The Kindred Partner Programme

PA R T N E R P R O G R A M M E

TH E

PA R T N E R P R O G RAM M E

The aim of the Kindred Partner Programme is to provide you; the independent retailer, with greater support and help to grow your bedroom business through our nationwide marketing programme.

We can help you by: 1. driving unique consumer leads to your business through dedicated consumer marketing activity and an unrivalled online presence 2. helping you to sell more Kindred Bedrooms in store, through the very best complementary marketing material and training for your business, along with world class product, design, technical and commercial support 3. consistently creating consumer demand for Kindred in the marketplace – through championing the many benefits of buying from an independent retailer

Our nationwide network of Kindred retailers all benefit from receiving consistent unique consumer leads as a direct result of our marketing activity.

Our guide outlines some of the key sales and marketing support you’ll receive as a Kindred partner.

To join our Kindred partner programme, simply include at least one Kindred door display starter pack, or at least one full bedroom display in your showroom.

W H AT D O E S

KINDRED

An extensive range of doors and finishes, with an option to suit every price point.

M E AN TO YO U ?

Kindred is the most exciting bedroom brand to hit the UK market in years.

Kindred, owned by PWS, is a family run business with over 100 years of heritage and expertise. Kindred was born from a deep market understanding of today’s British lifestyle. Offering the very latest in interior trends and the highest quality products from some of the world’s leading manufacturers, Kindred’s unique approach has cleverly merged British and Italian design to develop a range of beautifully crafted collections.

Providing access to the most comprehensive collections of both contemporary and classic bedroom styles, Kindred offers both affordable and relatable bedroom solutions for real homes.

Kindred can be exclusively sold through our approved and accredited Kindred partners. It is a bedroom brand that is committed to on-going consumer marketing for independent retailers - geared towards generating awareness and sales leads for your business. A brand that the consumer will ask for by name in-store.

We offer an outstanding six year warranty package on all of our wardrobes and chests. Our warranty aims to provide you with additional confidence and reassurance when buying from us. Please contact our bedroom team for further information.

Origin shown in Partridge Grey

W E HAVE TH E

S OLUTI ON Designed in the UK by a team who truly understands the demands of modern British living, our bedroom components and complete furniture products have been created to suit any application.

With an innovative range of doors, cabinets, sliding, made-to-measure solutions, interior storage, handles and accessories, Kindred provides the ultimate design flexibility to create any look, meet storage needs and utilise space.

However you prefer to do business, Kindred’s flexible product offer is available in 3 formats: complete, component and made-to-measure.

☐ Complete ☐ Component ☐ Made-to-measure

S U PP ORTI N G YO U

We have a growing family of over 100 independent retailers, all selling and promoting the Kindred brand.

In becoming a Kindred brand advocate, the partnership programme will support you with a nationwide marketing initiative, dedicated to creating brand awareness and making you visible to consumers in your area – all driving sales leads to your showroom.

Underpinned by a host of benefits with meaningful sales and marketing support, qualifying as a Kindred Partner helps you to make the most of your showroom, provide a great commercial offering, increases awareness in your local area - and makes it easier for you to convert more sales.

The most innovative bedroom brand for the independent retailer.

KINDRED

PARTN E R PR OG RAM M E OFFERING

1. WE D R IVE LOCAL CON S U M E R LEAD S TO YOU R S H OWR OOM All of our national marketing and brand building activities are designed to continually drive consumers to our website, and subsequently generate unique sales leads which are passed directly to your showroom.

All Kindred dealers are listed on our website in the form of a personalised ‘where to buy’ page, which aims to capture all consumer brochure requests from your area, encourage customer visits to your showroom, and capture direct appointment requests.

2. PR I OR ITY B U S I N E S S S U PP ORT As an accredited Kindred partner, we’re dedicated to providing you with the most competitive and commercial offering, to support your bedroom sales, including: • the best display and POS support package • exclusive product promotions

UK showroom map detailing displaying customers by status.

