Official Visitors Guide Super Bowl XLV North Texas 2011

OFFICIAL VISITORS GUIDE

You might say we play for keeps. As the largest not-forprofit health system in North Texas, we are all about community commitment. And we value collaboration for the impact it can achieve, especially since we are a major employer in every city we serve. Collaboration like building parks, supporting local schools, stocking food banks, hosting health fairs, conducting immunization clinics and blood drives, and stepping up for United Way. As a faith-based system, our game is to improve the health of people in the communities we serve.

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Welcome to North Texas Ryan is the leading tax services firm in North America, with the largest transaction tax practice in the United States and Canada. Headquartered in Dallas, Texas, the Firm provides a comprehensive range of state, local, federal, and international tax advisory and consulting services on a multi-jurisdictional basis, including audit defense, tax recovery, credits and incentives, tax process improvement and automation, tax appeals, and strategic planning. With a multi-disciplinary team of more than 900 professionals and associates, Ryan serves many of the world’s most prominent Fortune 1000 companies.

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WHAT’S INSIDE …

6 WELCOME TO NORTH TEXAS 10 SUPER BOWL XLV EVENTS

10 NFL Sanctioned Events

18 NFL Experience

20 Other NFL Events

24 Calendar of Events

28 SUPER BOWL XLV

28 Game Day Information

30 Cowboys Stadium

32 Seating Map

34 Grounds

42 Best of North Texas

50 North Texas CVB Partners

36 NORTH TEXAS

36 Regional Map

38 Visitor Information

78 VOLUNTEER INFORMATION NORTH TEXAS SUPER BOWL XLV HOST COMMITTEE 2911 Turtle Creek Blvd., Suite 1000 Dallas, TX 75219 PHONE: 214-252-5100 777 Taylor Street, Suite 1124 Fort Worth, TX 76102 PHONE: 817-258-3897 2

STAFF Bill Lively Tara Green Larry McCoy Tony Fay Kit Sawers Robbie Douglas Glenn Menard Katy Rhodes Paige Smith Charley Wilson

Angie Bulaich Kristen Miles Robert Spector Amanda Whitelaw Lisa Roberts Susan Lane Carly Brasseux Dane Brugler Beverly Mendoza Courtney Counts

Renee Gonzalez Britt Krieger Rachel Tice Kristen Berry Baron Cass Taylor Eastman Paul Hutzler Lesli Little Chelsea Stevens Jason Valdivia

NORTHPARKCENTER.COM DALL AS OVER 235 STORES AND RESTAURANTS

NEIMAN MARCUS GUCCI BVLGARI VALENTINO TOD’S VERSACE CARTIER BURBERRY LOUIS VUITTON DAVID YURMAN DE BEERS BOTTEGA VENETA OSCAR DE LA RENTA ROBERTO CAVALLI SALVATORE FERRAGAMO BARNEYS NEW YORK TIFFANY & CO. NORDSTROM MICHAEL KORS MONTBLANC HERVE LEGER CH CAROLINA HERRERA PINTO RANCH LACOSTE BOSS HUGO BOSS GREGORY’S BETSEY JOHNSON 7 FOR ALL MANKIND INTERMIX DIESEL ED HARDY APPLE

®

GENE AND JERRY JONES FAMILY ARLINGTON YOUTH FOUNDATION

SPONSORS

welcome

Emmitt Smith

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W

e are pioneers and cowboys, business leaders and technologists, amigos of all races, born and raised here or transported here for our own various reasons, and we all say to you …

Welcome to North Texas for our first-ever Super Bowl.

Yes, we do have visitors who, upon stepping off the plane, expect to spot a few cowboys on horseback. Head west from DFW International Airport and you might see just that, but you’ll also find a dynamic downtown and worldclass cultural offerings co-existing beautifully with Fort Worth’s authentic Western heritage.

Others keep waiting for Miss Ellie and J.R. Ewing to appear at the In 1912, the first Texas-Oklahoma game doorstep, straight out of the “Dallas” TV show was held in Dallas and 100 football from the 1980s. And if seasons later, Super Bowl XLV will be you pick your spots in held at Cowboys Stadium.

Big D, you still might.

We call this fourcounty area North Texas. And our people and land are so varied that we cannot be accurately stereotyped. Not unless you throw guitar slingers and running backs and bankers into one large stew.

Back in the thornier days of 1841, Dallas slowly began to prop itself up on its flatlands, four years before Texas became the U.S.’s 28th state and just five years after Texas declared its independence from Mexico.

How odd that the cities of North Texas would join hands to take flight together over an airport. The opening of Dallas/Fort Worth International in 1974 placed North Texas within a four-hour plane ride of every U.S.

On February 6, 2011, all eyes will be on Cowboys Stadium for the first Super Bowl in North Texas.

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WELCOME TO NORTH TEXAS mainland city. The entire four-county area, despite its varying idiosyncrasies, benefitted from the sudden boom.

Live music and culinary cuisines have always pulled the region together, as did a number of spectator and participatory sports. But as far back as 100 years, football has been embraced as a North Texas staple like no other. The likes of TCU’s Slingin’ Sammy Baugh and Davey O’Brien or SMU’s Doak Walker, the first true All-American Boy, had not been seen anywhere before.

Football stadiums became more populated on Saturday afternoons Football in North Texas than most Texas towns. has deep roots, producing And then along came the Dallas Cowboys, and you don’t have to be legendary football players from North Texas to know the rest such as Slingin’ Sammy of this story. Five Super Bowl Baugh (above), Davey Championships. A multitude of Pro O’Brien, and Doak Walker Football Hall of Famers and many to name a few. others deserving. Fifty years of a franchise that has united not only a region but an entire state of frenzied fans. After all, they are “America’s Team.”

Beyond football and music and regional cooking, there has also always been this about North Texas: It’s the people, the collective smile of a region, the daily courtesies of strangers who nod and smile. We’re friendly.

It’s just our nature.

So welcome to North Texas for Super Bowl XLV. Hunker down and North Texas is the Nation’s fourth-largest metropolitan area. stay awhile.

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SanCTioneD eVenTS

more than just a game

T

he NFL events leading up to the Super Bowl come in all forms: Breakfasts. Career networking opportunities. Bowling. Concerts.

Luncheons. Community activities. Charity events. Parties. Dinners.

There’s something for everyone to enjoy.

The ensuing pages offer a glimpse of the big activities that have been sanctioned by the NFL — as well as non-sanctioned events — in the days leading up to Super Bowl XLV. In the end, the NFL and the North Texas Super Bowl XLV Host Committee hope you will take advantage of these events to complete what promises to make Super Bowl XLV a one–of–a–kind spectacular event and special experience. Our advice is to pick one or two activities, and go. You might also keep those camera phones handy, brush up on your Twitter skills, and — above all — be sure to enjoy yourselves. We look forward to seeing you along the way and… of course…at the game.

Super builD 45 When All 45 new homes will be constructed between October 1, 2010 and May 31, 2011.

Where Collin, Dallas, Denton and Tarrant Counties

Look for Current and former NFL Players and Habitat for Humanity

hoW much Volunteer positions and house sponsorships are available

The skinny Super Build 45 is a partnership between Habitat for Humanity affiliates in Collin, Dallas, Denton and Tarrant counties with the goal of raising funds for the construction of a record-breaking 45 homes for North Texas families in honor of Super Bowl XLV.

more info Contact Erin Ragsdale at 214.871.7723 or eragsdale@allynmedia.com

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northtexassuperbowl.com

ARE YOU READY TO TACKLE THE ULTIMATE SHOPPING EXPERIENCE?

American Girl • Macy’s • Saks Fifth Avenue • Banana Republic/GAP/Old Navy flagship Westin Galleria • Ice Rink • Over 200 fine stores & restaurants galleriadallas.com | I-635 at Dallas North Tollway | 972.702.7100 Wardrobe and shoes: Saks Fifth Avenue

SanCTioneD eVenTS

16Th annual rebuilDinG ToGeTher proJeCT When Begins Monday, Jan. 10, 2011 and continues through Thursday, Feb. 3, 2011

Where Arlington

Look for Current and former NFL players; local community, business and political leaders; and well-known national celebrities

hoW much Volunteer positions available; corporate sponsorships begin at $5,000 The skinny Take advantage of this rare opportunity to work side by side with NFL greats, local community and political leaders, and national celebrities to refurbish and revitalize several homes and an elementary school in desperate need of repair on Drummond Avenue in Arlington. In the past, such NFL notables as quarterbacks Kurt Warner and David Garrard were among the many to roll up their sleeves alongside local volunteers.

more info Maggie Brodnax at MBrodnax@rebuildingdallas.org

nFl ChariTieS Super bowl CelebriTy bowlinG ClaSSiC When 8 p.m., Wednesday, Feb. 2; 8:30 p.m., Thursday, Feb. 3

Where 300 Dallas in Addison (Wed.) and Main Event in Fort Worth (Thur.)

Look for NFL players and alumni, including several Pro Football Hall of Famers hoW much $300 per person, $500 per couple to bowl; Ticketed event/closed to the public

The skinny Novice and expert bowlers alike get the opportunity to either wear out the gutters or do their best Dick Weber imitations when teaming up with current and former NFL players, including numerous Hall of Famers, for an evening of fun at what many consider to be the best bowling party, well, ever.

more info Nick Nicolosi, Tournament Director 201-489-0049 or Lynda Hamilton at NFL Charities 212-450-2000.

