Papyrus - Visual Standards Guide

Visual Standards Guide

Charles Q Duong GR 604: The Nature of Identity

3

Charles Quy Duong// GR 604 The Nature of Identiy

Overview 4

Papyrus

01. Pg 6 About Papyrus Reimagined Papyrus Our New Mission Type Specs Main ID Colors Logo Donts Logo Chart Business System

5

02. Pg 22 Data Charts The Charts Overall Planning

03. Pg 32 Future

[EV 1] The Exhibition [ED 2] Connection Therapist [EN 2] Papyrus Park [PR 2] Customize Card [SE 2] Art That Alive [EX 1] Team Members [CO 2] Papyrus X TED [SE 1] Exclusive Artwork [ED 1] To Start Inspration

Charles Quy Duong// GR 604 The Nature of Identiy

0.1

About Papyrus 6

Papyrus stared as a stationery and greeting cards retailer, the first store was opened in 1973

by Schurman’s Family at Berkeley, California. In 1980, the company decided to begin domestic production of Papyrus products by partnering with artists around the world to produce the finest and unique products to the consumers.

Later on, Papyrus was one of the largest greeting cards companies in United States.

Papyrus

7

Charles Quy Duong// GR 604 The Nature of Identiy

Reimagined of Papyrus 8

x

The reimaging of a new papyrus comes from the idea of the modern technology, how we as a company create a fun platform for consumers to be creative and fun, where they write down endless meaningful thoughts and we deliver them the friends and families, both physically and virtually. The new logo is inspired by the amalgamation of the letter P, which creates a gift box idea that we are looking down from above, the repetition of letters P are represented the connection of people, Papyrus also uses the 4 main colors celebration colors to bring customers closer together.

Papyrus

9

1/2 X

1/2 X

Charles Quy Duong// GR 604 The Nature of Identiy

10

Papyrus

Our new Mission 11

We connect people so they can share meaningful and joyful interactions and help them express feelings, enrich their lives, and cherish memories.

Charles Quy Duong// GR 604 The Nature of Identiy

Type Specs 12

Papyrus

Chapter Intro New Kansas, Semi Bold 65pt

Chapter Opener Avenir, Black, 48pt

Headline

Quote

Avenir, Black, 23pt

Avenir, Medium, 35pt

Body copy Avenir, Book, 12pt

13

Charles Quy Duong// GR 604 The Nature of Identiy

Main ID Colors 14

Papyrus

Primary color

Pantone 177 C RGB: 245, 135, 140 CMYK: 0, 60, 30, 0

15

Pantone 134 C RGB: 255, 200, 80 CMYK: 0, 25, 80, 0

Pantone 340 C RGB: 25, 154, 100 CMYK: 82, 15, 80, 0

Pantone 2133 C RGB: 40, 85, 165 CMYK: 90, 75, 0, 0

Charles Quy Duong// GR 604 The Nature of Identiy

Logo Don’ts 16

These are some examples of the wrong way to display/use the Papyrus logos. We want consumers to know what the correct version of the company is, as well as keeping the brand more consistent.

Do not use logo with colorful background

Do not change scale

Papyrus

17

Do not stretch

Do not tilt

Do not use low contrast color background

Do not recolor

Charles Quy Duong// GR 604 The Nature of Identiy

Logo Size Chart 18

Primary Logo

Symbol

Logo

Logo Type

Papyrus

Symbol

Vertical Lock Up

Horizontal Lock Up

Logo Type

1 inch and above

19

3/4 inch

1/2 inch

1/4 inch

No logo below 1/4

Charles Quy Duong// GR 604 The Nature of Identiy

Business System 20

Papyrus

21

Charles Quy Duong// GR 604 The Nature of Identiy

0.2

The Chart: 22

1. Products [PR 1] The Stationaries [PR 2] Customize Card 2. Services [SE 1] Exclusive Art Work [SE 2] Art That Alive 3. Environments

5. Educational Opportunities

[EN 1] Papyrus Box

[ED 1] Start Inspiration Classes

[EN 2] The Papyrus Park

[ED 2] Connection Therapist

4. Experiences

6. Events

[EX 1] Team Members

[EV 1] The Exhibition

[EX 2] The Professional Creators

[EV 2] Papyrus Fair 7. Co-Branding Ooportunities [CO 1] Papyrus X Instagram [CO 2] Papyrus X TED

Papyrus

Emotion 23

PR 2

EN 1

Connection

PR 1

SE 2

ED 1

EN 2 EX 1

SE 1 EV 1

ED 2 EV 2 EX 2

CO 1 CO 2

Educational

Charles Quy Duong// GR 604 The Nature of Identiy

Product 24

[PR 1] The Stationeries

[PR 2] Customize Card

The P Stationaries is a monthly calendar that Papyrus sends out to customers/members with the upcoming important dates printed on there as a reminder what are the upcoming celebrations.

