Celestial Lights Branding Blueprint

BRANDING BLUEPRINT

At Celestial Lights, WE HELP YOU EASILY TRANSFORM YOUR TO TRANSFORM YOUR HOME INTO A STUNNING, WELCOMING SANCTUARY WITH OUR EXCEPTIONAL SEASONAL FOLIAGE AND LIGHTING PRODUCTS.

MISSION STATEMENT

WHAT SETS US APART IS OUR UNWAVERING COMMITMENT TO

WE WANT YOU TO

DELIVERING

EXPERIENCE THE

QUALITY, TIMELESS AND EASY-TO-

TRUE MAGIC OF

USE PRODUCTS THAT ELEVATE

APPROACHABLE HOME DECORATION.

THE

HIGHEST

YOUR HOME. WE BELIEVE TIME DOESN’T HAVE TO BE SACRIFICED WHEN IT COMES TO DECORATING YOUR HOME WHICH IS WHY WE HAVE CREATED PRODUCTS THAT ARE SOLUTIONS TO EVERYDAY CHALLENGES WHEN IT COMES TO DECOR OR YOUR GARDEN.

HISTORY OF

Celestial Lights?

SINCE 1993, CELESTIAL LIGHTS HAS ILLUMINATED THE HOM GARDEN DECOR INDUSTRY, BLENDING HIGH-QUALITY, TI

DESIGNS WITH SOLUTIONS FOR HOMEOWNERS' DECOR CHALL

WE PIONEERED THE PRE-LIT CHRISTMAS TREES, GARLAND WREATHS MARKET, SIMPLIFYING HOLIDAY SETUPS AND DELI

CUSTOMERS ON PLATFORMS LIKE QVC. OUR ROLE IN INTROD

PRE-LIT GREENS TO GIANTS SUCH AS FRONTGATE AND P HEARTH RESHAPED THE INDUSTRY STANDARDS.

OUR RANGE HAS BROADENED OVER THE YEARS TO INCLUD SEASON ITEMS LIKE BOXWOODS AND VIBRANT SUMMER FOCUSING

ON

WHOLESALE

FOR

THREE

DECADES

B

EMBRACING A DIRECT-TO-CONSUMER (DTC) APPROACH IN 202

SHIFT HAS DEEPENED OUR CUSTOMER CONNECTIONS, OF

DIRECT ACCESS TO OUR INNOVATIVE PRODUCTS AND THEIR U

STORIES. CELESTIAL LIGHTS' COMMITMENT TO INNOVATION, Q

AND CUSTOMER SATISFACTION CONTINUES TO MAKE EVERY H SHOWCASE OF BEAUTY AND EASE.

WE UNDERSTAND THAT YOUR LIFE IS HECTIC, LEAVING YOU

LITTLE TIME FOR DIY PROJECTS OR SEASONAL DECORATING.

WHY WE'VE MADE IT OUR MISSION TO PROVIDE YOU WITH PRO

THAT ARE NOT ONLY STUNNING BUT ALSO SIMPLE TO US

SHOPIFY STORE IS DESIGNED WITH YOUR CONVENIENCE IN MIN

ME AND

MELESS

LENGES.

DS, AND

GHTING

DUCING

PLOW &

DE ALLDECOR,

BEFORE

23. THIS

FFERING

UNIQUE

QUALITY,

HOME A

YOUR DREAM HOME IS JUST A CLICK AWAY. LET'S MAKE YOUR HOME TRULY SHINE.

U WITH THAT'S

WE'RE NOT JUST A BRAND;

ODUCTS

WE'RE YOUR PARTNER IN

SE. OUR

CREATING A HOME THAT BRINGS

ND.

YOU PEACE AND JOY EVERY DAY.

BRAND COLORS

WINTER PALETTE

FALL PALETTE

SPRING PALETTE

SUMMER PALETTE

BRAND FONT FAMILY

The Seasons

MONTSERRAT

Brand Identity CELESTIAL LIGHTS' BRAND COLORS ARE A HARMONIOUS BLEND, CREATING A PALETTE THAT SPEAKS TO THE BRAND'S COMMITMENT TO TIMELESS ELEGANCE, SOPHISTICATION, AND THE ENCHANTING BEAUTY OF HOME DECOR. BRAND VOICE THE TONE OF CELESTIAL LIGHTS IS SIMPLE, ELEVATED, AND EASY. WE COMMUNICATE CLEARLY AND WITH SOPHISTICATION, MAKING OUR MESSAGES ACCESSIBLE AND REFINED.