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When 9:30 a.m.-2 p.m., Thursday, Feb. 3

Where Charles W. Eisemann Center for Performing Arts, Richardson

Look for Sports professionals from North Texas and elsewhere

How much Free admission (must register to attend)

SANCTIONED EVENTS

The Sports Career Expo

The skinny

Ward.Eastman@PPI-Staubach.com or call 972-388-5305.

This event is conducted by Why Not Sports, Inc., a youthserving nonprofit organization with outreach programs designed to equip high school student athletes with the skills necessary to achieve academic, career and social successes beyond their years of playing interscholastic sports.

northtexassuperbowl.com

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More info Nenette Chambliss, nchambliss@whynotsports.org

Pro Football Hall of Fame Merlin Olsen Luncheon When 11 a.m., Friday, Feb. 4

Where Union Station, Dallas

Look for Members of the Pro Football Hall of Fame, including many of the enshrined Dallas Cowboys

How much $975 for an individual ticket; other sponsorship levels available

The skinny A day before the next class of Pro Football Hall of Famers is to be announced, an esteemed group of NFL greats will gather for this sixth annual event to mix, mingle and raise funds for the Pro Football Hall of Fame Museum and the Enshrinees Assistance Fund. Former Bengals great Anthony Munoz hosts this year’s luncheon, which honors the late Merlin Olsen, the Hall of Fame defensive lineman for the Los Angeles Rams who passed away in 2010. Attendees at past events have included Roger Staubach, Barry Sanders, and Don Shula.

More info

SANCTIONED EVENTS

NFL Alumni Player of the Year Awards Dinner When 6 p.m., Friday, Feb. 4

Where Union Station, Dallas

Look for Current NFL players and alumni

How much $1,000 for individual tickets; $10,000 and up for sponsorship packages

The skinny

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This 29th annual event is a fantasy football junkie’s dream come true where the best NFL players of the past honor the best NFL players of the present. Proceeds benefit the NFL’s Caring for Kids charity programs.

Eleven awards are given to current NFL players as voted upon by their NFL alumni contemporaries, including numerous enshrined Hall of Famers, at this star-studded dinner.

More info Laura Gatti, laura.gatti@nflalumni.org

Super Bowl XLV Gospel Celebration When 7:30 p.m., Friday, Feb. 4

Where Music Hall at Fair Park, Dallas

Look for Current NFL players and alumni, mainstream and gospel/contemporary Christian music entertainers

How much $35.99 - $99.99 for individual tickets

The skinny Named “One of the best Super Bowl events to attend,” get a glimpse of the personal side of marquee NFL players while enjoying some of the best music ever, at the 12th Annual Super Bowl Gospel Celebration. NFL Super Bowl Champs and Pro-Bowlers including Emmitt Smith share the stage with The NFL PLAYERS Choir and Grammy Award-winning gospel artists.

More info Check out www.superbowlgospel.com or call Zaynah Hall (Event Manager) at 770-980-4925 northtexassuperbowl.com

When 10 a.m., Saturday, Feb. 5

Where Stonebriar Resort (Country Club and Fazio courses), Frisco

Look for NFL players and alumni, including several Pro Football Hall of Famers

SANCTIONED EVENTS

NFL Charities SUPER BOWL Celebrity Golf Classic

How much $1,500 per person to play in the event; free to watch from designated spectator areas

More info Nick Nicolosi, All Star Events 201-370-0024 or Lynda Hamilton, NFL Charities 212-450-2000

Athletes in Action 2011 Super Bowl Breakfast When 8 a.m., Saturday, Feb. 5

Where: Gaylord Texan Resort and Convention Center, Grapevine

Look for Bart Starr, Donny Anderson, Bob Lilly, Rayfield Wright, Bob Breunig, Darren Woodson, Anthony Munoz and other NFL greats.

How much $2,000 for a priority table of 10, $1,500 for a corporate table of 10 (individual tickets also available)

The skinny ESPN football commentator Chris Mortensen hosts this 24th annual event, which raises funds and honors worthy recipients with various honors.

Featuring Bart Starr, Donny Anderson, Bob Lilly, Rayfield Wright, Bob Breunig, Darren Woodson, Anthony Munoz and other NFL guests.

More info Call 800-416-9472 or visit www.superbowlbreakfast.com northtexassuperbowl.com

The skinny The competition level won’t be quite the same as, say, the PGA Tour’s early-season swing through Hawaii, but numerous current and former NFL players and coaches – including some Pro Football Hall of Famers – will undoubtedly enjoy themselves and their amateur partners’ company on two of North Texas’ finest golf courses at Frisco’s Stonebriar Resort.

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SANCTIONED EVENTS

20th Annual Taste of the NFL When 6 p.m., Saturday, Feb. 5

Where Fort Worth Convention Center, Fort Worth

Look for Nationally-renowned chefs and NFL players and alumni from all NFL cities

How much $500 individual (7 p.m. entry); $600 individual (6 p.m. entry); $6,000 corporate table of 10 (6 p.m. entry)

The skinny

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“Foodies” and “wineys” take note of the following four words: Don’t… miss… this… event. This extraordinary affair will be hosted by North Texas chef Kent Rathbun (Abacus), as a top chef from each NFL city is paired with a current player or NFL alumnus from that city. So when you aren’t tasting yummy creations, you can get autographs and pictures from NFL players.

More info Call 952-835-7621 or email info@tasteofthenfl.com

NFL Alumni’s Player Networking Event When 2 p.m., Saturday, Feb. 5

Where Hyatt Regency Dallas

Look for Current NFL players and alumni

How much $295 for individual tickets; $1,000 and up for sponsorship packages

The skinny This unique event, which celebrates its 11th anniversary, helps active and former NFL players make the transition from the playing field to the next stops in their professional journeys. Each year, players attend the Players Networking Event and get the opportunity to meet with executives from various businesses and corporations.

More info Email guy.troupe@nflalumni.org; or call 973-718-7350; www.troupe21.com/events.php northtexassuperbowl.com

Follow the herd for your information.

All the Super Bowl XLV news and events in print, online, and on your phone.

Daily Newspaper: Star-Telegram Online: star-telegram.com/superbowl Online: dfw.com Smart Phone: m.star-telegram.com Twitter: @dfwsuperbowl Facebook: facebook.com/fwsports FORT WORTH

www.star-telegram.com Star-Telegram and Star-Telegram.com are OfďŹ cial Partners of the North Texas Super Bowl XLV Host Committee.

NFL EXPERIENCE

NFL EXPERIENCE

T

he National Football League will produce the 19th NFL Experience at the Dallas Convention Center, beginning January 27, 2011. The NFL Experience is the most exciting continuous event surrounding Super Bowl XLV — pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ football clinics, free autograph sessions and the largest football card show ever.

The NFL Experience ticket includes all games and attractions. $25 for adults and $20 for children under 12. Tickets are available by calling (866) TIX-4NFL (849-4635) or visiting Ticketmaster.

Proceeds from the ticket sales to the NFL Experience will be donated by the NFL to the NFL Youth Education Town in Arlington. Youth Education Towns (NFL YET) are multi-faceted educational and recreation facilities designed to improve the academic and physical fitness, as well as, job-related skills, of at-risk youth. Established in 1993, the YET initiative is the living legacy created by the NFL for Super Bowl host cities.

Attractions

>> Free autograph sessions with more than 50 NFL superstars – 10,000 free autographs

>> Kids, learn the skills of the game in the Play60 Youth Football Clinics >> Super Bowl Card Show, the largest football card show ever 18

Attractions, Cont.

>> Live television programming from the NFL Network >> Visit the Super Bowl Store for official Super Bowl XLV merchandise (Open January 26th and 27th, no ticket required)

>> See the Vince Lombardi Trophy up close >> Visit the Kids Zone for scaled down versions of the adult games Dates and General Public Hours (Subject to change)

Thursday, Jan. 27:

5 p.m. – 10 p.m.

Friday, Jan. 28:

3 p.m. – 10 p.m.

Saturday, Jan. 29:

10 a.m. – 10 p.m.

Sunday, Jan. 30:

11 a.m. – 8 p.m.

Wednesday, Feb 2:

11 a.m. – 2 p.m.

3 p.m. – 10 p.m.

(Kids Day)

Thursday, Feb. 3:

3 p.m. – 9 p.m.

9 p.m. – Midnight

(General admission) (NFLX After Dark)

Friday, Feb. 4:

3 p.m. – 10 p.m.

Saturday, Feb. 5:

10 a.m. – 10 p.m.

Sunday, Feb. 6:

10 a.m. – 4 p.m.

Have questions about the NFL Experience? Contact us at 1-888-NFL-CARD (635-2273) or email nflexperience@nfl.com.

NFL EXPERIENCE AFTER DARK NFLX After Dark is open to all adult fans looking to kick off an action-packed Super Bowl weekend with popular entertainment and hospitality. NFLX After Dark creates an ideal opportunity for fans to combine football and nightlife, as they will have the opportunity to enjoy more than 50 interactive games and displays into the late-night hours.

