The future of creativity

welcome

WOW

A CELEBRATION OF 30 YEARS OF OUTSTANDING DESIGN •

Showcasing the most exciting award winning graduates, and creative talent emerging in the UK today – New Blood 2019 (D&AD)

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Celebrating Natural Creativity™

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Insight into the Future of Creativity

PAST, PRESENT & FUTURE

The environment we exist in

THE WORLD AROUND US IS CHALLENGING WITH CONSTANTLY SHIFTING LANDSCAPES AND RAPIDLY CHANGING CONSUMER BEHAVIOURS EVERY ASPECT OF LIFE IS BECOMING INCREASINGLY DATA DRIVEN

ICONIC location •

Dating back to 1766 - began life as a windmill for corn

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Later converted to the grinding of snuff (tobacco)

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In 1828 William West an artist based rented the Observatory as his studio (25p a year)

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West transformed the old mill into the building we recognise today by installing a large telescope into the tower and creating the Observatory

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In 1892 West replaced the telescope with a camera obscura, which projects panoramic views

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In 1977, the Merchant Venturers sold The Observatory to Honorbrook Inns; (obliged to maintain public access to the camera obscura)

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In 2015 the Observatory was bought by Ian Johnson, a local Bristol-based entrepreneur and friend

Grade II* listed building and is on the Buildings at Risk Register

ICONIC location •

A well recognised a tourist site

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Recently became an event space and cafe

No better place to ‘observe’ future creative talent

WHY are we here?

Quantock’s 30 year anniversary • Celebrate our last 30 years by celebrating the next 30 Years • Bringing D&AD to Bristol – Embody Creativity, Craft & Culture • Bristol Media – Inspire Creativity and Innovation

Vision to create a SW focussed informal event

Proof that open collaboration works!

Event attendees & Voices •

Quantock Team

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7 x D&AD New Blood Graduates

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D&AD

Hilary Chittenden – D&AD Marketing Manager

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Bristol Media

Paul Appleby – Director Alli Nichols – Communications Manager

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Clients, for many years…

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South West creative sector; organisations, marketeers, agencies, freelancers and long standing acquaintances

Running order WELCOME DRINKS AND NIBBLES 5PM – Onwards Main Event

(William West Room)

Quantock Introduction New Blood (Graduates)

Mark Dalton, Quantock MD 4 x New Blood Graduates

Break – drinks & nibbles D&AD Introduction New Blood (Graduates) Close - ‘The Future of Creativity’

Hilary Chittenden, Senior Foundation Manager D&AD 3 x New Blood Graduates Paul Appleby, Director Bristol Media & VID Communications

Further Celebration

(360 Roof Terrace)

The best sunset location in Bristol - 19:16

Past, Present & Future

Our Agency •

Founded by Simon Mears (Creative Director)

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Run by 3 Directors

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Independently owned, based in Taunton

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Agency’s vision began in London, moved to the SW

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Fundamentally a brand and creative communications agency

Our Agency •

Previously two separate divisions within the organisation; Quantock (Commercial) & QS Designs (Schools)

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Specialise in Brand, Print & Digital Communications

Built on long-lasting and long-standing relationships

SIMON mears Studied • •

Studied Graphic Design at Brighton and Norwich School of Art Briefly dabbled with joining the Army

Worked • •

Early 80’s he began his design career in London at Negus and Negus (famed for their British Airways brand work) Jenkins Group and Bamber Forsyth, both successful corporate design agencies.

SOUTH WEST

Simon always hankered for a life in the countryside as he is not a natural city dweller

SIMON mears 1986

Simon upped sticks and moved to Somerset where he became a director of Robson Associates (later Robson Dowry

QUANTOCK BEGAN - 1989

Set up Quantock in Wellington with two other partners

1996

We moved to Taunton to a wonderful 4 storey Georgian building in Taunton’s only decent street! It felt like we’d arrived After 12 years there we moved to our current building

SHAUN MEARS Studied

Studied at UEA, Norwich.. B.Sc (Hons) Environmental Science Ahead of his time with the Green movement

Worked •

Started work in 1981, Britain was just emerging from a massive recession/miners strike… jobs were few and far between.

