Learning Business Skills Early

Annual Girl Scout Cookie drive trains girls to be entrepreneurs

By Betsey Bruner, QCBN

You only have 3,484 packages left to sell to reach your goal of 3,500, and the annual Girls Scout Cookie drive has just begun.

For Madisyn “Madi” Van Hemert, a 12th grader in Girl Scout Troop 212, these goals are exciting, achievable and educational.

“After 12 years of scouts, I have learned many valuable life skills,” said Van Hemert. “Money management has been the biggest skill. Additionally, I have learned customer service skills, budgeting and how to grow with the modernizing advances that we have to incorporate.”

Van Hemert is also working on a project for a Gold Award, the highest earned award in Girl Scouts, which must be started in high school and must demonstrate leadership skills and a desire to give back to the community.

Mentoring her on her project will be Nikki Lober, the Troop 212 leader, who has been involved with Girl Scouts for more than 30 years.

Lober recently collected comments to post in the girls’ own words about their goals and what they have learned from the cookie sale.

“I have been privileged to lead this troop and see many girls come and go,” she said. “I have seen each and every one of them grow and leave our troop with more skills and more confidence than when they started.”

Since her scouting daughter, Amelia, graduated from high school, the troop has been limited to older girls in middle and high school, thus “providing a place for any girl who wants to continue but their original troop does not,” she added.

So far, Troop 212, which has been active for 19 years, has welcomed girls from six troops. There are 16 registered girls this year.

Lober also is the cookie manager for the Sunny Peaks Service Unit and trains all the Girl Scout leaders in Sedona, Flagstaff, Williams, Winslow and Page on the procedures for the cookie sale and how to teach the girls and parents how to have a successful cookie sale.

“Most of these girls have been selling for years, so I support them by training them on new information for the year and making sure they have the resources they need. Each year, the older girls plan a Cookie Kickoff or Cookie Rally. At this event, they have activities to teach the younger girls the skills needed to be successful in the cookie sale.”

This year, the troop goal is to sell 12,000 boxes. There are 12 girls selling and their goals range from 250 to 3,500 boxes, depending on the time they have to put into the sale.

The girls train with a cookie booth. They take turns sharpening their professional behavior and sales pitch. They also engage in a doorto-door sales practice to help them become more comfortable talking to customers.

A cookie-tasting session teaches them about the cookie varieties, so they know their products.

They also learn about goal setting for themselves and their troop and play a business ethics game to learn how to live by the Girl Scout Law throughout the cookie sale. “The older girls make sure that each activity has some fun to go with the learning,” Lober said.

On the cookie website, Emma Hirning, an 11th grader, wrote that she completed her Gold Award in 2022, and that she has enjoyed being her own “cookie boss.” She states that she is “hoping to sell 350 boxes this year to be able to make wonderful memories with some of my best friends in Troop 212! I am so happy to have the opportunity to raise money to go on fun trips with some of my favorite people!”

The history of the Girl Scout Cookie is long. It began in 1917 with home-baked cookies made by scouting girls with the help of their mothers as baking advisors. These early baking endeavors began about five years after Juliette Gordon Low started Girl Scouts in the U.S., as an effort to raise money to finance troop activities.

The simple sugar cookie was the first product. Today, there are

13 kinds, from the classic Trefoils (shortbread) and Thin Mints (mint chocolate dipped), to newer Adventurefuls (brownie cookie with caramel crème and sea salt) and Raspberry Rally (crispy raspberry flavor dipped in chocolate).

Alexis Velazquez, a ninth grader in Troop 212, posted about the cookies and the sale: “Being my own cookie boss with special needs for the past seven years has taught me to have more confidence in myself,” she wrote. “As well as learning to work as a team and getting to eat some yummy cookies.”

This year, the website for the

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