Additional programming will include:

>> NFL Player Appearances >> Dallas Cowboys Cheerleaders >> Drum line & music spun by a DJ in a club-like environment The event will be held Thursday, February 3, 2011 from 9 p.m. – midnight and tickets are on sale for $15 and can be purchased at www.superbowl.com

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Super bowl eVenTS

super bowl events PePsi suPer BoWL fAn JAm

I ThursDAy, feBruAry 3, 2011

A premier, nationally-televised concert event sponsored by Pepsi. Past concerts have featured star-studded performances by award-winning artists and guest appearances by top celebrities and NFL players. Highlights include Rihanna, Kanye West, Fergie, Nickelback, Justin Bieber, Mary J. Blige, Maroon 5, Nick Cannon, Jerry O’Connell, Michael Strahan, Tom Brady and Tony Romo. Tickets are available to the public via ticketmaster.com.

PePsi musicA suPer BoWL fAn JAm I friDAy, feBruAry 4, 2011 The ultimate Latino musical celebration at the Super Bowl. This event has hosted the who’s who of popular Hispanic artists and NFL personalities.

The nationally broadcast event has featured performances by Enrique Iglesias, Pitbull, Nelly Furtado, RBD, Don Omar and Paulino Rubio as well as appearances by Tony Gonzalez, Antonio Gates, Luis Castillo and Anthony Munoz. Tickets are available to the public via ticketmaster.com.

Venue Verizon Theatre at Grand Prairie 1001 Performance Place Grand Prairie, TX 75050 Also don’t forget about…

TAZon LATino V

I WeDnesDAy, feBruAry 2, 2011

The League is also hosting the fifth year of Tazon Latino at the NFL Experience on Wednesday, February 2. The event will feature notable NFL alumni and Hispanic celebrities competing in a flag football game all televised nationally on Univision. Highlights of past NFL Alumni include Marcus Allen, Warren Moon, Vinny Testaverde, Thurman Thomas and Rocket Ismail.

The event will be closed to the general public but free tickets to the event can be obtained at 1iota.com.

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More than XLV ways to have fun in Fort Worth.

Follow us on

Dallas 13710 Dallas Parkway Dallas, TX 75240 214.748.4540 www.thearrang

Houston 1721 Post Oak Houston, TX 77056 713.627.9009 ement.com

CalenDar oF eVenTS

calendar of events TyPe

eVenT

DATe/Time

Venue

NFL Experience

Jan. 27 - Feb. 6, 2011 For times see page 18

Dallas Convention Center (Dallas)

Ageless Fashion Show

Jan. 29, 2011 3:30-4:30 p.m.

Vista Ridge Mall (Lewisville)

Tazon Latino

Feb. 2, 2011 7 p.m.

Dallas Convention Center (Dallas)

Super Bowl XLV Business Leadership Forum

Feb. 2, 2011 5-9 p.m.

Charles W. Eisemann Center (Richardson)

NFL Charities Super Bowl Celebrity Bowling Classic

Feb. 2, 2011 Feb. 3, 2011 8 p.m.

300 Dallas (Addison) Main Event (Fort Worth)

The Sports Career Expo

Feb. 3, 2011 9:30 a.m. - 2 p.m.

Charles W. Eisemann Center (Richardson)

Rebuilding Together Community Celebration & Ribbon Cutting

Feb. 3, 2011 11 a.m.

Drummond Drive (Arlington)

Legends for Charity: Dinner Presenting the Pat Summerall Award

Feb. 3, 2011 5:30 - 8:30 p.m.

The Hilton Anatole (Dallas)

Feb. 3, 2011 7 p.m.

Verizon Theater (Grand Prairie)

Pepsi Super Bowl Fan Jam

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CalenDar oF eVenTS

DeTAiLs NFL Experience features more than 50 interactive games and attractions for men, women and children of all ages. It also includes free clinics, football instruction, NFL Coaches Chats, free autograph sessions and the largest football card show in the U.S. The NFL Experience ticket includes all games and attractions. $25 for adults and $20 for children under 12. Tickets are available by calling (866) TIX-4NFL (849-4635) or visiting Ticketmaster.

Hosted by Steve Kemble, America’s Sassiest Lifestyle Guru and a popular program host on Style Network, the “Ageless” fashion show, presented by Lewisville Convention & Visitors Bureau will feature clothing for all members of the family presented by Vista Ridge Mall merchants. The show is free, and attendees will be able to receive free professional makeovers afterward.

The League is also hosting the fifth year of Tazon Latino at the NFL Experience on Wednesday, February 2. The event will feature notable NFL alumni and Hispanic celebrities competing in a flag football game all televised nationally on Univision. The event will be closed to the general public but free tickets to the event can be obtained at 1iota.com A panel discussion of current issues facing business owners. Nationally renowned experts in small business and former NFL players turned successful businessmen share their personal stories.

Novice and expert bowlers alike get the opportunity to either wear out the gutters or do their best Dick Weber imitations when teaming up with current and former NFL players, including numerous Hall of Famers, for an evening of fun at what many consider to be the best bowling party, well, ever. $300 per person, $500 per couple to bowl.

This event is conducted by Why Not Sports, Inc., a youth-serving nonprofit organization with outreach programs designed to equip high school student athletes with the skills necessary to achieve academic, career and social successes beyond their years of playing interscholastic sports. This is a free event, but you must register to attend.

The Community Celebration will include a variety of local vendors and sponsors sampling their food, products, and services. National celebrities, past and present NFL players, and local business and community leaders will be in attendance. The event is open to the public to celebrate the bright future of the Drummond Avenue community.

A ribbon cutting will also take place at 1 p.m.

Benefiting St. Jude Children’s Research Hospital. Honoring the NFL on FOX Pregame and Super Bowl Broadcast team with the Pat Summerall Award. Attending and accepting the award for FOX Sports will be:Troy Aikman,Terry Bradshaw, Joe Buck, Jay Glazer, Jimmy Johnson, Howie Long, Curt Menefee, Pam Oliver and Michael Strahan. For tickets go to www.legendsforcharity.com or contact Ocean 2 Ocean Productions at 954-922-7013.

A premier, nationally-televised concert event sponsored by Pepsi. Past concerts have featured star-studded performances by award-winning artists and guest appearances by top celebrities and NFL players. Highlights include Rihanna, Kanye West, Fergie, Nickelback, Justin Bieber, Mary J. Blige, Maroon 5, Nick Cannon, Jerry O’Connell, Michael Strahan, Tom Brady and Tony Romo. Tickets are available to the public via ticketmaster.com

northtexassuperbowl.com

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CalenDar oF eVenTS

calendar of events TyPe

eVenT

DATe/Time

Venue

Feb. 4, 2011 7 p.m.

Verizon Theater (Grand Prairie)

Pro Football Hall of Fame Merlin Olsen Luncheon

Feb. 4, 2011 11 a.m.

Union Station (Dallas)

NFL Alumni Player of the Year Awards Dinner

Feb. 4, 2011 6 p.m.

Union Station (Dallas)

Super Bowl Gospel Celebration

Feb. 4, 2011 7:30 p.m.

Music Hall at Fair Park (Dallas)

NFL Charities Super Bowl Celebrity Golf Classic

Feb. 5, 2011 10 a.m.

Stonebriar Country Club (Frisco)

Feb. 5, 2011 8 a.m.

Gaylord Texan Resort and Convention Center (Grapevine)

NFL Alumni’s Player Networking Event

Feb. 5, 2011 2 p.m.

Hyatt Regency (Dallas)

Taste of NFL

Feb. 5, 2011 6 p.m.

Fort Worth Convention Center (Fort Worth)

Southlake Tailgate

Feb. 5, 2011 2 p.m.

Southlake Town Square (Southlake)

Pepsi Musica Super Bowl Fan Jam

Athletes in Action 2011 Super Bowl Breakfast

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CalenDar oF eVenTS

DeTAiLs The ultimate Latino musical celebration at the Super Bowl. This event has hosted the who’s who of popular Hispanic artists and NFL personalities. The nationally broadcast event has featured performances by Enrique Iglesias, Pitbull, Nelly Furtado, RBD, Don Omar and Paulino Rubio as well as appearances by Tony Gonzalez, Antonio Gates, Luis Castillo and Anthony Munoz. Tickets are available to the public via ticketmaster.com.

A day before the next class of Pro Football Hall of Famers is to be announced, an esteemed group of NFL greats will gather for this sixth annual event to mix, mingle and raise funds for the Pro Football Hall of Fame Museum and the Enshrinees Assistance Fund. Former Bengals great Anthony Munoz hosts this year’s luncheon, which honors the late Merlin Olsen, the Hall of Fame defensive lineman for the Los Angeles Rams who passed away in 2010.

A star-studded fundraising dinner and show during which current NFL players receive awards presented by Hall of Fame players.

The Super Bowl Gospel Celebration brings the top secular, gospel artists and key NFL players together on one stage for uplifting music and inspirational messages.

Celebrity/Amateur golf classic to benefit the NFL yet initiative. Each foursome will be paired with a celebrity.

The Super Bowl Breakfast features the presentation of the Bart Starr Award to a current NFL player, voted on by his peers, for outstanding character and leadership.