We offer a station where clients could come in and DIY their own card by using other Kisok Machines located in the P Card area. The process is simply just following the instruction on the machine, we also have our friendly team members that could assist clients during the process. Why the P card? We offer exclusive AR cards that provide a special fun interaction, because we are here to deliver and bring art to live.

Mission-Focus: The P Stationaries reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging them to open their thinking about their loved ones.

Similarities: Facebook, personal agenda, Calendar Differentiation: Unlike other calendars, we generate and send out the monthly calendar that matches with the user agenda, we only focus on what Is Importance to celebrate because we want to encourage people to build a better relationship.

Links to: Team Members, Connection Therapist

Mission-Focus: The Customize P Card reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by providing an exclusive way with modern technology to create their greeting cards to for people that matters.

Similarities: Blur, Hallmark, Cardly Differentiation: Unlike other customized cards, Papyrus offers a machine that could print or send cards immediately to the person, not only that with our new Kisok machine, but clients also have full control of customization to make it the perfect cards.

Links to: Art That Alive, The Papyrus Box

Papyrus

Service [SE 1] Exclusive Artwork

[SE 2] Art That Alive

We are bringing all the fresh and new design from all the young artists globally to users. Not only that, but users could also use our platform to send a special request to our artists to make them a special request for their special celebrations.

What makes Papyrus different to others? We are merging the idea of AR technology and traditional cards together; this is a new fun interaction way to create more excitement when people open the card. The AR card with the additional QR code when they can scan with the phone, pop up artwork, create by sender.

Mission-Focus: Exclusive Art Works reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging people and families to have some fun time together.

Similarities: Hallmark, Pinterest, GoogleShop Differentiation: Unlike other exclusive artworks, we create some fun interactions between the artist and the viewers so they can stay connected and make exclusive artworks together.

Links to: To Start Inspiration, Papyrus Art Unbox

Mission-Focus: Art That Comes To Live reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by bringing exclusive AR technology into greeting cards, so they would have a different fun interaction like never before.

Similarities: AR VIDEO, Target, Google VR Differentiation: Unlike other online card services, papyrus includes the latest new technology into our products. Because we notice it’s impossible to separate people with their digital devices these days, so in this case we want to take advantage of that fact and create a fun Interaction between humans.

Links to: Professional Creators, To Start Inspiration

25

Charles Quy Duong// GR 604 The Nature of Identiy

Environments 26

[EN 1] The Papyrus Box

[EN 2] The Papyrus Park

The P box is our physical flagship store, where consumers can come to see and buy our products. We want to have stores because It Is Important for us to celebrate the special moments for you In person. Not only that, but we also believe that a good shopping trip could help to build up the relationship between customers, family and friends.

The outdoors is a great way to meet and connect with people, we believe that great places could encourage people to gather and build up a better connection. The park is located to our flagship store, it’s open to the public, the park is inspired by the idea of our core keywords of the company, which are Connection, Celebration and Inviting.

Mission-Focus: The P Box reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by providing our exclusive products and services along with excitement interactions.

Mission-Focus: The P Park reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by a unique public environment along with some exclusive fun activities in the area.

Similarities: Gift Shop, Target, AmazonGo

Similarities: Softonic, AirBNB, CapCut

Differentiation: Unlike other shops, our physical store not only offers special services, but we are here to connect people together to do something fun and enjoyable.

Differentiation: Different between P Park and others is about exclusive designed Artworks, colors and fun activities, to encourage the connection between humans. The P Park has more to offer than you could ever think of, such as picnic tables, and a playground for adults and children, and occasionally special live music.

Links to: The Stationeries, Team Members.

