which our long term

“most efficient, effective exercise yet devised by

relationships with our customers is proof of this.

man.” But wait till you see what they’ve done

Our relationships include Bannatyne Group Ltd,

to the workout now… Putting a fresh spin on

SLM Ltd, Freedom Leisure, PFP Leisure to name

traditional rebounding, their unique dance-based

a few. We have 5 main areas of business:- 1.

choreography sets ((BOUNCE)) apart. Kimberlee

Uniform design, manufacture and fulfilment 2. Blu

Perry started ((BOUNCE))™ just over two years

Fit and Swim retail range. 3. Bespoke ranges of

ago with eight trampolines in one small studio.

leisure products for Retail & Spa. 4. Incentive and

Combining her extensive dance background with

Promotional goods including starter gym packs,

her exercise to music qualifications, Kimberlee

referral gifts etc 5. Support services, including

wanted to create a class that was primarily

online ordering and fulfilment. Retail display

about having fun while staying active. “Plus, you

design & training. Marketing and Promotions.

can’t take yourself too seriously whilst jumping on a trampoline.” Now with over 70 studios,

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115 instructors and 20,000 spaces booked per

Cap2 Solutions

210

month, ((BOUNCE))™ is rapidly expanding across

Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK

the UK, and international studios are set to open

Website: www.cap2.co.uk

in Australia and New Zealand later this year.

We are Cap2 Solutions, the happy people behind

BriefYourMarket.com

TW4

Wayne Cross, Brindley House, Outrams Wharf, Little

the helpful software; CoursePro. CoursePro is the market leading software used by thousands of sports clubs worldwide. From humble beginnings

Eaton, Derbyshire DE21 5EL, UK

in the back office of a swimming pool, Cap2

Tel: 0344 800 84 24

has grown to now encompass nearly 3 million

Email: sales@briefyourmarket.co.uk

members enrolled on the CoursePro system.

Website: www.briefyourmarket.com

The revolutionary tool is transforming the way sports courses are run, improving administration,

BriefYourMarket.com provides leisure

bookings, scheduling, communication and

professionals with a truly all-in-one marketing

customer engagement throughout more than 30

platform. We combine automated marketing with

sports and activities.

a comprehensive range of innovative e-marketing and print communication features that facilitate the delivery of professional communications to a business’ customer base. We enable businesses to maximise the value of their database by offering multiple customer touch-point opportunities,

Cardiac Science

F9

Unit 2, Rugby Park, Heaton Mersey Industrial Estate, Battersea Road, Stockport, Cheshire SK4 3EB, UK Website: www.cardiacscience.co.uk

whilst also helping them to develop a better understanding of individual customer behaviour.

Cardiac Science extends lives by providing the

100s of businesses trust BriefYourMarket.com to

public and healthcare professionals with life-

help them boost member engagement, increase

saving devices. We are committed to eliminating

average member value, win back lost members,

needless delays between sudden cardiac arrest

unlock additional revenue streams and increase

(SCA) and life-saving defibrillation by ensuring

member satisfaction. Talk to our team about our

automated external defibrillators (AED)s are

cost-effective solution today… Book your free

accessible and simple to use. Our innovative,

consultation with our experts by visiting stand 261.

patented Powerheart AEDs provide assistance to SCA victims in all walks of life.

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Clubbercise

GE4

2 Queen Caroline Street, London W6 9DX, UK

cCLOA

Supporter

Brightspace, 160 Hadleigh Road, Ipswich, Suffolk

Tel: 020 7183 2718 Email: team@clubbercise.com Website: www.clubbercise.com

IP2 0HH, UK Tel: 01473 345385

Clubbercise - simple, fun dance fitness routines

Email: info@cloa.org.uk

using glow sticks to club anthems from 90′s

Website: www.cloa.org.uk

classics to the latest chart hits taught in a darkened room with disco lights. Because of the

The Chief Cultural & Leisure Officers Association

high and low impact options Clubbercise dance

(cCLOA) represents senior strategic leaders

fitness classes are great if you’re a beginner or if

managing public sector cultural, tourism and

you’re already a fitness freak!

sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors.

Concept2

PP3

3 Central Court, Finch Close, Lenton Lane Industrial Estate, Nottingham, NG7 2NN, UK Tel: 0115 9340140 Email: info@concept2.co.uk Website: www.concept2.co.uk

CIMSPA

Concept2 have been making innovative products

Lead Supporter

Website: www.cimspa.co.uk

since 1976. As well as the Concept2 Indoor Rower, the world’s best-selling rowing machine, we also make the Concept2 SkiErg, a cross-

Launched in 2011, CIMSPA is the professional

country ski trainer. When you choose Concept2,

development body for the UK’s sport and physical

you invest in a legacy of excellence.

activity sector. CIMSPA has been awarded chartered status by the Privy Council, which came into effect at the start of January 2012. CIMSPA provides leadership, support and empowerment for professionals working in sport and physical activity and a single unified voice for the sector.

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medical use for many different applications

Core Health & Fitness

20

Unit 4, The Gateway Centre, Coronation Road, Cressex

like: Hospital, Clinics, Primary Care, University & Education in Human Physiology, Clinical Nutrition, Commercial Weight Management,

Business Park, High Wycombe, Buckinghamshire HP12

Human Performance Centers, Sport Institutions

3SU, UK

and Health Club Industry. COSMED main brands

Tel: 01494 688260

include: BOD POD, PEA POD, K4b2, Fitmate,

Email: uksales@corehandf.com

Quark, Pony FX, microQuark, Spiropalm,

Website: www.corehealthandfitness.com

Omnia. COSMED Headquarters are located in the province of Rome, Italy. COSMED has

When you set out to build something, the finished

subsidiaries in Germany, France, UK, Switzerland,

product is only as strong as its foundation. So

USA, China and Australia, and distributes its

when Core Health & Fitness brought together

products internationally through a constantly

fitness brands from all corners of the industry,

growing distributor network covering more than

we settled for nothing but the best. Star Trac.

70 countries.

StairMaster. Nautilus. Schwinn. Four iconic brands that pioneered entire categories, and

Cranlea Human Performance 10

whose machines are still the ones members ask for by name. Today, we’re committed to continuing the tradition that started decades ago

The Sandpits, Acacia Road, Bournville, Birmingham, B30 2AH, UK

— and that’s greatness you can feel good about

Tel: 0121 472 0361

building on. BUILD ON GREATNESS.

Email: david@cranlea.co.uk

COSMED

- The Metabolic Company

PP1

Website: www.cranlea.co.uk

Celebrating over 50 years of business, Cranlea

The Ferry Point , Ferry Lane, Shepperton, TW17 9LQ, UK

Human Performance are proud to work with some

Tel: +44 07850 223295

of the finest manufacturers in the World. Not only

Email: lukeh@cosmed.com

have we worked with Woodway treadmills for over

Website: www.cosmed.com

25 years, we also have long standing relationships with industry leaders such as Cortex Biophysik

Founded in 1980, COSMED is a privately owned

GmbH, Lode B.V. and Seca Measuring Systems.

company manufacturing Cardio Pulmonary and

With a strong background in providing the very

Metabolic Diagnostic Equipment. COSMED

best products being widely used in UK Sports

products include a full range of Spirometers,

Science and Elite Performance Centres, we have

Pulmonary Function, Body Composition,

now bought this experience into the UK Health

Indirect Calorimetry and Cardio Pulmonary

and Fitness industry. We are very excited to be

Exercise systems, including Electrocardiographs,

working with ELEVATE and look forward to what

Ergometers and Assessment Software. COSMED

will be a fantastic couple of days.

solutions are aimed for either professional or

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Debit Finance Collections

TW9

16 Davy Avenue, Knowlhill, Milton Keynes, MK5 8PL, UK Tel: 01908 422 000 Email: ivan.stevenson@debitfinance.co.uk Website: www.debitfinance.co.uk

180

eGym 2nd Floor Medius House, 2 Sheraton Street, London W1F 8BH, UK

DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. We do more

Tel: 0203 701 4267 Email: sales@egym.co.uk Website: www.egym.co.uk/business

than simply collect your subscriptions, we pride

eGym is a leading provider of cutting-edge

ourselves on our ability to deliver an outstanding

concepts for the organisation of training zones in

service and fantastic value for money. Having

fitness studios and health associated institutions,

worked extensively within the leisure industry,

e.g. physiotherapeutic practices. Our high-tech

we can say that our input has been paramount

fitness equipment and software provides the

in helping a large number of leisure providers

whole infrastructure for the digital value creation:

continually grow. Our desire to incorporate the

‘intelligent’ all-electronic strength-machines

latest technology into each and every aspect of

and CRM-software for a connected training

our business means that we can proudly provide

zone. The eGym Trainer App allows for efficient

unprecedented customer service, along with

and individual care of the members. Due to

total transparency. The result is clear pricing

the connectivity of more and more equipment,

and no hidden extras. With DFC you can expect

even from other providers, the training zone is

more billing, greater credit control and increased

expanding continuously. The eGym Fitness App

compliance. Our in-depth reporting and analytics

allows a strong interaction between trainer and

will give you an insight into your best paying

member regardless of location – for the optimal

members, alongside opportunities for improved

care and training plan.

collection rates. Our team removes the stress of collecting payments so you can spend more time adapting your membership rates and facility usage in a way that suits your business model - with the information we give you. At DFC, we

EKF Diagnostics

PP6-PP10

c/o HaB Direct, Northfield Road, Southam, CV47 0FG, UK Tel: 01926 816100

do more. Above all, we will always go out of our

Email: enquiries@habdirect.co.uk

way to deliver on our promises. Our mission is

Website: www.habdirect.co.uk

to help you improve your relationships with your customers so that they stay longer. You can

EKF Diagnostics is a global medical diagnostics

leave us to collect your Direct Debits, while you

business with a long history in point-of-care

concentrate on running – and growing - your

testing and central laboratory manufacturing.

business.

Their products have a hard-earned reputation for ease of use, reliability and accuracy. HaB Direct have a long-standing relationship with

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EKF-Diagnostics, dating back over 15-years.

England Athletics

Supporter

Within the UK Sport Science marketplace, Biosen C-Line blood glucose and lactate analysers have

England Athletics was formed as a result of

long been the ‘go-to’ product for professionals

the Foster Review into the governance of

involved in laboratory testing, with many leading

Athletics in England in 2005. England Athletics

customers utilising the high-accuracy, easy-to-use

has made significant progress in key areas of

devices daily within professional sport, research

work, providing consistent local services to

and teaching environments. Lactate Scout+ is

deliver our national strategy to meet the needs

a simple to use hand-held point of care lactate

of our affiliated clubs and members. England

measurement device. Heavily utilised within a

Athletics is proud to work in partnership with its

sport science setting, it is increasingly being

key stakeholders and funders, most noticably

used in a Health and Medical setting as a way

Affiliated Clubs and Registered Athletes, Sport

of highlighting the early onset of Sepsis or foetal

England, UK Athletics and key sponsors.

distress during childbirth. EKF Diagnostics offer the largest range of haemoglobin and haematocrit analysers on the market (Hemo-Control, DiaSpect Tm, UltraCrit Plus), providing physicians and specialists a choice of product with different

English Institute of Sport

Supporter

methodology, measurement speed, connectivity and price options. The aim is to make blood

At the EIS we think of ourselves as the

donation and anaemia screening easier, more

team behind the team, delivering a range of

affordable and more accessible than ever before.

performance-impacting solutions to Olympic and Paralympic sports along with a select number of

EMD UK

Supporter

non-Olympic sports through a nationwide network of expertise and facilities. The EIS strives to be the world’s leading institute of high performance

Welcome to Exercise Move Dance. We’re the

sport. The EIS is a grant funded organisation

national voice for dance fitness participants,

through UK Sport with Olympic and Paralympic

instructors and organisations. Discover what styles

sports engaging with the EIS through their World

are available, search for a class, find out how you

Class Programme funding from UK Sport and

can start teaching and if you teach, discover how

English and professional sports through their Sport

we can support you! We train teachers through

England and/or funding bodies. Since the inception

www.emdacademy.org. Funded by Sport England

of the EIS in 2002, it has worked with sports

to raise participation, EMD NGB is also here to

leading up to and during Olympic and Paralympic

set standards and provide guidance to the EMD

Games, Commonwealth Games and many

sector. Its insight supports the growth of the dance

National, European and World events in sport.

fitness and group exercise market by gathering information to understand Exercise, Movement & Dance with detailed research.