The unique event, which celebrates its 11th anniversary, helps active and former NFL players make the transition from the playing field to the next steps in their professional journeys. It’s a four - hour event that typically attracts organizations that are interested in entertaining corporate clients and guests, as well as companies seeking to market, sell co-brand and launch products and services to event attendees.

Food and wine extravaganza featuring a top chef from each NFL city paired with a current or alumni NFL player. Tax deductible charity event to benefit hunger relief for the North Texas Food Bank.

The game starts here with this free event featuring SportsRadio 1310 The Ticket, live music, entertainment, football themed activities and games, food and beverages, and true Texas tailgating. For more information visit www.SouthlakeTailgate.com.

northtexassuperbowl.com

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Game Day inFormaTion

game day information suPer BoWL XLV Sunday, February 6, 2011 I Cowboys Stadium | 10 a.m.

10 a.m.

11 a.m.

1 p.m.

5:30 p.m.

– – – – –

Arlington, TX

NFL Parking lots open NFL Experience opens to public at the Dallas Convention Center Security Gates open Cowboys Stadium seating opens Estimated Kick-off

GAme DAy TiPs Come early to avoid delays and to expedite entrance to the game Enjoy food, fun and interactive activities at the NFL Game Day Fan Plaza The NFL does not permit tailgating in any NFL-controlled parking areas securiTy Security screening at Cowboys Stadium will be significantly heightened for Super Bowl XLV. All items will be carefully inspected, and many items usually permitted in NFL events will not be allowed into the Super Bowl.

Prohibited items and items determined not to be appropriate for entry into the stadium will be the spectator’s responsibility and cannot be accepted or held by the NFL, Cowboys Stadium or law enforcement officials. Below is a guide to several items that are prohibited at Cowboys Stadium for Super Bowl XLV. iTems ProhiBiTeD in coWBoys sTADium -

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Aerosol cans Animals Banners Bottles Camcorders Camera lenses that exceed 10” Containers of any type Coolers of any size Fireworks Food and beverages Inflatables (beach ball, etc.)

Items that obstruct views

-

Laptop computers Large bags (backpacks, luggage, etc.)

Laser lights and pointers Noisemakers or air horns Seat cushions Skates or skateboards Strollers Tripods Umbrellas Weapons of any kind (knives, explosives, mace, etc.)

northtexassuperbowl.com

Game Day inFormaTion

GAme DAy PArkinG All vehicles parking at or around Cowboys Stadium on Super Bowl Sunday will be required to have a visible parking permit that will include an NFL hologram.

Official Super Bowl XLV Day-of-Game Parking Permits must be purchased in advance at www.sbxlv.clickandpark.com. Only patrons or agents with a game ticket may purchase parking permits. There will be no re-entry allowed in official Super Bowl XLV parking lots. Additionally, there will be no tents, grills, or game activities in vehicle or pedestrian thoroughfares. Individuals needing ADA parking permits and more information should also use www.sbxlv.clickandpark.com.

AcTion ProhiBiTeD in coWBoys sTADium Strict security measures have been put in place to ensure an enjoyable experience for all Super Bowl guests. Violating these policies may warrant ejection or arrest, but this list is not intended to be all-inclusive of Super Bowl security procedures: - Abuse of intoxicants - Disorderly conduct/fighting/profanity - Running - Sitting or standing on chair backs - Smoking (except in designated areas) - Standing or sitting in walkways, aisles and ramps - Throwing or kicking objects nfL TickeT eXchAnGe by Ticketmaster www.NFL.com/ticketexchange NFL Ticket Exchange by Ticketmaster is the official Ticket Exchange of the NFL where fans are able to buy and sell authentic Super Bowl XLV tickets in a secure environment. At these retail locations, fans will be assured that they are receiving authentic Super Bowl tickets through the use of the NFL’s exclusive electronic validation technology. To buy or sell Super Bowl XLV tickets through the NFL Ticket Exchange, visit a retail location at either the Dallas Convention Center or Victory Park (adjacent to the American Airlines Center) or go online to www.NFL.com/ticketexchange.

LocATions Victory Park 3030 Olive Street Suite 104 Dallas, TX 75219

Dallas Convention Center 650 South Griffin Street Lower B Lobby (off Ceremonial Dr.)

Dallas, TX 75202

Cowboys Stadium Arlington, TX Pick-up only locations; east side of stadium at Checkpoint E4 (at the south end of Parking Lot 4).

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CowboyS STaDium

T

cowboys stadium

he Super Bowl is a world-class event that demands a world-class venue.

The Dallas Cowboys began a new chapter in their legendary history with the opening of Cowboys Stadium in 2009, a state-of-the-art, Super Bowl-ready facility. Cowboys Stadium has several unique features that make it one of the most distinguishable stadiums in the world: retractable roof – Cowboys Stadium has a retractable roof, guaranteeing weather won’t be an issue on game day. The retractable roof is the world’s largest at 660,800 square feet, yet takes a mere 12 minutes to open. The open roof design was carried over from Texas Stadium in Irving.

Video Boards – Cowboys Stadium contains several video boards, the most unique

being the four-board cluster that is suspended 90 feet directly over the center of the playing surface. The board, a high-definition 1080p screen, runs from the 20-yard line to the 20-yard line, measuring 160 feet in length and 70 feet in height – making it the largest video board installation in the world.

Arches – Cowboys Stadium is supported by two 35-foot deep and 15-foot wide

boxed arch trusses. Each truss spans 1,290 feet, nearly a quarter mile, making the roof the longest clear-span structure in the world. The arches rise to 292 feet and measure more than twice the length of the Gateway Arch in St. Louis.

seating – Cowboys Stadium seats more than 90,000, but can accommodate more with fan-friendly standing-room-only areas. On Sept. 20, 2009, the stadium attracted a record-breaking crowd of 105,121 for the first regular season home game for the Dallas Cowboys.

Luxury suites – Cowboys Stadium has over 300 luxury suites – the most of any stadium in the NFL.

end Zone Glass Doors – Cowboys Stadium has the largest retractable end zone

doors, each consisting of five glass panels, 129 feet high by 180 feet wide, that open or close in 18 minutes.

Aesthetics – When building Cowboys Stadium, the Jones family made it a point to incorporate contemporary art into the architecture of the new facility. Currently, 18 major works of art are on display throughout the stadium.

coWBoys sTADium Quick fAcTs: The total cost of Cowboys Stadium was approximately $1.2 billion.

The stadium itself fills up 73 acres or 3 million square feet. The entire Statue of Liberty and its base could fit into the stadium with the roof closed.

The domed roof is the largest dome ever constructed for a sports stadium and the largest column-free room in the world.

Cowboys Stadium has hosted several notable sports events, including setting a record in February 2010 when 108,000 people attended the NBA All-Star Game.

Guinness World Records awarded Mitsubishi Electric and the Dallas Cowboys the title of World’s Largest High-Definition Video Display.

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See a Few of the Most Historic Treasures that Shaped a Presidency and Our History Join us for a special exhibition open through February 6, 2011, featuring a first glimpse of all the George W. Bush Presidential Center will offer the city of Dallas, the region and the nation.

The exhibition is FREE to the public.

MEADOWS MUSEUM at SMU 5900 Bishop Boulevard | Dallas, TX Museum Hours: Tues.- Sat. 10:00 a.m. - 5:00 p.m.

Thurs. 10:00 a.m. - 8:00 p.m. | Sun. 12:00 - 5:00 p.m. georgewbushcenter.com

stadium map Gate A is located on Hall of Fame Level.

All other Entrances are on Main Concourse. blue ticket

GATE K

All Blue Ticket holders access through J, H, G gates

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NFL Shop at Super Bowl Presented by Visa Officially licensed Super Bowl XLV merchandise, including the exclusive Stadium Collection merchandise, is available at sales stands throughout Cowboys Stadium as well as various locations throughout Fan Plaza. The main NFL Shop at Super Bowl Presented by Visa store is located at Section 217 on the Main Concourse which can also be accessed through the Gate A entrance.

The exclusive Stadium Collection line of products can also be purchased at www.stadiumcollection.com. northtexassuperbowl.com

C310 412

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red ticket

All Red Ticket holders access through B, C, D gates

GATE E

NFL Ticket Exchange by Ticketmaster is the Official Ticket Exchange of the NFL where fans are able to buy and sell authentic Super Bowl XLV tickets in a secure environment. On game day, a Pick-Up Only location will be open at Cowboys Stadium, located on the east side of the Stadium adjacent to Checkpoint E4 (which is located at the south end of Parking Lot 4 near the intersection of Cowboys Way and Legends Drive). This location will open beginning at 10:00 a.m. on game day until Kickoff.