OUR

GOAL

IS

TO

UPLIFT

AND

ENLIGHTEN

OUR

AUDIENCE

IN

AN

APPROACHABLE MANNER, MIRRORING THE EFFORTLESS ELEGANCE OF OUR BRAND.

SLATE BLUE

WHITE

A SERENE AND SOPHISTICATED SLATE

PURE

BLUE, REFLECTING THE TRANQUILITY

SYMBOLIZES

AND ELEGANCE OF CELESTIAL LIGHTS'

COMMITMENT TO PROVIDING HIGH-

SEASONAL DECOR.

QUALITY,

AND

TIMELESS, THE

CLASSIC

WHITE BRAND'S

DECOR

THAT

STANDS THE TEST OF TIME.

SILVER GRAY

LIGHT TAUPE

SILVER GRAY BRINGS A TOUCH OF

LIGHT TAUPE ADDS WARMTH AND

MODERNITY

VERSATILITY, REFLECTING THE BRAND'S

AND

EMBODYING COMMITMENT DESIGN.

SOPHISTICATION, THE

TO

BRAND'S

DEDICATION TO CREATING DECOR THAT

CONTEMPORARY

SEAMLESSLY INTEGRATES WITH ANY HOME STYLE.

DEEP BLUE DEEP BLUE REPRESENTS DEPTH AND RICHNESS, ECHOING THE BRAND'S MISSION TO BRING DEPTH AND BEAUTY TO EVERY HOME THROUGH ITS PRODUCTS.

Core V HIGH-QUALITY PROVIDING PRODUCTS OF EXCEPTIONAL QUALITY AND CRAFTSMANSHIP THAT STAND THE TEST OF TIME.

TIMELESS OFFERING DESIGNS THAT REMAIN STYLISH AND RELEVANT YEAR AFTER YEAR. FASHIONS COME AND GO, BUT STYLE IS FOREVER.

SIMPLICITY PROVIDING OUR CUSTOMERS WITH ALL NECESSARY INFORMATION AND AVAILABILITY TO CUSTOMER SERVICE TO ENSURE AN EASY AND SEAMLESS CUSTOMER EXPERIENCE.

Values CUSTOMER FOCUS PRIORITIZING CUSTOMER SATISFACTION AND STRIVING TO MEET THEIR NEEDS WITH SOLUTION-ORIENTED PRODUCTS.

EASY TO USE ENSURING PRODUCTS ARE SIMPLE TO INSTALL, MAKING HOME DECORATION APPROACHABLE, HASSLE-FREE AND ENJOYABLE.

INNOVATION CONTINUOUSLY SEEKING NEW AND CREATIVE WAY TO ENHANCE THE HOME DECOR EXPERIENCE NOT ONLY BECAUSE OUR PRODUCTS LOOK GOOD, BUT BECAUSE EACH PRODUCTS IS A SOLUTION TO A CHALLENGE OR PROBLEM.

HOW

Work Celestia CUSTOMER SHOP CELESTIAL LIGHTS' PRODUCTS FOR YOUR HOME DECOR NEEDS.

BUSINESS PA

EXPLORE COL

AND MARKETIN

AFFILIATE MARKETING JOIN THEIR AFFILIATE PROGRAM TO EARN COMMISSIONS.

CAN I

k with al Lights?

RETAIL PARTNER EXPLORE OPPORTUNITIES TO CARRY THEIR PRODUCTS IN YOUR STORE.

ARTNERSHIP

LLABORATION

NG INITIATIVES.

CONTENT COLLABORATION PARTNER WITH CELESTIAL LIGHTS FOR CONTENT CREATION.

Avat AVATAR 1

Rachel DEMOGRAPHICS SINGLE 30-YEAR-OLD PHARMACIST

LOCATION JUST OUTSIDE OF BOSTON

LIFESTYLE BUSY WORK SCHEDULE AND ACTIVE SOCIAL LIFE.

HOME DECOR DESIRE BUSY WORK SCHEDULE AND ACTIVE SOCIAL LIFE.