Links to: Exclusive Artworks, Customize Card

Papyrus

Experience [EX 1] Team Members

[EX 2] Professional Creators

At Papyrus, we offer one-to-one customer service, because we want to make sure to bring the best satisfaction to anyone visiting the store.

Not only that, but they could also continue to finish the transaction on the machine, such as customize their own wrapping styles, could make it as a send or a take home. All the information will be sent to the workshop, our team members will finish the product as soon as possible for you.

We understand not everyone has a skill to take the perfect videos and photos, in our flagship store, we offer the professional team to help the customers to take the perfect imageries and videos for their gifts.

Mission-Focus: The P Team Members reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by inviting customers to our one-on-one customer service and new ways of shopping.

Similarities: Ikea, Apple, Joann Differentiation: Unlike other team members from regular stores, our team members are not only there to help with inventory, but they are also there to help customers to the perfect gift with the best, new and unique way of buying gifts.

Links to: Customize Card, Papyrus Fair

Mission-Focus: The Professional Creators reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by helping to express user feelings and bring a better connection between people.

Similarities: GroupGreeting, EllaCard, DotCards.

Differentiation: Unlike other places, we not only offer help service to customers to make better products, but we also want to help customers to express their feelings out, to create better memories.

Links to: The Stationeries, Team Members.

27

Charles Quy Duong// GR 604 The Nature of Identiy

Educational 28

[ED 1] To Start Inspiration

[ED 2] Connection Therapist

With the involvement of new technologies in our daily life, Papyrus wants to use the advantage of the tools on the market to bring family and friends together by joining in our art workshop that we offer right at the P store, twice a month, such as photography, editing and printing classes using our app. We hope these workshops will open some new creative ideas to customers and their loved ones, so that they could use the platform to have fun interactions and memorable activities.

We understand in the modern world, human interaction between people is getting less interesting. Papyrus wants to emphasize the importance of human connection, by offering talk from experts for us to understand human connection better, to celebrate a build up a better relationship.

Mission-Focus: To Start Inspiration reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging customers to learn modern technologies to apply the knowledge to have more fun time together with their families and friends.

Similarities: PicArts, Tiktok, Afterlight Differentiation: Unlike others, we offer classes to clients not just to teach them what they could do with modern tech, but also encourage them to use their knowledge to have fun with their kids/families to create a better celebration to other people.

Links to: Papyrus Box, Professional Creators.

Mission-Focus: The Connection Therapist reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by offering special services to have a better knowledge to building up a better relationship.

Similarities: Youtube, Facebook, Tiktok Differentiation: Unlike other, we want to explain to customers what the real meaning of Papyrus is, because we only offer gifts and greeting cards. But we want to emphasize the idea of Human Connection.

Links to: Papyrus X TED, Stationeries

Papyrus

Events [EV 1] The Exhibition

[EV 2] Papyrus Fair

This exhibition is a place where we help the art event, the idea is to help the young artists get together and expose their artwork. Not only that, but we also want to create a small competition for the best 3 artworks of the season. Visitors could vote on the spot or share the artwork link with their family and friends and vote together on the website.

We introduce Papyrus Fair to the customers, only once a year. At this event we mainly want to create a playground that brings people together, to see our new products, to have fun, to build a better relationship between Papyrus with customers, and also customers to customers.

Mission-Focus: The P Exhibition reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by providing customers an exclusive fun competition among the artists, and asking them to use critical thinking to vote.

Similarities: Instagram, Minted, Wayfair Differentiation: Unlike this is not just an opportunity for younger artists, but it’s a great way to build up a relationship between users and their families by voting on the works.

Links to: Team Members, Exclusive Artworks

Mission-Focus: The Papyrus Fair reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by creating a place help to improve the relationship between people together and best way to celebrate memories in life.

Similarities: Art Market, Minted, Etsy Differentiation: This fair mainly focuses on bringing people together, to have fun. Not necessarily about shopping and introduction to the new products.

Links to: Team Members, Papyrus Park

29

Charles Quy Duong// GR 604 The Nature of Identiy

Co-Branding 30

[CO 1] Papyrsu X Instagram [CO 2] Papyrus X TED The expand our message and idea, we will have a collaboration with Instagram. Why Instagram? With over a billion users and modern technologies, Instagram could help Papyrus to expand our mission, and use our value to inspire the next generation “DON’T” be affair to be creative.

