Papyrus - Visual Development Guide

Papyrus

Visual Development Guide

Charles Q Duong GR 604: The Nature of Identity

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Charles Quy Duong// GR 604 The Nature of Identiy

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Table Of Contents

Papyrus

01. Pg 6 Round One

Three Keywords R1 Rough Sketches R1 Refinded Sketches

02. Pg 45

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Round Two

R2 Rough Sketches R2 Refinded Sketches R2 Digital Sketches

03. Pg 58

04. Pg 68

Round Three

Visual Research

R3 Hand Sketches R3 Digital Sketches Further Refined The Final Logo

Standard Inspirations Look-a-like Logos

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Round One 6

Three Keywords Camp one Camp Two Camp Three Based on the rebranding direction that I planned, to move forward, this week I am working to generate the logo ideas for the new Papyrus. In the first step, I picked 3 keywords for the project and explored 300 rough sketches based on the 3 categories. At this point, everything is drawn by hand.

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Keywords Connection – Showing your inner self.

We created a platform where customers can stay connected by expressing their inner thoughts to their loved ones, not only that, but we could also easily deliver your message to that person by click. With Papyrus products and services, we help you to speak and deliver better.

Celebration – Spark of joy

In those special moments, we are here to help you celebrate joy in many ways, both physically and digitally. Because we believe that in today’s world, celebration has no limitations and is accessible to anyone.

Inviting – Fun and Love

With the re-imaging of Papyrus, the company wants to bring a fun and inspirational platform to all customers. With our new products and services, we want to encourage people to express their message to their friends and family, with no hesitation, the interaction could spread more invitations to others.

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We connect people so they can share meaningful and joyful interactions and help them express feelings, enrich their lives, and cherish memories.

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Connection Showing your inner self.

We created a platform where customers can stay connected by expressing their inner thoughts to their loved ones, not only that, but we could also easily deliver your message to that person by click.

With Papyrus products and services, we help you to speak and deliver better.

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Celebration Spark of joy

In those special moments, we are here to help you celebrate joy in many ways, both physically and digitally. Because we believe that in today’s world, celebration has no limitations and is accessible to anyone.

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Inviting Fun and Love

With the re-imaging of Papyrus, the company wants to bring a fun and inspirational platform to all customers. With our new products and services, we want to encourage people to express their message to their friends and family, with no hesitation, the interaction could spread more invitations to others.

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Sketch book

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Round Two 44

Rought Sketches Digital Sketches The process of narrowing the idea is based on both “connection” and “celebration”, which are very important to us. So, we want to find a new element in the between to balance the whole new logo idea, “upbeat” is the new approach for Papyrus, wants to show the fun, happiness from clients while gifting to their loved ones.

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R2 Sketches 46

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R2 Digital 56

In round 2, I want to focus on the letter P to creating the logo along with the original ideas that we want to express.

P+:)

P+

The smiles are running into the letter P shade, it

This is a combination of the original paper shop

P+

:)+P+

The letter P and the chat icon express a good

I combine the ideas of Joy, Gifting and Letter P together to create a happy face box, which

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P+

P+

The idea of P in the gift box, it’s using the shape of the opened box and the letter P, creat-

With a big letter P and placed a shape of a gift box in there and create a shadow to highlight

P+

P+:)

This design expresses the idea of a gift box that was created by a unique shape of letters P, and

Create a letter P with a smiley face that creates

P+

+

The letter P was created by the signature paper

P+ The idea of the logo is when you looking down

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Round Three 58

Rought Sketches Digital Sketches Final Logos Continued the exploration in the 3rd round for new possibile ides of Papyrus new look, where it inspries from the happiness with pop of youthful colors. This is about new direction and path to tell viewers, Papyrus is just not a card store anymore.

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Option 1 60

P+ Using the original idea of letter P but in the shape of 3D, this could show case the brand, also what the new Papyrus offers to the consumers.

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Option 2 62

P+ Using the original idea of letter P but in the shape of 3D, this could show case the brand, also what the new Papyrus offers to the consumers.

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Option 3 64

P+ Using the original idea of letter P but in the shape of 3D, this could show case the brand, also what the new Papyrus offers to the consumers.

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Charles Quy Duong// GR 604 The Nature of Identiy

Final Logo 66

P+ The new logo is inspired by the amalgamation of the letter P, which creates a gift box idea that we are looking down from above, the repetition of letters P are represented the connection of people, Papyrus also uses the 4 main colors celebration colors to bring customers closer together.

#F3818C RGB: 245, 135, 140 CMYK: 0, 60, 30, 0

#FFC750 RGB: 255, 200, 80 CMYK: 0, 25, 80, 0

#1C9A64 RGB: 28, 154, 100 CMYK: 80, 15, 79, 0

#2A55A4 RGB: 45, 85, 165 CMYK: 92, 75, 0, 0

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Visual Research 68

Visual Guideline The process of research is always important while building/ rebranding a new image for the company. Because the Visual Standard Guideline from other brands could help us to define our own brand system. This section, I am doing the standard guideline system and get inspiration from them, to build up a strong foundation base for the new Papyrus.

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New Indentity

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Google:

Google used to know for their search engine, the company did not stop there, they introduced the new workspace that included Calendar, Cloud Storage, Mail and Password security. When they introduced these new services/products, Google was not just a search engine anymore.

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Logo Anotomy

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LG:

LG is a perfect example of Logo Anatomy by using the letter L and G, why is that? Because the logo presented the idea of Humanity and brand name very well. Viewers could notice easily the human face and letter L and G within the logo, the balance between those two factors are very well-balanced, the overall logo has a harmony connecting the brand soul and name.

Charles Quy Duong// GR 604 The Nature of Identiy

Type Specs

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Apple:

The best on the market right now is Apple, they created an interface system that could be on different products for developers and users, the system has a very clean and unique look to it, which connects with brand very well. Apple shows us how as a brand, we could use typography to connect all the products together.

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Main Id Colors

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PayPal:

The PayPal color charts have been separating the primary brand colors into RGB, CMYK and PMS. The colors not just showing the brand voice but also helping the whole brand to stay consistent throughout the visual system, that helps to bring a cohesive vibe for the whole company.

Charles Quy Duong// GR 604 The Nature of Identiy

Logo Dont

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Spotify:

There are many ways of Logo Donts on the market, here are some examples from Spotify that show us some bad ideas. These could help us to understand a better idea of what we should and shouldn’t do while designing and creating a better and higher quality logo.

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Main Id Colors

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Disney:

It’s very important for a brand to offer different versions of their logo, Disney is a good example for us to learn from. They go from full display of Disney with a castle, to Walt Disney, to Disney, and their signature handwritten letter D, all the versions of the logo have enough recognition to the viewers.

Charles Quy Duong// GR 604 The Nature of Identiy

Credits Page 76

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Artworks Adobe Stock Google Images HappyFace Creative Market

Contents MockUp Pinterest Behance Orginal Sources

Adobe Stock elements envato

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