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Escape Fitness

1

Eastwood House, Office Five, The Office Village, Cygnet Park, Hampton, Peterborough PE7 8FD, UK Website: www.escapefitness.com

European Medical Journal

Media Partner

The Escape story begins with Richard Januszek, born in the UK just after World War II to Polish

Website: www.emjreviews.com

parents. An engineer by trade, he had a passion for designing & inventing products & machines

The European Medical Journal (EMJ) is an

with a simple goal of making things better. For

open-access, medical eJournal that provides

many years, he had a belief that he would start

peer-reviewed resources to thousands of medical

a business to bring his ideas to life. He also felt

professionals in Europe. Founded in 2012, as an

that his connections with Poland represented

imprint of the European Medical Group (EMG),

an undiscovered opportunity. When he was 15,

all publications feature editorials from key opinion

Richard’s eldest son, Matthew, was inspired by

leaders, a scientific papers covering a wide

Arnold Schwarzenegger in the movie ‘Pumping

range of therapeutic areas, and concise news

Iron’ & started to lift weights, beginning his

coverage from congresses within the industry.

journey into the world of bodybuilding. For

The European Medical Journal currently publishes

Christmas 1986, Richard bought him a set of red

eJournals across 16 different therapeutic areas,

plastic concrete-filled weights & converted part of

along with a collection of material in its flagship

the family’s garage into the original ‘garage gym’.

eJournal EMJ, the first edition of which debuted

Today at Escape we have many more firsts to

in January 2016. New to January 2017, will be

add to that innovative rotating handle design for

EMJ Innovations, delivering content consisting

dumbbells. We continue to be an industry leader

of pioneering medical technologies, and

a title given to us by our customers who vote by

breakthroughs in medical areas such as human

choosing us when they want the best. To date

genetics, infectology, and precision medicine, to

over 1,000 businesses from over 80 countries

name but a few. Each eJournal is published six

around the world have made that choice. From

weeks after its relevant congress takes place.

small start-ups to some of the industry’s most successful multi-national corporations, all of them looking to Escape for help to improve their businesses. Escape has come a long way since the spare bedroom. But our real excitement is

ExorLive

292

Hovfaret 4, Oslo, Norway Tel: 0208 819 6750

in looking into the future and imagining what is

Email: colin@exorlive.com

possible. The next chapter in the story is blank &

Website: www.exorlive.com

we invite everyone to ‘Escape Your Limits’ and write that chapter with us.

Inspiring people to move again is one of the most important jobs in the world. We are here to help you go a step further in providing the best care for your patients. ExorLive is a digital exercise software

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for creating professional exercise programmes

operations of your gym or health club, enabling

easily. With more than 6000 quality assured

you to focus your efforts on attracting new

exercises, you can discover new exercises and

members and increasing your profits!

inspire your patients in new ways. Since 2003, we have been working hard to help professionals within rehab and fitness reduce time spent on creating exercise programmes and today, we are the market leaders across Scandinavia. Recently, we have also become available in United Kingdom.

Faculty of Sport and Exercise Medicine UK

All of our exercises are filmed in HD-video, making it easier for you to ensure higher quality in the

SP9

Supporter Website: www.fsem.ac.uk

execution of exercises – even when the patient is at home! What’s better, you get access to all

The Faculty of Sport and Exercise Medicine is the

exercises and functions available, such as our

doctors’ organisation in the UK which represents

super-fast search engine and pre-made exercise

and develops the medical specialty of Sport

programmes, without any hidden costs. Driven by

and Exercise Medicine (SEM). The FSEM sets

passion, accelerated by innovation, we want to

standards of excellence in SEM and oversees

show the world how to move.

research, training, curriculum and assessment of SEM doctors. It also engages with the

EZFacility

TW8

Government, other organisations and the wider public on behalf of its members.

1a Huxley Road, Surrey Research Park, Guildford Surrey GU2 7RE, UK Tel: 0203 327 0480 Email: info@ezfacility.co.uk Website: www.ezfacility.co.uk

EZFacility provides web-based scheduling, billing, member management and reporting tools for

Firstbeat Technologies Ltd

TW4

Yliopistonkatu 28 A, Jyväskylä, FI-40100, Finland Tel: +44 (0)7970 708614

any size gym or fitness facility. Manage trainers,

Email: tim.wright@firstbeat.com

instructors, packages, recurring memberships,

Website: www.firstbeat.com

point-of-sale transactions, detailed financial reporting and even give your members web-based

Firstbeat is the leading provider of physiological

access to purchase new packages and schedule

analytics for sports and wellbeing. We transform

sessions. Whether you have a gym with a small

heartbeat data into personalized information

but growing member-base, or a very large health

on exercise, stress and recovery. Hundreds of

club with thousands of members and services,

elite sports teams, wellness professionals, and

EZFacility has the all-in-one management software

millions of consumers worldwide trust Firstbeat to

for you! Our simple, yet highly effective club

enhance performance and wellbeing.

management tools will help you streamline the

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Fit For Sport

Supporter

FitLinks

NI1

With 25 years’ experience, Fit For Sport are the

FitLinks is here to do things differently, to shake

UK’s experts in educating and engaging children

up the recruitment industry. We provide an

and young people through physical activity. We

innovative job board and talent matching service

believe that helping children to enjoy being active

that gets results. Features: Talent Match – Think

from an early age will set them on a journey to a

online dating meets recruitment. Our online

healthy, active life.

platform identifies and matches candidates to your specific criteria Applicant Tracking System

Fitech UK

123

Unit 7, Mountbatten Business Park, Millbrook Road East,

– Streamlining your recruitment processes to save you time and money. From tailored results, shortlists, automated emails,interview

Southampton, SO15 1HY, UK

scheduling and reporting Dedicated Account

Tel: 0118 324 0061

Manager – Whether you’re a multi-national or a

Email: sales@fitech.co.uk

small business you will have your own dedicated

Website: www.fitech.eu

account manager who will be there to ensure you get the best applicants for your position.

Fitech are the leading providers in medical and

Save Save Save: • Save an average 54% time on

wellness tools for health professionals. Our clients

recruitment • See a 63% reduction in time to hire

include the NHS, Leisure Industry, Occupational

• Save between 61-88% on rate card costs.

Health, Health & Wellbeing Companies, Educational Facilities and Uniformed Services.

We specialise in several key areas: Health Assessing Software: fitechv6.com Approved Training Medical Equipment Fitness Assessing Equipment Fitechv6.com is a globally endorsed

FitnessCompared

Sponsor

7 School Lane, Hartford Cheshire CW81NP, UK Tel: 07557365669

online health platform delivering clinically and

Email: daniel@fitnesscompared.co.uk

academically endorsed assessment protocols to

Website: www.fitnesscompared.com

health professionals. V6 is designed to enhance and add value to a clinical consultation process,

FitnessCompared is the first and only fitness

occupational health surveillance and fitness

equipment comparison website for the UK

testing. It also provides the subject with a ‘jargon’

market. Millions of us use comparison websites

free health appraisal report with next steps for

every year for getting the best prices on-line,

self-improvement.

so it’s about time that the UK fitness industry had one! The website will feature products from suppliers across 8 categories: Cardio, Strength, Free-Weights, CrossFit, Functional Training, Flooring, Studio Equipment and Indoor Cycles.

Buyers select the category, then the equipment

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EXHIBITOR GUIDE

specifications and quantities of products they

incorporates an advanced measurement platform

want. Click ‘Compare’ and you’ll have the

with a customised user-friendly touch screen

results within seconds. Once buyers have their

and computer interface, which runs MIE’s

first round of prices, they can choose which

unique algorithms. It can be used in conjunction

suppliers they want to negotiate with. This is

with, but does not require specialist instruction.

done anonymously, with multiple suppliers at the

FitQuest measures human performance over

same time and buyers will get the best prices

eight parameters, from which it provides an

within a few minutes based on lead time, stock

overall fitness assessment for an individual. The

availability and price. There are so many benefits

Sports Professional, whether trainer, coach or

to buyers using the website, to save time and

physiotherapist, can also use the data to modify

money even if it’s just to check prices for a future

training programmes in the light of evidence

project. It’s great for suppliers too, as they can

drawn from the FitQuest readings. Now operators

also save time and money and do not engage

can drive member engagement in new ways

directly with a buyer until their order has been

ensuring the gym remains relevant in the new

placed. Best of all, the website is completely free

digital age.

for buyers to use, so register your interest and we will keep you updated with the launch date. www. fitnesscompared.co.uk

FitQuest

Functional Diagnostix

224

Rowlandson House, 289 Ballards Lane, London

285

N12 8NP, UK Tel: +442037500875

MIE Medical Research Ltd, 14 Charter House SQ

Email: info@functionaldx.com

London EC1M 6AX, UK

Website: www.functionaldx.com

Tel: 0207 518 7323 Email: info@miefitquest.com

Comprehensive under the hood performance

Website: www.miefitquest.com

trend analysis and analytics using extensive blood chemistry markers, plotted by extensively

FitQuest provide state of the art solutions for

researched algorithms, provides tailored reports

fitness measurement and tracking which can

for the client and their performance coach or

be used by gym goers to assess their own

trainer.

progress and discuss their goals and training programme more easily with trainers. Our on-line tools move member engagement into a new age for operators. FitQuest accurately

GANTNER Electronics Ltd

F4

16 The Havens, Ransomes Europark, Ipswich Suffolk IP3 9SJ, UK

measures incremental changes in fitness over

Tel: +44 1245 69 75 88

time. Technology from Biomechanical research

Email: info-uk@gantner.com

labs normally only available to elite athletes is

Website: www.gantner.com

available to all gym goers in an easy to use package. The instruments set new standards

GANTNER Electronic is the market and

in human performance measurement. FitQuest

technology leader in contactless access control,

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check-in, electronic wardrobe locking solutions

access locales. The GTI Max Decor range from

and cashless payment applications for the global

Gerflor provides high resistance specialist loose

leisure industry. GANTNER supplies a multi-

lay tiles ideal for heavy traffic applications and

functional system from a single source, from

can be installed over most existing floors with

SMART cards to readers and control devices

minimal sub floor preparation providing a fast

and the hardware solutions for membership

renovation solution. Featuring for the first time this

administration.

year will be Gerflor’s solid maple sports flooring solution through their wholly-owned Connor

Gerflor

2

Wedgnock House, Wedgnock Lane, Warwick

Sports® product range, together with an outdoor flooring offer via their PowerGame® SportCourt® collection.

Warwickshire CV34 5AP, UK Tel: 01926 622600 Email: contractuk@gerflor.com Website: www.gerflor.co.uk

With over 70 years’ experience Gerflor offer a

200

Gladstone

superb range of flooring solutions which combine

Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK

technical and design characteristics for a range

Tel: 01491 201010

of sports and fitness environments. The collection of sports and fitness products produced by

Email: info@gladstonesoftware.co.uk Website: www.gladstonesoftware.co.uk

Gerflor are the ideal solution for several key areas

Gladstone Health & Leisure has been at the

and can include; aerobics and classroom areas,

forefront of leisure management software

personalised training zones, free weights areas,

technology for 35 years. We are the trusted

fitness and cardio vascular spaces, together

software partner for leisure centres, sports

with reception areas and changing rooms. Their

facilities, universities and healthclubs across the

Taraflex® vinyl sports flooring which has been

UK and Ireland. More than 30,000 licensed users

used in many international and local sporting

rely on our membership, bookings, check-in,

events is available in 17 colours and three wood-

security, point of sale and business intelligence

effect designs. Changing rooms can often be

applications everyday. Millions of members also

wet and slippery environments and that’s where

benefit from our products by booking, signing up

Tarasafe™ Ultra H20 from Gerflor is the ideal

for memberships and making payments on the

solution. Intended for traditional barefoot spaces

web, on their smartphones or through self-service

where there are continuous wet areas, Tarasafe™

kiosks twenty-four seven.

Ultra H20 also offers a shod solution. On show this year will be Gerflor’s LVT Creation ranges.