• exclusive trading terms • dedicated customer support Platinum Retailer

Gold Retailer

Platinum Retailer

Platinum Retailer

Full studio

Demi-studio

Small display

Door samples only

3. TRAI N I N G AN D S U PP ORT F OR YOU R B U S I N E S S With knowledge of your local area, your dedicated Area Sales Manager in collaboration with an experienced in‑house sales representative, is there to help you increase your sales opportunities.

Dedicated bedroom training support is also available, which covers everything from product and design, to sales, marketing and installation.

Example of a rendered showroom design

4. D E S I G N S U PP ORT

5. I N STALLATI ON S U PP ORT

In helping you to make designing and selling Kindred bedrooms easier, all partners will have access to:

Too busy to fit bedrooms? Our optional installation service, creates opportunities to sell more bedrooms.

Our nationwide team of installers and installation co-ordinators can give you access to:

• complementary showroom design service • advice and design support on day-to-day orders over the phone • bedroom catalogues on all major CAD and quotation packages

• • • • •

full project management premium two-man delivery - room of choice accredited installers waste management installation guarantees

6. U S E OF TH E U K’S B E ST D E S I G N CE NTR E S Our products are showcased at two of the UK’s leading design centres.

These are strategically located at PWS’ Southern and Northern business hubs, and are available for you to use as an extension of your showroom. With an array of displays, these design centres are a key sales tool to win more orders.

Branded showroom literature

7. B E ST-I N-CLAS S MAR K ETI N G S U PP ORT

Kindred blog

612

CLASSIC COLLECTION

Dedicated brochure

STE P

1

MODERN COLLECTION STE P

1

RANGES

3,100

FEATURE DOORS *500mm doors only

CHO OS E A R A NG E RANGES

FEATURE DOORS *500mm doors only

ORIG IN

CHAPTER

Classic shaker

CHAPTER

ORIG IN

Beaded shaker

Mirrored door

Mirrored door

C HO O S E A C O LO U R TEXTU RED WOODG RAIN F INISH PARTRIDGE GREY

PORCELAIN

PAR IT Y

F LOW

Modern slab

SCU LPT

Modern j-trim

ESKER

Modern integrated

G LAS S

Modern Shaker

M I R ROR

Bronze tinted

WALN U T

MAT T PAI N TE D & G LOS S PAI N TE D

INSTAGRAM POST LIKES per month!

TEXTURED OAK

STONE

M I R ROR

WalnutSTE effect P

Grey tinted

Esker range only

CHO OS E A S I Z E OR C OM B I NAT I ON

2

CH O O S E A C O LO U R

WA R DR OB E AC CE S SOR I E S

Add wa rdrobes t oget her t o crea t e your drea m des ign bedroom.

