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MEDIA KIT 2024

WHY PARTNER WHY PARTNER WITH AUSTRALIAN WITH RAIL EXPRESS? MINING? OUR BRAND PROMISES

TO GROW INDIVIDUALS, ORGANISATIONS AND THE RAIL INDUSTRY BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both inperson and digital.

CONSISTENT EXPOSURE ALONGSIDE OUR ASSOCIATION PARTNERS Australasian Railway Association

Real Industry Safety and Standards Board Australian Logistics Council Rail Track Association Australia Permanent Way Institution of NSW

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

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WHY BEST PARTNER EXPOSURE WITH TO AUSTRALIAN DECISION MAKERS MINING? OUR FROM BRAND OURPROMISES READERS

Rail Express is a valuable resource in keeping abreast of the significant innovations and investment occurring in the industry. It’s important to stay across these developments and see the incredible work our peers are achieving across Australia.

Nev Nichols Executive Director of Engineering & Maintenance Sydney Trains

Rail Express has been essential to DCWC, providing a platform for our organisation to voice our subject matter expertise and growing our brand. Working closely with the editorial team has been effortless.

We look forward to publishing more content with Rail Express.

Leslie Chung Director of Infrastructure Donald Cant Watts Corke

As the rail industry continues to grow and innovate, Rail Express provides unique insight into the projects, people and issues that are so important to our future.

It is a great source of news and information for anyone working in the rail industry.

Caroline Wilkie CEO Australasian Railway Association (ARA)

SURVEY OF READERSHIP ORGANISATION TYPE

ORGANISATION STATUS

LOCATION

Australia 78%

Government 49%

Executive 27%

Education 2%

Procurement 18%

Asia 13%

Sales/Marketing 6%

Americas 3%

Commercial 49%

Operations 34%

New Zealand 3%

Mid-management 10%

EMEA 3%

Other 5%

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27% OF RAIL EXPRESS READERS IDENTIFY THEMSELVES AS EXECUTIVES.”

Survey conducted August 2023 had a total of 1292 responses.

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

WHY PARTNERMULTI-PLATFORM WITH AUSTRALIAN MINING? EXPOSURE OUR BRAND PROMISES

MAGAZINE CIRCULATION 5,580

E- NEWSLETTER CIRCULATION 2x weekly e-newsletter 11,040

FACEBOOK 1,400 Followers

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 238,365

TWITTER 2,041 Followers

Numbers accurate as of August 2023.

Circulation in total print numbers and digital reads of print magazine.

AVERAGE MONTHLY PAGE VIEWS 200,000+

LINKEDIN 8,145Followers

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers.

We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES. I S S U E 1 | F E B R U A RY 2023

W W W. R A I L E X P R E S S . C O M . A U

Keeping Melbourne on the move As the country emerges from COVID, Metro Trains Melbourne is doing its best to restore confidence in the rail transport system.

PAGE 28

SIEMENS MOBILITY

Moving beyond – Transport solutions driven by a passion for mobility

The future of mobility in our globally networked world calls for seamless, sustainable, reliable, and secure mobility solutions. We’re leveraging the benefits of digitalization, engineering excellence, and our entrepreneurial spirit to master this challenge. Trusted by our partners, we’re pioneering transportation, moving people sustainably and seamlessly from the first mile to the last. And we always go the extra mile to help transport services all over the globe move beyond the expected. siemens.com/mobility

$154 billion in the rail pipeline

Making most of the need for speed

Building a better rail workplace

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PAGES 30-36

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SUPPORTED BY:

MOCM-A10013-00-AZ-Mobility-Overall_210x297.3-195383.indd 1

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

30.09.21 12:52

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS. RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients.

12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Case Studies Working with your clients to tell about shared successes.

Profiles Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases Guaranteed coverage of all your new product releases.

Company updates Take your place as an industry thought leader.

Event Coverage A roundup of major rail industry conferences, field days and events

Workforce Profiling A monthly feature on careers in the rail industry and people working in the sector

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Client Testimonials Find out the suppliers and manufacturers that the operators and asset owners love working with Major Projects Updates on the projects pipelines and latest contracts, tenders and acquisitions

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE

SUPPLIER INFORMATION

PUBLISHED CASE STUDIES

EMAILED NEWSLETTERS

TRADE MAGAZINES MEDIA WEBSITES

EVENTS

SOCIAL MEDIA

SOCIAL MEDIA

0

100

200

300

400

500

600

700

0

100

200

300

400

500

600

Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period.