Great for a host of reception areas and public

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Gympass UK

305

h/p/cosmos

PP6

65 Westgate Street, London E8 3RL, UK

c/o HaB Direct, Northfield Road, Southam, Warwickshire,

Tel: 0203 868 7759

CV47 0FG, UK

Website: www.gympass.com/uk

Tel: 01926 816100 Email: enquiries@habdirect.co.uk

Gympass provides UK gym groups, independent

Website: www.habdirect.co.uk

gyms and fitness studios exposure to create an entirely new revenue stream by marketing their

Since their establishment in 1988 in Southern

locations and classes to their loyal corporate

Germany, h/p/cosmos® has had a major influence

customer base. Gympass is a digital platform

in sports, athletics, rehabilitation and science

that empowers companies and people to have

through the development and distribution of

a healthier life. They offer corporate customers

new products, software, system solutions and

unlimited and flexible access, with just one pass.

application methodologies. During this time, the

Gympass work with some of the world’s best

Traunstein based company has developed into

companies to prove, with data, that we are helping

the German specialists in manufacturing treadmill

to reduce absenteeism, health insurance costs,

ergometers and systems for fitness, sports, sports

increase employee engagement and wellbeing.

science, sports medicine, athletics, biomechanics, medicine, rehabilitation, performance diagnostics

GymSales Software UK

301

1 Fore St, London, EC2Y 9DT, UK

and scientific research. Many developments and pioneering work from h/p/cosmos® have influenced not only product design and functionality

Tel: 07535868105

but also their usage and methodologies. HaB

Email: jenni@gymsales.net

Direct and h/p/cosmos have a long history

Website: www.gymsales.net

within the UK and Ireland marketplace, with over 400 machines sold. HaB Direct have been the

The smart lead management tool for growing

exclusive UK and Ireland distributor for h/p/cosmos

fitness clubs Give your sales team the tools

treadmills for over 20-years, during which time

they need to capture, nurture and convert

h/p/cosmos machines have become the preferred

new members. GymSales allows you to plan,

high-performance treadmill for many leading UK

implement and monitor a proactive sales strategy

and Ireland universities, research centres and

that’s automated and uniform.Growing your

institutes of sport because of the high accuracy,

member base will be easier than ever before.

great reliability and functionality the machines afford. Come and try the h/p/cosmos treadmill on the HaB Direct stand (PP5 to PP10).

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HaB Direct

PP10

manage these memberships via our customer

Northfield Road, Southam, Warwickshire CV47 0FG, UK

service centre, dealing directly with your members

Tel: 01926 816100

queries, arrears payments and debt recovery if

Email: enquiries@habdirect.co.uk

required. The fastest growing companies in our

Website: www.habdirect.co.uk

industry work with Harlands for 3 main reasons: 1.

To MAXIMISE INCOME ON EACH MEMBERSHIP

Over the past 28-years, HaB Direct has established

SOLD: Harlands will improve your credit control

the reputation of being the UK and Ireland’s market

process to ensure the maximum revenue is

leader for delivering: innovative & best in class:

collected according to your brands specific terms.

performance testing, monitoring and research

2. SLICK ONLINE JOINING: Harlands can build

products that perform. #ProductsThatPerfom HaB

an online joining solution to suit your website and

Direct’s Exclusive brands include: - POWERbreathe

sales process for signups both in and out of the

are World-leading breathing training devices,

club. Our solution will adapt so any device can be

POWERbreathe Altitude Systems (PBAS), h/p/

used for membership signup - Tel/laptop/tablet/

cosmos treadmills continue leading the way

kiosk. 3. REDUCE INTERNAL ADMINISTRATION

in manufacturing high-performance testing &

time/cost and improve your customer service.

rehabilitation treadmills, Zephyr Performance

Harlands deal with all payment processes related

Systems real-time physiological & biomechanical

to Direct Debits. Too many companies are reliant

monitoring, CET CryoSpas market leading ice-

on 1 or 2 key people for their main source of

baths. Other HaB Direct Exclusive brands include:

income - your processes will be more future proof

• EKF Diagnostics (Blood analysis) • Monark

and more flexible with Harlands. Integration with

Exercise (Cycle ergometers) • Marpo Kinetic (Rope

your software provider: Harlands have the ability

training ergometers) • Zebris (biomechanical

to integrate with your software to ensure the

evaluation & rehabilitation) • Lactate Pro 2 (lactate

appropriate synchronization between your internal

measurement) • Tanita (Body composition) •

CRM and payments. NEW: Sales Generator

CryoHuman by Cool2Cure (Recovery).

Our cloud based prospect management tool allows gyms to manage their sales process/

Harlands Group

4

communications better and sell more.

Rockwood House, 9-17 Perrymount Road, Haywards Heath, West Sussex RH16 3TW, UK Tel: 01444 449157 Email: sales@harlandsgroup.co.uk Website: www.harlandsgroup.co.uk

Harlands process the largest amount of leisure memberships in the UK and Euro-zone - over 1.7 million Direct Debits each month. Not only do we process the payments, we can completely

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Health Club Management

Media Partner

Hippo Leisure

65

Unit 18, Estover Road, Plymouth, Devon, PL6 7PY, UK

Portmill House, Portmill Lane, Hitchin,

Tel: 01752 771740

Hertfordshire SG5 1DJ, UK

Email: sales@hippoleisure.com

Tel: +44 (0)1462 471909

Website: www.hippoleisure.com

Email: janwilliams@leisuremedia.com Website: www.healthclubmanagement.co.uk

Hippo Leisure will promote how their interactive

Health Club Management magazine carries

water play equipment supports leisure facilities

the latest news and information about the

with their teaching programmes and encourages

health and fitness market. Our readers are

water confidence and physical activity in

owners, operators, investors and suppliers of

children of all ages and abilities. Hippo design,

all types of health and fitness facilities in the

manufacture and install interactive water features

private, public and trust sectors. Health Club

for pools of all shapes and sizes. Features

Management is supported by a website – www.

can also be installed around the poolside or

healthclubmanagement.com, a weekly e-zine and

suspended over the pool tank to free pools from

a handbook. A digital version of the magazine can

equipment and ensure minimum disruption to

be viewed online each month at www.health-

swimming lessons. Hippo look forward to meeting

club.co.uk/digital, while a free pdf subscription is

you to discuss how their popular teaching

available at www.leisuresubs.com

products including water factories, aquatic themed interactive play panels, and water tables

Healthcare Design & Management

can increase interest in physical activity as well as revenue and visitor numbers.

Media Partner

Tel: 0208 288 1080

HulaFit

Email: leslie@stable-media.co.uk

Flat 1 Park View Apartments, 5-7 Downs Road

Website: www.healthcaredm.co.uk

London, E5 8QJ, UK

GE6

Tel: 07967 670 664

Health Club Management magazine carries

Email: rowan@hulafit.com

the latest news and information about the

Website: www.hulafit.com

health and fitness market. Our readers are owners, operators, investors and suppliers of

Bring your core to the floor with HulaFit and get

all types of health and fitness facilities in the

a seriously fun workout! You bring your hips, we

private, public and trust sectors. Health Club

bring the hoops and together we’ll get some fab

Management is supported by a website – www.

abs! HulaFit are also offering the opportunity to

healthclubmanagement.com, a weekly e-zine and

become a part of this revolutionary fitness system,

a handbook. A digital version of the magazine can

become a franchisee and give your local area the

be viewed online each month at www.health-

chance to get HulaFit!

club.co.uk/digital, while a free pdf subscription is available at www.leisuresubs.com

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HUR UK

310

personalised exercise programme Through follow

Suite 4, Global House, Moorside, Colchester CO1 2TJ,

up analysis you are able to track progress, which

UK

in turn greatly helps to maintain motivation, and

Tel: 01206 798864

thus client retention InBody technology is not only

Email: nsmith@huruk.co.uk

seen in the fitness industry, but is also widely used

Website: www.huruk.co.uk

in hospitals & universities.

Since 1989, HUR (Helsinki University Research) have been providing age-appropriate pneumatic (air resistance) strength training equipment to the active-ageing, rehabilitation, and the inclusive-

Inner Range Europe Ltd

F8

Units 10 - 11, Theale Lakes Business Park, Moulden Way, Sulhampstead, Reading, Berkshire

wellness markets.

RG7 4GB, UK Tel: +44 (0) 845 470 5000

The Hygiene Company

F1

Cox Green, Church Road, Ramsden Heath

Email: chantel@innerrange.co.uk Website: www.innerrange.com

Essex CM11 1PS, UK

Looking to introduce 24/7 gym access, but

Tel: 01268710209

can’t justify the cost of additional staff during

Email: suzanne@grangeeurope.com

off-peak hours? Integriti solves your challenge.

Website: www.thehygienecompany.com

When your staff go home, Integriti continues to manage member access and building

Innovation Design & Manufacture - Welcome to

security to the highest levels; even turning off/

The World of Wet Wipes Dispenser & Hygiene

on lighting, heating and air-con when your last

wipes, Welcome to the world of improved

member leaves/arrives. When integrated with

compliance to good hygiene practice -

your gym membership system, Integriti reports

GUARANTEED.

on how members use your gym and can also manage locker control, cashless vending and

InBody UK

205

Widdrington House, 35 South Side, Stamfordham, uK

asset tracking. Budget-friendly and easy to use, Integriti offers the flexibility to look after security and building management from your pc, tablet or

Tel: 01661886366

smartTel; allowing you and trusted members of

Email: sales@derwenthealthcare.com

your team, to remain in control of your business,

Website: www.derwenthealthcare.com

even when you’re not there.

InBody is the global leader in the Body Composition Industry with World Class advances in technology The range of Professional Analysers allows you to not only measure body composition very accurately, but then to develop a more

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Intenza

124

iPro Sport Distribution

240

Tel: 01282 856830

River House, 1 Maidstone Road, Sidcup DA14 5RH, UK

Email: sales@physiquesports.co.uk

Website: www.iprosport.com

Intenza Fitness UK was established in May

iPro Sport offers something others of its kind on

2015 to supply and service this exciting new

the UK market do not - a fructose-free isotonic

brand to the UK market. The vision of Intenza

drink with absolutely no artificial flavours, colours

Fitness UK is to deliver the high quality Intenza

or sweeteners and in three mouth-watering

cardio equipment to the UK market while

flavours. iPro Sport is the official hydration partner

delivering world-class customer service. The

to football teams across the Championship,

business is fully resourced with a logistics team

League One and League Two, as well as teams

in place to professionally project manage the

within rugby, cricket, cycling and running

installation process and a nation-wide team of

associations. Partnerships within sport and

service engineers. To support the operations

continued endorsements from club nutritionists

team, Intenza Fitness UK have invested heavily

and sports performance coaches are testimony to

in a huge stock of spare parts to ensure the

iPro Sport’s ability to deliver great hydration and

service response to customers is second-

aid recovery.

to-none. Intenza Fitness UK is positioned to provide a full package, one-stop shop to its UK customers. Alongside the award winning Intenza cardio equipment, Intenza Fitness UK have also partnered with a number of high quality,

ISEH

Lead Supporter

commercial strength, free-weight and ancillary product companies to ensure every possible

The ISEH’s mission is to be the leading institute of

requirement can be provided to facilities. Intenza

sport, exercise and health in the world, providing

Fitness UK can provide full parts and labour

excellence in elite sports performance, sports

extended warranties with the equipment to

injury prevention and management. The ISEH

ensure complete peace of mind for customers

is one of three locations forming the National

and comprehensive customer marketing

Centre for Sport and Exercise Medicine (NCSEM),

solutions to assist in driving membership sales

a major legacy project of the 2012 London

and retention. With our vast fitness industry

Olympic Games. A £10 million investment by

experience, we can also advise on the perfect

the Department of Health has resulted in a

layout of the equipment, providing both 2D and

dedicated state-of-the-art facility in the centre of

3D gym designs, to perfect the member’s journey

London. The ISEH, which opened in June 2013,

through the facility. Physique Sports are the only

aims to deliver world-class research, teaching,

distributor of Intenza equipment within the UK.

training and clinical expertise in sport and exercise medicine. The ISEH provides excellence

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in elite sports performance and sports injury prevention and management whilst bridging

140

JP Lennard

the gap between elite sport, amateur sports and exercise prescription, for the improvement of the healthcare of the population. The ISEH

Swift Point, Rugby, Warwickshire CV21 1PX, UK Tel: 01788 544839

is a partnership between the British Olympic

Email: Reiner@jpl.co.uk

Association, the English Institute of Sport, HCA

Website: www.jplennard.com

International, UCL and University College London Hospitals NHS Foundation Trust.

Welcome to JPLennard.com, the specialist company supplying thousands of products direct to commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Schools, Universities,

Jordan Fitness

30

56 Oldmedow Road, Hardwick Industrial Estate, Kings

Hotels and Holiday Parks. In tandem with the highly successful JPL catalogue the website features eleven colour-keyed areas featuring

Lynn, Norfolk PE30 4PP, UK

products for Swimming, Pool Play, Pool Area,

Tel: 01553 763285

Maintenance, Changing Area, Health Suite,

Email: zak.pitt@jordanfitness.co.uk

Fitness, Sports, Playtime, Office/Reception and

Website: www.jordanfitness.com

First Aid, over four thousand carefully selected items including brands from Adidas to Zoggs!

