About Silent Blues SILENT BLUES (幽蓝音) is an upcoming social media-based illustrated mental health campaign which will tackle various topics, such as daily life, mental illness awareness, human life, and others through enchanting visuals: comics, animations, storylines, and even interactive challenges! Through this project, I'm aiming to help other people by letting them know that they're not struggling along, giving them a sense of belonging.
BY QINXIIN
Brand Profile 品牌简介
VISION
MISSION
Mental health has been one of the main concerns of many, especially those in their teenage years. It deeply affects one's daily life, from their behavior to their personality. Through Silent Blues, we attempt for the betterment of the audience's mental state. Silent Blues especially aims to help spread the awareness on mental health and also help them recognize what it takes to be the better version of themselves.
Visuals speak a thousand words. With the numerous topics to cover, we leverage the importance of mental health with the hope that our contents could bring enlightenment, even if it's just for a tad bit part of their day. Through the illustrations from Silent Blues, the audience receive various understandings and viewpoints about things close to our daily life as a human and how we perceive life itself.
BRAND PERSONALITY
BRAND ESSENCE
We speak from the soul to another. Silent Blues prioritizes sincerety and openness within our community. We are genuine in the stories we share, we are wholly approachable, and we welcome those who need us. Encouraging people is the main goal that SIlent Blues is going to reach for. Silent Blues is perfect for the young people who are longing for a “home”. and suitable to the persona we’re taking: “a close friend”.
Silent Blues highlights illustrations with deeper meanings, standing strong on narratives and storytelling. We tell stories through pictures and share them as education, though not direct. What’s unique about Silent Blues is that we are dedicated in emotionally connecting with the audience, Other than that, we also accentuate kinship among the audience. We are also in tune with the targetted generation, which adds to the compatibility..
Where the Soul Finds Its Voice TAGLINE
Behind the Three Sections SILENT BLUES' three main illustrated sections
r i o m e M ☀
AN ANTHOLOGY OF MEMOIRS
回忆录
Other Features ENTRY BOX Audiences could submit their stories to the entry box, which will then have a chance to get it illustrated as a part of the series #Memoir
A memoir (/ˈmɛm. wɑːr/) is any nonfiction narrative writing based in the author's personal memories. This section is an anthology of my own and others' stories; either it be my personal experience or those of what I saw/heard. The visualization may or may not be modified by exaggerating or understating the story to protect the identity of the storytellers, but it would still have the emotions attached to them.
INTERACTIVE CHALLENGES There will be random challenges as a call for action. These challenges are only small activities, for example: Call a friend, greet someone in the street, smile when you meet a stranger's eyes, et cetera. These might be simple, but they actually have a huge impact
FULL-RENDER ILLUSTRATIONS Prioritizes the emotion in the scenes; Cinematic outcome, as if you're directly "entering" and/or "feeling" it
E
o h c E ♫ ECHO OF OUR THOUGHTS
回声 Just like the echoes in our heads; the voices we keep hearing inside, I'll be the one to voice them out. This section will provide simple illustrations of topics such as self-love, daily thoughts, life & humanity, and mental awareness. The contents are taken from our everyday lives, mostly from my inner thoughts. Those that other people also feel, but may not often talked about. I'd like to invite people to think and discuss topics we usually keep to ourselves.
h t n i r y b a L ☘
THE LABYRINTH OF LIFE
迷宫
Labyrinth is a metaphor for personal journey: into the self and back into the world. Unlike mazes, it only has one path. Everyone starts at one point and always has a definite path, so then it depends on the person's actions: whether they'll keep going on or stop in the middle and give up. This section will have multiple storylines, following various characters and learning things from their stories. The storylines basically have the same goal: to find themselves.
SIMPLE ILLUSTRATIONS
STORYLINES
Colored sketch (Raw): mainly monochromatic with some accents. Emotion-inducing gestures & copywriting
Sharing awareness through plots for easier message deliverance with a webtoon-type of art style
Contents
II 标识 Logo
I 概念
Primary logo Logo variations Minimum white space Usage Misuse
模型
Concept Silent Blues Design concept Writing Style Moodboard Colors Typography Graphic elements
IV Mockup
III 人物 Character Basic theory Soleil du Lumière La Lune Noir Guardians The main goal
Sticker Envelope Calendar Apparel Stationeries
CONCEPT 概 念
What is “Silent Blues”? This term can be interpreted as a feeling of deep sadness, melancholy, or struggle that isn't expressed or shared with others. It can also suggest a sense of loneliness or isolation in the face of these emotions.