Mission-Focus: Crossover Box with Instagram reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging them to spread out the creativities on their platform.

Similarities: Facebook, Tiktok, Hallmark Differentiation: Unlike other crossover, this is not a promotion advertising campaign; this collaboration is to promote new technologies and spread out the Human Connection messages to the world.

Links to: Start Inspiration, Art that Alive

Ted talks about different issues in society monthly, not only that TED has a very similar mission like Papyrus is to help people from different background to have a deeper understanding of the world and connection with each other’s.

Mission-Focus: The Crossover Box with TED reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by spreading positive messages to the community, to engage people to build up a better connection between humans.

Similarities: 60Minutes, Spotify (podcast), SpeakerLoft Differentiation: Unlike this is a platform where we want to talk about the connection issue within modern society. We aren’t just a shop that sells greeting cards and gifts to our customers, we are really focused on improving the connection between humans.

Links to: Connection Therapist, Stationeries

Papyrus

31

Charles Quy Duong// GR 604 The Nature of Identiy

0.3

The Future 32

We still believe in Schurman says, “people are really hungry for something real and genuine, and what’s more genuine than a handwritten note, a personal signature on a beautiful card, or gift that you can treasure, save, and cherish?” As the Papyrus’s family, we want to keep the priceless and traditional idea, for this busy society we aren’t stopping at just a greeting card, but we will delivery card and gift to you virtually. The connection with great and potential young artists around the world by the power of the internet allows us to have a big arrange of exclusive products and designs for our customers.

Papyrus

33

Charles Quy Duong// GR 604 The Nature of Identiy

Events 34

[EV 1] The Exhibition This exhibition is a place where we help the art event, the idea is to help the young artists get together and expose their artwork. Not only that, but we also want to create a small competition for the best 3 artworks of the season.

Visitors could vote on the spot or share the artwork link with their family and friends and vote together on the website.

Mission-Focus: The P Exhibition reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by providing customers an exclusive fun competition among the artists, and asking them to use critical thinking to vote.

Similarities: Instagram, Minted, Wayfair Differentiation: Unlike this is not just an opportunity for younger artists, but it’s a great way to build up a relationship between users and their families by voting on the works.

Links to: Team Members, Exclusive Artworks

Papyrus

35

Charles Quy Duong// GR 604 The Nature of Identiy

36

Papyrus

37

Charles Quy Duong// GR 604 The Nature of Identiy

38

Papyrus

39

Charles Quy Duong// GR 604 The Nature of Identiy

Educational 40

[ED 2] Connection Therapist We understand in the modern world, human interaction between people is getting less interesting. Papyrus wants to emphasize the importance of human connection, by offering talk from experts for us to understand human connection better, to celebrate a build up a better relationship.

Mission-Focus: The Connection Therapist reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by offering special services to have a better knowledge to building up a better relationship.

Similarities: Youtube, Facebook, Tiktok Differentiation: Unlike other, we want to explain to customers what the real meaning of Papyrus is, because we only offer gifts and greeting cards. But we want to emphasize the idea of Human Connection.

Links to: Papyrus X TED, Stationeries

Papyrus

41

Charles Quy Duong// GR 604 The Nature of Identiy

42

Papyrus

43

Charles Quy Duong// GR 604 The Nature of Identiy

44

Papyrus

45

Charles Quy Duong// GR 604 The Nature of Identiy

46

Papyrus

47

Charles Quy Duong// GR 604 The Nature of Identiy

Environments 48

[EN 2] The Papyrus Park The outdoors is a great way to meet and connect with people, we believe that great places could encourage people to gather and build up a better connection. The park is located to our flagship store, it’s open to the public, the park is inspired by the idea of our core keywords of the company, which are Connection, Celebration and Inviting.

Mission-Focus: The P Park reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by a unique public environment along with some exclusive fun activities in the area.

Similarities: Softonic, AirBNB, CapCut Differentiation: Different between P Park and others is about exclusive designed Artworks, colors and fun activities, to encourage the connection between humans. The P Park has more to offer than you could ever think of, such as picnic tables, and a playground for adults and children, and occasionally special live music.

