Color Me QAIC

Explaining La’eeb in the FIFA World Cup Qatar 2022TM

Following 64 matches and a record-breaking 172 goals, the FIFA World Cup Qatar 2022™ created a legacy for the history books as the first Middle Eastern country to host the tournament. The historical tournament witnessed countless skillful players including the first digitized mascot in World Cup history known as La’eeb (بيعل) which is an Arabic word meaning super-skilled player. La’eeb symbolizes the traditional Qatari headdress known as ghutra (ة�غ) and ‘agal (لاقع). Qatar’s youthful looking World Cup mascot also represents a cultural identity that goes beyond the soccer pitch and can be interpreted as fearless, fun, and adventurous. As one of the grandest international sports event, QAIC would like to congratulate Morocco for being the first African/Arab nation to make it to the semi-finals in World Cup history and the world champions — Argentina!