ADVERTORIAL
THE CHALLENGE OF PROCESSED MEAT FOR FOOD MANUFACTURERS IN INDONESIA opportunities for producers, suppliers, and investors alike.
Market insights: Promising growth opportunities in Indonesia
A
sia Pacific, with its vast population and rich heritage, presents a captivating landscape for the processed meat industry. Rapid urbanization, a burgeoning middle class, and a growing awareness of convenience foods have contributed to the remarkable expansion of this market in the region. As countries embrace a more fast-paced lifestyle, the demand for processed meat products has witnessed an upsurge, offering exciting
16
FOODREVIEW INDONESIA | VOL. XVIII / NO. 10 / OKTOBER 2023
In the dynamic landscape of the Asia Pacific region, processed meat emerges as the 6th largest savory category, boasting a remarkable Total Retail Value of 90 Billion USD.1 With a 20% share in sales value and a commendable Compound Annual Growth Rate (CAGR) of 5%², this category exhibits tremendous potential for food manufacturers in the region.
Looking towards the future, Indonesia emerges as a beacon of opportunity with the highest forecast CAGR of 18% from 2023 to 2027.3 The country’s flourishing economy and evolving dietary patterns contribute to the anticipated surge in processed meat consumption, making it an attractive destination for food manufacturers seeking growth in the region.