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Super Bowl Fan Store Presented by Visa d cR Run Rd Ar of the Super LocationsE Pleasant throughout North Texas.geVisit any Rd sD rid oi B B oy Bowl FanE Stores of Super Bowl XLV! Belt Line Rd to take home aallpiece M

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ViSiTor inFormaTion

n

visitor information

orth Texas is easily accessible, centrally located in the country and within a four-hour flight of most major destinations in the U.S., North and South America. With two major airports, travel in and out of North Texas is even easier. Whether by land or air, North Texas offers multiple options for reaching your destination. For the most updated and comprehensive information, visit: www.northtexassuperbowl.com/transportation.

airport information DfW international Airport (DfW) The world connects at Dallas/Fort Worth International Airport, the premier global air transportation gateway and home to American Airlines’ worldwide hub. The airport’s strong global route network supports millions of local and connecting passengers with 56 million passengers traveling through DFW each year to more than 180 destinations worldwide. With more than 1,700 daily flights and more capacity than any U.S. airport, DFW ranks as the third-busiest airport in the world. www.dfwairport.com | 972-973-8888

Dallas Love field (DAL) Just minutes from downtown Dallas, Love Field offers non-stop and connecting airline service throughout the U.S. on Southwest Airlines, Continental Airlines and Delta Airlines. www.dallas-lovefield.com | 214-670-6080

Public Transportation: North Texas is served by three public transit providers – Dallas Area Rapid Transit (DART), the Fort Worth Transportation Authority (The T) and Denton County Transit Authority (DCTA). Each provides a range of services from light rail to commuter rail to trolley to bus.

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Want the Home Field Advantage?

Score the winning play in Fort Worth.

Shop and dine in downtown’s dazzling Sundance Square. See the true American West come to life in the legendary Fort Worth Stockyards. Explore spectacular museums in the Cultural District. Plus, Fort Worth is only 12 miles from Cowboys Stadium. Catch all the action at www.FortWorth.com.

Home of the AFC Champion Team ESPN Headquarters Host of Taste of the NFL

CITY OF COWBOYS AND CULTURE

www.FortWorth.com

ViSiTor inFormaTion

visitor information A special transit pass will be offered and will include super Bowl sunday service to the game.

The Dallas Area Rapid Transit (DART) provides reliable transportation to locations throughout the Dallas area including the Dallas Convention Center, hotels, and destinations that feature shopping, restaurants, and attractions. Three light rail lines serve downtown Dallas and the Dallas area and the Trinity Railway Express (TRE), a joint effort with The T, provides commuter rail to and from Fort Worth.

The Fort Worth Transportation Authority (The T) provides over 40 routes by bus transit. The T provides dependable transportation to locations throughout the Fort Worth area including the Fort Worth Convention Center, hotels and destinations such as the Museum District and Historic Fort Worth Stockyards.

The Denton County Transportation Authority (DCTA) offers transit services in the Greater Lewisville and Denton area. These services include fixed route service in Denton, Highland Village and Lewisville, campus shuttles to the University of North Texas and North Central Texas College and a regional commuter service into downtown Dallas.

Traffic updates Traffic updates will occur daily and can be found on the Host Committee website, ClickandPark.com, and The Texas Department of Transportation website: www.dfwtraffic.dot.state.tx.us.

Please visit www.northtexassuperbowl.com/transportation for more comprehensive information regarding your travels throughout North Texas.

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SHOPPING

MUSEUMS

SHOP P IN G

The Parks at Arlington

Northeast corner of I-20 & Cooper St. 3811 South Cooper Street Arlington, Texas 76015 (817) 467-0200 I theparksatarlington.com The Parks at Arlington is a favorite attraction for Shopping, Dining, and Entertainment. Take a spin on a menagerie-themed Carousel, glide over to the NHL-sized ice arena, or escape with the stars at AMC 18 Theatres. There are over 180 specialty stores including Coach, Banana Republic, Build-A-Bear Workshop, Oakley, Fossil, Barnes and Noble Booksellers, and DSW Shoes. Plus your favorites - Dillard’s, Macy’s, Dick’s Sporting Goods, Sears, JCPenney, Forever 21, and The Cheesecake Factory.

ATTRACTIONS

UT Arlington Mavericks 701 S. Nedderman Drive Arlington, TX 76019 (817) 272-5706 I utamavs.com/uta.edu UT Arlington’s COLLEGE PARK CENTER will give Arlington a signature facility seating 6,500 for men’s and women’s basketball and volleyball, world-class concerts, distinguished speakers, and community events. It is scheduled to open in late 2011.

MUSEUMS

American Airlines C.R. Smith Museum

4601 Texas Highway 360 Fort Worth, TX 76155 (817) 967-1560 I crsmithmuseum.org Take off with us! A window-seat view of aviation through hands-on science and history exhibits, memorabilia, a large-format HD film taking you on a breathtaking “First-Class” flight and much more!

On your journey, visit our incredible gift shop. A restored DC-3 welcomes visitors of all ages!

MUSEUM

Meadows Museum at SMU

5900 Bishop Boulevard Dallas, Texas 75205 (214) 768-1584 I meadowsmuseumdallas.org Grit and Glory: Six Man Football – Photographs by Laura Wilson January 30 – April 23, 2011

Six-man football, the exotic variant for small Texas communities, is explored through the lens of acclaimed photographer Laura Wilson.

Her photographs convey the spirit of the sport and the passion for the game.

northtexassuperbowl.com

AT T R AC T IONS

LOCAL SPOTLIGHT

Local Spotlight

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BEST OF NORTH TEXAS

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o you’re here in North Texas for Super Bowl XLV and you want to see what the region has to offer. Where to start? From restaurants to wineries and museums to theatres, North Texas has everything and anything for all kinds of interests and ages. And who better to give you suggestions than the football legends with deep roots in this community?

Super Bowl Champions, Pro Football Hall of Famers, and even a few Heisman Trophy winners were kind enough to provide their favorite hot spots throughout North Texas. So whether you are a long-time fan or first-time visitor, these are just a few of North Texas’ must-see locations.

EMMITT SMITH – DANCING & LIVE MUSIC

>> Cowboys RB, 3-time Super Bowl Champion, Hall of Famer

Whether using his quickness and footwork on the football field or Dancing with the Stars, Emmitt knows a thing or two about smooth moves.

BILLY BOB’S

>> billybobstexas.com Dallas >> granadatheater.com

Fort Worth

GRANADA THEATRE

>> chaucersrestaurant.com THE DOOR Plano >> thedoorclubs.com GLASS CACTUS Grapevine >> gaylordhotels.com CHAUCERS

Frisco

TROY AIKMAN – PLACES TO RUN

>> Cowboys QB, 3-time Super Bowl Champion, Hall of Famer

Even though his playing days are over, Troy still likes to exercise on a daily basis, and these are just a few of his favorite places to go for a jog.

>> katytraildallas.org >> trinitytrails.org WHITE ROCK LAKE Dallas >> whiterocklake.org GRAPEVINE LAKE Grapevine >> grapevinetexasusa.com CAMPION TRAILS Irving >> cityofirving.org KATY TRAIL

Dallas

TRINITY TRAILS

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Fort Worth

Emmitt Smith

Tony Dorsett

Troy Aikman

DARYL JOHNSTON – BRUNCH

>> Cowboys FB, 3-time Super Bowl Champion, 2-time Pro Bowler Daryl is a Super Bowl-winning fullback and a tough guy, but even tough guys like their brunch, so check out these popular spots.

TILLMAN’S ROADHOUSE

Region Wide

ESPERANZA’S

>> joets.com

Fort Worth

MANSION ON TURTLE CREEK DREAM CAFÉ

Dallas

>> tillmansroadhouse.com

>> mansiononturtlecreek.com

>> thedreamcafe.com Grapevine >> cliffsstargrill.com

Region Wide

CLIFF’S STAR GRILL

TONY DORSETT – HAMBURGER

>> Cowboys RB, Super Bowl Champion, Hall of Famer

You can find burgers anywhere, but only in Texas will you find these tasty hamburger joints. These are Tony’s favorites.

>> loveburgershack.com >> twistedrootburgerco.com

LOVE SHACK Fort Worth TWISTED ROOT Dallas JAKE’S

>> jakesburgers.net Region Wide >> mooyah.com

Region Wide

MOOYAH

II BROTHERS GRILL & BAR

Region Wide

>> iibrothers.com

EVERSON WALLS – STEAK

>> Cowboys DB, Super Bowl Champion, 4-time Pro Bowler You haven’t had great steak until you’ve tasted a Texas steak, and Everson came up with this short list that will excite your taste buds.

BOB’S STEAK & CHOP HOUSE DEL FRISCO’S

Region Wide >> DelFriscos.com

SILVER FOX STEAKHOUSE III FORKS REATA

Region Wide >> bobs-steakandchop.com

Region Wide >> SilverFoxCafe.com

Dallas >> iiiforks.com

Fort Worth >> reata.net 43

BEST OF NORTH TEXAS Chad Hennings

DREW PEARSON – TEX-MEX

>> Cowboys WR, Super Bowl Champion, 3-time Pro Bowler Another staple of North Texas is the outstanding Tex-Mex cuisine and, although it was difficult, Drew narrowed down his favorites to this Top-5.

>> laharanch.com >> cycloneanaya.com UNCLE JULIO’S Region Wide >> unclejulios.com JOE T GARCIA’S Fort Worth >> joets.com MI COCINA Region Wide >> mcrowd.com

MARIANO’S

Region Wide

CYCLONE ANAYA’S

Region Wide

RUSSELL MARYLAND – SANDWICH

>> Cowboys DT, 3-time Super Bowl Champion, Pro Bowler

Russell prides himself on his sandwich selection and these North Texas eateries offer a wide variety.

