Book February 2023 english version

Page 1

FE BRU ARY

Valentine’s Day

The majority of Greeks seem to be "in love". A few days before Valentine's Day on February 14, only 32% told us that they do not plan to celebrate it.

walk the thought... Will Greeks celebrate Valentine's Day this year? 37% 31% 32% Yes Maybe No Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

Do Greeks believe in the evil eye?

26% of Greeks tell us that they believe in the evil eye, culminating in Millennials, for whom the percentage reaches 37%.

Through People of Greece findings, we have often described Millennials as the generation of unfulfilled expectations. Are those a door to metaphysical beliefs?

walk the thought... Why Millennials believe in the evil eye more than other generations? TOTAL GEN Z MILLENNIALS GEN X BABY BOOMERS 26% 28% 37% 20% 19% 13-26 age How many Greeks engage in the practice of warding off the evil eye? (ward off the evil eye or request others to ward them off the evil eye) 27-42 age 43-58 age 59-77 age Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

How do Greeks watch TV content?

“Asynchronous” viewing of TV programs and watching on “small screens” are two evident tends.

These behavioral changes should be incorporated in the way TV stations measure their performance.

How do Greeks watch TV programs?

Out of 10 hours viewership…

Real time or not? 4 hours at a different time

Asynchronous viewership

6 hours real time

Where do Greeks watch TV programs? On big or small screen?

Out of 10 hours viewership…

… 7 hours via big screen

… 3 hours via small screen

(mobile phone, tablet, pc, laptop)

Synchronous viewership walk the

thought...
Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

Businesses

Fair prices, quality in products and services and customer focus: the three key factors, according to Greeks, that build trust towards a company. Good employers and Greekness, follow.

The sectors with the highest trust performance seem to be Technology, Supermarkets and the Bread/Confectionery industries.

Which are the trust building factors towards companies for Greeks?

walk the thought...
81% 74% 48% 31% 30% 30% 25% 22% 21% 18% 10% 8% 5% Fair prices on products/services Quality of products Customer service Good employer Greek company Social sensitivity, giving back to society Its tax honesty (pays its taxes) Environmental sensitivity Adoption of new technologies Innovation Many years of operation Big company Extroversion and exports Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

Net trust score in the business sectors

33% Technology

25% Supermarkets

20% Bread and pastry industries

18% Car industry

14% Electrical and electronic retail companies

6% Radio stations

1% Construction

-1% Telecommunications

-3% Tobacco companies

-5% Pharmaceutical companies

-9% Energy-DEI

-9% Marketing and advertisements

-13% Polling agencies

-17% Non-governmental organizations

-19% Petroleum products and gas stations

-20% Newspapers

-24% Energy-Private sector

-25% Insurance companies

-35% Banks

-45

Television stations

walk the thought...
sample: n=1,041 of ages 18+
Online survey Conducting period: 10-13/02/2023
%
Net positive trust score= positive trust-negative trust* Nationwide
Method:

56% of Greeks are in favor of religious marriage, with the remaining 46% split between civil marriage, civil partnerships or no opinion.

The dominant definition of active citizenship in Greece is associated with recycling, voting and paying taxes. Minority percentages for other activities falling under the definition of active citizenship.

walk the thought... What Greeks prefer: Political marriage, orthodox marriage or civil partnership? 16% 56% 15% 12% Political marriage Orthodox marriage Civil partnership I don’t know Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

Are Greeks active citizens?

I recycle

I always pay my taxes

I always vote

I reuse items and clothing

I am a blood donor

I contribute financially and/or materially to charitable causes and organizations

I volunteer for humanitarian activities/ causes

I am a member of a sports club/association

I participate in voluntary activities related to the environment

I am a member of a parent and guardian association

I am an active member of my parish

I am involved in an outdoor or local association

I am a member of a political organization/party

I am a member of a movement

I am a member of a feminist organization

Nationwide sample: n=1,041 of ages 18+

Method: Online survey

walk the thought...
76% 70% 70% 43% 29% 21% 20% 15% 14% 11% 9% 8% 7% 4% 1%
Conducting period: 10-13/02/2023
Political News

Greeks declare solidarity with the earthquake victims of Turkey/Syria.

They disagree with the equation of an artist's degree with a high school diploma.

They assess that the main stakes of the upcoming elections are two, strong government and economic growth.

walk the thought...
do Greeks
about the government's
to send aid to the earthquake stricken Turkey and Syria? Positive Negative I don't know 96% 2% 2% Will the Greeks themselves respond sending help to Turkey Syria? 24% 38% 29% 10% They have already responded They will respond They don't know, they're thinking about it They will not respond Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023
What
think
decision

Do Greeks agree or disagree with the devaluation of the educational grade of the degree of actors?

walk the thought...
24% 64% 12% Agree Disagree I don't know Nationwide sample: n=1,014 of ages 18+ Method: Online survey Conducting period: 10-14/02/2023

What is considered as the greatest risk regarding the results of the next election?

The potential for unstable government

The potential for the derailment of the democratic constitution of democratic institutions

The possibility of abolishing many labour rights

The possibility of abolishing many labor rights

None of the above

walk the thought...
44% 41% 33% 19% 14%
Nationwide sample: n=1,041 of ages 18+ Method: Online survey Conducting period: 10-13/02/2023

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