Retail Branch Strategy

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pwcampbell.com

THE BRANCH REMAINS AN ESSENTIAL TOUCH POINT FOR CONSUMERS. It represents your brand and all that it stands for.

Your branch is a powerful marketing tool that builds trust and loyalty. It is a channel for education and expert advice and an icon in the heart of the community. It is vital for the branch network to perform at its best.

The development of today’s retail network typically involves a blend of old, new, and acquired facilities.

Whether it is a flagship branch or a concept waiting to be built, one thing is for sure—the design, layout, and consumer experience need to consistently communicate your brand identity, incorporate marketing and interactive technology and cater to a diverse generational consumer base with complex and ever-evolving financial needs.

STRENGTHENING YOUR FOOTPRINT Financial Institutions are increasingly adopting radically redesigned buildings with smaller footprints. These offer features and services for the best consumer and employee experience.

With the advent of technology that enables artificial intelligence, self-service, and personalized experience, along with a more highly trained staff, today’s branch can be smaller and more efficient while offering even more services than the branch of the past.

No matter where your organization’s retail branch strategy and goals stands, PWCampbell is your turnkey solution provider – from new builds, renovations and refresh to in-branch technology and effective retail branding, we have the experience, knowledge, and expertise to take your consumer experience to the next level.

Good just isn’t good enough. That’s why we created our Complete Facility Solution™ – a dynamic process that sets us apart from our competition and ensures consistently successful outcomes.

COMPLETE FACILITY

We work closely with our clients on every facet of a design-build project.

The six distinct steps in our process clearly define expectations, avoiding any surprises along the way

SOLUTION™

PART 1 CLOSE-OUT AND POST CONSTRUCTION

CONSTRUCTION MANAGEMENT

NEEDS ASSESSMENT MANAGEMENT

COMPLETE

FACILITY SOLUTION™ FINAL SITE/ FACILITY DESIGN

PRELIMINARY SITE/FACILITY DESIGN

PART 1 DELIVERABLES

PART 2 With the signing of a DBIA Part 2 Agreement, we will bring in our in-house Architects and Construction Project Managers to finalize drawings and budgets. Our estimating experts will then solicit bids from qualified, local subcontractors, ensuring that the construction activities for your building remain in your community.

In this phase we also finalize plans for all branding, technology, interior design, equipment, and furniture, leaving no stone unturned before construction begins.

With the signing of a DBIA Part 1 Agreement, for a nominal cost, our Preconstruction, Design, and Land Development professionals deliver a snapshot of what your facility will look like, inside and out, including schematic drawings and elevations, an estimated schedule of costs, and approximate timeline for construction.

This three-stage Part 1 process provides answers and minimizes risk, allowing you to make sound decisions to move forward.

We’re committed to completing your project on time and on budget and our proven process, along with our experienced team of experts, ensures this is accomplished time and time again. It’s how we’ve earned the trust of so many past clients. We are deeply proud to have the highest percentage of repeat business in the industry.

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NEW BUILDS

Commitment to detail, transparency, and community for a Best in Class build.

Building a new branch is a massive undertaking involving many moving pieces. PWCampbell helps you navigate the right steps to turn your vision into a reality—on time and within budget.

Demographic Studies and Site Selections Our comprehensive demographic studies provide a road map that will help you understand your market like never before. The in-depth data analysis that we provide will help you make the best informed decisions for your project with minimal risk.

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We analyze marketability and buildability.

Our detailed site selection study helps you weigh the options based on location, accessibility, lot size, and development costs so you can choose the best location for your project with confidence.

RENOVATIONS

DECADES OF EXPERIENCE

On the pulse of the latest trends BEFORE

With over two million square feet of retail space transformed, nobody knows the latest trends and finer points of branch transformation better than PWCampbell.

From building/site audits, permitting, and program management to branding, merchandising and technology, we dig deep to understand your needs, then define the optimum solution for your goals, budget, and marketplace.

It is important to shift from thinking of your facilities as depreciation items on your financial statement to looking at your retail network as a tool to establish your position in the market and drive consumer experience and profitability.

AFTER

AFTER

BEFORE

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BOOST YOUR BRAND with a Refresh

REFRESH

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Remain competitive without “breaking the bank.”

Sometimes a full renovation just isn’t in the budget, however, doing nothing is not a viable option either. PWCampbell’s Refresh Program is the solution. A refresh allows you to update and modernize your retail branch network at a fraction of the cost and in a much shorter time span than a full remodel, all while staying open for business.

Stopping just short of needing permits as with most remodels and renovations, Refresh projects can include fresh paint, new flooring, decluttering, updating, replacing casework, merchandising, and updating furniture.

BEFORE

AFTER AFTER

BEFORE

Our in-house design team is dedicated to translating your unique brand into a powerful, immersive experience.

The focus of our partnership is to establish a design solution that is synonymous with your goals and brand messaging and executable across your network. In turn, this will drive your brand recognition, build loyalty, support growth, and increase profits.

ELEVATE the retail branch beyond expectations To offer the highest level of service in the branch, technology must be integral to the consumer experience.

That’s why our Technology Solutions experts work hand-in-hand with our Architects and Branded Environments team to incorporate it from the start.

From simple digital signage screens to complex LED video walls, iPads, touchscreen kiosks, conference room solutions, and more, we’ll design a program to fit your goals and budget.

TECHNOLOGY SOLUTIONS 7

We are a full-service firm offering design-build, branch experience, and consulting services to the financial industry.

WELCOME

From site selection and demographics to architecture, design, preconstruction, and construction to branded environments and award-winning technology solutions—our Open Door relationship with our clients is the cornerstone of what makes us Best in Class. Backed by more than a century of experience, we have the passion and vision to take your project to the next level.

pwcampbell.com 109 Zeta Drive | Pittsburgh, PA 15238 800.253.7430