EATZI’S

Dallas

>> eatzis.com

GREAT OUTDOORS

Region Wide

>> greatoutdoorsubs.com

>> pdjohnsons.com JASON’S DELI Region Wide >> jasonsdeli.com JERSEY MIKE’S Region Wide >> jerseymikes.com

PD JOHNSON’S

Dallas

CHAD HENNINGS – WATCH A GAME

>> Cowboys DL, 3-time Super Bowl Champion

If he can’t be at the stadium to watch the game in person, Chad likes to watch the big games at these popular locations.

>> tabcdallas.com FOX SPORTS GRILL Plano >> foxsportsgrill.com TEXAN STATION Grapevine >> gaylordhotels.com CHAMPS Region Wide >> champps.com FOX & HOUND Region Wide >> foxandhound.com TABC

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Dallas

Charlie Waters Tim Brown

TIM BROWN – BBQ

>> NFL WR, Heisman Trophy Winner (1987) Just like Tim, great BBQ was born and bred in Texas and the former Pro Bowler and Heisman Trophy winner puts these North Texas places at the top of his list.

SAMMY’S BBQ

Dallas

>> sammysbbq.com

RAILHEAD SMOKEHOUSE BBQ OFF THE BONE BBQ

Forest Hill

Fort Worth

>> railheadonline.com

>> offthebonebbq.com

>> randywhitesbbq.com ANGELO’S GREAT TEXAS BBQ Fort Worth >> angelosbbq.com

RANDY WHITE’S BBQ

Frisco

CHARLIE WATERS – SHOPPING

>> Cowboys DB, 2-time Super Bowl Champion, 3-time Pro Bowler Shopping is an important part of every region, but in North Texas, we like to do things bigger and better, evidence by Charlie’s favorite places to shop.

HIGHLAND PARK VILLAGE NORTHPARK CENTER

Dallas

Dallas

>> hpvillage.com

>> northparkcenter.com

>> shopstonebriar.com WEST 7 /CAMP BOWIE Fort Worth >> fortworthgov.org ARLINGTON HIGHLANDS Arlington >> arlingtonhighlands.com STONEBRIAR

Frisco

TH

RAYFIELD WRIGHT – CULTURE

>> Cowboys OL, 2-time Super Bowl Champion, Hall of Famer Believe it or not, football players do have other interests away from the game and Rayfield offers these North Texas cultural hot spots as must-sees.

>> kimbellart.org DALLAS MUSEUM OF ART Dallas >> dm-art.org FORT WORTH STOCKYARDS Fort Worth >> fortworthstockyards.org NASHER SCULPTURE CENTER Dallas >> nashersculpturecenter.org MODERN ART MUSEUM Fort Worth >> themodern.org

KIMBELL MUSEUM

Fort Worth

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BEST OF NORTH TEXAS Larry Brown

ABNER HAYNES – HOME COOKING

>> Dallas Texans RB, UNT Alum, AFL MVP (1960)

If fancy menus and valets aren’t for you, don’t worry, North Texas has several home cooking options that will remind you of how momma used to make it.

BABE’S

Region Wide

>> babeschicken.com

>> bubbascatering.org SCREEN DOOR Dallas >> screendoordallas.com MAMA’S DAUGHTERS’ DINER Region Wide >> mamasdaughtersdiner.com BUTTONS RESTAURANT Region Wide >> buttonsrestaurant.com BUBBA’S

Dallas

LARRY BROWN – FAMILY SPOTS

>> Cowboys DB, 3-time Super Bowl Champion, Super Bowl MVP Whether you have kids or are just looking for a family-friendly destination, Larry narrowed down his choices to these five fun-filled locations.

DALLAS WORLD AQUARIUM

Dallas

>> dwazoo.com

>> fortworthzoo.org >> dallasarboretum.org RIPLEY’S BELIEVE IT OR NOT Grand Prairie >> grandprairie.ripleys.com MUSEUM OF SCIENCE AND HISTORY Fort Worth >> fwmuseum.org

FORT WORTH ZOO

Fort Worth

DALLAS ARBORETUM

Dallas

CLIFF HARRIS – SIGHTSEEING

>> Cowboys DB, 2-time Super Bowl Champion, 6-time Pro Bowler While North Texas doesn’t have beaches or mountains, our region does offer a multitude of interesting places that you can’t find anywhere else.

SUNDANCE SQUARE THE WEST END

Fort Worth

Dallas

>>

SIXTH FLOOR MUSEUM

>> sundancesquare.com

dallaswestend.org Dallas

>> jfk.org

GRAPEVINE WINE TRAIL/TOURS Grapevine >> grapevinetexasusa.com SOUTHFORK RANCH 46

Parker

>> southfork.com

BEST OF NORTH TEXAS Joe Greene

JAY NOVACEK – WESTERN WEAR

>> Cowboys TE, 3-time Super Bowl Champion, 5-time Pro Bowler Of all the football legends who have played in North Texas, no former player is more adept at answering this question than Jay. M.L. LEDDY’S

Fort Worth

>> leddys.com >> wildbillswestern.com Region Wide >> cavenders.com

WILD BILL’S WESTERN STORE CAVENDER’S BOOT CITY SHEPLER’S

Arlington

LUSKEY’S/RYON’S

Dallas

>> sheplers.com >> luskeys.com

Fort Worth

JOE GREENE – FINE DINING

>> Steelers DL, 4-time Super Bowl Champion, Hall of Famer He might be known as “Mean” Joe Greene to most, but this hard-hitting Hall of Famer also enjoys fine dining at these elegant spots.

>> kentrathbun.com FEARING’S Dallas >> fearingsrestaurant.com FERRARI’S ITALIAN VILLA Grapevine >> ferrarisrestaurant.com TRULUCKS Region Wide >> trulucks.com RUTH’S CHRIS Region Wide >> ruthschris.com ABACUS

Dallas

CHARLES HALEY – PIZZA

>> Cowboys DL, 5-time Super Bowl Champion, 5-time Pro Bowler Pizza is pizza, right? Charles disagrees, choosing these pizzerias as his five favorites — the same number of Super Bowl rings he owns.

>> coalvines.com FIRESIDE PIES Region Wide >> firesidepies.com LUIGI’S Frisco >> LuigisPizzaFrisco.com MAMA’S PIZZA Region Wide >> mamaspizzas.net MELLOW MUSHROOM Fort Worth >> mellowmushroom.com

COAL VINES

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Region Wide

THE BEST OF NORTH TEXAS AT YOUR FINGERTIPS

Text “XLV” to 30364 or point your browser to www.northtexassuperbowl.com

to get the North Texas Super Bowl Mobile Guide on your smartphone. powered by

NORTH TEXAS

addison

A

ddison is North Texas’ largest watching party before, during and after the big game. Addison offers 175 restaurants, 22 hotels, 4,000 hotel rooms, 180,000 square feet of meeting space, and world class shopping all within a two mile loop.

No one does special events like Addison. Addison Circle Park is a state-of-theart outdoor event facility, where Addison presents nationally recognized events: Taste Addison in May is one of Texas’ premier food festivals; Kaboom Town! on July 3rd is rated one of the nation’s top fireworks displays with over 300,000 people enjoying the spectacular show; Oktoberfest is one of the largest U.S. celebrations outside of Munich, Germany held in September.

Addison Circle Park Also, in Addison is the Addison General Aviation Airport, home to private aircraft and corporate fleets, plus Million Air, Mercury Air Center fixed based operations.

The Addison Airport offers 24-hour customs clearance services and time-saving convenience.

Oktoberfest

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The Cavanaugh Flight Museum sets apart from most other aviation museums with the quality of the aircraft collection and the airworthy condition of nearly all of the aircraft on display. Many museum aircraft continue to fly on a regular basis. On any given day, visitors may see aircraft active on the museum’s ramp. The museum’s maintenance facility allows visitors to look beneath the skin of such famous aircraft as the Sopwith Camel, the P-51 Mustang, or the German Me-109 and to talk with the mechanics who keep these warbirds flying. This is a rare opportunity not found at other aviation museums. In addition, the museum has other facilities for visitors to enjoy: an outdoor picnic area, an air conditioned canteen, a large aviation art gallery and a large gift shop.

THE CAVANAUGH FLIGHT MUSEUM

Addison Circle Park provides an amazing setting for events such as Addison Oktoberfest, Taste Addison, the Kaboom Town! fireworks extravaganza and much more.

wl XLV Hos er Bo t Sup

addisontexas.net (800) 233-4766

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arlington

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rlington‌and the crowd goes wild!

While in town for the Super Bowl, enjoy Arlington and all there is to do around town‌NFL tours of Cowboys Stadium, tailgate parties at Lincoln Square and Arlington Highlands, take part in the Jordin Sparks Experience and other exciting events detailed on www.arlington.org.

Come back next spring and summer to take in a baseball game with the ALCS Champs, the Texas Rangers, enjoy 50th anniversary fun at Six Flags Over Texas and ride the all-new Texas Giant. Getting a little hot? Splash around at Hurricane Harbor or take in the International Bowling Museum.

Vacations are easy at Rangers Ballpark www.arlington.org/packages. at Arlington Everything is within walking distance and a short 15 minute drive from DFW International Airport.

Arlington is sure to keep your crowd entertained.

