Legacy Digital Branding Blueprint

BRANDING BLUEPRINT

At Legacy Digital,

OUR MISSION IS TO OPTIMIZE CREATIVE INTENTIONAL MARKETING SOLUTIONS FOR OUR VALUED CLIENTS. WE ARE

DEDICATED

TO

BUILDING

RELATIONSHIPS,

CONSISTENTLY

THE

WE

RESULTS

PRODUCE,

STRONG,

IMPACTFUL

OVER-DELIVERING AND

ON

APPROACHING

CHALLENGES WITH A SOLUTIONS-DRIVEN MINDSET. WE BELIEVE IN GIVING BACK

TO

OTHERS,

HELPING OUR CLIENTS

CREATIVE MARKETING MEETS IMPACTFUL

CREATE LEGACIES THEY

RELATIONSHIPS,

CAN

BE

PROUD

OF,

AND

FOSTERING

THE

DELIVERING RESULTS

DEVELOPMENT INDUSTRY

OF

THOUGHT

LEADERS WHO SHARE THEIR

KNOWLEDGE

AND EXPERIENCES.

THAT REDEFINE LEGACIES.

Legacy Digital?

WHAT IS

EMBARK ON A TRANSFORMATIVE JOURNEY WITH LEGACY DIGITAL—A TRAILBLAZING FORCE IN THE DIGITAL MARKETING LANDSCAPE. SPECIALIZING IN CRAFTING COMPELLING BRAND NARRATIVES, CURATING CAPTIVATING CONTENT, AND STRATEGICALLY MANAGING SOCIAL MEDIA, WE REDEFINE THE ART OF INTENTIONAL MARKETING.

?

WHAT SETS US APART IS OUR COMMITMENT TO MORE THAN JUST DELIVERING RESULTS; WE ARE ARCHITECTS OF IMPACTFUL RELATIONSHIPS. OUR APPROACH IS A SYMPHONY OF CREATIVITY AND STRATEGY, ENSURING YOUR BRAND NOT ONLY STANDS OUT BUT EVOLVES INTO A LASTING LEGACY. CHOOSE LEGACY DIGITAL FOR A PARTNERSHIP THAT GOES BEYOND CONVENTIONAL MARKETING. WE ARE MORE THAN A SERVICE; WE'RE YOUR COLLABORATORS IN SHAPING A NARRATIVE THAT RESONATES. YOUR BRAND IS A STORY, AND WE ARE HERE TO MAKE IT EXTRAORDINARY. LET'S CRAFT LEGACIES TOGETHER.

COLOR PALETTE

Brand Identity AT

LEGACY

HARMONIOUS

DIGITAL,

OUR

FUSION

OF

BRAND

IDENTITY

SOPHISTICATION

EMBODIES

AND

A

CREATIVITY,

RESONATING WITH OUR COMMITMENT TO INNOVATIVE DIGITAL MARKETING SOLUTIONS. THE

PRIMARY

COLORS,

#0E1D32

AND

#E3B579,

DEFINE

THE

ESSENCE OF OUR BRAND, REFLECTING A BALANCE BETWEEN DEPTH AND WARMTH.

#0E1D32 (MIDNIGHT BLUE) THIS DEEP, EMPOWERING HUE SIGNIFIES THE DEPTH OF OUR STRATEGIC INSIGHTS AND THE CONFIDENCE WE INSTILL IN OUR CLIENTS.

IT

LIMITLESS

EXUDES

PROFESSIONALISM,

POSSIBILITIES

WE

EXPLORE

TRUST, IN

AND

THE

THE

DIGITAL

LANDSCAPE.

#E3B579 (COPPER) WARM AND INVITING, THIS RICH COPPER SHADE SYMBOLIZES THE HUMAN CONNECTION AT THE HEART OF LEGACY DIGITAL. IT REPRESENTS

OUR

RELATIONSHIPS,

DEDICATION

FOSTERING

TO

BUILDING

CREATIVITY,

AND

IMPACTFUL CRAFTING

PERSONALIZED SOLUTIONS THAT STAND THE TEST OF TIME.