Jordan Fitness are one of the world’s leading specialists in Functional Fitness equipment and education with over 25 years of experience. We pride ourselves on the design, manufacture and

Keiser UK Ltd

110

Unit 3, Hampton Street Industrial Estate, Hampton Street, Tetbury, Gloucestershire GL8 8LD, UK

supply of quality functional equipment in the UK

Tel: 01666 504710

and internationally. We innovate fitness products

Email: sales@keiseruk.com

and educate fitness professionals. Everything

Website: www.keiser.com

we do reflects our passion and encourages

Keiser brings together the science of the human

continuous improvement. As a specialist in

body with the principles of engineering to

Functional Fitness equipment, our range covers

create human-centred machines that elevate

Free Weights, Performance, Studio, Combat,

performance for all who use them. NOT JUST

Flooring and much more. Our Training Academy

BETTER MACHINES, BETTER SCIENCE Keiser

continues to go from strength to strength offering

is always challenging the status quo of fitness

top quality CPD education to more fitness

science by exercising the most powerful muscle:

professionals across Europe and beyond than

the brain. While the competition starts and ends

ever before!

within the limits of a machine, Keiser starts with the potential of the human body and develops smarter technology to unknow the limits of speed, efficiency and safety.

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Legend Club Management Systems

290

Leisure Design & Build

Media Partner

Website: www.leisuredab.co.uk

Marlborough House, York Business Park, York, YO26 6RW, UK

leisure design & build is the exciting magazine

Tel: 01904 520 948

for key stakeholders, specifiers and decision

Email: lyn.cranwell@legendware.co.uk

makers involved in the planning, design and

Website: www.legendware.co.uk

construction of all commercial leisure buildings.

Legend provide the leading software solution for

Published six times a year, each issue is packed

driving improvements in leisure operations. It’s

with topical case studies and comment on key

not just about our amazing software; we deliver

areas of design as well as the most innovative use

savings and revenue gains, helping customers

of materials and technology across all types of

improve their business. Our One System/One

commercial leisure schemes. Covering the many

Solution product fulfils all your business needs,

sectors of the leisure industry, regular themes

in one streamlined turnkey package. Legend

include hotels, spas, leisure centres, sports and

software is intuitive and easy to use. What’s more,

stadia, mixed use schemes, swimming pools,

it is constantly improving with hundreds of new

heritage, museums and attractions. We cover

features in monthly releases and our free upgrades

both the internal and external environment,

process. Our solution includes front desk features,

providing a valuable insight into design and

back office functions, excellent reporting tools and

specification. For more details please contact:

our brilliant online services offer; which along with

Ashley D’Souza on ashley@stable-media.co.uk or

other functionality, will give your business an edge

0208 288 1080. www.leisuredab.co.uk.

over your competitors. We look after facilities of all sizes, from small clubs and gyms, to major public

Leisure Media

leisure and sports complexes. Legend customer

222

Media Partner

service is second to none and we offer a 24/7 help

Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK

desk manned by our friendly staff. All of our teams

Tel: 01462 431385

adhere to ISO9001 quality management processes

Email: lizterry@leisuremedia.com

and ensure that the transition from your legacy

Website: www.leisuremedia.com

system is easy, painless and with no down time.

Our ISO27001 information security accreditation means that your data is maintained to the highest security standards. We take pride in what we do and love that nearly 80% of our new customers are

Leisure Opportunities

Media Partner

Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK Tel: 01462 471747

referrals from current customers. Please come and

Email: theteam@leisuremedia.com

visit us at stand 290.

Website: www.leisureopportunities.co.uk

Leisure Opportunities is the leading daily jobs and news service for the industry. The Leisure Opportunities’ team posts new job vacancies

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from across the industry live throughout the day, while the live news feed covers 27 markets at www. leisureopportunities.com. Leisure

London Sport

Lead Supporter

Opportunities is linked to the global news service www.worldleisurenews.com – making it the most

We have a simple aim: to help make London

comprehensive source of leisure news in the

happier, healthier and stronger through sport.

world. Leisure Opportunities content is available

We do this by working in partnership with the

in seven formats including the website, instant

numerous organisations involved in physical

alert, ezine, via social media, in print and on digital

activity and sport in London. Getting people to

turning pages and PDF. To access the whole suite

do more physical activity has countless benefits

of services, go to www.leisureopportunities.com.

for London; from improving health and wellbeing,

To subscribe to the print editions, log on to www.

to saving money, contributing to economic

leisuresubs.com.

growth, creating happier, stronger communities and so much more. We’ve set five objectives to help us achieve our vision for London: Make it easier for Londoners to find the right activity for

Les Mills

92

1 Alie Street, Aldgate, London, E1 8DE, UK

them, remain in it, and achieve their potential Get more resources by making best use of current investment and securing more Support grassroots

Tel: 020 7264 0200

organisations by making structures simpler and

Email: lmuk.clubs@lesmills.com

more effective Create a bigger, better workforce

Website: www.lesmills.com/uk/

to support activity Harness the power of elite sport to create sustained grassroots activity and

Thousands of people are enjoying a LES MILLS

inspire the next generation of talent These are

workout somewhere in the world right this

our objectives, but we need to work with physical

second. Every minute of every day – from Africa

activity and sport across London to make them

to Australia – Les Mills’ 100,000-strong tribe

happen. The network is a complex structure of

of instructors is busy helping people fall in love

anyone and everyone that influences Londoners

with fitness. We’ve been doing this since 1968.

to be active, including schools, Governing Bodies

Mixing great music with cutting edge science to

of Sport, leisure centres, coaches, clubs and

guarantee results. The next level is always our

many more organisations. London Sport is the

goal, so get moving and join us.

body that pulls the network together.

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Lord’s Taverners

145

complete range of premium, commercial grade cardiovascular and strength training equipment,

The Lord’s Taverners exist to enhance the

and integrated technology solutions to enable

prospects of disadvantaged and disabled young

you to create an inspirational fitness environment

people using cricket and other forms of sport and

for your members, with minimal effort for you,

recreation to engage with them. We envisage

regardless of size or budget.

a future where all young people, irrespective of background and ability, have the everyday opportunity to play cricket and enjoy other sports and physical activities to the benefit of their self-esteem, health, education and future socio-

MermaidsUK

AA9

36 Fairacre Avenue, Barnstaple, EX32 9DF, UK Tel: 07572883130

economic potential. Our mission is to enhance

Email: info@mermaidsswimuk.co.uk

the lives of disadvantaged and disabled young

Website: www.mermaidsswimuk.co.uk

people through sport and recreation to give young people a sporting chance. Our programmes

Mermaids UK has been set up by qualified

support some of the most marginalised and at

swimming teachers and tutors who specialise in

risk young people in the UK. We create a range of

other aquatic disciplines like synchro and diving,

opportunities for young people from deprived areas

as well as dance and personal training on land.

and those with disabilities to engage in sport and

Safety is our number one priority and has always

recreational activities in their local communities.

been at the fore, with everything from the courses

Our outcomes Increased opportunities for regular

we deliver to the Instructor programme to the

participation Motivate young people to engage in

Mermaid Experience and the Mer-Cise Fitness

sport Improve health, social and psychological well

classes.

being Empower volunteers, coaches and teachers to deliver training sessions.

Matrix

130

Johnson House, Bellinger Road, Trentham lakes South,

miha bodytec

TW6

Sponsor

Website: www.miha-bodytec.com

Stoke-on-trent, Staffordshire ST4 8GZ, UK Tel: 07870 899814

miha bodytec is the premium manufacturer

Email: info@matrixfitness.co.uk

who placed EMS training (whole-body

Website: www.uk.matrixfitness.com

electrostimulation) successfully in the fitness

Matrix Fitness – the fastest-growing commercial

market. The operation is revolutionary: agonist

fitness brand in the world – is the commercial

and antagonist, as well as the deeper muscles are

division of Johnson Health Tech Co. Ltd. (JHT).

stimulated simultaneously by electrical impulses.

Preferred by some of the world’s finest health

As a result, specific muscle groups as well as

clubs, hotels, and resorts, Matrix supplies a

the entire body can be trained carefully and

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effectively. Whether in the traditional gym, in the

production and logistics centre in the German city

so-called micro-studios or with a mobile coach:

of Emersacker, which is located near Augsburg.

The EMS market is booming in Germany. The

Here our development experts in mechatronics,

increasing number of people who benefit from

electronics, and design fine-tune the future of

EMS training is facing a total of 2,000 EMS-

training in cooperation with sports medicine

providers. Around 190,000 people use it not only

researchers, trainers, and studio operators.

for medical purposes or for preparing for sports competitions, but as their personal and very efficient fitness training. miha bodytec is offering every commercial EMS provider a comprehensive service package that allows them to successfully

MindBody

221

One New Change 2nd Floor, London EC4M 9AF, UK Tel: 0203 397 4810

position themselves in the market. With a sales

Email: Simon.kears@mindbodyonline.com

structure of more than 30 countries and an export

Website: uk.mindbodyonline.com

share of around 75% of the sales volume, the bavarian headquater in Gersthofen serves as

MINDBODY software helps you take the work out

a worldwide export center for equipment and

of business. For whatever the day brings, it makes

accessories. Due to the international spread

everything easier: Scheduling- Organise your

of EMS training and on the occasion of the

master schedule with every class and teacher,

company’s 10th anniversary, miha bodytec has

and access it from any device. Customer profiles-

opened a wholly-owned London based subsidiary

Store everything in one simple profile, from visit

in the United Kingdom in 2017.

history to past payments. Point of sale- Automate monthly membership billing, collect payments and

milon

220

process credit cards. See everything MINDBODY can do at uk.mindbodyonline.com/fitness.

Suite D, 13 Piries Place, Horsham, West Sussex, RH12 1EH, UK Website: www.milon.com

For more than 40 years, we have studied how

Monark

PP7

c/o HaB Direct, Northfield Road, Southam, Warwickshire CV47 0FG, UK

people can train in the simplest, safest and

Tel: 01926 816100

most effective manner. The result is a number

Email: enquiries@habdirect.co.uk

of unique training systems supported by system

Website: www.habdirect.co.uk

solutions and comprehensive operating concepts.

For all of our innovative strength, we also have

Monark have developed the World-leading

a considerable amount of tradition backing our

brand of test, rehabilitation and exercise

success: values like German engineering and our

bikes that can handle the toughest and most

dedication to honesty and sustainability. All milon

extreme loads. Monark Exercise ergometers

equipment is manufactured with great care and

are utilised in universities, research facilities,

according to certified quality processes at our

hospitals, rehabilitation centres, military bases,

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and elite-sport facilities throughout the World.

balance and strength exercises in one fun-filled

Monark Exercise are part of the well-known

class. Instructors can train with us in this CIMSPA

Bianchi Group, providing cycling experience

endorsed programme to deliver specialists fitness

and access to high-performance environments

classes to the fastest growing demographic in

and athletes. Consequently, Monark’s Sports

the UK. Look out for our demos on the stage

products are the obvious choice among both

throughout the day!

Olympic medallists and athletes who have high standards for their training. Monark still lead the testing bike (Monark 894e) and with their unique

The Movement & Running School

and accurate calibration method, ergometers

Wasps FC Training Ground, Twyford Avenue, Acton W3

are trusted for their quality, reliability and ease of

9QA, UK

use. The latest LC range of bike ergometers now

Tel: 02087436047

offer electronically controlled braking to further

Email: run@runningschool.co.uk

enhance and promote Monark as the World’s

Website: www.runningschool.co.uk

leading test bike ergometer manufacturer. With

We teach you how to move and then… We

such an extensive and well known range of sports

teach you how to move faster! Our philosophy is

testing products, it is very easy to forget that

based on the principle that you have to be able

Monark also produce a market-leading range of

to move efficiently to be able to move faster. We

medical ergometers. All bikes are approved by CE

have spent the last 30 years developing and

MDD 93/42/EEC Class IIa classifications and with

implementing movement, rehabilitation and speed

low entry designs for easy access, it makes them

protocols we have worked with over 25,000

the perfect bike for rehabilitation centres and

athletes and non-athletes. We work with: - Non

hospitals. Advanced medical bike ergometers can

- athletes and people after injury or surgery, -

also be controlled by different ECG systems.

kids with movement development issues like

way in producing the ‘Gold Standard’ Wingate

PP5

dyspraxia, - absolute beginners in running as well

Move it or Lose it!