Main Design Concept Modern with a sense of whimsical touches; Clean but intricate. Though the content style varies depending on its section, they're still connected by the same design principle: SILENT BLUES has flowy and fantasy-like designs. The colors used are semi-iridescent: vibrant but soft, with touches of blue, lilac, and gold accents. The main idea is "mind-altering" as it is supposed to make the audience feel something. As for the layouting, SILENT BLUES will use simplicity and utilize white space; Eastern Asian-inspired.
The term "silent blues" refers to a concept that combines the emotions and mood associated with the blues genre of music with a sense of silence or stillness. Just as how we usually keep our feelings to ourselves, it represents a melancholic state of mind where one feels a deep sense of sadness without explicitly expressing it outwardly. Silent Blues will be the one to voice it out; the melody that quite often rings inside our heads, speaking to one's inner emotions.
CONCEPT
01
概 念
How We Communicate The awareness communication will not be as straightforward. Silent Blues will be lowkey in sharing educations on mental health through various subtle message deliverance so it wouldn't burden the audience in such a serious note. The voice and tone used are encouraging, inspirational, friendly, and loving. Just as how a friend or a close acquaintance would tell to another, we will refer to the audience as someone dear to ourselves.
Moodboard Tranquil, soothing, otherworldly
Grande Italic
Typography
AaBbCc
Elegant, neat and delicate
Title
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 1234567890.,
Urbanist Light
AaBbCc
Body text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 1234567890 ?!,.()@#$%^&*()
Microsoft Jhenghei UI Light
AaBbCc
Chinese characters
命校花介敏阱佐贡塔轴础贸问手悦绘酱，搏粹漫羟冲察、 贝墨教说威珩几棵处阴店惊穴甚子。境樟答肌乒？ 一二三四五六七八九十?!,.()@#$%^&*()
Colors Exquisite and dreamy
Gold: Main Color
#FAB95B
#E3A145
#F1DD85
Adds to the fancy impression on our design, gold is used as the main color and as the accent in our illustrations.
#C07F30
#FAB95B
01 CONCEPT
概 念
✦
⟡
Graphic Elements Celestial, vintage, and flowy
Other Primary Colors #556AB2 R = 85 G = 106 B = 178
#7ECECE R = 126 G = 206 B = 206
#8D80BC R = 141 G = 128 B = 188
#556AB2 R = 85 G = 106 B = 176
#4D4B4B R = 77 G = 75 B = 75
#FFFFFF R = 255 G = 255 B = 255
#FDBC5A R = 253 G = 188 B = 90
Analogous colors to accentuate the nostalgic & wistful feel of “Silent Blues” and the contrasting colors for its accent
LO GO 标 识
Logo Concept Can look both eerie and dreamy, strong but tender, and has Though the content style varies depending on its section, they're still connected by the same design principle: SILENT BLUES has flowy and fantasy-like designs. The colors used are semi-iridescent: vibrant but soft, with touches of blue, lilac, and gold accents. The main idea is "mind-altering" as it is supposed to make the audience feel something.
Logo Variations
LOGO
02
标 识
Raw Typography
Stylized
Using the typeface Foglighten No.7
Given additional elements and colors
Color Usage Visualization of ogo application on white and black backgrounds
In other cases, the title must be able to blend in different vibes of backgrounds: Dark, light, nostalgic, melancholic, dreamlike, etc.