OUR Mission Statement

AT LEGACY DIGITAL, OUR MISSION IS TO ELEVATE BUSINESSES THROUGH THE ARTFUL OPTIMIZATION OF CREATIVE AND INTENTIONAL MARKETING SOLUTIONS. WE DEDICATE OURSELVES TO BUILDING ROBUST, IMPACTFUL RELATIONSHIPS WITH OUR VALUED CLIENTS, CONSISTENTLY SURPASSING EXPECTATIONS BY DELIVERING RESULTS THAT REDEFINE INDUSTRY STANDARDS.

OUR ETHOS IS ROOTED IN A SOLUTIONS-DRIVEN APPROACH, ACTIVELY GIVING BACK TO OTHERS AND ASSISTING OUR CLIENTS IN CRAFTING LEGACIES THEY CAN BE PROUD OF. WE ARE COMMITTED TO DEVELOPING INDUSTRY THOUGHT LEADERS WHO GENEROUSLY SHARE THEIR KNOWLEDGE AND EXPERIENCES, FOSTERING A COMMUNITY OF GROWTH AND EXCELLENCE.

Brand Pillars CULTIVATING COLLABORATION AND

COMMUNITY

A SUPPORTIVE ENVIRONMENT. EMPOWERING THROUGH KNOWLEDGE AND VALUABLE INSIGHTS.

DIGITAL EDUCATION

REFLECTING AUTHENTICITY AND

LIFESTYLE

A PURPOSEFUL WAY OF LIFE. EMBODYING CONFIDENCE, CULTURE, AND EMPOWERMENT.

AUTHENTICITY

Core Values INTEGRITY

DOING IT RIGHT, THE FIRST TIME, AND ON TIME.

HUSTLE AND HUNGER FOR MORE

EMBRACING A PROACTIVE,

GROWTH MINDSET

FOCUSING ON CONTINUOUS

AMBITIOUS MINDSET.

GROWTH AND POSITIVE IMPACT. TRANSFORMATIVE BRAND BUILDING

DEDICATED TO BUILDING LASTING LEGACIES.

The Legacy Digit

tal team is...

DYNAMIC PROFESSIONALS

A SKILLED AND DYNAMIC GROUP OF

STRATEGIC THINKERS

COMMITTED

CREATIVE MINDS

INFUSING

DIGITAL MARKETING EXPERTS.

TO

REDEFINING

INDUSTRY

STANDARDS THROUGH STRATEGIC THINKING.

CREATIVITY

INTO

EVERY

CAMPAIGN FOR IMPACTFUL RESULTS.

INTEGRITY AND AUTHENTICITY

BUILT ON A FOUNDATION OF INTEGRITY AND

COLLABORATIVE SPIRIT

FOSTERING STRONG AND COLLABORATIVE

INDUSTRY EXPERTS

BRINGING A WEALTH OF EXPERIENCE AND

GROWTH MINDSET

EMBRACING CONTINUOUS LEARNING AND

POSITIVE IMPACT

DRIVEN BY A MISSION TO MAKE A POSITIVE

A PASSION FOR AUTHENTICITY.

RELATIONSHIPS WITH CLIENTS.

EXPERTISE TO THE DIGITAL LANDSCAPE.

STAYING AHEAD OF INDUSTRY TRENDS.

IMPACT AND EMPOWER CLIENTS.

Work Legacy D HOW

BRANDING SERVICES STRATEGIC BRAND DEVELOPMENT AND POSITIONING. CREATIVE BRAND NARRATIVE AND IDENTITY DESIGN.

CONTENT CREATION COMPELLING CONTENT CREATION TAILORED TO CLIENT BRAND AND GOALS. DIVERSE CONTENT FORMATS, INCLUDING ARTICLES, GRAPHICS, VIDEOS, AND MORE.

SOCIAL MEDIA MANAGEMENT COMPREHENSIVE SOCIAL MEDIA STRATEGY AND IMPLEMENTATION. ENGAGING SOCIAL MEDIA CONTENT TO ENHANCE BRAND PRESENCE.

DIGITAL MARKETING STRATEGY DATA-DRIVEN DIGITAL MARKETING STRATEGIES ALIGNED WITH CLIENT OBJECTIVES. CAMPAIGN PLANNING AND EXECUTION FOR OPTIMAL RESULTS.

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CAN I

COMMUNITY BUILDING COMMUNITY ENGAGEMENT STRATEGIES TO FOSTER BRAND LOYALTY. DEVELOPMENT OF A STRONG, SUPPORTIVE BRAND COMMUNITY.