MAT T PAI N TE D ON LY

TEXTU RED WOODG RAIN F INISH 450mm

CASHMERE

DOVE GREY

ANTHRACITE

WHITE

F EATU R E STORAG E U N IT

*SCULPT & ESKER ARE MATT ONLY

400, 450, 500

2260mm

CLAS S IC C OR N ICE

MOU LDE D C OR N ICE

3050 x 66 x 76mm

3050 x 70 x 109mm

LH / RH

E N D PA N E L

F EATU R E P OST

STE P

CHO OS E A S I Z E OR C OM B I NAT I ON

2

WA R DR OB E AC CE S SOR I E S S I N G LE WAR DROB E

D OU B LE WAR DROB E

400, 450, 500

■

F EATU R E STORAG E U N IT 400, 450, 500 LH / RH

■

MOR DE R N C OR N ICE

F EATU R E P OST Availiable in lengths 2400mm & 3050mm x 50 x 100mm

3050 x 28 x 50mm

D OU B LE WAR DROB E

400, 450, 500

C OR N E R WAR DROB E

800, 900, 1000

LH / RH

■

E N D PA N E L

1000

3050 x 36 x 19mm

MOU LDE D P LI NTH

3050 x 100 x 19mm

2260 x 750 x 22mm Walnut and Oak only

B O UTI Q U E

P R EC I S I O N

3050 x 100 x 19mm

Square D Handle Chrome

D Handle Chrome

Flat Handle Chrome

Solid Wood Handle Modern paint colours

Bow Handle Crystal & Chrome

Small Bow Handle Crystal & Chrome

T Bar Bright Nickel

Round Knob Crystal

D Handle Crystal & Chrome

Bar Handle Bright Nickel

U R B AN

CHO OS E A HA N DLE Geometric D Handle Black Satin

B O UTI Q U E

Bar Handle Copper

Block Handle Brown Satin

Block Handle Stainless Steel

Aztec Knob Crystal & Pewter

D E F I N ITIVE Square D Handle Chrome

D Handle Chrome

Flat Handle Chrome

Solid Wood Handle Modern paint colours

Bow Handle Crystal & Chrome

Small Bow Handle Crystal & Chrome

T Bar Bright Nickel

Round Knob Crystal

D Handle Crystal & Chrome

Bar Handle Copper

Hexagonal Bar Handle Black Satin

Block Handle Brown Satin

Block Handle Stainless Steel

D E F I N ITIVE

Aztec Knob Crystal & Pewter

Round Knob Chrome

Square Knob Black Satin

T Bar Handle Black Satin

Square Knob Black Satin

T Bar Handle Black Satin

Square Knob Chrome

Round Knob Black Satin

Bow Handle Pewter

Bar Handle Pewter

Square Knob Pewter

4

Round Knob Pewter

Handle Matt Black

Knob Matt Black

Round Knob Chrome

Bar Handle Matt Black

Bow Handle Pewter

Round Knob Oak

Bar Handle Pewter

Square Knob Pewter

Hexagonal Knob Bronze

CHO OS E YOU R I NT E R NA LS

Cup Handle Bronze

Round Knob Pewter

Round Knob Pewter

Bar Handle Bronze

Handle Matt Black

Bar Handle Matt Black

Round Knob Oak

Hexagonal Knob Bronze

Cup Handle Bronze

I N TE R N AL AC CE S SORY B U N D LE S

*Optio nal

Round Knob Pewter

ADDITIONAL S H E LVE S

P IG EON HOLE U N IT

400, 450, 500, 800, 900 & 1000

Round Knob Chrome

Round Knob Black Satin

Square Knob Chrome

Knob Matt Black

Round Knob Chrome

C HAR ACTE R

STE P Hexagonal Bar Handle Black Satin

C HAR ACTE R

Bar Handle Bright Nickel

U R B AN

Geometric D Handle Black Satin

4

3050 x 160 x 19mm

Wardrobe depths: Single and double 610mm Corner 650mm

P R EC I S I O N

STE P

CUSTOM F IT P LI NTH

3050 x 100 x 25mm

CHO OS E A HA N DLE

3

CUSTOM F IT P LI NTH / PA N E L

MODE R N P LI NTH

CLAS S IC P LI NTH

CUSTOM F IT PAN E L

STE P

2400 x 650 x 19mm

D OU B LE F EATU R E STORAG E U N IT

1150

LH / RH

1000

Wardrobe depths: Single and double 610mm Corner 650mm

You can put Feature Storage Unit’s on top of wardrobes for additional height

* P L E AS E S E E STO R E STA F F F O R M O R E O P T I O N S

3

2260 x 750 x 22mm Walnut and Oak only

D OU B LE F EATU R E STORAG E U N IT

1150

LH / RH

You can put Feature Storage Unit’s on top of wardrobes for additional height

* P L E AS E S E E STO R E STA F F F O R M O R E O P T I O N S

450mm

S I NG LE WAR DROB E

■

C OR N E R WAR DROB E

800, 900, 1000

LH / RH

450mm

STE P

CUSTOM F IT PAN E L

2400 x 650 x 19mm

Availiable in lengths 2400mm & 3050mm x 50 x 100mm

450mm

Add wa rdrobes t oget her t o crea t e your drea m des ign bedroom.

