Nona Woman - April 2018

Woman NONA

DEB MARTON

VP OF SALES AND MARKETING JONES HOMES, USA

A publication of Quantum Marketing Communications, LLC

Photo by Christina Dalton

April 2018

We know that you have many choices when purchasing, servicing or maintaining your vehicle.

Please know that we sincerely appreciate the opportunity to earn your business.

Thank you.

Bobby Kisselback 1. A 3-day exchange. If you buy a vehicle and you are not completely satisfied, bring it back and exchange it.

2. The first service is on us. All vehicles we sell, your first oil change and tire rotation is free.

3. Pre-owned Piece of Mind. Our Kiss Certified pre-owned vehicles are prepared for sale with a 172-point inspection process and each vehicle carries a 3-month / 3000-mile pre-owned limited warranty.

4. A full tank of gas. Every vehicle sold, new or used, is delivered with a full tank of gas.

5. Kiss & Tell Referral Rewards. Our referral rewards program pays you or your favorite charity. (Sales & Service) 6. Quick Lane Tire and Auto Center on site. Open 6 days a week, maintenance services and tire sales for almost all makes and models.

7. Kisselback Insurance Agency. Located in our main showroom, our Auto and Home insurance agents will perform a courtesy review of your existing insurance policy. Whether you purchased your vehicle here or not, let us see if we can save you some money.

8. Car Rental Location on site. If you need a rental car for any reason, we have a rental car office on site. Special Discounts apply for Kisselback Ford and Kisselback Insurance customers.

9. “The Works”, $39.95 including tax and fees. (Synthetic blend oil change, tire rotation and pressure check, brake inspection, multi-point inspection, battery test, filter check, belts and hoses check. Most makes and models. Gas engines only. Diesel Oil changes are available at a discount) 10. Complimentary local shuttle service.

11. Customer Lounge with free Wi-Fi 12. We will shop for you. If we don’t have what you are looking for, we are confident that we can find it for you. No additional charge. New or used vehicle.

For all the details of our Kiss Advantage, please contact one of our sales or service team members. 407-892- KISS (5477)

407-892-2141 • KISSELBACKFORD.COM 1118 13TH STREET • ST.CLOUD, FL 34769

FROM THE PUBLISHER, JEANINE CORCORAN Welcome to the April issue of Nona Woman Magazine. Our publication is of the women, by the women and for the women of the Lake Nona area.

I’m Jeanine Corcoran, and I own the Corcoran Connection Real Estate and Property Management Company on Narcoossee. You may know my Sister, “Shark Tank’s” Barbara Corcoran. You may not know that a lot of our family live in the area, including our parents before they passed a few years ago. In fact, Barbara just invested in a local Saint Cloud company that was just featured on “Shark Tank.”

This month we feature Deb Marton VP of Sales for Jones Homes. Please see the next page of this issue to learn about this high energy dynamo who is driving sales for one of the prominent home builders in our area.

We will be featuring prominent Nona women every month and need your help. Please message me with any suggestions for the cover. We also need regular contributors, so please message me if you are interested with that as well.

Barbara (left) and Jeanine Corcoran

Thank you!

Jeanine@TheCorcoranConnection.com

Woman NONA

PUBLISHER

Jeanine Corcoran Quantum Marketing Communications, LLC 321.922.3308 Jeanine@TheCorcoranConnection.com www.NonaWoman.com Nona Woman Magazine

Call or Text to place your order today.

MYRTLES OR CREATIVE PRINTING Some Products Available at 10th Street Produce corner of 10th Street and New York Ave - Downtown St. Cloud

April 2018 | Nona Woman Magazine 1

COVER STORY

BUSINESS SPOTLIGHT: JONES HOMES, USA

Please tell us a little about you and your background: I began in new home sales 25 Years ago and have been fortunate enough to train and work with the best leaders and coaches in this industry. My passion is selling as well as creating and coaching sales professionals to achieve great success, satisfaction, and gratitude for opportunities within our industry.

What attracted you to Jones Homes?

Deb Marton, Vice President of Sales and Marketing for Jones Homes, USA

2 Nona Woman Magazine | April 2018

What attracted me to Jones Homes, USA, and what I’m amazed at every day, is the ability that Jones Homes, USA, as a leader in the new home industry, has to adapt quickly to changing markets, and to consistently bring value, service, quality and style to all of our home buyers and the communities and homes we build.

Please tell us what’s happening with Jones Homes in the Nona area, Eagle Creek, etc.