THOUGHT LEADERSHIP INITIATIVES THOUGHT LEADERSHIP CAMPAIGNS TO POSITION CLIENTS AS INDUSTRY AUTHORITIES. EDUCATIONAL CONTENT AND INDUSTRY INSIGHTS.

CLIENT EDUCATION WORKSHOPS AND RESOURCES TO EMPOWER CLIENTS WITH DIGITAL MARKETING KNOWLEDGE. TRAINING PROGRAMS FOR EFFECTIVE USE OF DIGITAL PLATFORMS.

CONSULTATION AND ANALYTICS STRATEGIC CONSULTATION SESSIONS FOR TAILORED SOLUTIONS. DATA ANALYTICS TO MEASURE AND OPTIMIZE CAMPAIGN PERFORMANCE.

Tia AVATAR 1

THE VISIONARY ENTREPRENEUR INDUSTRIES: DIGITAL AGENCIES, PRODUCT-BASED BRANDS, BRICK-AND-MORTAR BUSI EVENT-BASED BRANDS. DEMOGRAPHIC: AGE: 30-50 YEARS OLD

LOCATION: NATIONWIDE,

GENDER: MALE AND FEMALE.

PREDOMINANTLY IN CHARLESTON, SC

CHALLENGES/GOALS: COMMITTED TO CURATING A STRONG DIGITAL FOOTPRINT. SEEKS BRAND AWARENESS AND AUTHENTICITY. PASSIONATE ABOUT THEIR INDUSTRY AND WILLING TO INVEST TIME AND UNDERSTANDS THE LONG-TERM PLAY OF SOCIAL MEDIA AND IS OPEN TO BEHAVIORAL TRAITS: NIMBLE IN THEIR INDUSTRY. COMMUNICATIVE AND OPEN TO COLLABORATION. VALUES THE IMPORTANCE OF SOCIAL MEDIA FOR LONG-TERM SUCCESS.

NESSES,

C.

ENERGY. EVOLUTION.

Ca

AVATA

THE IN

INDUST

DIGITAL

EVENT-

DEMOG

AGE: 30

GENDE

CHALLE

SEEKS T

WANTS

VALUES

AIMS FO

BEHAV

GROWT

VALUES

SEEKS T

aleb

AR 2

NNOVATIVE BUSINESS OWNER

TRIES:

L AGENCIES, PRODUCT-BASED BRANDS, BRICK-AND-MORTAR BUSINESSES, BASED BRANDS.

GRAPHIC:

0-50 YEARS OLD

LOCATION: NATIONWIDE,

R: MALE AND FEMALE.

DIVERSE LOCATIONS.

ENGES/GOALS:

TO ENHANCE DIGITAL PRESENCE AND BRAND RELEVANCE.

S TO OPEN NEW REVENUE STREAMS AND INCREASE BRAND AWARENESS.

S CREATING AN AUTHENTIC AND PRODUCTIVE DIGITAL FOOTPRINT.

OR COMMUNITY ENGAGEMENT AND GROWTH. IORAL TRAITS:

TH-MINDED WITH A FOCUS ON POSITIVE IMPACT.

S COLLABORATION AND STRATEGIC THINKING.

TO TRANSFORM THEIR BRAND FOR LONG-TERM SUCCESS.

Relations Legacy

HOW DO CLIEN

SUPPORTED CLIENTS FEEL A STRONG SENSE OF SUPPORT FROM LEGACY DIGITAL, KNOWING THE TEAM IS DEDICATED TO PROVIDING ASSISTANCE AND SOLUTIONS.

FOCUSED THE RELATIONSHIP IS CHARACTERIZED BY A DEDICATED AND FOCUSED APPROACH TO ACHIEVING SPECIFIC GOALS.

STRATEGIZED CLIENTS SEE THEIR COLLABORATION WITH LEGACY DIGITAL AS A STRATEGIC PARTNERSHIP, WHERE THOUGHTFUL PLANNING IS APPLIED TO DIGITAL MARKETING STRATEGIES.

EDUCATED THE RELATIONSHIP INCLUDES AN EDUCATIONAL ASPECT, WITH LEGACY DIGITAL ACTIVELY PROVIDING INSIGHTS AND STRATEGIES FOR A BETTER UNDERSTANDING OF THE DIGITAL LANDSCAPE.

ship with Digital?