Six Flags Over Texas

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A MUST SEE! Opening its doors in 2009, this impressive venue is the world’s largest domed stadium, boasting a high definition video screen that hangs from one 20-yard line to the other. When this amazing architectural landmark isn’t hosting the Super Bowl, it is home to fans of concerts, basketball games, soccer matches, motocross races and other special events. Want to take in this amazing, one-of-a-kind complex in all of its glory? Be sure to book a tour! Visit arlington.org/venues/cowboys-stadium

COWBOYS STADIUM

The ALCS Champions, Texas Rangers, have been playing in Rangers Ballpark in Arlington since 1994.

wl XLV Hos er Bo t Sup

arlington.org

(800) 433-5374

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NORTH TEXAS

Dallas

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allas’ slogan “Live Large. Think Big.” describes the essence and vitality of a city built on big dreams, freshly blazed trails, and an attitude that all things are possible. The city is experiencing a renaissance, and more than $14 billion in new and ongoing development assists in creating a richly diverse city with the largest urban arts district in the nation, countless luxury accommodations, the best shopping in the Southwest U.S., a thriving culinary scene led by four- and five-star/diamond restaurants and celebrity chefs, and 13 vibrant and distinctly different entertainment districts.

JUSTIN TERVEEN

Dallas Skyline

North Texa s

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C V B pa r t n e r

The 19-block neighborhood in the heart of downtown is now the nation’s largest urban arts district, encompassing 68 acres and showcasing worldclass art, sculpture and performances in magnificent venues. The new, $354-million, multi-venue AT&T Performing Arts Center has been called the most significant cultural construction project in the U.S. since New York’s Lincoln Center. A sample of Arts District venues includes the Dallas Museum of Art, Crow Collection of Asian Art, The Nasher Sculpture Center, Morton H. Meyerson Symphony Center, Margot and Bill Winspear Opera House, and Dee and Charles Wyly Theatre.

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JUSTIN TERVEEN

DALLAS ARTS DISTRICT

AT T R AC T IONS THEATER

MUSEUMS

T HE AT ERS

Dallas Theater Center 2400 Flora St I Dallas, TX 75201 (214) 252-3927 I DallasTheaterCenter.org BE ENTERTAINED AND INSPIRED BY THE THRILL OF LIVE THEATER! One of the country’s leading regional theaters, Dallas Theater Center performs at the new AT&T Performing Arts Center Wyly Theatre and Frank Lloyd Wright’s Kalita Humphreys Theater.

Photo by Iwan Baan

ATTRACTIONS

DALLAS ARTS DISTRICT

Dallas Arts District

Pictured: The Dee and Charles Wyly Theatre, designed by REX/OMA (Joshua Prince-Ramus, partner in charge, and Rem Koolhaas), at the AT&T Performing Arts Center in Dallas.

Dallas Symphony Orchestra

Experience the extraordinary with the Dallas Symphony Orchestra, under the leadership of Music Director Jaap van Zweden. Make the DSO your destination for the finest in classical and pops music at the internationally heralded Morton H. Meyerson Symphony Center.

ATTRACTIONS

Nasher Sculpture Center 2001 Flora Street Dallas, TX 75201 (214) 242-5100 I NasherSculptureCenter.org Visit one of the world’s finest collection of modern and contemporary sculpture in the world.

On view in the Galleries is Alexander Calder and Contemporary Art: Form, Balance, Joy through March 6, 2011.

MUSEUMS

Crow Collection of Asian Art 2010 Flora Street Dallas, Texas 75201 (214) 979-6430 I CrowCollection.org Located in the Dallas Arts District, the Crow Collection of Asian Art is a free admission museum spanning the many countries and cultures of Asia. Currently exhibiting Soaring Voices: Recent Ceramics by Women from Japan.

MUSEUMS

Dallas Museum of Art

1717 North Harwood Street Dallas, Texas 75201 (214) 922-1200 I DallasMuseumofArt.org The Dallas Museum of Art hosts an internationally acclaimed art collection and presents Big New Field, showcasing select works by contemporary artists whose large-scale installations are on view at Cowboys Stadium. Opening December 2010, this exhibition welcomes Super Bowl XLV to North Texas.

northtexassuperbowl.com

2301 Flora Street (214) 692-0203 I DallasSymphony.com

55

visitdallas.com Cont.

(800) C-DALLAS

AT&T Plaza at Victory Park

JASON WYNN

NORTH TEXAS

Dallas,

KEVIN BROWN/STATE FAIR OF TEXAS

Cotton Bowl

Fair Park is home to the annual State Fair of Texas; the historic Cotton Bowl, host to the annual Red River Rivalry which pits the University of Texas against the University of Oklahoma; and other events throughout the year.

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MUSEUMS

The Arrangement 13710 Dallas Parkway Dallas, TX 75240 (214) 748.4540 I thearrangement.com The Arrangement is the ultimate in handmade, elegant furnishings for a distinctive look.

Forged in Texas for the person that has everything but a comfortable home. We are your source for the unique.

DINING

Fogo de Chão 4300 Belt Line Rd. Addison, TX 75001 (972) 503-7300 I FOGO.COM Fogo de Chão is an authentic Southern Brazilian Steakhouse featuring a prix fixe menu showcasing 15 delectable cuts of meat served tableside by authentic gaucho chefs, gourmet salads, decadent desserts, and an award-winning wine list.

MUSEUMS

Irving Arts Center 3333 N MacArthur Blvd Irving, TX 75062 (972) 252-2787 I irvingartscenter.com Irving Arts Center is a visual and performing arts facility located in the heart of Dallas/Fort Worth. This summer, the Arts Center welcomes the world-tour of Genghis Khan: The Exhibition, featuring weaponry, jewelry, clothing and more from 13th century Mongolia.

ATTRACTIONS

Ripley’s Believe it or Not! and Louis Tussaud’s Palace of Wax Grand Prairie 601 E Palace Parkway Grand Prairie, TX 75050 (972) 263-2391 I grandprairie.ripleys.com Share the most unique experience in North Texas! Ripley’s Believe it or Not! & the Palace of Wax in Grand Prairie. Show guide at ticket booth for $3.00 off any 3-way or 4-way combination ticket!!

ATTRACTIONS

Sundance Square

Downtown Fort Worth Fort Worth, TX 76102 (817) 255-5700 I sundancesquare.com Join the party in Sundance Square, a vibrant, 35-block shopping and entertainment district.

Watch your favorite ESPN shows broadcasting live, choose from dozens of great restaurants and night spots, and shop for cool stuff in a historic downtown setting.

northtexassuperbowl.com

ATTRACTIONS

DININ G

LOCAL SPOTLIGHT

Local Spotlight AT T R AC T IONS

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NORTH TEXAS 58

denton

W

hen it comes to blending sights and sounds, Denton is a virtual orchestra of shopping, music, arts, culture, and entertainment. We are 30 miles north of Dallas and Fort Worth where I-35 E meets I-35 W. Shop historic downtown Denton then step back in time at the Historical Park of Denton County. Just a glance away is the Courthouse-on-the-Square Museum with one-of-a-kind exhibits. The Firefighter Museum sits right across the street from the Denton Center for Visual Arts where two galleries feature many exhibits from painting to photography and textile to sculpture.

The Campus Theatre presents live performances with casts of Texas’ finest talent in a variety of productions. While a different kind of art, Denton after dark Courthouse showcases musical talent in every genre.

Many venues are within walking distance of the downtown square.

At the heart of the North Texas Horse Country, equine tours rank among the most popular Denton attractions. Green energy tours, historical tours, and campus tours are samples of many more customized and self-guided experiences offered in Denton.

We love to celebrate, so exciting festivals and events go on year-round. With quality accommodations at affordable rates, what are you waiting for? Discover Denton!

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Discover Denton and enjoy a driving tour in the beautiful North Texas Horse Country. This lush countryside situated in the central region of North Texas boasts over 300 horse farms and ranches. Setting this unique equine-rich region apart from other horse-focused regions in the U.S. is the amazing diversity of the over 25,000 horses populating the area. Virtually every equine breed and discipline is represented among the North Texas Horse Country community. Visitors meander among a breathtaking variety of the finest horseflesh in America and the most beautiful country in Texas.

DRIVING TOUR

Downtown Denton’s vibrant specialty shopping and eateries are centered around the 1896 courthouse, home to the Courthouse-on-the-Square Museum.

wl XLV Hos er Bo t Sup

discoverdenton.com (888) 381-1818

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NORTH TEXAS

farmers branch

W

hile it no longer has anything to do with farming, Farmers Branch has everything to do with making your visit memorable.

Less than 15 minutes away are three vital airports: DFW International Airport; Dallas Love Field, home of Southwest Airlines; and Addison Airport. With four major road arteries — Interstate 35 E. (Stemmons Freeway), Interstate 635 (LBJ Freeway), the President George Bush Turnpike, and Dallas North Tollway, we make it easy to venture out.

Additionally, from Farmers Branch Station, the DART Light Rail Green Line takes you to the American Airlines Center, Dallas Convention Center and the Cotton Bowl. Located across from the station is the Dr Pepper StarCenter, featuring two NHL sized ice sheets, a full bar and grill, meeting rooms, and more.

If shopping is what you are looking for, Galleria Dallas, NorthPark Center and the Sam Moon Center, are all within minutes of our 12 hotels such as the Doubletree Club, Doubletree Galleria, Holiday Inn Select, Omni Park West and Sheraton Dallas North.