GE8

iCentrum, Innovation Campus, Holt Street, Birmingham

as recreational runners, - We work with young and professional athletes from the Premier League and The Championship, Rugby Union, Track and

B7 4BH, UK

field, Handball, Basketball and Lacrosse. We have

Tel: 0800 612 7785

been lucky to have worked with Olympians and

Email: joe@moveitorloseit.co.uk

Olympic Gold medallists, World and European

Website: www.moveitorloseit.co.uk

Champions, - We also work with National Soccer Federations and Olympic Associations on various

Move it or Lose it are specialists in exercise for the

countries consulting and running courses. Our

over 60s. We’ve motivated thousands of people

Movement Methodologies and unique Running

to move more through our award winning range

Re-education has seen us work in professional

of DVDs and exercise classes. Our unique training

sport for the past 20 years.

programme, FABS provides flexibility, aerobic,

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myFitApp

208

Nautilus

20

Upper Redpits, Henley Road, Marlow, SL7 2DQ, UK

Unit 4, The Gateway Centre, Coronation Road, Cressex

Tel: 07769900270

Business Park, High Wycombe, Bucks HP12 3SU, UK

Email: tw@innovatise.com

Email: uksales@corehandf.com

Website: www.myfitapp.com

The mobile phone has overtaken the laptop and

Over 40 years ago, Nautilus invented modern

plays a central part in how most people live their

strength training equipment, and we’ve been

life. Leisure operators need a mobile solution

reinventing it ever since. Proudly made in

to stay relevant and provide members with

Independence, Virginia, our unwavering focus has

easy access to news, information and booking

been to build fitness equipment that replicates

and retain their loyalty. myFitApp is a complete

and enables ideal human movements, to provide

mobile marketing app solution: a branded, slick,

the best training experience possible. Because

searchable App in the app stores with everything

we believe that if you take the time to train, you

included, offering your members a truly amazing

deserve to train right.

service they’ll love.

NCSEM MYZONE

TW7

RU1

Supporter

The National Centre for Sport and Exercise

5th Floor, Market Square House, Nottingham

Medicine (NCSEM) is an Olympic legacy project

NG1 6FG, UK

delivering education, research and clinical services

Email: uk@myzone.org

in sport, exercise and physical activity. It applies

Website: www.myzone.org

world-class expertise to policies and practice that will benefit the health and wellbeing of the nation

At MYZONE we reward effort to solve the problem

- from everyday people at risk of ill health through

of ‘diminishing motivation within exercisers’

to elite athletes. The NCSEM is comprised of

by leveraging the most accurate and relevant

three regional hubs based in the East Midlands,

wearable technology to drive sustained exercise

London and Sheffield.

adherence. The platform achieves its purpose using feedback loops, gamification, social accountability tools and has been acclaimed by fitness, technology, and lifestyle consumer media as one of the World’s leading Exercise Trackers.

For Leisure Operators, we provide a member engagement system that enhances the fitness experience, drives revenue, and capitalises on the ACSM’s number one global fitness trend for 2016, wearable technology.

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Netpulse

TW2

trainer NuStep recumbent cross trainers have

50 Osgood Pl Ste 400, San Francisco, CA, USA

received the Arthritis Foundation’s Ease-Of-Use

Email: emea@netpulse.com

commendation.

Website: www.netpulse.com

Netpulse is the #1 provider of mobile apps for health clubs. With thousands of customers globally, Netpulse provides the fitness industry’s most robust mobile marketing platform for attracting and converting prospects into engaged

Octane Fitness

160

14, Tayben Avenue, Twickenham, Middlesex, UK Tel: 07799 475366

members that buy more. The platform connects

Email: ncampbell@octanefitness.com

the most popular wearables, tracking apps

Website: www.octanefitness.com

and club technology into one seamless mobile experience. Industry leaders such as Goodlife

Octane Fitness have just launched the Zero

Health Clubs, Planet Fitness, Orangetheory

Runner, our stunning non-impact running

Fitness and Gold’s Gym leverage the Netpulse

machine. The Octane machines are so obviously

platform for their digital offerings. Learn more at

different to your main gym equipment provider,

www.netpulse.com.

they offer a great way of adding something new, without the cost of a full refurbishment. The

NuStep UK

RU11

The Mobility Aids Centre, 88 South Street, Stanground,

Octane LateralX Lx8000 brings a new dimension to cross-training and there’s also 10 variable width settings to add variety to all users. The xR6000

Peterborough, Cambridgeshire PE2 8EZ, UK

‘seated x-trainer’ is unique and very different and

Tel: 01733342242

can be very easy for de-conditioned users. It can

Email: david@mobaids.co.uk

be used for lower body, upper body only or for

Website: www.nustep.co.uk

total body workouts.

NuStep is determined to help transform lives. We want more people to take that step by getting the exercise they need to lead healthier, happier lives. Nustep recumbent cross trainers allow

OpenPlay

NI7

1 Sekforde Street, London, ECR1 0BE, UK Tel: 07507 826 607

users to exercise both their legs and arms in a

Email: sam@openplay.co.uk

safe, seated position, thereby reducing the risk

Website: www.openplay.co.uk

of dangerous falls. This makes NuStep trainers ideal for older adults, people with disabilities and

OpenPlay is a unique sports marketplace to

for rehabilitation programs. - Ideal if recovering

connect sports facilities to individuals. You can

from surgery, cardiac event or stroke - Easy on

easily find, book or list your sports facilities.

muscles and joints - Low impact recumbent cross

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Our People

252

Parkour UK

152

Supporter

45 Queen Street, Exeter EX4 3SR, UK Tel: 01392 412582 Email: ross.mccaw@ourpeople.co.uk

Parkour UK aims to support and develop

Website: www.ourpeople.co.uk

Parkour/Freerunning in the UK, and to make the benefits of the sport accessible to any and all

We are the industry leading mobile first software

who want to learn. Parkour UK will always strive

provider, placing your entire business operation

to maintain and improve the spirit of the sport/

into the pocket of every single employee. No

discipline. Parkour UK’s work is overseen by the

corporate email required. All within company

Board, which meets at regular intervals. We aim

control. The UK is now a smartTel society, with

to provide guidance, support and assistance on

over 90% of 16 to 24 year olds owning a device.

all levels to all practitioners of the sport/discipline,

We help you to connect, manage and train

and to regulate and maintain the standards of the

every single employee, leveraging the smartTel

sport in the country. Parkour UK will oversee the

technology that they use every single day.

development and management of the sport from grassroots to elite.

Outdoor Industries Association

Supporter

The Outdoor Industries Association CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational

Parkway Fitness

Sponsor

Tel: 01581 529 191 Email: Sales@parkwayfitness.com Website: www.parkwayfitness.co.uk

industries, to unite with a single common voice.

It represents companies that provide products

Parkway Fitness are the largest supplier of used

and services for the Outdoor Recreation industry,

gym equipment in the UK providing services

retailers that sell those products and services,

for commercial & domestic markets. We work

NGO’s, NGBs and any other organisation that

alongside the fitness industry’s biggest players

works in the Outdoor Recreation sector in the UK.

on a number of large scale projects. Our services

Its mission is to ‘Engage, Represent and Promote

include Gym Installations, Gym Relocations, Gym

the Outdoor Recreation Industries’ with a long

Equipment servicing, maintenance and supply of

term vision to ‘Get More People Active Outdoors’.

used gym equipment. We sell a massive amount of used Cardio Vascular equipment to the UK and Europe, at the most competitive prices possible.

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deaths globally every year* The UK is now recognised as ‘the fat man of Europe’ with one in four adults now deemed obese and the sedentary

TW1

PayAsUGym

lifestyle of both children and adolescents is expected to have long-term negative implication on their health and wellbeing. The sea change

Email: sales@payasugym.com

that is needed to tackle inactivity in both adults

Website: www.payasugym.com

and children through regular exercise means Customers are changing the way they buy….

that the leisure, sports and play sector is

and operators are changing the way they

undergoing an unprecedented transformation.

sell. Harness the power of the online fitness

With this come challenges in innovation, design,

marketplace and list your clubs for free with

development, delivery, engagement and funding

PayAsUGym.com today. With a network of more

of this new ‘physical landscape’. To meet this

than 2,500 participating gyms & health clubs in

need Stable Publishing is launching the physical

96% of all UK postcode districts, PayAsUGym.

activity facilities magazine to reflect this shift

com is the UK’s leading fitness marketplace.

and much broader scope of the sector. The

Similar to Rightmove in the property market or

magazine replaces the highly successful Play &

Deliveroo in the food delivery sector, PayAsUGym.

Sport Matters magazine. For more details please

com provides gym operators with a powerful new

contact: Ashley D’Souza on ashley@stable-media.

sales channel thanks to our investment in national

co.uk or 0208 288 1080. www.pactfacilities.co.uk

TV advertising and digital marketing. Boost your sales, increase club footfall and gain access to unique marketplace data to improve your

PHYSIOLAB®

business by listing your clubs today. For more

Unit 2 Centurion Court, Brick Close, Kiln Farm,

information please visit us on stand TW1 or online

Milton Keynes, MK11 3JB, UK

at: payasugym.com/marketplace

Tel: 01908 263331

You can also contact us via email at:

Email: victoria.padmore@physiolab.com

sales@payasugym.com

Website: www.physiolab.com

Physical Activity Facilities

263

PHYSIOLAB ®: a single solution for cooling, warming and compression. PHYSIOLAB®

MEDIA PARTNER

specialises in human performance equipment.

Tel: 0208 288 1080

Our machines deliver clinically effective

Email: jake@stable-media.co.uk

compression and contrast therapies including

Website: www.pactfacilities.co.uk

cryotherapy and thermotherapy. PHYSIOLAB®

Physical inactivity is one of the most significant

won the 2016 i-NOVO Tech Award. This

health risks of our age, reaching epidemic levels,

recognises the innovative use of technology,

and contributing to an estimated 3.2 million

highlighting the latest advances in primary,

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secondary care and rehabilitation. Our award-

operations of its’ kind we are one of the few

winning Elite unit provides an intuitive clinical

companies that fully remanufacture products

toolkit to support physiotherapists. This includes

to a as new standard. All our refurbished gym

accelerating soft tissue repair, improving body

machines are stripped, sand blasted and

performance pre and post activity and aiding

repainted within our 40,000 sq ft factory allowing

recovery pre and post surgery. By using cooling,

us to have control of the high quality of our end

heating and compression combined or separately,

product. We also offer a full bespoke service

PHYSIOLAB® delivers a precise, targeted,

which allows us to customise all upholstery and

repeatable and clinically effective treatment which

frame work to colour match any gym colour or

genuinely maximises the body’s ability to recover.

branding.

This level of precision and repeatability has simply never been possible before. As experts in human performance equipment PHYSIOLAB’s

Planday Ltd

206

® innovative design overcomes the limitations of existing technologies, driving clinical practice

Planday has helped fitness and leisure businesses

forward to create clarity.

across the world reduce administration time, save on staffing costs, and increase employee

Physios in Sport

engagement. Planday’s online platform and app

Supporter

enable managers to create and share a constantly up-to-date employee schedule, manage HR

The Association supports Chartered

processes, and communicate with staff. Planday

Physiotherapists who are interested in and or

has enabled customers to reduce their admin

work in Sports & Exercise Medicine (SEM). It

hours by 75%, save on the cost of overstaffing

helps members to develop their knowledge

and improve employee engagement.

and skills, and it provides a network of sports physiotherapists to promote experiential learning opportunities.