NTS SEE THEIR

MOTIVATED CLIENTS ARE MOTIVATED BY LEGACY DIGITAL TO ACTIVELY ENGAGE IN THE DIGITAL SPACE, FOSTERING A PROACTIVE AND RESULTS-DRIVEN MINDSET.

CREATIVE CLIENTS VIEW THEIR ASSOCIATION WITH LEGACY DIGITAL AS A SOURCE OF CREATIVITY, WITH THE AGENCY BRINGING INNOVATIVE AND IMAGINATIVE SOLUTIONS TO THE TABLE.

INDEPENDENT CLIENTS FEEL EMPOWERED AND INDEPENDENT IN THEIR DIGITAL MARKETING EFFORTS, EQUIPPED WITH THE TOOLS AND KNOWLEDGE PROVIDED BY LEGACY DIGITAL.

PASSIONATE THE RELATIONSHIP IS CHARACTERIZED BY A SHARED PASSION, WHERE BOTH LEGACY DIGITAL AND ITS CLIENTS ARE GENUINELY ENTHUSIASTIC ABOUT THE WORK AND INDUSTRY.

The Br PACKAGES STA

THE BRANDER PACKAGE IS ALL ABOUT GIVING YOUR BRAND A FRESH, POWERFUL LOOK.

The Colla

PACKAGES STA

THE COLLABORATOR PACKAGE IS DESIGNED TO WORK ALONGSIDE YOU, OFFERING A TAILORED MIX OF SUPPORT FOR YOUR SOCIAL MEDIA ENDEAVORS WHILE KEEPING YOU INVOLVED.

rander

RTING AT $2975

THIS PACKAGE ENCOMPASSES STRATEGIC BRAND DEVELOPMENT, CREATIVE NARRATIVE CRAFTING, AND INNOVATIVE IDENTITY DESIGN. IT'S TAILORED TO ELEVATE YOUR BRAND'S PRESENCE AND IMPACT IN THE DIGITAL MARKET. IT'S PERFECT FOR MAKING YOUR BUSINESS STAND OUT AND LEAVE

A

LASTING

IMPRESSION.

SIMPLE,

EFFECTIVE, AND STRAIGHT TO THE POINT.

aborator

ATING AT $999

OUR SERVICES CAN ENCOMPASS SOCIAL MEDIA CONSULTING, CONTENT AND CAPTION CREATION, AND REGULAR CONTENT POSTING, ALL AIMED AT ENHANCING YOUR ONLINE PRESENCE. YOU'LL HAVE ACCESS TO OUR SOCIAL TEAM FIVE DAYS A WEEK AND WORK WITH A DEDICATED GROUP KNOWLEDGEABLE

ABOUT

CURRENT

TRENDS.

ULTIMATELY, OUR GOAL IS TO SIGNIFICANTLY EASE YOUR WORKLOAD.

Social Media

TOTAL MONT

MULTI-PLATFORM MANAGEMENT INCLUDING INSTAGRAM, FACEBOOK, AND TIKTOK.

PLATFORMS FACEBOOK, TIKTOK, INSTAGRAM

CAMPAIG

TWO 4-HOUR CA YEAR FILMED I EACH CAMP 20+ SHOR ~20

POSTS

ADDITIONA

POSTS PER WEEK PER PLATFORM = 36 TOTAL POSTS PER MONTH

FULL DAY: $ HALF DAY: $ TRAVEL N

STORIES 1-2 STORIES PER DAY (5X/WK) ON INSTAGRAM AND FACEBOOK

*BRAND BUILD + BRAN

Management

THLY FEE: $2,975

CROSS-POLLINATION OF CONTENT ACROSS ALL PLATFORMS, HIGHLIGHT MANAGEMENT, STORY ENGAGEMENT, COMMUNITY ENGAGEMENT, DM MANAGEMENT. 24/7 ACCESS TO DIGITAL MANAGER AND PROJECT MANAGER FOR MISCELLANEOUS CONTENT AND OTHER SUPPORT.