2260mm

Bar Handle Bronze

1000 only

5 00, 8 00 & 9 00 WAR DROB E S

1 000 WAR DROB E S

10X Bundle combinations available

16X Bundle combinations available

ADDITIONAL HANG I NG RAI LS 400, 450, 500, 800, 900 & 1000

CHO OS E YOU R I NT E R NA LS

3 & 4 DRAW E R B U N DLE S 500, 800, 900 & 1000

*Optio nal I N TE R N AL AC CE S SORY B U N D LE SS HALLOW & DE E P STACKAB LE DRAW E R S ADDITIONAL S H E LVE S

P IG EON HOLE U N IT

400, 450, 500, 800, 900 & 1000

5 00, 8 00 & 9 00 WAR DROB E S

1 000 WAR DROB E S

10X Bundle combinations available

1000 only

*WARDROBE SOLD SEPARATELY

500, 800, 900 & 1000

*WARDROBE SOLD SEPARATELY

Range presenter

1,031

CHO OS E I N TE R N AL C OLOU R * S o m e i t e m s a re a v a i l a b l e i n l i n e n o n l y

16X Bundle combinations available TEXTURED OAK

TEXTURED LINEN

TEXTURED WALNUT

* P L E AS E S E E STO R E STA F F F O R M O R E O P T I O N S

400, 450, 500, 800, 900 & 1000

STE P

5

3 & 4 DRAW E R B U N DLE S 500, 800, 900 & 1000

*WARDROBE SOLD SEPARATELY

S HALLOW & DE E P STACKAB LE DRAW E R S

*Optio nal *WARDROBE SOLD SEPARATELY

CHO OS E I N TE R N AL C OLOU R S

500, 800, 900 & 1000

* S o m e i t e m s a re a v a i l a b l e i n l i n e n o n l y

2 DRAWER BEDSIDE

TEXTURED LINEN

TEXTURED WALNUT

TEXTU RED WOODG RAIN F INISH

3 DRAWER BEDSIDE

400 NEW

754mm

567mm

TEXTURED OAK

CHO OS E A C OLOU R

CHO OS E A CH E ST

Average of

likes!

ADDITIONAL HANG I NG RAI LS

486mm

PORCELAIN

486mm

PARTRIDGE GREY

STONE

TEXTURED OAK

*COLOUR MATCHED OR OAK TOPS

* P L E AS E S E E STO R E STA F F F O R M O R E O P T I O N S 1120mm

STE P

5

CHO OS E A C OLOU R

CHO OS E A CH E ST

754mm

754mm

*Optio nal MAT T PAI N TE D & G LOS S PAI N TE D

✓ Dedicated brochure to promote Kindred to your customers.

MAT T PAI N TE D ON LY

1500mm

DRESSING TABLE

907mm

907mm

2 + 2 CHEST

4 + 2 CHEST

789mm

FOLLOWERS per month!

546mm

CASHMERE 500mm

1000mm

3 DRAW E R B E DS I DE

4 DRAW E R W I DE CH E ST

DOVE GREY

WHITE

ANTHRACITE

*ONLY DRAWER FRONTS ARE GLOSS

Featuring industry leading photography of each door style and an overview of supporting storage, handles and accessories there to assist consumers in creating their perfect bedroom.

Image Bank

likes!

Average of

CHO OS E A R A NG E

Branded videos

Kindred Pinterest

2.3k monthly unique viewers

811

Average of

likes!

74,780 POST REACH per month on Instagram!

Competitions

✓ A comprehensive range of branded point of sale items and

Average reach 27,731

merchandising to help you brand your showroom, increase customer awareness and sell more Kindred Bedrooms.

✓ Exclusive use of the very best real photography, technical information, downloadable brochures and Point-of-Sale all available for you to download content as you need it.

Average entries 1,175

As standard, every Kindred partner receives: dedicated literature, a window sign, wall sign, large range presenter and branded Videos.

✓ Creative content to support your website including videos, ✓ Access to informative product, technical, and design guides.

images, and blogs.

✓ Engaging social media content to drive awareness and interest for Kindred bedrooms.*

*data as of July 2019

Engaging competitions and stories

9. NATI ONAL B RAN D B U I LD I N G CAM PAI G N – WITH TAI LOR E D PR AN D MAR K ETI N G S U PP ORT As part of our Kindred community you will benefit from national press, social and google advertising - all designed to drive leads to your business.