Polin Waterparks

65

Gebkim OSB Refik Baydur 6 41480 Dilovasi

Physique Sports Ltd

124

Kocaeli/TURKEY Website: www.polin.com.tr

Barrowford Road, Colne, Lancashire BB8 9AJ, UK Tel: 01282 856830 Email: sales@physiquesports.co.uk Website: www.physiquesports.co.uk

We supply a diverse range of used gym equipment solutions to a broad spectrum of public and private sector organisations both nationally and internationally. As the largest

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Poolview Limited

154

17 Pinfold Lane, Kinoulton, Nottinghamshire NG12, UK

100

Tel: 07768746789

Power Plate

Email: robinmcgloughlin@poolview.co.uk

The Perfume Factory, G-11, 140 Wales Farm Road,

Website: www.poolview.co.uk

London, W3 6UG, UK Tel: 020 7317 5000

Providers of Safer Swimming Systems including

Email: sales@phsglobal.com

- Swimming Pool Underwater Camera Monitoring

Website: www.powerplate.com

and Recording Systems, Computer Vision Drowning Detection Systems and wearable

Power Plate is the vibrating platform that helps

Drowning Prevention Technologies Our core

you PREPARE faster, PERFORM better and

product is “Poolview” - an above and below

RECOVER quicker. It makes you move and feel

water camera system which relays live “real-time”

better by stimulating natural reflexes, increasing

images back to designated lifeguard positions.

muscle activation and improving circulation. Used

We can effectively increase the safety of your

by World Cup winners, Olympic medallists and

swimmers and provide “additional essential

Tennis Grand Slam holders, as well as leading

vision” to Lifeguards utilizing the 10:20 scan

fitness groups including Fitness First, David Lloyd

system. Poolview+™ driven by SwimEye™ – is

and Virgin Active, Power Plate provides a quick

an addition to our standard Poolview™ system.

and highly effective way to warm up, cool down

This is our Computer Vision System for the

and enhance any floor based training.

detection of drowning accidents in swimming cameras and alarms when a swimmer gets into

POWERbreathe Altitude & Environmental Systems™

difficulty. SenTag - is an intelligent wristband

Northfield Road, Southam, Warwickshire CV47 0FG, UK

technology which detects possible drowning

Tel: 01926816100

incidents The key benefits for Leisure Managers

Email: enquiries@powerbreathe.com

are increased flexibility and an opportunity to

Website: www.powerbreathe.com/other-products/

increase efficiencies without compromising

altitude-training

pools which “reads” the images from below water

PP8

safety – we offer alternative lifeguard rotation matrices in conjunction with a reviewed swimming

The POWERbreathe® Altitude & Environmental

programme and help you to build your pool

Systems™ project has come about as a logical

management operation with the installation

extension of the successful POWERbreathe®

at its core Our strengths lie with our industry

Inspiratory Muscle Training (IMT) and Better

experience, excellent customer relationships,

Breathing project, that today has presence in fifty

attention to detail, response times and high

(50) plus countries Globally. POWERbreathe®

quality workmanship. Poolview Ltd – “Challenging

Altitude & Environmental Systems™ (PBAS),

Preconceived Ideas”.

working with leading international experts in Human Performance and Sports Science, as well as experts in product development and

122  ELEVATE 2017 EVENT GUIDE

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production. PBAS are proud to have created

within 3-weeks you’ll feel less breathless and

such as an extensive range of simulated altitude

within 4 weeks, activities, exercise and sports will

training equipment, which includes specifically

feel easier. POWERbreathe devices are available

designed hypoxic mask based generators, a

in three versions: Classic, Plus and K-Series.

wide range of patented inflatable room modules,

POWERbreathe K-Series is the 3rd generation

semi-permanent room structures and bespoke,

of POWERbreathe Inspiratory Muscle Training

purpose built simulated altitude training rooms.

devices (breathing training) and the world’s first

PBAS’s extensive range of patented inflatable

portable precision electronic inspiratory muscle

room modules includes sleep modules and bike

training and monitoring system. Additionally, the

modules, through to modules that cover up to

K4 and K5 devices are provided with Breathe-

half a football pitch, or cover two lanes of a 25m

Link software, which for the first time, allows

swimming pool. PBAS are pleased and honoured

breathing training to be viewed and analysed real-

to work in association with h/p/cosmos and have

time. No other breathing training device has such

created a range of inflatable modules to house

advanced software capabilities or functionality.

and encase their treadmills, creating a hypoxic environment for training, research and testing purposes. The inflatable design makes it quick and easy to set-up and can be easily stored away when not required. PBAS will be demonstrating their equipment on the HaB Direct stand (PP5PP10).

190

Precor Lyon Way, Frimley, Surrey GU16 7ER, UK Tel: 01276404900 Email: uksales@precor.com

POWERbreathe International Ltd

Website: www.precor.com/en-gb/commercial

PP9

For nearly three decades Precor have designed

Northfield Road, Southam, Warwickshire CV47 0FG, UK

and built premium fitness equipment, which

Tel: 01926816100

has been chosen by health clubs, hotels,

Email: enquiries@powerbreathe.com

spas, universities and individuals all over the

Website: www.powerbreathe.com

world. Precor will be showcasing new lines and highlighting the versatility of its product range at

POWERbreathe is the world’s No. 1 inspiratory

Elevate. The line-up features the new Experience

muscle training device and has become the

Series™ EFX® with Converging CrossRamp®,

market leader in breathing training since it was

Experience Series™ 700 Line, P62 touch screen

developed in the 1990s. POWERbreathe is one of

console, Preva MyUI™, Spinner® Chrono

the most time-efficient breathing exercise devices

Power™ and Discovery Series™ Benches and

and is suitable for those with breathing difficulties

Racks.

and sports professionals alike. Within a few days of using this drug-free, easy-to-use hand-held device, your breathing muscles will feel stronger;

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Proinsight

204

Colombo Leisure Centre, 34-68 Colombo Street, London

90

SE1 8DP, UK

Pulse Fitness

Website: www.proinsight.org

Radnor Park, Greenfield Road, Congleton, Cheshire

We are customer experience fanatics and we believe that all consumers have a right to incredible service. We take time at the outset to understand your unique customer journey. Then we work together to build a programme that is designed to drive your customer experience strategy. Data flows into your online platform allowing your managers to get instant visibility on what is happening on the front line. This means they can spend less time on reporting and more time creating fans

CW12 4TW, UK

Promote PR

Tel: 01260294600 Email: info@pulsefitness.com Website: www.pulsefitness.com

Pulse Fitness is a leading global provider of commercial fitness solutions worldwide. From state-of-the-art cardiovascular equipment with internet-enabled touch-screen consoles, to functional, free-weight and resistance kit, Pulse’s in-house UK based teams blend technology and design with durability and excellent value for money. At Elevate we will be unveiling our

Press Room

25-29 Queen Street, Maidenhead, SL6 1NB, UK

brand new strength line – a distinctive premium product range with a bold shape, a low profile

Tel: 01628 630 363

and modern sleek design. Attendees will also

Email: amelia.millan@promotepr.com;

be able to touch, see and trial a range of new

catherine.russ@promotepr.com

strength and conditioning fitness solutions, along

Website: www.promotepr.com

with demonstrations of PulseMove our innovative tracking software.

Promote PR - a multi-award winning PR agency Specialists in sport, fitness and active leisure Getting more people to be more active more often is what we’re all about. We’ve spent 22 years delivering highly effective PR campaigns for brands and organisations in sport, fitness

Queenax

190

Precor- Amer Sports Serviced Ltd, Lyon Way, Frimley, Surrey GU16 7ER, UK

and active leisure – always with the ultimate goal

Tel: 01276404900

of increasing physical activity and improving the

Email: uksales@precor.com

wellbeing of the population. We have excellent

Website: www.precor.com/en-gb/queenax

media connections and understand what it takes to get regular coverage for our clients. Our

Demand for versatile training options has increased

fabulous team includes a great mix of sports

over the past few years and Queenax holds a

science graduates, along with seasoned PR

global leadership position. Highly versatile, space-

professionals and journalists – all united by a love

efficient and modular, Queenax allows operators to

of sport and fitness.

make the most of their valuable floor space, and

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offers endless training options. The streamlined

ReferAll

TW5

appearance makes any fitness facility look

Argyll House, 15 Liverpool Gardens, Worthing, West

attractive while leaving room for other activities.

Sussex BN11 1RY, UK Tel: 0845 465 1052

React Fitness Ltd

257

Highgate, London, UK

Email: support@refer-all.net Website: www.refer-all.net

Tel: 020 7272 0770

Our secure online software is used by Public

Email: info@react-fitness.com

Health Teams, Local Authorities, Leisure Trusts

Website: www.react-fitness.com

and NHS organisations across the UK. We have provided the vehicle for data management and

At React Fitness we provide technologically

analysis since 2010 and offer dynamic solutions

advanced equipment that offers club operators

for public health and wellbeing services. Our

an opportunity to create additional revenue a real

software enables people running wellbeing

differential over the competition. Our products

and lifestyle services to focus on efficiency and

engage, excite and motivate members. Recently

excellent customer care. Behind the scenes our

appointed as the exclusive UK partner for Styku,

automated tasks, SMS and reporting features

the world’s most powerful and consistently precise

ensure that key performance indicators are

3D Body Scanner. The Styku software quickly

gathered and outcomes are generated. At

and simply captures the body in 3D and gives

ReferAll we help to increase capacity for services

insight into all aspects of body composition and

and offer an excellent return on investment for our

shape analysis. Set goals, determine health risks,

customers. Explore our solutions and send us an

compare statistics and rankings and track changes

email so we can discuss your requirements.

over time using powerful and motivating visuals and trends. Styku is helping health clubs, fitness and wellness centres to generate substantial income by enabling businesses to actively engage with their members and create a better position to offer personal training, small group training, nutritional programmes, drive membership sales

100

Renew Health Ltd

IDA Business & Technology Park, Garrycastle, Dublin Rd, Athlone, Co Westmeath, Ireland

and increase retention levels. Our portfolio also

Tel: 07710 532963

includes Expresso HD Bike range - a virtual cloud

Email: steve.jones@renewgroup.eu

connected thrilling cycling experience which will

Website: www.renewtherapy.co.uk

help clubs to attract new members, retain them for

Renew Health Limited was established in Europe

longer and build those all-important small group

to accelerate the large-scale commercialisation

communities. We also offer expert advice in all

of innovative and patentable technologies. Our

aspects of supply, installation, service support,

investment theme revolves around technologies

maintenance and training.

that have global market reach and a deep impact on humanity. Our vision is to deliver innovation,

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thus making a difference to mankind. We are

Ridgeway FM

F3

guided by our four core values: Integrity, Respect,

Unit F, Chiltern Trading Estate, Grovebury Road, Leighton

Excellence and Passion. The latest innovation

Buzzard LU7 4TU, UK

from Renew Health Ltd is Renew Therapy, a

Tel: 07572 244083

solution for better health through enhanced

Email: neilbrown@ridgewayfm.com

circulation. Renew Therapy gives everyone

Website: www.ridgewayfm.com

the opportunity to enhance their circulation via the introduction of ECP Technology. Globally

Ridgeway Furniture Manufacturing UK

recognised by the medical community as a

manufacturer of Lockers and changing room

non-invasive method to increase blood flow,

furniture We design, manufacture and install a

the results have been wide ranging including

wide range of furniture incorporating timber, glass,

enhanced energy levels, exercise capacity and

acrylic, laminate and stone, to create outstanding

sports recovery.

results. Our products include Lockers, Bench seats, cubicles, vanities, reception desks, treatment and bedroom furniture.

Rephouse Europa Ltd

112

Unit 40 Parkhouse Industrial Estate, Brookhouse Road,

Royal Life Saving Society UK AA1

Newcastle-under-Lyme ST5 7RU, UK

Redhill House, 227 London Road, Worcester WR5 2JG,

Tel: 07702554839

UK

Email: sales-europa@rephouse.com

Tel: 0300 3230 096

Website: www.rephouse.com

Email: info@rlss.org.uk Website: www.rlss.org.uk

Rephouse is a leading manufacturer of high performance fitness flooring systems. With

IQL UK is the awarding body of The Royal Life

its state of the art production technology, ISO

Saving Society UK (RLSS UK), the drowning

9001:2008 and ISO 14001:2004 certification and

prevention charity. RLSS UK is the UK’s leading

more than 32 years of hands on experience in

provider of training and education in lifesaving,

both production and installation all over the world,

lifeguarding, water safety and life support skills.

Rephouse can ensure a premium quality rubber

Through IQL UK, there are more than 90,000

fitness flooring product tailor made for any facility.

RLSS UK Pool Lifeguards in the UK trained in the

Our products are suitable for: Cardio and strength

National Pool Lifeguard Qualification (NPLQ). IQL

areas Free weights Freestyle and group exercise

UK also offers the National Pool Management

Crossfit Sprint tracks Agility and functional zones.

Qualification and First Aid at Work qualifications as part of its portfolio. Around 400 people needlessly die from drowning in the UK every

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year and thousands more suffer injury, some

Safe Space Lockers

8

life-changing, through near-drowning experiences.