NS INCLUDED

AMPAIGN SHOOTS PER N CHARLESTON, SC; PAIGN INCLUDES: RT FORM CLIPS PHOTOS

SHOP INTEGRATION CONNECTION OF YOUR PRODUCTS FROM YOUR SOCIAL PLATFORMS TO YOUR WEBSITE

AL CAMPAIGNS

INTERACTIONS

$3,500 (8 HOURS) $1,750 (4 HOURS) NOT INCLUDED

50+/MONTH

NDING BLUEPRINT INCLUDED

MINI SHOOTS MINI-CAMPAIGNS IN CHARLESTON ON AN AS NEEDED BASIS; 1.5HR/MO

Website De BUILDS STARTING AT $4449

STRAIGHTFORWARD AND EFFICIENT WEBSITE BUILDING SOLUTIONS.

PRODUCT CATALOG MANAGEMENT

TECHNICAL TROUBL

REGULAR UPDATES AND MANAGEMENT OF PRODUCT LISTINGS, INCLUDING DESCRIPTIONS, IMAGES, AND PRICES.

OFFERING ON ASSISTANCE FOR ENSURING MI

ANALYTICS AND REPORTING

PERFORMANC

PROVIDING DETAILED ANALYTICS ON WEBSITE TRAFFIC, USER BEHAVIOR, AND PRODUCT PERFORMANCE TO INFORM BUSINESS STRATEGIES.

ENHANCING W RESPONSIVENE PRODUCT PA FUNC

USER EXPERIENCE (UX) IMPROVEMENTS CONTINUOUSLY REFINING THE WEBSITE LAYOUT AND NAVIGATION TO IMPROVE THE CUSTOMER SHOPPING EXPERIENCE.

evelopment HOURLY MAINTAINENCE: $99

FOCUSED

ON

CREATING

USER-FRIENDLY,

VISUALLY

APPEALING, AND RESPONSIVE WEBSITES THAT EFFECTIVELY REPRESENT YOUR BRAND AND ENGAGE YOUR AUDIENCE. THIS SERVICE IS IDEAL FOR A STRONG ONLINE PRESENCE.

L SUPPORT AND LESHOOTING

NGOING TECHNICAL ANY WEBSITE ISSUES, NIMAL DOWNTIME.

CE OPTIMIZATION

WEBSITE SPEED AND ESS, ESPECIALLY FOR AGES AND SEARCH TIONALITY.

CONTENT UPDATES REGULARLY REFRESHING CONTENT SUCH AS PRODUCT DESCRIPTIONS, BLOG POSTS, AND CUSTOMER TESTIMONIALS TO KEEP THE WEBSITE DYNAMIC AND ENGAGING.

E-COMMERCE PLATFORM OPTIMIZATION ENSURING THE SMOOTH FUNCTIONING OF SHOPPING CARTS, CHECKOUT PROCESSES, AND PAYMENT GATEWAY INTEGRATIONS.

RESPONSIVE DESIGN ADJUSTMENTS ENSURING THE WEBSITE IS FULLY OPTIMIZED FOR VARIOUS DEVICES, INCLUDING SMARTPHONES AND TABLETS.

Search Optimizat BENEFITS OF SEO IN ECOMMERCE

INCREASED ORGANIC TRAFFIC

HIGHER CONVERSION RA

COST-EFFECTIVENESS

ENHANCED USER EXPERIENCE

BUILDING BRAND CREDIBI

Engine ion (SEO) ONE TIME START UP FEE: $2,300 HOURLY MAINTENANCE: $130 INITIAL SEO START UP

ATES

CONSULTATION KEYWORD RESEARCH ON-SITE AND OFF-SITE SEO

START UP COSTS COVER SEMRUSH TRACKING SOFTWARE GOOGLE BUSINESS SET-UP INITIAL CONSULTATION AND KEYWORD RESEARCH DOES NOT INCLUDE COST FOR WEBSITE HOSTING/WEBSITE PAYMENT TO HAVE GOOGLE ANALYTICS AND SEO INTEGRATED

MONTHLY DELIVERABLES

LITY

ANALYTICS AND STRATEGY CALL EVERY MONTH OR EVERY QUARTER DEPENDING ON SEO GOALS CAN INCLUDE: BACKLINK RESEARCH, SEO BLOG POSTS, KEYWORD RETARGETING, POSITION TRACKING AND ANALYSIS, KPI ANALYSIS THROUGH GOOGLE ANALYTICS, GOOGLE BUSINESS, LOCAL SEO