Eagle Creek is a lifestyle designed for many people from all walks of life. It may be the ease of having the golf club at your fingertips, the state of the art fitness center, entertaining spaces, lighted tennis courts, resort style and lap pools, or great dining at your disposal! The most exciting thing about Eagle Creek is that we have several different collections of homes with many cutting edge new home designs in each beginning in the mid $200s all the way up to the million dollar price range. In short, “something for everyone!”

Models Open Daily from 10 am until 6pm Sunday’s 12 noon until 6pm. n Thanks again to Deb Marton and Jones Homes for being a part of Nona Woman magazine.

Jones Homes, USA 4910 Twin Lakes Blvd. • St. Cloud, FL 34772 407.988.3222 • TwinLakesFL.com

PHOTO: CHRISTINA DALTON

T

his month we spotlight our cover woman, Deb Marton who is the Vice President of Sales and Marketing for Jones Homes, USA.

4 Nona Woman Magazine | April 2018

BUYING vs RENTING

By Jeanine Corcoran

“C

an I afford to buy?” The real question to ask is “Can I afford to continue renting?” Most renters don’t realize the amount of money they pay over a period of several years.

An average rent of $1,800 a month over a year is $21,600 and over 10 years is $216,000! Let’s look at how much house you can purchase for $2,000 a month. $325,000 $11,375 $313,625

Purchase Price 3.5% down payment Loan Amount

$1,589.10 $ 300.00 $ 100.00 $1,989.10

Principal & Interest (4.5% int) $3,600 yearly taxes Insurance Monthly Payment

Seriously consider the money you are paying when renting versus paying a mortgage—paying your own mortgage or paying someone else’s mortgage. With interest rates still historically low at or below 5% on a 30-year fixed mortgage, why rent? Now is a great time to buy. n

There are many programs available for buyers today including programs for Teachers, Medical Professionals, Police Officers, Military and Firefighters. Also, there are county bond programs and state programs to help buyers. Even our company offers The

FOR SALE

7118 Indian Grass 4 Bed | 3 Bath 2760 sq ft

by Kristin Macari & Jeanine Corcoran

$345,000

Corcoran Connection Buyer’s Program on new construction that works in coordination with these programs to help buyers even more.

USDA loans are also available for our Harmony area and that loan DOES NOT require a down payment. When considering purchasing a new home or a resale home, it’s important to have a Real Estate Professional and a Mortgage Professional to represent you and help you get the most for your money. Don’t do it alone!

Jeanine Corcoran is the Broker and Owner of The Corcoran Connection, LLC – A Real Estate and Property Management Company. Jeanine has been helping families with their Real Estate needs since 2005. Jeanine is Barbara Corcoran’s sister from ABC’s SHARK TANK. Jeanine can be reached at 407.922.3308, email her at Jeanine@TheCorcoranConnection.com, or visit TheCorcoranConnection.com

SOLD

PENDING

PENDING

FOR RENT

$359,500

$129,900

$208,000

$2,300

7140 Red Lantern 3461 Middlebrook 3221 Dark Sky Dr 3517 Clay Brick 2 Bed / 2 Bath 5 Bed / 3.5 Bath 5 Bed / 4 Bath 3 Bed / 2.5 Bath 1316 sq ft 3179 sq ft Pool / 3519 sq ft 1802 sq ft by Jeanine Corcoran by William Bokunic

by Kimberly Towe

by Jeanine Corcoran & Heather Johnson

Announcing the Corcoran Buyer Program.

Available only through The Corcoran Connection.

Contact us before visiting a builder for more information!

Jeanine Corcoran - Broker | Owner | The Corcoran Connection 407-953-9118 - office | Jeanine@TheCorcoranConnection.com TheCorcoranConnection.com Serving your Real Estate and Property Management Needs Connect with us on Social Media!

