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CONTENTS ABOUT//////////////////////////////3 cv///////////////////////////////////4 Collective Exchange///////6 Academic Office/////////////14 Tea Cafe////////////////////////22 RETAIL & MARKETING////////24

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HEL LO & 안녕하세요

I’m Purumi with two U’s!

I like to experiment and utilize various disciplines to solve design problems. I am highly proficient at field research and analyzing site and context for projects. This includes understanding the basics such as solar orientation to something subjective like the psychological experience of moving through negative space. I understand that good design solutions are not merely physically interesting but are driven by fundamental ideas. My passion for architecture has manifested throughout the years at MIAD. For me, it’s the idea of civilization– memories of old and new constantly forming and existing in a building is exciting and fascinating. I believe that spaces are created for inhabitance. I am infatuated with phenomenology and the psychology of space and form. Outside of the studio, I love to read meta-fictional novels, religious studies and books about psychology. I also love coffee, fashion and philosophy.

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EMPLOYMENT .....................................................................

EDUCATION .........................................................................

VOLUNTEER ......................................................................... Green Studio Fellowship May 2015 - Present | Pro Bono -Working in team settings to provide various schematic designs of a nature center for Cedar Lakes Conservation Foundation (CLCF). -Take given design set plans into a book format

SKILLS ......................................................................... 01 Technical

AWARDS & RECOGNITIONS .........................................................................

Graphic Designer

May 2015 Milwaukee Institute of Art & Design Bachelor of Fine Arts in Interior Architecture + Design Communication Design minor

02 Knowledge

03 Personal

Interior Design Exhibition Design Space Planning Grid & Layout Field Research Typography Mac OS X PC OS

Team work Creative Thinking Art Directing Prototyping Public Speaking Quick Learner

04 Language

Design Futurist Discovery World February 2014 - March 2014 | Education -Educate visitors of Discovery World about the KohlÕs Design It! Lab through tool demonstrations on the promenade and throughout the exhibits. -Teach visitors how to use a wide range of tools: basic hand tools to vacuum formers. -Communicate safety precautions associated with each tool -Assist visitors of the Design It! Lab in creating various projects of the month.

Activity Coordinator Cary Christian Center June 2011 | Poverty Alleviation -Give children and young adults an alternative place for learning and growth. -Directed the arts and crafts activity throughout the camp. -In charge of physical activities coordination. -Helped out local resale stores with incoming inventory.

INTERESTS

......................................................................... Korean Native

English Bilingual

Japanese Elementary Books

Discussions

Thinking

& ETC. ......................................................................... I support organizations such as Architecture for Humanity, Peace Corps, and Liberty in North Korea. As a member of society, I want to contribute my skills to improve current systems and nurture ideas for the future generation.

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COLLECTIVE EXC HANGE Growing Power is an influential organization dedicated to sharing knowledge about the importance of urban agriculture and supports the community by providing equal access to healthy and affordable food. The organization has served as a “living museum” and “idea factory” for the general public. To enhance the mission of the organization, an interactive restaurant is proposed, which adjoins the Growing Power vertical farm. The Growing Power vertical farm faces south to maximize solar exposure for the greenhouses. In order to better connect the restaurant to the public, it is oriented east towards Brady Street. The two buildings exist in symbiosis bridged together with a skywalk that connects them, physically and symbolically, by creating movement that represents the importance of two disciplines cross-pollinating. Negative space created between the buildings creates an opportunity for further interaction between the programs. Various scales of outdoor spaces promotes interactions and community involvements.

Point of access

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‘hot corner’

Different views

The site is a part of a mixed-use development, featuring a blend of residential, commercial and cultural uses. Through the integration of these uses, vital connections are created between the locals and the activities of the area. The two buildings are located on a dynamic site with high vehicle traffic. When approaching the site from North Water Street, the corner is emphasized as the street splits off into Brady Street. The site attributes two main views: the Milwaukee River and Brady Street Park. In other words, the site engages both the river and the community.

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DESIGN CONCEPTS The placement of the buildings are decided upon matters of solar orientation and neighborhood context. Southern exposures are ideal for the greenhouse and the restaurant is oriented east to connect back to Brady Street. The skywalk links the two programs together.