Email M

BENEFITS OF EMAIL MARKETING

PERSONALIZED CONTENT DELIVERY

COST-EFFECTI CAMPAIGNS

INCREASED BRAND AWARENESS

EASY PERFORMA TRACKING

SEGMENTATION AND TARGETING

BOOST TRAFF TO YOUR WEBS

DRIVE CONVERSIONS

LEAD NURTUR

arketing

VE S

ANCE

FIC SITE

ING

CUSTOM PRICING INITIAL START UP

STRATEGIC PLANNING AND GOAL SETTING AUDIENCE SEGMENTATION AND PERSONALIZATION LEAD CAPTURE AND EMAIL LIST BUILDING

START UP COSTS COVER SEMRUSH TRACKING SOFTWARE GOOGLE BUSINESS SET-UP INITIAL CONSULTATION AND KEYWORD RESEARCH DOES NOT INCLUDE COST FOR WEBSITE HOSTING/WEBSITE PAYMENT TO HAVE GOOGLE ANALYTICS AND SEO INTEGRATED

MONTHLY DELIVERABLES CUSTOM EMAIL CAMPAIGNS PERFORMANCE ANALYTICS REPORTS REGULAR MAINTENANCE AND MANAGEMENT OF THE EMAIL SUBSCRIBER LIST A/B TESTING INSIGHTS CONTENT AND STRATEGY REVIEW MEETING (AS NEEDED)

Paid

PAID ADS SET MONTHLY MINIM MANAGEMENT F

FACEBOOK AND INSTAGRAM PAID ADS HAVE THE

ABILITY TO EXPAND YOUR REACH SIGNIFICANTLY.

WE WOULD LOVE TO TAKE THIS ON FOR YOU AND BUILD OUT A MULTI-GOAL CAMPAIGN STARTING WITH AWARENESS AND SITE TRAFFIC GOALS AND MOVING TO A SALES GOAL AS WE GAIN AWARENESS AND SITE VISITS.

d Ads

-UP FEE: $300 UM SPEND: $500 FEE: $99/AD SET

WE REQUIRE A 60-DAY MINIMUM FOR RUNNING

.

PAID ADS SO THAT WE CAN BUILD YOUR

D

AUDIENCE

AND

PROPERLY

TARGET

THEM.

WHEN WE BEGIN THE PROCESS, THERE IS A SET-UP FEE WHICH INCLUDES META BUSINESS MANAGER SET-UP, PROPER SHOP LINKING, PIXEL INSTALLATION, ETC.

1

Her Jour

TH

THE CALL TO ADVENTURE LEGACY DIGITAL, A DIGITAL MARKETING HERO, HEARS THE CALL TO TRANSFORM BRANDS AND CREATE LASTING LEGACIES.

2

MEETING THE MENTOR

CROS THE THR

THE VISIONARY ENTREPRENEUR, FACING

TOGETHER, THEY EMB

CHALLENGES IN DIGITAL PRESENCE,

PARTNERSHIP, ENT

FINDS A MENTOR IN LEGACY DIGITAL,

LANDSCAPE TO ELE

RECOGNIZING THEIR EXPERTISE.

ENTREPRENE

ro’s rney

5

HE

3

SSING RESHOLD

THE TRANSFORMATION BOTH EMERGE TRANSFORMED — LEGACY DIGITAL AS A CATALYST FOR SUCCESS, AND THE VISIONARY ENTREPRENEUR AS A DIGITAL LEADER, LEAVING A LASTING LEGACY.

4

TESTS AND REWARDS

BARK ON A STRATEGIC

CHALLENGES ARISE, BUT WITH LEGACY

TERING THE DIGITAL

DIGITAL'S GUIDANCE, THE VISIONARY

VATE THE VISIONARY

ENTREPRENEUR WITNESSES REWARDS —

EUR'S BRAND.

INCREASED AWARENESS, ENGAGEMENT, AND A GROWING DIGITAL FOOTPRINT.

LEGACY DIGITAL

LEGACYDIGITALMEDIA_

LEGACYDIGITALMEDIA

INFO@LEGACYDIGITAL.COM

LEGACYDIGITAL.COM