April 2018 | Nona Woman Magazine 5

LAKE NONA — THE LAND BEFORE ITS TIME

By James Able

W

ith every new neighborhood, restaurant, and storefront that goes up in the Lake Nona/Eagle Creek area, the story of the land upon which it is being built gets trucked away one load DW D WLPH 5RRIWRSV E\ WKH WKRXVDQGV SRS XS OLNH ZLOGÀRZHUV RQFH GLG and names of former landowners disappear with changes of street names, though a few remain. There is a long, quiet history to the land on either side of old County Road 15 – Narcoossee Road as we know it – and some of it is worth taking a moment to appreciate as its more rural roots pass away. :KHQ WKH ¿UVW ELJ FLYLO SDVVHQJHU MHWV VWDUWHG ODQGLQJ DW 0F&R\ $LU %DVH in 1962 instead of the too-small runways at Herndon Airport (now Orlando Executive Airport), the area of what is now Lake Nona was assured of being desirable for extensive future development. McCoy eventually ceased operations in the early 1970s and the facility expanded as Orlando International Airport, still using code MCO from its military origins. The key infrastructure pieces of SR 528 (begun in 1967) and SR 417 (opened 1998) assured that the Lake Nona area would be in a well-traveled corridor central to both business and entertainment interests. But while Lake Nona itself sits in Orlando, the schools and residential developments including Eagle Creek cross down into Osceola County and the old area of Narcoossee, a rural community that seems to be largely forgotten between

the aggressive growth areas to the north and south of it. Yet there is where some of the most authentic history of the area remains.

7UDYHOLQJ GRZQ 1DUFRRVVHH 5RDG WRZDUG 6W &ORXG \RXÂśOO ÂżQG D VLJQ promoting a Civil War re-enactment called The Battle at Narcoossee Mill, held at Chisholm Park. This event is the fourth weekend in March every year (Mar. 24-25 this year) and is a wonderful exhibition not only of the Civil Warâ&#x20AC;&#x2122;s incursion and impact on Florida, but also of the settlement history of the surrounding area that followed the war. Veteran re-enactors also serve as de facto historians, some with excellent knowledge of the areaâ&#x20AC;&#x2122;s history and the various military campaigns up and down the state that helped put many Florida towns we know today on the map. Narcoossee itself is named for the Creek Indian word for â&#x20AC;&#x153;little bearâ&#x20AC;? and began as a citrus farming tract that grew up with the extension of the St. Cloud & 6XJDU %HOW 5DLOZD\ LQ WKH V $OWKRXJK WKH EDWWOH LWVHOI LV D ÂżFWLRQDO one, it is based on real events and presents a wonderful living history lesson for the entire family. Highly recommended that you see it and support the continuation of efforts to preserve and memorialize the history of the area we build upon every day. (See http://www.battleatnarcoosseemill.com for more information.) <RX FDQ ÂżQG PRUH LQIRUPDWLRQ RQ WKH KLVWRU\ RI WKH ODQG ZH FDOO KRPH DW your local library or bookstore. Q

For All Your Printing Needs.

MYRTLES Promotional Items Too! OR CREATIVE PRINTING

407-891-9797 1115 Pennsylvania Ave Downtown St. Cloud

6 Nona Woman Magazine | April 2018

Getting a Hold on â&#x20AC;&#x153;Tangibleâ&#x20AC;? Personal Property Tax Returns: Form DR-405

By Jason Flowers CPA, CFA, CFP, EA, CTFA

B

usinesses in Florida that utilize tangible personal property with a total assessed value greater than $25,000 are required to file a Form DR 405 with their countyâ&#x20AC;&#x2122;s property appraiser. Tangible personal property is property other than real property. Examples of tangible personal property include: furniture, computers, tools, machinery, equipment, supplies, leasehold improvements, leased equipment. Vehicles are not typically included as tangible personal property unless registered a special purpose vehicle. Inventory items are also excluded from the calculation of tangible personal property.

Form DR-405 is used to report tangible personal property of your business. The form is required to be filed by April 1st of each year in which your business had tangible personal property in excess of $25,000 as of January 1st of that given year. Thus, you are exempt from filing if the assessed value of your tangible personal property was less than $25,000. Note, you are not exempt from filing if you sold your business after January 1st and had tangible personal property in excess of $25,000 as of the beginning of the year. This exemption, however, is not automatic. You must file a timely return in the initial year to receive the exemption. Once the initial return is filed, the $25,000 exemption will continue for future years. As long

as your tangible personal property is under $25,000 you are waived from filing in subsequent years and only required to file when such property exceeds the exemption threshold.

Failing to file a required Form DR-405, filing late, omitting tangible personal property from the form all come at a cost. The penalty for failing to file a Form DR-405 when one is required for your business will cause a 25% penalty to be added to the taxes due. Filing late creates a 5% penalty for each month, or portion thereof, to be assessed on the total taxes due after the due date, but not to exceed 25% of the total taxes due. And lastly, omitting property from the form will create an additional 15% penalty on top of any taxes assessed on the omitted property.