U

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P

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13 '-

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Shift

reveal

plant

gather

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UP

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LEVEL 1

There is a motif of ascending within the design. Starting with a shift in the massing, the second level is pushed towards the vertical farm to imitate the stepping pattern of the building. The stairs leading up to the skywalk is also revealed to highlight the act of visiting the two programs. Planting deciduous trees shades the building from the sun during the summer and warms the space during winter by letting the sun in. This allows for the perfect gathering space, where different users can be engaged. Whether it’s buying produce from the market or eating brunch at the restaurant, the outdoor space brings the community together.

1 reception 2 bar 3 dining 4 kitchen 5 restrooms 6 outdoor dining 7 outdoor lounge

8 pocket park 9 herb garden 10 fish tanks 11 check out 12. produce 13. dry / bulk 14. parking

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EAT FOOD & BUY FOOD In addition to the imposed standards of green design, the focus was shifted towards an idea of green buildings that can change the way people think about their daily lives and even their own personal life path. It is to actively engage in a dialogue and create a community of people that respects for the world we live in.

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Neutral cools with splash of warmth to highlight both the rustic and industrial side of the restaurant.

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AC ADEMIC OFFICE A passage of light spreads across newly exposed ground. Folding and bending around freshly constructed partitions, this warm glow opens up the cross division of the second floor to additional natural light. Faculty and students who have passed by begin to slow down their pace knowing they are welcomed to linger in this space. Gentle gesture are exchanged and moments are shared to generate conversation with colleagues. A dialogue ensues around student work that hangs upon a new gallery wall, as well as the general daily discourse. Dissolving walls and fostering new spatially conscious thresholds encourages thought, integration as well as a strong sense of unity. One feature example of unitary dialogue and expression occurs in the semi-private conference room. An informal meeting of two turns into a lively conversation between many. This new layout promotes visual accessibility whilst never compromising personal privacy. Transforming and renewing the academic office suite will actively shape MIAD’s community for years to come.

EXIS TING 14

The narrow hallway is tight, cramped and announces uncreative-- which is not an inviting look for a creative institution like MIAD. 15


PRECEDENTS 16

SC HEMATICS 17


DEMOLITION PL AN 18

PROPOSED PL AN 19


It’s important that the walls stay bare. The intent is to display student works throughout the year. In other words, more gallery spaces for everyone to enjoy and get a sense of what a creative institution might look like.

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FloorplanPROPOSED PL AN

TEA C AFE Rishi Tea is devoted to expanding the understanding of loose leaf tea and setting the standard for quality. Traveling to various tea regions of Asia, the travelogue is full of green landscapes and scenery. By introducing indoor gardens, customers are reminded of the connected to the nature. The softness of the curves in the design reflects the organic shapes, looseness and the flowing qualities of tea and tea leaves. They are gentle, sloping, energetic, yet graceful and calm. These are the characteristics of Rishi Tea.

Group Seating Retail Lounge Service Entry Window Seating

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EXIS TING RETAIL & MARKETING millennial men: oppor tunity in personal care This was a case study presented to DCI-Artform during the InVisionship program in summer 2014. “With a number of Millennials reaching 25 years of age, or older, during 2012–2017, their desire to experiment with new and innovative products, driven by their growing aspiration to look well groomed and styled, will drive demand for Male Toiletries in the country” (Canadean). Industry trends indicate the men’s grooming market is rising, and companies are not taking full advantage of the increase in demand, which is predicted to rise 16% in the U.S. by 2017. We specifically chose ULTA as our focus client due to their growing retailer that offers both “mass” and “prestige” products for men.

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Currently, the Men’s department is stationed in between women’s perfume and women’s product. Through our focus group studies, many disliked the idea of going through women’s items to get to their goal.

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PROPOSED PL AN

15’

30’-15’-10’ APPROAC H

30’ The new proposed plan allows men to identify the location of their items quicker and more efficiently. Note that the new plan is also closer to the cash wrap By bringing the aisle closer, it reinforces the “get in, get out” mentality that many of the focus group participants have expressed. 26

10’ 27


In 1935, Erwin Schrödinger, in an attempt to explain the Copenhagen interpretation of quantum physics, he proposed an experiment where a cat is placed in a box with a sealed vial of poison that will break open at a random time. Since no one knows when or if the poison has been released, until the box is opened, the cat can be thought of as both alive and dead. Just like Schrödinger’s Cat, the choices that we make can be seen either good or bad. It’s only by opening the box that we’ll find out which one it is.

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THANKS 감사합니다

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purumi.park@gmail.com

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