Links to: Exclusive Artworks, Customize Card

Papyrus

49

Charles Quy Duong// GR 604 The Nature of Identiy

50

Papyrus

51

Charles Quy Duong// GR 604 The Nature of Identiy

52

There are some hidden resting cubes for families or groups that want their privacy, we specially designed in the happy colors that lift the mood so they could build up the connection between each other better.

Papyrus

53

Charles Quy Duong// GR 604 The Nature of Identiy

Product 54

[PR 2] Customize Card We offer a station where clients could come in and DIY their own card by using other Kisok Machines located in the P Card area. The process is simply just following the instruction on the machine, we also have our friendly team members that could assist clients during the process. Why the P card? We offer exclusive AR cards that provide a special fun interaction, because we are here to deliver and bring art to live.

Mission-Focus: The Customize P Card reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by providing an exclusive way with modern technology to create their greeting cards to for people that matters.

Similarities: Blur, Hallmark, Cardly Differentiation: Unlike other customized cards, Papyrus offers a machine that could print or send cards immediately to the person, not only that with our new Kisok machine, but clients also have full control of customization to make it the perfect cards.

Links to: Art That Alive, The Papyrus Box

Papyrus

55

Charles Quy Duong// GR 604 The Nature of Identiy

56

The Papyrus Kiosk The idea of the Kiosk/ self-service machine is that we want to keep the traditional idea of card shopping, customers can simply play on the machine, just like we are browsing in traditional greeting cards store. Why Kiosk? Just like we promised, we want to deliver the card in both physical and virtual ways to customers.

On this machine, customers can have their privacy to choose from over thousands of designed artists/designers from around the world. Of course, they can have fun customizing the greeting cards in their own unique way.

Papyrus

57

Customers could select if they want to print a physical copy or send (email) cards to their loved ones.

Charles Quy Duong// GR 604 The Nature of Identiy

Print a Card These are some quick guidelines to show how the machine works, we keep the interior design simple and clean, because we want the design on the cards to be the focus point for the customers.

58

With the customize section, customers would be able to have fun with the card, such as adding stickers or emoji, to make writing easier we also offer message templates for special occasions. Papyrus understands that it’s to keep the handwriting aesthetic in cards, we include the Paint tool on the machine, so that customers can write message by hand.

Papyrus

59

Charles Quy Duong// GR 604 The Nature of Identiy

60

Papyrus

If customers select Send in the beginning of the process, in the end of the customize, they could simply just enter the email of the receiver.

Papyrus wants to introduce the new technology, AR, to the greeting card world. Also, in the process customers could simply select if they want to make a normal or AR greeting card.

61

AR technology will be introduced in [SE 2] Art That Alive

Charles Quy Duong// GR 604 The Nature of Identiy

Service 62

[SE 2] Art That Alive What makes Papyrus different to others? We are merging the idea of AR technology and traditional cards together; this is a new fun interaction way to create more excitement when people open the card. The AR card with the additional QR code when they can scan with the phone, pop up artwork, create by sender.

Mission-Focus: Art That Comes To Live reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by bringing exclusive AR technology into greeting cards, so they would have a different fun interaction like never before.

Similarities: AR VIDEO, Target, Google VR Differentiation: Unlike other online card services, papyrus includes the latest new technology into our products. Because we notice it’s impossible to separate people with their digital devices these days, so in this case we want to take advantage of that fact and create a fun Interaction between humans.

Links to: Professional Creators, To Start Inspiration

Papyrus

63

Charles Quy Duong// GR 604 The Nature of Identiy

64

Creating AR When you think about AR greeting cards, the first question that might pop up is what exactly they are. Assume someone has sent you a birthday card. You simply hover your phone over the card to read it. Voila, a video message featuring your loved one has begun to play on your phone.

How did that happen?

This is because the card that was sent to you is not a traditional greeting card. It was an augmented reality greeting card. In simple words, AR cards are physical cards that have been augmented and enhanced with media content. They have a ‘marker’ on them which you can activate using the QR code scanners on your smartphone.

Remember the animated newspapers and photos in Harry Potter movies? AR cards create the same magical experience. The only difference is that they use technology instead of magic spells!