An additional issue worth mentioning is that assets are reported on the Form DR-405 at original cost, not their book value. Thus, on the books, some assets may have been fully depreciated, however, per this Form they are still being carried at original cost. n If your business is required to file Form DR-405 and need additional assistance in preparation of the form Larry Herring CPA and Consultants is available to help. Visit us online at www. herringcpa.com or call at 407-647-7777 to set up a free consultation.

April 2018 | Nona Woman Magazine 7

BUSINESS SPOTLIGHT: THE CORCORAN CONNECTION Corcoran Connection is one of the fastest growing local real estate companies in Greater Orlando.

Here are a few questions and answers with Jeanine Corcoran:

Lake Nona Team Kimberly Towe and Dr. Dennis Hogan

T

he Corcoran Connection is a local real estate company with a “big” national connection. The broker, Jeanine Corcoran, is sister to “Shark Tank’s” Barbara Corcoran. Barbara made her mark in the business world with The Corcoran Group, the premier New York real estate company, which she sold a few years ago. A little known fact is that Jeanine and Barbara’s parents lived in our area until their deaths back in 2012.

Jeanine made her mark as the “Short-Sale Queen” of Orlando, handling hundreds of the toughest real estate transactions imaginable.

She transitioned her business to a more local Harmony/Nona focus in 2014 and now the

What makes your business unique?

We are a local, privately owned and operated, full service real estate company offering all areas of your real estate needs and property management services. Our aggressive cuttingedge marketing plan, paired with our dynamic agents, makes our service stand out above the rest! We live here, play here and work here and are part of the quality growth in our region.

Can you describe the “culture” or “philosophy” with your business?

We’re not just a real estate company—we are a relationship company. For over 11 years, we’ve helped buyers and sellers achieve success, and we’ve built relationships along the way. Our accessibility and work ethic have earned us the trust of each and every client.

And while we’re proud of our success, we by no means take it for granted! We continue to give it our all every day to honor our community and the people within it!

I know numerous Lake Nona neighbors use your services. What do you attribute your success and loyality?

The fact our “Lake Nona Team” is experienced and knowledgeable of the area. Dr. Dennis Hogan’s Lake Nona experience comes from his extensive knowledge of the Lake Nona Medical City of Orlando and all it has to offer.

His record of sales in the area started seven years ago in the exclusive community of Lake Nona Country Club. Kimberly Towe brings her experience working with Lake Nona Title and is tied to the area with her family and friends currently living in Lake Nona Country Club.

Anything else you would like to mention or highlight?

Our property management is second to none.

We offer a unique service that allows us to visit each property every month. We also treat tenants like they are our next customers.

A happy tenant and a looked after property equals superior service and a happy home owner! Q Please visit us in our new location in the 1400 block of S. Narcoossee Rd., St. Cloud, FL

Recently Voted St. Cloud Business of the Year MYRTLES OR CREATIVE PRINTING

unique gifts. fresh. inspiring. unexpected.

1117 Pennsylvania Ave. Downtown St. Cloud 8 Nona Woman Magazine | April 2018

#doitdowntownstcloud

BUSINESS SPOTLIGHT: KISSELBACK FORD T

his month we spotlight our friends and major supporter Kisselback Ford!

Kisselback Ford, (Bobby Kisselback) have supported our magazines for the past year and really help me bring the publications to you!

The following is a conversation with Bobby Kisselback: What makes your business unique?

Critically important is our team’s appreciation that the customer chose us. There are so many choices to buy and/or service a vehicle in today’s market. We truly appreciate that we were provided an opportunity and I believe it is clearly noticed by the guest.

Can you describe the “culture” at the dealership?

I think we are relaxed; we pride ourselves on our team members being “nice” people and every customer leaves with a thank you. “Be real, be nice and say thank you.”

Bobby Kisselback

Can you tell us a little history on the dealership?

We purchased the dealership in June of 2011, seven years now. Saint Cloud was simply where the opportunity was. With that said, it has been a great location. The people in the community have been wonderful and welcoming. The market and the surrounding area is growing at a rate that exceeds many other areas throughout Florida.

I know numerous people who have bought many Fords at your dealership for generations. What do you attribute that degree of loyalty?

Our people. Loyalty is always about the people. I believe that our customers remember and like how they were treated.

I know you support many local charities and organizations, are there any you care to mention or discuss?

We pride ourselves on our ability to give back to the community. We are able to help many organizations throughout the years, but our primary focus is with the Education Foundation, the local schools and breast cancer. It’s also a family affair. My wife, Sherri, and our lab, Joie (therapy dog), spend a lot of time at Nemours and at the Edgewood Boys and Girls Ranch. Joie is a comfort to many, many kids. I am also proud to say that we just started a Facebook program where we will honor a Veteran monthly and in his or her name donate monies monthly to Hero’s and Horses.

