An introduction to Instagram

Introducing 5 days of

DIGITAL ADVICE DAY 1: Instagram

An introduction to marketing your business on...

Instagram is a fantastic, visual platform which can help grow your business.

In this booklet you will learn our

7 TOP TIPS on getting the most from your account.

This is your bio

1 P I T P TO

Link in bio!

Your Instagram bio allows you up to 150 characters to creatively describe your business and what it does.

Who you are, what you do and where you do it are the three most important questions your bio should answer.

To make your bio stand out

consider adding

emojis to break up words.

Hamburger menu

2 P I T P TO

Set-up!

Converting your profile to a business account is a fantastic way to gain deeper insights into your users and how they are navigating through your content.

TO DO THIS: STEP 1. Navigate to your Instagram account STEP 2. Click the hamburger menu (top right) STEP 3. Click Settings (at the bottom) STEP 4. Click Switch to business account - and follow the steps.

Turn your one link (when you click the link)

Into multiple links

Link in bio!

3 P I T P TO

Call to actions

Instagram’s almost link free culture is great for keeping users on the platform but can be a nightmare for marketing your business.

Link Tree and other similar “link in bio” platforms allow you to turn your one link (from your profile) into multiple links.

Once you have Link Tree or similar setup, use your posts to advise people to visit the link in your bio and navigate to your website for more information.

Our style for example.

Logo top.

Icon centre Script textbottom Brand colour palette

4 P I T P TO

Consistency is key We have all seen those Instagram accounts that just seem to look so professional and leave you feeling like you could not achieve the same look.

Good news is there is a simple way to make your feed look uniformed and that is to use the same filter on all your posts and have the same look for all your graphics.

Find a filter that you like, play with the effects until it meets your requirements then write it down for future use.

5 P I T P TO

Profile picture

Instagram displays your profile in the search with a 110 x 110 pixel display or a 1:1 ratio, in simple terms it is a tiny square.

To ensure the quality of your logo, use a 1000 x 1000 pixel image (again, a perfect square).

If you have a horizontal style logo, have it worked into a square so it can fit into the small display

6 P I T P TO

Stories

Stories may be the newest kid on the block but they have taken the internet by storm. These short picture or video snippets are an excellent way to show off your brand and get in front of more eyes.

Consistency is the key and real thought should go into them. Make your stories at least 2 slides long, add interactive stickers like the heart slider or a poll and again, drive people to your link in bio for them to discover more on your website.

Hashtags

You can use up to 30 hashtags on each post to maximise your reach!

7 P I T P TO

Get discovered Instagram was built on the back of hashtags and they are a perfect way to categorise your posts.

Using the hashtag of say for example #ShakerKitchen gives Instagram a better idea of what the content is about and could also help people to find you in the discovery feed on Instagram.

TOMORROW

An introduction to LinkedIn

S E X O B TICK

To do list

 Write a good bio  Convert to business account  Revert people to Link in bio  Consistent uniformed look  Ensure quality of logo  Be active on stories  Get discovered using #

Here to support you and your business