Papyrus

65

Charles Quy Duong// GR 604 The Nature of Identiy

66

Papyrus

During the process of making a card, if the customer selected AR mode, the next step will be processing to the Photo Booth. On the machine, they can choose the backgrounds, we have over thousands of designs.

67

Charles Quy Duong// GR 604 The Nature of Identiy

68

Papyrus

69

Charles Quy Duong// GR 604 The Nature of Identiy

70

Papyrus

71

AR cards are a fantastic way to combine technology with your own emotions. They offer funny and heartfelt animations that can make your family and friends smile.

Charles Quy Duong// GR 604 The Nature of Identiy

Experience 72

[EX 1] Team Members At Papyrus, we offer one-to-one customer service, because we want to make sure to bring the best satisfaction to anyone visiting the store. Not only that, but they could also continue to finish the transaction on the machine, such as customize their own wrapping styles, could make it as a send or a take home. All the information will be sent to the workshop, our team members will finish the product as soon as possible for you.

Mission-Focus: The P Team Members reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by inviting customers to our one-on-one customer service and new ways of shopping.

Similarities: Ikea, Apple, Joann Differentiation: Unlike other team members from regular stores, our team members are not only there to help with inventory, but they are also there to help customers to the perfect gift with the best, new and unique way of buying gifts.

Links to: Customize Card, Papyrus Fair

Papyrus

73

Charles Quy Duong// GR 604 The Nature of Identiy

Papyrus is the design-forward way to make everyday connections with people.

74

Papyrus

Designed for loving.

Designed for gifting.

Designed for connecting.

Designed for celebrating.

Designed for birthdays.

Designed for human connection

75

Charles Quy Duong// GR 604 The Nature of Identiy

76

Team Members + POS Machines Each of our members will have one of the POS machines, which could help you to check inventory, information of the products, or saving your time go straight to browsing for the perfect gifts. Not only that, but the P machine could also get the transaction start to finish, including gift wrapping and delivery service.

Papyrus

77

Charles Quy Duong// GR 604 The Nature of Identiy

POS Machines 78

These are some general screens of what the P machine could do. Why? The P machines? We are taking the Apple idea into our check out system, because with modern technology, we want the team members to focus on customer’s needs and resolve issues much quicker and easier just by a few clicks.

Main Page + add item to cart.

Papyrus

79

Customers could choose the gift wrapping and color of the ribbon, before finishing the transaction, they could also decide if they want the gift to go or to mail to receiver home.

Charles Quy Duong// GR 604 The Nature of Identiy

Scan QR code on product display

80

Papyrus

We want to keep the store not like a store, almost like a showroom, where products are displayed with QR codes next to them. Why? The new way of shopping at Papyrus inspired by showrooms idea at Ikea, this idea also lets the customers experience how the product looks at home, or they can just grab the sample on display and use it on the spot. This idea also keeps the store cleaner with balanced white

space from large amounts of product. That’s why our P members need to have the P machines at all times to check out product information for customers.

81

Charles Quy Duong// GR 604 The Nature of Identiy

82

To deliver this gift to someone’s home, it’s simply, we ask customers to fill in all the information, as well as their email address, so that they can receive tracking number when package sent out.

Send gift

Papyrus

83

Charles Quy Duong// GR 604 The Nature of Identiy

84

Designed for human connection

Papyrus

85

Charles Quy Duong// GR 604 The Nature of Identiy

Co-Branding 86

[CO 2] Papyrus X TED Ted talks about different issues in society monthly, not only that TED has a very similar mission like Papyrus is to help people from different background to have a deeper understanding of the world and connection with each other’s.

Mission-Focus: The Crossover Box with TED reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by spreading positive messages to the community, to engage people to build up a better connection between humans.

Similarities: 60Minutes, Spotify (podcast), SpeakerLoft Differentiation: Unlike this is a platform where we want to talk about the connection issue within modern society. We aren’t just a shop that sells greeting cards and gifts to our customers, we are really focused on improving the connection between humans.

Links to: Connection Therapist, Stationeries

Papyrus

87

Charles Quy Duong// GR 604 The Nature of Identiy

88

Papyrus

The Connection Talk We are proudly introducing the biggest collaboration with TED, why TED? TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact.