700

A SURVEY OF RAIL EXPRESS READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.” RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

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EVENTS TO CONNECT YOU WITH DECISION MAKERS

PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

PRIME CREATIVE MEDIA EVENTS

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

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AS A 12-MONTH PARTNER, OUR TEAM OF PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

CHRISTINE CLANCY Chief Operating Officer

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MIKE WHEELER Managing Editor

ALEX COWDERY Business Development Manager

SALMA KENNEDY Client Success Manager

JOSH FARRELL Editor

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

DESIGN SERVICES SPECIALISES IN B2B AND INDUSTRIALS DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

BLAKE STOREY Head of Design

MICHELLE WESTON Art Director

DAZ WOOLLEY Art Director

BEA BARTHELSON Art Director

TOM ANDERSON Graphic Designer

KERRY PERT Graphic Designer

CATERINA ZAPPIA Graphic Designer

TOM BUCHANAN Videographer

PAUL BREEN Imaging Specialist

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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

INFRASTRUCTURE & RESOURCES

TRANSPORT & LOGISTICS

ABOUT PRIME CREATIVE MEDIA Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

MANUFACTURING

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OUR PURPOSE:

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” OUR VALUES:

HUMILITY

ACCOUNTABILITY

GROWTH

GENEROSITY RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

SPECIFICATIONS

PRINT ADVERTISING SPECS TRIM

BLEED

TYPE

MECHANICAL SPECIFICATIONS Printing: Sheetfed offset / 175 lpi Double Page Spread

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Full Page 1/2H

DPS TRIM 420mm(w) x 297mm(h) BLEED 430mm(w) x 307mm(h) SAFE TYPE AREA: 400mm(w) x 277mm(h)

1/2V

1/2 VERTICAL TRIM: 102.5mm(w) x 297mm(h) BLEED: 112.5mm(w) x 307mm(h) SAFE TYPE AREA: 88.5mm(w) x 277mm(h)

FP TRIM: 210mm(w) x 297mm(h) BLEED: 220mm(w) x 307mm(h) SAFE TYPE AREA: 190mm(w) x 277mm(h)

1/2 HORIZONTAL TRIM: 210mm(w) x 150mm(h) BLEED: 220mm(w) x 160mm(h) SAFE TYPE AREA: 184mm(w) x 134mm(h)

Supplied material 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300% Advertising material for in-house design: • Images to be supplied as jpegs* • Text to be supplied as a text file or Word document • Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

All advertisements for Rail Express are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

STANDARD SIZE

2 X HIGH-DENSITY

TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics

LEFT WEBSKIN

Non essential elements such as colour blocks, gradients, graphics

SAFE AREA 150px(w) x 600px(h) WHITE SPACE 1040px(w) / 2080px(w)

RIGHT WEBSKIN

No Ad content to go here white space #FFFFFF

DIGITAL SPECIFICATIONS

WEBSKIN

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

WEB MOBILE 320x50px

EDM BANNER 570x100px

WEB LEADERBOARD 728x90px Type/Template WEB MREC

Size wxh

x2 High-density

File Size

Resolution

File type

300x250px*

600x500px

200kb max

72ppi

gif, jpeg, png, HTML5

320x50px*

640x100px

150kb max

72ppi

gif, jpeg, png, HTML5

WEB LEADERBOARD

728x90px*

WEBSKIN

2000x1250px

WEB MOBILE

eDM BANNER eDM SOLUS

570x100px

600x1000px

1456x180px 4000x2500px

1140x200px Via HTML

200kb max 800kb

200kb max 900kb max

72ppi 72ppi 72ppi 72ppi

*Standard web sizes are requried, however additional high density files can be supplied as well

SUPPLYING YOUR ARTWORK?  File types supported, HTML5, JPG, PNG, GIF  Creatives supplied at 72dpi  Creative with white backgrounds must include a 1px solid border  MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated  Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience  Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason  We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS)  Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>  Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>  Creatives to include a valid clickthrough that opens in a new tab or window  Can contain animation & loop twice (play through 3 times)  SVG and WebFonts are not accepted  No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.  HTML5 creative must be SSL compatible to serve on Prime Creative sites  HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC  The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested  Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

Not to scale

WEB MREC 300x250px

MECHANICAL SPECIFICATIONS

gif, jpeg, png, HTML5 jpeg, png

gif, jpeg, png HTML

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

RAIL EXPRESS YOUR SOURCE OF INDUSTRY KNOWLEDGE

2024 EDITION/MONTH FEBRUARY

EDITION SPECIAL FEATURE LIGHT RAIL FAST RAIL

MARCH

STATION DESIGN INTERMODAL HERITAGE

APRIL

DIGITALISATION DIGITAL TWINS

MAY

HEAVY HAUL SUPPLY CHAINS

JUNE

PASSENGER RAIL SUSTAINABILITY

JULY

CYBERSECURITY SIGNALLING

AUGUST

CONDITION MONITORING TUNNELS IN RAIL

SEPTEMBER

CIRCULAR ECONOMY COLLABORATIVE CONTRACTING

OCTOBER

PLANT AND EQUIPMENT ELECTRONICS SUPPLIERS

NOVEMBER

WORKFORCE AUSRAIL PLUS

DECEMBER

INNOVATION IN RAIL

REGULAR EDITORIAL TOPICS

EVERY MONTH • MAJOR PROJECTS AND INFRASTRUCTURE • OPERATIONS AND MAINTENANCE • ROLLING STOCK AND MANUFACTURING • SAFETY AND ASSURANCE • SKILLS AND WORKFORCE PROFILES

FOR ADVERTISING ENQUIRIES CONTACT: ALEX COWDERY BUSINESS DEVELOPMENT MANAGER, RAIL EXPRESS T: +61 422 657 148 E: ALEX.COWDERY@PRIMECREATIVE.COM.AU