Unit 6 Chancerygate Business Centre, 214 Red Lion

Putting these figures into context one person dies

Road, Surbiton, Surrey KT6 7RA, UK

every 20 hours in the UK and drowning is the

Tel: 0203 651 1500

leading cause of accidental death of children in

Email: dominic@safespacelockers.co.uk

the UK. Our core purpose is to prevent drowning

Website: www.safespacelockers.co.uk

and we want to deliver a year-on-year reduction

With over 25 years of experience in the UK leisure

in the rate of British and Irish citizens drowning

and fitness industry, Safe Space offers a highly

through the identification of seven challenging

professional and reliable service. Whether you’re

ambitions which we intend to focus our attention

just looking to upgrade a small bank of lockers,

on, having the maximum impact possible on

refurbish an existing changing area or develop

these facets of the work we undertake.

one from concept, we work with you to select from the vast array of locker and washroom

Rugged Interactive

5

Unit 7, Windmill Industrial Est., Fowey, Cornwall, PL23

fixtures and fittings, so that they fit your space, timeframe and budget. Our consultants work with you to help create the ideal changing rooms for

1HB, UK

your members. We offer a comprehensive design

Tel: 01726 981 123

service that includes a consultation followed by a

Email: hello@rugged-interactive.co.uk

presentation of 2D and 3D design illustrations to

Website: www.rugged-interactive.co.uk

help you visualise the new space.

Rugged Interactive designs and manufactures interactive fitness equipment in Cornwall — equipment that is truly original, extremely fun and fully inclusive. We are a rapidly growing hightech fitness equipment company, passionate about creating new and stimulating tools for

Schwinn

20

Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, HP12 3SU, UK Email: uksales@corehandf.com

our customers to improve their fitness and performance. We have developed a range of

In 1995, Schwinn® introduced the first production

products which are interactive and, through

bike ever designed specifically for indoor group

gameification, are specifically designed to

cycling, and we’ve been at the forefront of the

motivate people to keep both mind and body

phenomenon ever since. We combine next-

fit and active. We continue to design products

generation cycling technology with a global

for people of all ages and abilities in elite sport,

team of Master Instructors to provide the most

trampoline centres, adult gym, youth gym,

integrated, comprehensive solution available for

disability and physical rehabilitation markets.

the cycling studio.

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seca Ltd

PP11

and reliability regardless of the location within the

40 Barn Street, Birmingham B5 5QB, UK

UK. We estate manage, service, maintain and

Tel: 0121 643 9349

remanufacture in-house, almost all brands of

Email: info.uk@seca.com

commercial, indoor fitness equipment, offering a

Website: www.seca.com

range of service levels to suit needs of all types of operators.

Since 1840 seca have been paving the way in medical measuring systems & weighing. They have developed innovative BIA devices for standing or supine measurement. Clinically proven and validated to the Gold Standard they provide

Speedflex UK & Ireland Ltd

165

Fleming Business Centre, Burdon Terrace, Jesmond, Tyne and Wear NE2 3AE, UK

highly accurate assessment of body composition,

Tel: 0191 212 7450

consistently reproducible, taking performance

Email: marketing@speedflex.com

diagnostics to the next level. The seca range

Website: speedflex.com

includes fully automatic measuring stations incorporating medically validated ultrasonic multi-

Speedflex is a genuinely inclusive alternative to

point height measurement. A comprehensive range

conventional exercise. It is high intensity, low

of ECG equipement includes PC based devices for

impact cardio and resistance circuit training

cardiology assessment and historical comparison.

led by a personal trainer and tracked via heart rate monitoring. The concept is based around innovative Speedflex machines which automatically respond to, and create resistance based on the individual’s force which makes it

Service Sport

suitable for any age or fitness level and enables

Sponsor

ServiceSport House, Unit 1 & 2 Drumhead Road, Chorley

users of all abilities to exercise together at their own pace. It offers users an exhilarating group

North Business Park, UK

based, full body workout with the added benefit

Tel: 08454022456

of little to no post workout muscle soreness due

Email: sales@servicesport.co.uk

to the concentric focused exercises included.

Website: www.servicesport.co.uk

ServiceSport has developed a reputation of providing a high quality service, with an

Spirit Fitness

120

Whittle Road, Meir Park, Stoke-on-Trent ST3 7QA, UK Tel: 01782 593533

innovative approach to managing existing estates

Email: press@spiritfitnessuk.co.uk

of equipment through auditing and reporting

Website: www.spiritfitnessuk.co.uk

mechanisms accessible by our customers. Our mission is to provide expert, technical support,

Spirit Fitness provides high quality commercial

parts supply and estate management solutions,

gym equipment and accessories to gyms,

improving and extending fitness equipment’s life

schools, universities, hospitals, offices, hotels,

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spas, community centres and leisure centres

makers in the sports facilities, major events and

across the globe. The Spirit Fitness brand boasts

host cities industry. Our readers are owners,

the best in after-sales support from qualified

operators, governing bodies and suppliers of all

engineers alongside industry-leading warranties.

types of sports facilities in the private, public and

Want to find out more? Visit www.spiritfitnessuk.

trust sectors. Sports Management is supported

co.uk or call 01782 593533

by a website – www.sportsmanagement.co.uk, a weekly e-zine and a handbook. A digital version

Sporta

Supporter

of the magazine can be viewed online each fortnight at www.sportsmanagement.com/digital,

What is Sporta? Sporta is a membership

while a free pdf subscription is available at www.

association that represents cultural and leisure

leisuresubs.com.

trusts and social enterprises throughout the UK. Sporta’s Mission: To be the voice for cultural and leisure trusts and social enterprises within culture

Sports Therapy Association

Supporter

and leisure and raise awareness of their existence by representing members, promoting their

Sports Therapy Association (STA) is setting a

work nationally and facilitating communication

new gold standard in professional representation

and best practice amongst the membership.

for sports therapists, sports injury therapists and

Sporta’s Objectives: To represent trusts and social

soft tissue therapists across the United Kingdom.

enterprises within culture and leisure at a national

We have worked passionately to develop a

level to government and key organisations. To

truly independent and ethical association that

promote trusts and social enterprises as the

is committed to raising standards across the

best way of delivering community culture and

industry and progressing opportunities for our

leisure services. To act as a forum for members,

valued members.

identify common issues and propose collective solutions. To improve communication and share best practice between members. To promote the sporta Charter of Integrity.

Sports Management

50

SportsArt Media Partner

SportsArt House, Unit 2, 3 Charnwood Business Park, North Road, Loughborough LE11 1LE, UK

Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5

Tel: 07702499661

1DJ, UK

Email: uksales@gosportsart.com

Tel: +44 (0)1202 742968

Website: www.gosportsart.com

Email: johnchallinor@leisuremedia.com Website: www.sportsmanagement.co.uk

SportsArt is an established industry leader leveraging over 38 years of innovative design

Published bi-monthly, Sports Management is the

and manufacturing excellence. The company

only magazine and online community for decision-

consistently seeks to advance industry standards,

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positioning itself as one of the most creative manufacturers of premium quality fitness, medical, performance and residential equipment. SportsArt

AA4

in the world and is sold in over 70 countries

Swimming Teachers’ Association

worldwide. With over 500,000 square feet of

Anchor House, Birch Street, Walsall WS2 8HZ, UK

state-of-the art manufacturing space; SportsArt

Tel: 01922669431

designs, manufactures and tests all equipment to

Email: sta@sta.co.uk

rigorous TÜV quality standards. With hundreds

Website: www.sta.co.uk

is one of the largest single brand manufacturers

Supporter

of patents worldwide for innovative technologies; such as the award winning ICARE™ system or

The Swimming Teachers Association (STA) is

the newly relaunched ECO-POWR™ Series,

an educational charity, founded in 1932, that is

SportsArt is the leading green fitness partner,

dedicated to saving lives through the teaching

developing products that are instrumental to

of swimming, lifesaving and survival techniques.

rebuilding and sustaining lives.

We use our extensive industry experience to

SRS Leisure

6

Unit 15 Chancel Way, Halesowen Industrial Park Halesowen, West Midlands B62 8SE, UK Tel: 01215502700 Email: kate@srsleisure.com Website: www.srsleisure.com

ensure that we offer a comprehensive range of professional qualifications, awards and CPDs using the very latest delivery methods and teaching techniques.

Stable Media

Media Partner

SBC House, Restmor Way, Wallington, Surrey SM6 7AH, UK

We are a leading supplier of swimwear,

Email: jake@stable-media.co.uk

accessories and learn-to-swim products

Website: www.stable-media.co.uk

to aquatic facilities across the UK. With 25 years’ industry experience, our complete retail

Stable Media, is a division of Stable Publishing

solution includes product supply, unitary, stock

Ltd, an independent publisher of market leading

management, merchandising, POS advertising,

business to business magazines. the company

customer services and sales support, and

has now grown to a multiplatform media provider

product training. We will work with you to install a

involved in the built environment across leisure,

bespoke retail solution to drive sales and provide

education, healthcare and the play & sports

an attractive visual display for your visitors. We

markets. With a policy of producing informative

hold stock to guarantee next day delivery on

editorially led publications, our brands inspire

orders throughout the year to our loyal customer

and connect with the sectors they operate in,

base which includes Local Authorities, Trusts,

complemented with websites, digital issues and

Hotels, Health Clubs and Holiday parks.

array of emedia options. We depend on the

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imagination and passion of our people to develop our brands, and drive our business forward. are empowered to create the kind of dynamic

c/o React Fitness Ltd, UK

products our clients find essential.

StairMaster

257

Styku

Personal accountability means employees

Tel: 020 7272 0770

20

Unit 4, The Gateway Centre, Coronation Road, Cressex

Email: info@react-fitness.com Website: www.react-fitness.com

Business Park, High Wycombe, Bucks HP12 3SU, UK

Styku is the world’s most powerful and consistently

Email: uksales@corehandf.com

precise 3D Body Scanner. The Styku software quickly and simply captures the body in 3D and

Since 1983, StairMaster has provided fitness

gives insight into all aspects of body composition

options that require real effort from users, and

and shape analysis. Set goals, determine health

reward that effort with real results. We are proud

risks, compare statistics and rankings and track

to say that for over 25 years, we have been

changes over time using powerful and motivating

known as the workout that your members love

visuals and trends. Styku is helping health

to hate, and we are dedicated to continuing that

clubs, fitness and wellness centres to generate

tradition. Real Work. Real Results.

substantial income by enabling businesses to actively engage with their members and create a better position to offer personal training, small

Star Trac

20

Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Bucks HP12 3SU, UK Email: uksales@corehandf.com

Star Trac’s mission is to provide products, programs and solutions to mould lifelong habits for health and fitness. Its user-focused innovations

group training, nutritional programmes, drive membership sales and increase retention levels.

React Fitness are proud to announce that they are the exclusive UK distributors for Styku.

Swim England

Supporter

SportPark, Pavilion 3, 3 Oakwood Drive, Loughborough University, LE11 3QF, UK Tel: 01509 618 700

are reflected in the complete line of cardiovascular, strength and group exercise products. Star Trac is

The Swim England Learn to Swim Programme

committed to providing the highest level of service

is a world-leading syllabus to support children

through long lasting relationships.

and adults to learn to swim. It ensures swimming lessons for all ages meet a high and consistent standard. Learning to swim is a fantastic experience that opens up a world of possibilities to everyone, as well as making them safer in the water.

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in the JQA (Japanese Quality Association), FDA

155

SWIMTAG

222 Sports Limited, Level 5, The Old Malthouse, Clarence

clearance and the Good Housekeeping Seal. For the last 40 years of its 63-year history, Tanita’s core business has been the manufacturing of precision

Street, Bath BA1 5NS, UK

scales. Today, Tanita is looking beyond scales to

Tel: 01225 282 117

products that enable consumers to monitor their

Email: info@222sports.co.uk

own health. Based on medical evidence linking

Website: www.seeyourswim.com

excess body fat to heart disease, diabetes and certain cancers, Tanita introduced the world’s first

SWIMTAG is a valuable addition to a swimmers

integrated body composition analyser/scale to

experience by motivating and encouraging them

the professional markets in 1992. Using the same

to reach their goals. It gives your pool a unique

technology used in their professional analysers

selling point from the competition, opens up new

Tanita developed the world’s first scales with body

potential revenue streams through the up-sell

fat monitor for home use in 1994. Tanita’s accuracy

of memberships and provides key analytical

innovation and durability are trusted worldwide.

swimming data. We work with leading pool operators in the UK to incentivise thousands of recreational swimmers each day. Visit the team on stand 155 for an introduction to our system and discuss how we can support your aquatic development plans.