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3 bed flats in central London could be bought for under £ 30,000 with no deposit!

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It was the era of Sloane Rangers, one Gold medal at the Olympics, baggy trousers and crap beer.

Design was in its infancy

Ad agencies dominated and typesetting was a trade.

Artwork was created on large parallel motion boards with multi layered acetates,and we were given three weeks to design a flyer!

‘our rebrand’

FOCUSSED on ‘WHAT’ we do

CREATIVE AGENCY 30 YEARS Quantock, an Independent Creative Agency We are Design, Digital, Marketing and Brand consultants.

Up until recently we have focused on WHAT WE DO, our Product…

BUT, What HAVE WE BEEN UP TO…

OUR CHALLENGE

TO DEFINE OUR WHY & HOW… OUR CULTURE

Capture our approach to doing business, our cause and belief

Recently rebranded

put natural creativity™ at the Heart of our strategy

JOURNEY OF DISCOVERY

MY journey - Help along our way

CONSULTANCY & MENTOR COLLABORATION & PARTNERSHIPS ASSOCIATIONS & EVENTS networking

CONSULTANCY & MENTOR We knew that we needed some guidance…

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Someone to help bring an outside perspective to our agency

(Help us to see the wood through the trees)

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Someone with a solid understanding of agency world

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Bring longstanding market experience in a variety of business models

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Has grown their own agency – been on a similar journey

PARTNERSHIPS Recent collaborations GOOD GROWTH ASPIN JERRANG PING PONG SMALL FILMS

digital customer experience B2b Ecommerce integration Email marketing Chinese digital marketing agency Video Marketing

ASSOCIATIONS & EVENTS

Companies that choose to be great rather than big

EVENTS

“Without a map everything looks promising.

With a map the right road becomes obvious.�

Sonja Jefferson & Sharon Tanton, Valuable Content

Our brief • • • •

Create a greater sense of identity - Internal & External Develop a new larger / broader proposition Craft a distinctive proposition ‘future relevant’ Celebrate our ‘role in the world’

CONSTRUCT A BRAND THAT HAS INTEGRITY, IS TRUTHFUL, HONEST AND TRANSPARENT.

A BRAND BUILT ON PRINCIPLES

Quantock ‘manifesto’ The world today Everything is getting more automated, AI generated, faster and as a result, brands and brand communications are less distinctive and more generic.

This is happening in creative industries, as much as everywhere else

Quantock’s proposition If you don’t believe real creativity must come from the head & the heart then Quantock is not for you (client or team member)

Quantock’s mantra Commercial (successful) design must be instinctive to be distinctive

OUR PRINCIPLES We identified what is important

Our team are INQUISITIVE Our team are IMAGINATIVE Design must be DISTINCTIVE Design must be PROGRESSIVE PRINCIPLES BUILT AROUND HUMAN QUALITIES

We call this

Natural Creativity

TM

MANIFESTO ANIMATION VIDEO

WE KNOW, IF WE DO RIGHT BY OUR PRINCIPLES, WE’LL DO RIGHT BY OUR CLIENTS

PUTTING OUR TEAM & CULTURE AT THE HEART OF AGENCY

nce

What Natural Creativity™ means to us

Chloe Worthington

Mark Hooper

“creativity is individual, instinctive and fun!”

