Woman Business of the Month Rank Horse Rides into Chino Valley

New Western women’s boutique offers clothing

After selling online since last March, Rank Horse opened its store in December and has been attracting customers since then. “Everybody that has come in here has been very nice and everyone has wished me luck,” she said.

Previously, Reid owned Rank Horse Aromas. She lived in Texas and sold the popular car fragrances during the pandemic. “They are homemade car air fresheners that you can have in any color, shape and scent, so I made those for a while, up until I launched Rank Horse Co.” She continues to sell them, but just for the store.

“There are a lot of people that helped me get established,” she said. “For starters, my fiancé, Justin, helped me. I had the idea of Rank Horse Co. for a while and he helped me put it into existence. My parents have always supported me from day one, so I have to give credit to them as well. I don’t know if I’d be where I’m at now without them and some close friends that were cheering me on along the way, and still are.”

Reid was born and raised in Chino Valley and graduated from Chino

Valley High School in 2019. She moved to Texas shortly thereafter. She planned to stay there, but then met her fiancé and the couple moved to New Mexico for a ranch job before moving back to Chino Valley.

Reid took dual enrollment classes with Yavapai College during high school and earned her welding certification. Her career has been in retail sales, but her hobbies have always been about horses.

“I rode my first horse at the age of 3. I was also in the 2018 Prescott Frontier Days Sr. Court, so rodeo has played a big part of my life.”

Reid is active in the community and attends a lot of vendor events and equine events. She is a sponsor for Olsen’s Grain and plans to attend all of their events, including barrel races, breakaway and team ropings. She is also a vendor for Cattleman’s Weekend in Chino Valley, at the Prescott Livestock Auction on Perkinsville Road, March 17-18. She has helped put on pop-up events in Chino Valley that involve other local, small businesses.

“I think my business is right for Chino Valley, simply because there’s not a business like mine here,” she said. “I think a nice fitting shirt and some jewelry goes a long way. I try my best to make the women that come in feel beautiful and not feel judged for wanting to feel nice about themselves.”

Rank Hose Co. is on Instagram, Facebook and TikTok. She also has a VIP Facebook group where she posts exclusive sales and deals.

Most Rank Horse clothing is for women, but her graphic tees are unisex. She also has some accessories like hats and koozies that can be geared more toward men.

“I truly appreciate everyone who has come in to check my business out, shared or commented on my posts, or bought something. Even the smallest gesture goes a long way for small business owners. I really try to give my customers a pleasant experience and build a relationship with them. You won’t usually find that at big box stores. I encourage everyone reading this to go stop in at a small business. You never know what you may find or the relationship you will build.” QCBN