We continually secure media coverage of Kindred Bedrooms in major trade and consumer, home interest and lifestyle titles. As a member of the partner programme, you will benefit from greater visibility and greater consumer awareness, all designed to drive more customers to your door.

Our expert team can provide local marketing advice on promoting your business in your area and getting the most out of the programme.

Designed to inspire. Made for real life.

8. R EAL B E D R OOM PR OJ E CTS

FITTE D B E D ROOM FURNITURE We don’t believe that limited space or awkward footprints should compromise your bedroom’s style. From classic to modern, we have an abundance of design possibilities ready and waiting, to customise and create your dream room.

Here at Kindred, we’re proud to rely on a select network of independent furniture specialists across the country. Our expert team will be on hand with advise and knowledge, whilst you explore the showroom and gather ideas.

To find your nearest Kindred retailer, visit:

Opportunity to promote your real bedroom projects on our website and social media channels. Showcasing and sharing your real bedroom projects allows you to display your best work to prospective customers, and is proven to encourage more consumer engagement and generate more leads.

www.kindred.co.uk/findaretailer

Submit your real bedroom projects to: PWS PR & Communications Team FITTE D B E D ROOM

Email: pr@pws.co.uk

FURNITURE We don’t believe that limited space or awkward footprints should compromise your bedroom’s style. From classic to modern, we have an abundance of design possibilities ready and waiting, to customise and create your dream room.

Here at Kindred, we’re proud to rely on a select network of independent furniture specialists across the country. Our expert team will be on hand with advise and knowledge, whilst you explore the showroom and gather ideas.

Tel: +44 (0) 1325 505 529

To find your nearest Kindred retailer, visit: www.kindred.co.uk/findaretailer

Designed to inspire. Made for real life.

Sample door display stand

C R ITE R IA FO R B E C O M I N G

A K I N D R E D PARTN E R To take advantage of all the support offered in the Kindred Partner Programme, all we ask of you is to either :

Install at least one full bedroom display in your showroom.

OR Starter pack

Include at least one Kindred door display starter pack in your showroom.

Our attractive sample door display stands allow you to showcase a wide selection of Kindred doors, without taking up a lot of valuable floor space.

The more you have on display, the higher you will be ranked on the website.

Additional sample doors, colour and material swatches are also available on request – speak to your Area Sales Manager for ordering codes and availability.

Sample door display stand

Kindred POS Partner banner

OUR

I N S PI RATI ONAL D E S I G N C E NTR E S

Our regional design centres are always available for you and are a rich source of inspiration for you and your designers to use as a key sales tool, and an extension of your own showroom.

North

Browse an abundance of stunning bedroom displays and see our exceptional products up close.

Please do not hesitate to arrange a visit anytime, via your Area Sales Manager or bedroom team.

Call 01325 329050 for further information

South

North

South

Aycliffe Business Park,

778 Buckingham Avenue,

Newton Aycliffe,

Slough,

Co. Durham

Berkshire

DL5 6E

SL1 4NL

B E N E F I TS O F B E C O M I N G A

K I N D R E D R ETAI LE R

RECEIVE CONSUMER LEADS

PRIORITY BUSINESS SUPPORT

from your local area

and terms

TRAINING AND DESIGN SUPPORT for your business

Complementary

MARKETING MATERIALS

Part of a national, Specialist

PARTNER ACCREDITATION

QUALITY, INDEPENDENT BEDROOM BRAND

Further Information For further information on the Kindred Partner Programme and how you can get the most out of it, please speak to your dedicated Area Sales Manager, or call our customer services team and ask to speak to one of our Kindred specialists.

Tel: 01325 505599 Email: north@pws.co.uk

For PR support and to submit your real bedrooms contact: Jessica Inglis - PR & Communications Manager Email: jessica.inglis@pws.co.uk Tel: +44 (0) 1325 505 529 Mob: +44 (0) 7825 896 061

For Kindred image and content requests please contact: Joseph Ramsey – Marketing Executive Email: joseph.ramsey@pws.co.uk Tel: +44 (0) 1325 621 373