Artful Eye Focuses on Quality, Education, Creativity

Family jewelry business celebrates 26 years

By Stan Bindell, QCBN

Artful Eye, a downtown Prescott jewelry store that wins national awards regularly and did so again this year, is celebrating 26 years in business. Manager Cara Pfeiffer, daughter of owners Dave and Sherri Rabellino, credits her parents’ ambition, business savvy, creativity and customer service for making the store a success.

“We bend over backwards for our customers. We want them to be happy. Jewelry is happy,” said Pfeiffer. “We can take an old piece and make it look like new or we can fix it. People are thrilled with our store and our work. We’re one of the long-standing businesses in the downtown.”

Artful Eye has a team of seven, including two master jewelers, all of whom have been working there for at least 15 years. The business is a member of the Gemological Institute of America (GIA), which is the utmost authority in stone grading and continuing education for jewelers. “We are all extremely educated with jewelry.”

The store is known for its one-of-a-kind custom jewelry, ranging in price from $19 to $30,000. Some pieces are reversible, which Pfeiffer says adds to the “wow factor.” The jewelers also offer customers something to drink and chocolates. “It’s the small touches that are kind of a lost art and keep people coming in to shop with us,” she said.

With a large local following, the Artful Eye attracts many visitors as well, especially in the summer when it hosts jewelry shows on the plaza. “We get a lot of tourists, but we also have amazing local people,” she said. “A lot have become friends. We know their families, we know their birthdays and anniversaries. We hug and cry together.”

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