Papyrus is on the mission of creating and building up a stronger relationship between human connections by offering fun and interesting experiences and products. To be able to understand more about human connection research, we want to share the experience working along with TED to our customers and spread how important this matter is to us and you. We also want to share the story of how we research suitable products that could help the matter.

89

Charles Quy Duong// GR 604 The Nature of Identiy

90

Casual Seatings During the event, we have a small giveaway for customers, it is a notebook, they can listen to the talk, take down important points, as well as playing along with some activities.

This is different from the other talk events, because we want to have as much interaction as possible, so we want to create a casual chatting environment. Both companies believe that Human Connection is not silent, we want them to have an open mind, willing to share experiences, be comfortable.

Papyrus

91

Charles Quy Duong// GR 604 The Nature of Identiy

Service 92

[SE 1] Exclusive Artwork We are bringing all the fresh and new design from all the young artists globally to users. Not only that, but users could also use our platform to send a special request to our artists to make them a special request for their special celebrations.

Mission-Focus: Exclusive Art Works reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging people and families to have some fun time together.

Similarities: Hallmark, Pinterest, GoogleShop Differentiation: Unlike other exclusive artworks, we create some fun interactions between the artist and the viewers so they can stay connected and make exclusive artworks together.

Links to: To Start Inspiration, Papyrus Art Unbox

Papyrus

93

Charles Quy Duong// GR 604 The Nature of Identiy

94

Papyrus

95

Charles Quy Duong// GR 604 The Nature of Identiy

96

Papyrus

97

Charles Quy Duong// GR 604 The Nature of Identiy

Educational 98

[ED 1] To Start Inspiration With the involvement of new technologies in our daily life, Papyrus wants to use the advantage of the tools on the market to bring family and friends together by joining in our art workshop that we offer right at the P store, twice a month, such as photography, editing and printing classes using our app. We hope these workshops will open some new creative ideas to customers and their loved ones, so that they could use the platform to have fun interactions and memorable activities.

Mission-Focus: To Start Inspiration reinforces our mission of connecting people so they can share meaningful and joyful interactions and help them express their feelings, enrich their lives, and cherish memories by encouraging customers to learn modern technologies to apply the knowledge to have more fun time together with their families and friends.

Similarities: PicArts, Tiktok, Afterlight Differentiation: Unlike others, we offer classes to clients not just to teach them what they could do with modern tech, but also encourage them to use their knowledge to have fun with their kids/families to create a better celebration to other people.

Links to: Papyrus Box, Professional Creators.

Papyrus

99

Charles Quy Duong// GR 604 The Nature of Identiy

100

Papyrus

101

Charles Quy Duong// GR 604 The Nature of Identiy

102

Papyrus

103

Charles Quy Duong// GR 604 The Nature of Identiy

104

Papyrus

105

Charles Quy Duong// GR 604 The Nature of Identiy

0.4

Website Wireframe Human Connection

106

Brand Mission

Key Phrase Timeline (New Logo)

The furure of Papyrus

The history of Papyrus Redesign Process

Brand Soul

Keywords

Links to Book

Introduce to new Logo

New Idenity

New System

Papyrus

Emotion Emotion Chart

Connection

Education

Connect Chart

Educate Chart

107

Fold Deliverable 1

Deliverable 1

Deliverable 1

Deliverable 2

Deliverable 2

Deliverable 2

Deliverable 3

Deliverable 3

Deliverable 3

Charles Quy Duong// GR 604 The Nature of Identiy

108

Papyrus

https://www.papyrushumanconnection.com/

109

Charles Quy Duong// GR 604 The Nature of Identiy

https://www.papyrushumanconnection.com/ bring-people-together

110

Papyrus

https://www.papyrushumanconnection.com/ connection

111

Charles Quy Duong// GR 604 The Nature of Identiy

https://www.papyrushumanconnection.com/emotion

112

Papyrus

https://www.papyrushumanconnection.com/ education

113

Charles Quy Duong// GR 604 The Nature of Identiy

Let’s celebrate Human 114

Papyrus

n Connection together.

115

Charles Quy Duong// GR 604 The Nature of Identiy

Credits Page 116

Papyrus

117

Artworks Adobe Stock Rudha Amy Dawson HappyFace

Contents MockUp TED CNET.COM

Adobe Stock elements envato

Charles Quy Duong// GR 604 The Nature of Identiy

2