Tanita

Technogym

Sponsor

2 The Blvd, Binfield, Bracknell RG12 1WP, UK

PP6-PP10

c/o HaB Direct, Northfield Road, Southam, Warwickshire

Tel: 01344 300236 Website: www.technogym.com/gb/

CV47 0FG, UK

Our mission is to help people live better lives

Tel: 01926 816100

through Wellness; the lifestyle defined and

Email: enquiries@habdirect.co.uk

promoted by Technogym, aimed at improving

Website: www.habdirect.co.uk

people’s quality of life though regular physical exercise, healthy nutrition and positive mental

Tanita is the world leader in precision electronic

approach. Technogym provides innovative

scales, with almost 50% of their domestic market

solutions to help people achieve Wellness, with

share, the name of Tanita is now a household

open technology platforms, integrated data

word in Japan. Tanita introduced the world’s first

and access to our expertise built over decades

integrated body composition analyser/scale to

of research and development in the industry.

the professional markets in 1992. The company’s

Technogym helps everyone, from school-aged

success and expanding global presence is the

children, general population, workers, the military,

result of superior technology, unique design, and

elderly populations, elite athletes and those with

high manufacturing standards, which have earned

specific physical and mental challenges, enjoy the

ISO 9001 certification, CE marking, membership

benefits of physical activity wherever they are.

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Tesco National Charity Partnership

293

20

Greater London House, 180 Hampstead Road, London,

TRX

NW1 7AW, UK

1660 Pacific Ave, San Francisco, CA 94109, USA

Email: davisa@TescoCharityPartnership.org.uk

Email: gnovak@trxtraining.com

Website: tescocharitypartnership.org.uk

Website: www.trxtraining.co.uk

The National Charity Partnership, a collaboration

TRX® is the training world’s pre-eminent producer

between Diabetes UK, the British Heart

and seller of functional training programs, education

Foundation and Tesco are working together to

and equipment for professional trainers, health

help hundreds of thousands of people to move

clubs, military, fitness-oriented consumers and

more, eat more healthily and reduce their risk of

athletes of all levels. TRX designs and sells original

Type 2 diabetes and heart and circulatory disease.

products of innovative design and premium quality

The partnership’s Let’s Do This campaign has

construction, including Suspension Training®

reached around 17.5m women, encouraging

and Rip® Training functional training equipment.

them to move more and eat better. More than

Through a commitment to ongoing research and

500,000 people at risk of Type 2 diabetes and

product development, TRX is changing the way

heart disease have taken part in its healthy eating

consumers exercise, athletes train for sport, soldiers

and physical activity programmes around the

train for combat, physical therapists rehabilitate

UK and online, and has recently launched the 8

patients, and exercise instructors train clients.

Week Challenge, which allows people to set and monitor their health-related targets online and encourages them to keep going and achieve their goals. More than 12,500 healthy meals have

TVS Group

250

Low Bay, Commerce Street, Carrs Industrial Estate, Haslingden, Rossendale, Lancs BB4 5JT, UK

been created for families in areas of high risk

Tel: 01706 260 220

through the partnership’s Make, Move & Munch

Email: sales@tvs-group.co.uk

clubs alongside providing advice and support

Website: www.tvs-group.co.uk

on shopping and cooking healthier meals on a

Established in 2009 as a specialist supplier

budget. Meanwhile, more than 145,000 people

of noise and vibration solutions, The TVS

have taken part in Beat the Street challenges, a

Group has successfully evolved into four key

real life walking game, with whole communities

strategic divisions; TVS Sports Surfaces, TVS

getting active by walking and cycling over

Gym Flooring, TVS Play Surfaces and TVS

500,000 miles in the last year.

Acoustics. The business is balanced through a broad portfolio of products and a presence in international markets. Our strategy focuses on supplying best in class materials, shaping reliable and trustworthy partnerships while delivering outstanding customer service.

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ukactive

Virtuagym Lead Supporter

TW3

Herengracht 250, Amsterdam, Netherlands 1016 BV Tel: +31207165216

Our focus is a long-standing and uncompromising

Email: info@virtuagym.com

vision to get more people, more active, more

Website: virtuagym.com

often. We are committed to improving the health of the nation through promoting active

Virtuagym launched in 2008 as a consumer app

lifestyles. We will achieve this by facilitating big

for web and mobile, providing users with an easy

impact partnerships, championing innovation,

and fun way to work out and track their nutrition.

providing high quality services to our members,

With over 7 million users worldwide and a 4,5-star

campaigning, providing research and sharing

rating, Virtuagym is one of the leading innovators

insights. This is our promise to our members,

in the digital health and fitness domain. Virtuagym

stakeholders and the nation. We exist to serve

Professional followed in 2012. It has grown into an

any organisation with a role to play in, or benefit

all-in-one solution for client coaching, membership

to be gained from getting more people, more

management and billing, scheduling and more.

active, more often. We will provide a supportive,

Currently, Virtuagym serves more than 4000

professional and innovative platform for our

health clubs and fitness professionals in over 24

partners to succeed in achieving their goals.

countries. Virtuagym is backed by investor Sanoma Ventures and Saffelberg Investments.

University of Rome “Foro Italico”

RU9

Visionbody

170

Tel: +49 175 808 03 31

Piazza Lauro de Bosis, 15, 00135 Roma, Italy

Email: p.roggan@vision –body.com

Tel: +39 06 36733221

Website: www.vision-body.com

Email: relazioni.internazionali@uniroma4.it Website: www.uniroma4.it

VisionBody is aimed at anyone who wants to bring out the best in themselves. By putting the

The University of Rome “Foro italico” is strongly

best into themselves. As a worldwide unique EMS

committed to promoting the ethical value of

functional workout system, VisionBody delivers

physical activity and sport so as to respect

the full potential for intense full-body muscle

and enhance all the aspects of a human being.

training with complete freedom of movement.

Corrently the University offers a 3-year Bachelor

Wireless and with no damp tracksuit. Effective,

Degree and 4 Masters Courses (2-year MA), one

gentle on your joints and sustainable.

of wich is taught entirely in English and a further research-oriented post graduate course (3-year PhD).

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VTCT

SP4

within the UK, for those who would otherwise be

Customer Support Team, Aspire House, Annealing Close,

excluded from dancing. Our aim is to promote

Eastleigh, Hampshire SO50 9PX, UK

and develop wheelchair dancing as a sport

Tel: 02380 684500

and leisure activity across the country, to raise

Email: customersupport@vtct.org.uk

the standard of instruction and competition

Website: www.vtct.org.uk

in the UK and internationally at all levels, As

Supporting over 800 colleges and training centres

well as making dance, in whatever form, FUN,

across the UK and internationally, VTCT is a

exciting and something that individuals who

leading awarding organisation and charity. With

are part of this association and who take part

over 52 years’ experience of offering vocational

in wheelchair dance are proud to say “I can do

qualifications, VTCT operates in a range of sectors

that”. Wheelchair Dance Sport and Wheelchair

including Sport, Active Health & Fitness, Beauty

Dancing is accessible to anyone, with no

Therapy, Hairdressing & Barbering, Hospitality,

boundaries in terms of age or level of ability.

Complementary Therapies and Business & Retail.

#EveryoneCanDance.

More information here: www.vtct.org.uk

WaterRower

42

Women’s Sport Trust

Supporter

Women’s Sport Trust raises the visibility and

19 Acton Park Estate, The Vale, London, UK Tel: 020 8749 9090

increases the impact of women’s sport through

Email: info@waterrower.co.uk

the promotion of diverse athlete role models,

Website: www.waterrower.co.uk

increasing media coverage and improving the

Equally at home on the commercial gym floor

funding landscape. We are a leading UK charity

or boutique studio, the WaterRower has a cult

focused on using the power of sport to accelerate

following among fitness enthusiast across the

gender equality and stimulate social change.

world. The official water rowing machine of British Rowing, the WaterRower’s dynamically adjusting resistance gives an authentic rowing experience. Famous for its handsome design, the

Xercise4Less

153

Website: www.xercise4less.co.uk

WaterRower provides a full body workout that is low on impact, but high on intensity!

WDSA UK

GE2

Lemarie Center for Charities, 524 St. Albans Road,

Xn Leisure Systems

223

Watford, Hertfordshire WD25 9NT, UK

85D Park Drive, Milton Park, Abingdon, Oxfordshire,

Tel: 0300 111 30 45

OX14 4RY, UK

Email: info@wdsauk.co.uk

Tel: 0870 8030 700

Website: www.wdsauk.co.uk

Website: www.xnleisure.com

We are the UK National Governing Body for

Xn Leisure is a leading IT solutions provider for the

wheelchair dance sport and wheelchair dancing

Leisure Market with over 40 years’ experience.

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We have thousands of users benefiting from the

school sport. We reach all primary, secondary

latest technology. Whatever your business we

and special schools; and are experts in creating

understand your IT and Data needs. Our expertise

solutions that improve health, attendance,

and innovative solutions can save your business

academic achievement and raise standards,

time and money. Bringing strategic business

providing all young people with skills for life.

intelligence to the leisure sector through Xn Insight and the Leisure sector wide DataHub. Learn how your business can benefit from seeing their data differently in 2016.

Ziva

YMCA Awards

SP5

112 Great Russell Street, London, WC1B 3NQ, UK

40

Website: www.zivafitness.co.uk

At ZIVA, we’re dedicated to the constant

Tel: +44 (0)20 7343 1800

improvement and development of every piece

Email: awards.commercial@ymca.co.uk

of equipment we produce. We want to change

Website: www.ymcaawards.co.uk

the way you look at the fitness industry. We’re looking beyond the boundaries of current

YMCA Awards are evolving! after re-branding

industry standards and moving the line forward

from CYQ we continued developing our offer to

evolving and innovating new products for the

educational establishments, learners, employers

growing expectations of new sophisticated

and fitness professionals. We not only provide

customer bases around the globe. ZIVA is

the most highly respected qualifications in the

redefining what a fitness club can and should

industry but also offer continued development and

be to stay competitive. We are proud to

support to fitness professionals. Come and meet

introduce the ZIVA Infinity Universal Series

the team and some of our partners at our stand

stations at Elevate, packing a whole new level

to find out how YMCA Awards can help support

of functionality into a training station. Combining

you and your business.

a heavy-duty construction and sleek design, full

Youth Sports Trust

product integration, and a plethora of exercise

Supporter

options and progressions, Infinity Universal brings dramatic life and energy to the exercise

The Youth Sport Trust is an independent charity

floor. Select from twelve freestanding and

devoted to building a brighter future for young

wall-mounted configurations according to your

people through physical education, physical

training space and intended usage. Compact

activity and school sport. Established in 1995,

in footprint, simple to configure, and robust in

we have an outstanding 20 year track record

usability, Infinity Universal will redefine your view

in improving the lives of young people from 18

of functionality.

months to 18 years through the power of PE and

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EXHIBITOR LIST

EXHIBITOR LIST 360 IMAGERY

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FITNESS COMPARED

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92 LEAD SUPPORTER 145

FACULTY OF SPORT AND EXERCISE MEDICINE UK SP9 SUPPORTER

MATRIX

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MERMAIDSUK

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FIRSTBEAT TECHNOLOGIES LTD

miha bodytec

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EXHIBITOR LIST

EXHIBITOR LIST MOVE IT OR LOSE IT!

GE8

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THE MOVEMENT & RUNNING SCHOOL

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STAIRMASTER

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PHYSICAL ACTIVITY FACILITIES

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PHYSIOLAB®

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138  ELEVATE 2017 EVENT GUIDE

F3 AA1

STAR TRAC STYKU SWIM ENGLAND SWIMTAG

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147

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360 IMAGERY

151

XERCISE 4 LESS

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STORAGE

Sponsored by Alliance Leisure and Service Sport

VIP LOUNGE

ENTRANCE

HIPPO LEISURE

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STA

305 GYMPASS

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AQUAMAT LTD

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150

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265

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Healthcare Trail See page 42 for full details

ESCAPE FITNESS LTD

100

Sponsored by Renew Health

EVIDENCE BASE

ISEH LONDON SPORT ukactive CIMSPA

SUPPORTED BY

CENTRAL HUB

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280 Y NN G PE THIN 285 R FA

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160

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210

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240

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LEVEL 2

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120

HULAFIT

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MOVE IT OR LOSE IT

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((BOUNCE))

235

FUTURE PERFORMANCE

SG23

VIEWING AREA/ STAGE

F3

THE STAGE

INNOVATION AWARDS

SG29

INCLUSIVITY CREATING AN ACTIVE NATION

SG25

FLOORPLAN

LEAD SUPPORTERS

SUPPORTERS

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The Johnny G In-Trinity Board

by Matrix – an innovative incline training platform that builds strength, deepens flexibility and improves balance, coordination and agility.

As seen at the Matrix International Show 2016.

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