Colet

“Without an idea there is simply no story to tell”

“a n and i

Alastair Poole

Simon

“It's that gut feeling of what's right”

“inna mark

simply no story to tell”

and imagination”

WhatAlastair Natural to us Poole Creativity™ means Simon Mears “It's that gut feeling of what's right”

“innate desire to make your mark about the world ”

insti

Gavin

“fro spar

“push design beyond “Without an idea there is clientno expectations” simply story to tell”

Shaun Mears Colette Illet

“design works aesthetically “a natural confidence andimagination” commercially” and

Mark H James

Alastair SimonPoole Dodd

Simon Mears Mark Dalton

Gavin

TerryWorthington Elford Chloe

“It's that gut feeling of “deeply rooted thoughts, what's right” beliefs, ideas and dreams”

“innate “its alldesire aboutto make your mark aboutexpression” the world ” individual

“crea “tra instin imag real

“from spark

STUDIO VIDEO

We believe that THEREFORE, THE MORE THE WORLD CHANGES, THE MORE IMPORTANT CREATIVITY BECOMES. It’s the worlds most human craft and, despite countless new devices and mediums, creativity remains at the center - Scott Belsky

TODAY IS AS MUCH A CELEBRATION OF OUR PRINCIPLES BUT MORE A FUTURE CELEBRATION OF NATURAL CREATIVITYâ„¢

THE Future

NEWBLOOD19 GRADUATES

NEWBLOOD 2019 EVENT VIDEO

July event The D&AD New Blood Festival •

An international exhibition which showcases and brings together industry and new creative talent

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Simon and I went to pick out the best of the best

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What instinctively caught our eye

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Diversity of project types

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Differing Universities

THE BEST ARE HERE TODAY!

Harriet Cox University: University of Portsmouth Course Title: Graphic Design Project Title: Hello, My Name Is

Jess & Camilla University: Falmouth University Course Title: Creative advertising Project Title: Sex. Own it

SEX. OWN IT

BY JESS KIELSTRA & CAMILLA FRANKISH

65%

OF WOMEN HAVE NEVER BOUGHT CONDOMS

2-3% OF WOMEN REGULARLY CARRY A CONDOM

WHAT ARE THE BARRIERS?

CAMPAIGN VIDEO

OUR BIGGEST LESSONS

SINCE NEW BLOOD...

THANKS FOR LISTENING

Sarah kellock University: University Centre Somerset Course Title: BA (Hons) Graphic Media & Communication Project Title: Does my network have a bit of giffgaff?

CAMPAIGN VIDEO

Connor Edwards University: Falmouth University Course Title: Graphic Design Project Title: Forge

D&AD Introduction

HILARY CHITTENDEN Senior Foundation Manager

Introduction into D&AD

D&AD INTRO VIDEO

THE Future

NEWBLOOD19 GRADUATES

Annie Arnold University: Falmouth University Course Title: BA(Hons) Graphic Design Project Title: Comma, The Magazine for Twinless Twins

Melissa Williams University: Falmouth University Course Title: BA (Hons) Graphic Design Project Title: A Gift of an Ampersand

LOTTIE HALL University: Norwich University of the Arts Course Title: Illustration Project Title: Hardwear One to watch

THE FUTURE OF CREATIVITY

PAUL APPLEBY director Bristol Media & Director of VID Communications

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Recently appointment an MBE

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Awarded for services to the Creative Industries in Bristol & Bath.

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For 30 years and has spent the last decade promoting the wider creative industries that Bristol and the surrounding area has to offer young creativity

How do you stay creative?

The future of creativity!

Field : Ambition : Interests : Qualification Audiences & the “blank sheet of paper� test A-B-C & the career arrowhead Consider your : Imagination : Creative/Unconscious Thinking Ambition : Talent : Teamwork : Empathy : Integrity Communication & Feedback Confidence : Common Sense : Passion : Energy Reflection : Curiosity

CLOSE Massive thank you for joining our 30 year celebration •

Inspired by the work on show

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Event shows how collaboration can work at its best

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New Blood graduates portfolios and contact details are available

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Creative sector is a thriving sector – THE FUTURE IS BRIGHT!

Stick around and enjoy the location

Creative communications

Thank you 100 Staplegrove Road, Taunton TA1 1DN T. +44 (0) 1823 327532 E. hello@quantock.com