CAMPAIGN KIT
ABOUT NA4A
NO APPETITE FOR APARTHEID is a national campaign that aims to remove cultural erasure from our community’s shelves and to bring the BDS movement to the dining table. By boycotting products and companies complicit in the Israeli occupation of Palestine, we strengthen our solidarity with Palestinians against ongoing oppression, apartheid, and colonization.
No Appetite for Apartheid gives consumers an easy way to ensure their purchases aren’t contributing to the oppression of Palestinians—and it gives businesses an easy way to show and stand behind their values.
“We, the undersigned community small business owners, are committed to divesting from apartheid Israel…”
LEVEL 1
ANTI-APARTHEID ZONE - BRONZE
AWARENESS AND POLICY
This business has a written policy or statement supporting antiapartheid principles and commits to not engaging (or not reengaging if contractually locked) with companies listed as primary BDS targets.
SUPPLIER PRACTICES
The business removes these products from its catalog on the basis of fighting cultural appropriation and direct complicity in maintaining apartheid.
• Sabra
• Sadaf
• Israeli wines
Removes Any food/produce labeled “Made In Israel” including:
• Dates: brands like Jordan River, King Solomon, Galilee Export,
• Carmel Agrexco, Star Dates, and more
• Other: brands like Jaffa Oranges, Mehadrin, Agrexco, Arava, Tivall, and more
• Tahini
• 729 barcode (Made In Israel)
LEVEL 2
ANTI-APARTHEID ZONE - GOLD
This business fulfills all policies of Level 1 - Bronze, in addition to:
SUPPLIER PRACTICES
The store has begun to remove products from popular, ubiquitous brands known for their complicity in apartheid and colonialism:
• Nestle Pure Life Water
• Nescafe
• Coca-cola
• Sprite
• Pepsi Cola
• Major Mars Candies: Mars, Snickers & Reeses
While Level One requires the removal of all Israeli goods before certification, Level Two is an ongoing process. Businesses may be certified Level Two once any complicit brand is removed and replaced by an ethical alternative. However, a business can only reach Level Three when all complicit brands are removed.
LEVEL 3
APARTHEID-FREE CERTIFIED
This business fulfills all policies of Level 2Gold, in addition to:
LEADERSHIP ROLE
The store actively advocates for anti-apartheid principles in the community, including participation in campaigns or coalitions that promote these values.
INVESTMENTS IN COMMUNITY DEVELOPMENT
Significant investment in community development projects aimed at empowering Palestinian liberation struggles.
VISIT NA4ANOLA.ORG FOR MORE INFO