Minimum White Space The placement of visual elements beside the logo must have a clear space, taken from the width of alphabet "U" in the logo
x
x
x
x
*X= Width of “U” *Does not apply when the logo is used as an illustration element
Usage The logo is meant used on various medias, so it is crucial for it to be versatile and easy to use
Logo application on image
02 LOGO
What You May Do Some limitations to the usage of Silent Blues’ logo
标 识
Use the logo with or without the tagline
Use variations of logo accordingly
Change colors accordingly, but pay attention to the aesthetic
LOGO
02
标 识
Misuse The logo must not be used in any other way outside of what has been mentioned befoe. The wrong usage of the logo will cause a shifting to its meaning
EGO THE REALM OF CONSCIOUSNESS Starting from the outer world: Everything we know about ourselves are the EGO. This includes all the good, bad, and those we are aware of. The personalities that we show to others are whatʻs called a PERSONA, the social mask. The persona conceals our real self, almost mostly presenting itself all the time as someone different from our actual selves.
PERSONAs are usually all the good traits we want others to see. But sometimes, it could fall as “fake”
SHADOW
THE REALM OF UNCONSCIOUSNESS Onto the inner world: Opposing to the ego, our SHADOW is everything weʻre unconscious of. We usually fear it because itʻs compromised of things that we reject, or never even knew was there. It contains the opposite to our ego traits (the “inferior” side), what we don’t deem as ideal and hide deep down.
*As for Anima/Animus, I wonʻt be using them as much. But it’s basically the traits of your opposite sex in you
Often gets misinterpreted as evil, the SHADOW has instincts, appropriate reactions, realistic insights, creative impulses, etc.
CHARACTER
03
Based on Carl Jung’s
MODEL OF THE P SYCHE
模 型
I
The SELF contains both sides, the known and the unknown. It’s a lifelong process.
According to Jung, we must integrate our persona and shadow to grow as a person. The dissolution of Persona and the understanding of our own shadow is the main part of the process of knowing ourselves.
As the personifications of the soul, imagine they’re otherworldly entities who oversee the human race. They often roam around the earth and would quite often blend in our society as normal human beings, too. In the section #Memoir, Sol & Noir will be the main subjects of when they’re in their human form. It will follow Sol & Noir’s adventure while experiencing the human world on their own. Even so, the main problem still remains. Sol has his persona, and Noir is struggling with himself. Ultimately, what people perceive as “good” and “bad” gets blurred at this point. The two has to work together to achieve their ultimate goal: finding the self. They need each other to form a “full self”.
Guardian cats of Sol & Noir: Psyche and Calypso
So how do we find the Self?
In accordance to what Silent Blues is trying to do: help the audience find balance between the Ego and the Shadow, to help them find themselves by recognizing their persona and their shadow.
Sol has his persona, and Noir is struggling with himself. Ultimately, what people perceive as “good” and “bad” gets blurred at this point. The two has to work together to achieve their ultimate goal: finding the self. They need each other to form a “full self”
Character Design Sketches
“THE DARK MOON”
Personification of SHADOW: the unconscious, the dark. He’s charismatic, firm, unexpected, and mysterious. Shows up at times, but not always. His human version is imagined as someone who is reckless, free, an overthinker, and gets misunderstood a lot. He also has an identity crisis over how others perceive him
Noir will appear under the series #Memoir:
Lost Complex: How to be Human Here are the unpleasant moments in life. Noir will be presenting how it feels like being in the dark, including topics of depression, anxiety, overthinking, and others.
CHARACTER
La Lune Noir
03
模 型
03
CHARACTER
模 型
MO CKUP 模 型
IMAGINING SILENT BLUES AS BRANDING PRODUCTS Our design is versatile; it can be converted into any products, ranging from a serious note to products with fun impressions.
04 MOCKUP
Business Essentials 商务要领
模 型
Leather notebooks
A4 Poster
Brand-focused stationery item designs for Silent Blues Letter template
Gift Card
Business cards
Envelope
04 MOCKUP
Beanie
模 型
Totebags
Messenger bag
T-shirts
Merchandise 商品
Some examples of the wearables and collectibes by Silent Blues. These items are possible tobe sold in the future
Stickers & Photocards
Others 等等
Underground station wall billboard
Bus shelter billboard
Why are they important? 90° corner commercial screen
Mockups help the audience visualize what the designs would look like on actual products. They are essential for usability testing in the early process before the actual development. Another aim is to see whether the design could be applied to various medias or not and see its overall harmony as a good design would.
By Jeanice Sharon Govita 0206042110098 Phone (081)12953250 qinxiin.s@gmail.com www.qinxiin.com