Anything Else you would like me to mention or highlight?

I look forward to coming to work every day. The sales team knows their stuff and works well together. Our Service and Parts teams are exceptional. I would put our technicians up against any in the industry.

They are well trained and work really hard every day.

Lastly, a lot of our growth over the years has come from customer referrals. People are talking well about us, either face to face or by way of the 100’s of reviews that they are posting on the Internet. It’s awesome.

Thanks again to Bobby Kisselback and Kisselback Ford for helping us bring you the publication. n Kisselback Ford www.kisselbackford.com 1118 13th Street • St. Cloud Florida 34769 407-892-KISS (5477)

10 Nona Woman Magazine | April 2018

QUICK REFERENCE DIRECTORY ACCOUNTANTS Larry Herring CPA, PA 611 N. Wymore Rd. Winter Park, FL 32789 407-647-7777 HerringCPA.com ADVERTISING & MAGAZINES Harmony Life and Nona Woman Magazines Bill Bokunic - 321-331-6398 Bill@QMCWorld.com QMCWorld.com CARS & TRUCKS Kisselback Ford 1118 13th St., Saint Cloud 407-892-2141 KisselbackFord.com CHURCH Life Church 10:10am Sundays at Narcoossee Middle School LifeChurchCFL.com GARAGE DOORS & OPENERS D.S.I. Sales / Service / Repairs 407-970-5847 dsigaragedoor@yahoo.com DSIGarageDoorAndOpener.com HAIR Victor Russell Salon 105 East 13th Street Saint Cloud, FL 407-892-1005 VictorRussell.com HOME BUILDERS Jones Homes USATM Twin Lakes 4910 Twin Lakes Blvd., St. Cloud, FL 34772 407-988-3222 TwinLakesFL.com

12 Nona Woman Magazine | April 2018

HOSPITALS Health First-Holmes Regional Health Care 1350 South Hickory St. Melbourne, FL 32901 321-434-7000 HFortho.org St. Cloud Regional Medical Center 2906 17th St. St. Cloud, FL 34769 407-892-2135 HOUSE CLEANING Molly Maid of Kissimmee, St. Cloud & Lakeland 407-498-2256 MollyMaid.com INSURANCE Brightway Insurance, The Sterner Agency 407-891-9361 BrightwaySterner.com MATRESS STORE Matress Co. of Saint Clound 1705 E. Irlo Bronson Memorial Hwy (192), Magnolia Square Saint Cloud - 321-805-4632 MOVIE THEATER Cinema World East of 95 on 192 next to Sam’s Club - Melbourne, FL CWTheaters.com MUSIC LESSONS Music in Harmony Piano Lessons and Vocal Coaching by Dawn Korzen 7130 Indiangrass Harmony, FL 34773 MusicInHarmony2013@gmail.com

407-301-4561 for interview PAINTING & PRESSURE WASHING Champions Property Maintenance Joe Murray 407-908-9139

Fitzgerald Painting, Inc. Don Fitzgerald 407-908-5471 dfp8028@aol.com PEST CONTROL Luv-A-Lawn & Pest Control 407-908-9139 PRINTERS Creative Printing Services 1115 Pennsylvania Ave. Saint Cloud, FL 34769 407-891-9797 Lucky Dog Printing 1014 New York Ave. St. Cloud, FL 34769 407-593-1705 REAL ESTATE The Corcoran Connection, LLC Jeanine Corcoran, Owner/Broker Buy/Sell/Rent/Property Mgmt.

407-953-9118 TheCorcoranConnection.com RESTAURANT Emilio’s Italian Pizzeria & Ristorante 2475 N. Narcoossee Rd. 407-957-9091 EmiliosPizzaFL.com TRAVEL Meisner Cruise and Travel 407-738-7088 tvlwithlinda@gmail.com Facebook: Harmony Get A Way with Meissner Travel VIDEO PRODUCTION Studio Nine 13 Kristin Macari 407-986-0913 studionine13.com WATER SYSTEMS Dependable Water Treatment 407-242-7150

TWIN LAKES AMENITIES

0% FOR 60 MONTHS Plus $1500 Retail Customer Cash

KISSELBACK FORD

Expires 4.30.18

407-892-2141 • KISSELBACKFORD.COM 1118 13TH STREET • ST.CLOUD, FL 34769