DISCOVERED CELESTIAL LIGHTS THROUGH TIKTOK AND PURCHASED PETUNIA WREATH AND WINDOW BOXES.

tars AVATAR 2

Sarah DEMOGRAPHICS MARRIED, WITH TWO YOUNG BOYS 37-YEAR-OLD

LOCATION CONNECTICUT, WORKS IN NYC

LIFESTYLE WORKS FROM HOME, OCCASIONAL CITY COMMUTES, AND MONTHLY WORK EVENTS

HOME DECOR DESIRE LOVES DECORATING BUT LACKS TIME FOR DIY PROJECTS.

DISCOVERED CELESTIAL LIGHTS SAW AN AD ON INSTAGRAM AND PURCHASED BOXWOOD WREATH AND TEARDROPS.

Avat AVATAR 3

Michelle DEMOGRAPHICS STAY-AT-HOME MOM WITH 4 KIDS 50-YEAR-OLD

LOCATION CHARLESTON, SC

LIFESTYLE BUSY WITH FAMILY, NOT NATURALLY CREATIVE, AND CONCERNED ABOUT WATER COSTS.

HOME DECOR DESIRE WANTS ELEVATED DECOR BUT LACKS TIME AND DOESN'T WANT TO SPEND ON PLANTS.

DISCOVERED CELESTIAL LIGHTS HEARD FROM A NEIGHBOR, BOUGHT CONE AND BERRY WREATH.

tars AVATAR 4

Stacy

DEMOGRAPHICS MARRIED 69-YEAR-OLD

LOCATION CHICAGO

LIFESTYLE LOVES DECORATING FOR HOLIDAYS AND SEASONS.

HOME DECOR DESIRE WANTS FULL AND LIFELIKE GARLAND.

DISCOVERED CELESTIAL LIGHTS THROUGH TARGETED AD, PURCHASED MIXED CEDAR GARLANDS AND WREATH.

HOW DO CLIEN

Relations Celestia FOR CUSTOMERS VIEW CELESTIAL LIGHTS AS THEIR GO-TO SOURCE FOR QUALITY, HASSLE-FREE DECOR, SIMPLIFYING THEIR HOME DECORATION AND BRINGING INSPIRATION.

BUSINESS

CONSIDER CELESTIAL

ALLY IN JOINT MARKE

CO-BRANDED

AFFILIATES VIEW THEIR RELATIONSHIP WITH CELESTIAL LIGHTS AS AN OPPORTUNITY TO COLLABORATE AND EARN COMMISSIONS BY PROMOTING THE BRAND'S HIGH-QUALITY PRODUCTS.

NTS SEE THEIR

ship with al Lights?

RETAIL PARTNERS VALUE CELESTIAL LIGHTS AS A COLLABORATOR, ENHANCING THEIR PRODUCT OFFERINGS WITH QUALITY DECOR.

PARTNERS

L LIGHTS A STRATEGIC TING INITIATIVES AND

D VENTURES.

CONTENT COLLABORATORS PERCEIVE CELESTIAL LIGHTS AS A CREATIVE SOURCE FOR ENHANCING THEIR CONTENT AND ENGAGING THEIR AUDIENCE EFFECTIVELY.

1

THE CALL CELESTIAL LIGHTS, THE HERO, IS ON A MISSION TO PROVIDE HIGH-QUALITY SEASONAL DECOR

T

Her Jour

THAT ELEVATES HOMES AND BRINGS JOY TO CUSTOMERS.

2

THE CHALLENGE

THE SO

RACHEL, AN AVATAR, FACES CHALLENGES

CELESTIAL LIGHT

IN BALANCING HER BUSY LIFE WITH HER

MENTOR, PROVID

DESIRE FOR BEAUTIFULLY DECORATED

TIMELESS, EASY-TO

HOME SPACES.

SIMPLIFIES HER HOM

HE

ro’s rney

5

THE ADVOCATE RACHEL BECOMES AN ADVOCATE FOR CELESTIAL LIGHTS, SHARING HER POSITIVE EXPERIENCE AND SPREADING THE BRAND'S MISSION OF EFFORTLESS HOME DECOR.

3

OLUTION

4

THE TRANSFORMATION

TS STEPS IN AS THE

RACHEL'S HOME UNDERGOES A

DING RACHEL WITH

TRANSFORMATION, BRINGING HER JOY

O-USE DECOR THAT

AND SATISFACTION.

ME DECOR JOURNEY.

@CELESTIALATHOME

@CELESTIALATHOME

CELESTIAL LIGHTS

INFO@CELESTIALXMAS.COM

CELESTIALATHOME.COM