Branded as “The City in a Park,” Farmers Branch takes great pride in the 27 parks that fill the city.

With more than 150 different rose varieties planted in the city, we are the perfect place to stop and… well, you know. Liberty Plaza boasts a 60- by 30- foot American flag, proudly flying 150 feet in the air. The 26-acre Farmers Branch Historical Park showcases more than 150 years of proud lone star heritage with a church, train depot, school, several log cabins and Victorian cottage.

Liberty Fest

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The 26-acre Farmers Branch Historical Park showcases more than 150 years of proud Texas heritage. The 1856 Gilbert House is the oldest structure still standing on its original foundation in Dallas County, and is the cornerstone of the Historical Park. Also on the grounds are a church, train depot, school, several log cabins, and Victorian cottage that will amaze and intrigue you. The Historical Park is also the site for many of the city’s special events and may be reserved for weddings, parties, family reunions, or other special gatherings. The Holiday Tour of Lights takes you from City Hall to the Historical Park, featuring wonderful Holiday displays and more than 48 miles of lights.

HISTORICAL PARK

The rich history of Farmers Branch offers much American and Texan culture for visitors to explore.

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farmersbranchcvb.com (972) 247-3131

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NORTH TEXAS

fort worth

I

f you want to make a big gain at Super Bowl XLV, take a close look at Fort Worth. Not only is it the 17th-largest city in the country, it is also larger than five cities that have previously hosted Super Bowls. And, as host city of the AFC Champions, Taste of the NFL and ESPN’s broadcast headquarters, Fort Worth provides a winning game plan for your Super Bowl experience.

Known as “The City of Cowboys and Culture,” Fort Worth boasts a mix of preserved Western heritage and unrivaled artistic offerings. It’s the only city where you can study Michelangelo’s first painting and see the world’s only twice-daily cattle drive.

Named the #4 value friendly destination in the United States by Hotwire.com, Fort Worth attracts more than 5 million visitors each year. Visitors can explore the legendary Stockyards National Historic District, the world-class Cultural District, downtown’s Sundance Square entertainment district, Texas Motor Speedway, the top-ranked Fort Worth Zoo, and so much more.

Come experience Fort Worth. We look forward to seeing you.

Sundance Square

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FORT WORTH STOCKYARDS Twice each day, visitors to the Stockyards National Historic District can see the Fort Worth Herd and the world’s only twice-daily cattle drive! Held daily at 11:30 a.m. and 4 p.m., the Fort Worth Herd Cattle Drive features one longhorn for every decade since the city’s founding. This celebration of Fort Worth’s authentic heritage honors all those that came before us and teaches future generations about the spirit and heritage of the city. Every detail of this cattle drive — from the saddles to the chaps, from the hats to the boots — is authentic and historically true.

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museums museums

national cowgirl museum & hall of fame

1720 Gendy Street Fort Worth, TX 76107 (817) 336-4475 I www.cowgirl.net The National Cowgirl Museum & Hall of Fame is the only museum in the world dedicated to honoring and celebrating women, past and present, whose lives exemplify the courage, resilience and independence that helped shape the American West.

loCal SpoTliGhT

Local spotlight

Tuesday-Sunday: 10am - 5pm I Closed Mondays and major holidays.

museums

modern Art museum of fort Worth 3200 Darnell Street Fort Worth, TX 76107 (817) 738-9215 I www.themodern.org Experience the Modern Art Museum of Fort Worth designed by world-renowned architect, Tadao Ando. The Modern maintains one of the foremost collections of modern and contemporary art in the country. Enjoy a fine dining experience in Café Modern on the Museum’s reflecting pond.

museums

Amon carter museum of American Art 3501 Camp Bowie Boulevard Fort Worth, TX 76107 (817) 738-1933 I www.cartermuseum.org Visit the Amon Carter, home to one of the nation’s preeminent collections of American art.

Visitors can also enjoy the Museum Store + Café, which offers art-inspired products, coffee, and baked goods. Admission is free.

museums

kimbell Art museum 3333 Camp Bowie Blvd.

Fort Worth, Texas 76107 (817) 332-8451 I kimbellart.org The Kimbell Art Museum’s holdings include European masterpieces from Fra Angelico, Michelangelo, and Caravaggio to Cézanne and Matisse; important collections of Egyptian, Near Eastern, Greek, and Roman antiquities; and Asian, Mesoamerican, and African art.

museums

fort Worth museum of science and history 1600 Gendy Street Fort Worth, TX 76107 (817) 255-9300 I fortworthmuseum.org

Explore Fort Worth’s newest must-see destination, offering engaging exhibits — including the new Fort Worth sports exhibit and Slant 45 art exhibit — Innovation Studios, Cattle Raisers Museum, Noble Planetarium, Omni IMAX Theater and much more.

northtexassuperbowl.com

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NORTH TEXAS

fort worth, Cont.

fortworth.com (800) 433-5747

Texas Motor Speedway

Modern Art Museum of Fort Worth

TCU Football

For arts and culture, Fort Worth has emerged as one of the top destinations in the country.

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AT T R AC T IONS MUSEUMS

MUSEUMS Sid Richardson Museum 309 Main St, Sundance Square Fort Worth, TX 76102 (888) 332-6554 I sidrichardsonmuseum.org Experience one of the finest private collections of paintings of the Old West by Frederic Remington and Charles M. Russell, amassed by legendary Texas oilman Sid W. Richardson.

Museum Store. Open daily. Free admission.

ATTRACTIONS

LOCAL SPOTLIGHT

Local Spotlight

Bureau of Engraving and Printing

The Bureau of Engraving and Printing, located in Fort Worth, Texas, produces over half of the nation’s paper currency. Come see billions of dollars and learn about the production and history of United States paper currency. Admission is free.

ATTRACTIONS

Molly the Trolley

(817) 215-8600 I mollythetrolley.com See what Fort Worth has to offer in this vintage-style trolley that takes you to the Stockyards, Sundance Square and other Downtown hotspots. For routes and times, text “Molly” to 38714.

ATTRACTIONS

Rahr & Sons Brewing Co. 701 Galveston Ave. Fort Worth, Texas 76104 (817) 810-9266 I rahrbrewing.com Brewery Tours - $7 Free souvenir Rahr pint glass to take home and three complimentary beer samples.

11am & 2pm Monday – Friday (Super Bowl Week Only) Additional tours Wednesday at 5pm and Saturday at 1pm. Reservations not required.

MUSEUMS

Milan Gallery – Sundance Square

505 Houston Street Ft. Worth, TX 76102 (817) 338-4278 I milangallery.com STEVE SABOL’S “THE GUTS AND GLORY OF FOOTBALL” exhibition of his colorful and thought-provoking football-themed art (www.stevesabolart.com) is on display at the MILAN GALLERY until Feb 8. Steve’s VIP Reception will be held Wed 2/2/11 from 5-8pm.

northtexassuperbowl.com

Western Currency Facility 9000 Blue Mound Road Fort Worth, Texas 76131 (866) 865-1194 I moneyfactory.gov

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FRISCO

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risco was born of western spirit as a tiny watering hole and whistle stop, first along the Shawnee Trail and then along the St. Louis-San Francisco Railroad. It is from this railroad that “Frisco” got her name, during the days of massive cattle drives in the 1800s.

Located just 20 miles north of Dallas, Frisco is the fastest growing city in America and Texas’ Rising Star for sports, shopping, entertainment, festivals and concerts. In addition to a total of 10 hotels with 1,500 hotel rooms, 8 million square feet of retail space and two major concert venues nestled in the suburbs, Frisco is also making quite a name for itself in the world of youth, amateur and professional sports. The city is home to five sports teams: the Double-A Frisco Pizza Hut Park RoughRiders baseball team; FC Dallas, Major League Soccer; the Texas Legends NBA D-League; the NAHL Texas Tornado and home office and practice field of the Dallas Stars of the NHL. Cirque du Soleil will bring a new season of creativity to the Dr Pepper Arena, the Museum of the American Railroad will launch an outdoor display, and the city will host the NCAA 2011-2013 Division I Football Championship Series games at Pizza Hut Park.

Frisco Square

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If you have a passion for art, science and theater, get your fix all under one roof at the new Frisco Discovery Center. It’s a must-see mix of visual and performing arts, science, math and technology with an educational twist that families will love. 8004 North Dallas Parkway.

972.668-5180.

FRISCO DISCOVERY CENTER

Besides the history and culture, Frisco is also home to several professional sports teams, including the MLS Western Conference Finals Champion, FC Dallas.

wl XLV Hos er Bo t Sup

visitfrisco.com

(877) 463-7472

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grapevine

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rapevine is your premiere shopping, dining and entertainment venue of the North Texas Super Bowl blowout.

It’s home to the 1.6 million-sq. ft.

Grapevine Mills mall with value driven shopping at Neiman’s Last Call, Horchow by Neiman Marcus, Saks Off 5th, Ann Taylor Loft, and J. Crew to name a few.

Grapevine’s highly-acclaimed National Register Historic Main Street is home to an extraordinary selection of boutiques, galleries, home accessories, handcrafted items, and wine and gourmet foods.

Over 200 restaurants serving sizzling steaks, flaming fajitas, succulent seafood and savory sushi all waiting to satisfy your appetite.

Live entertainment from the multiple stages of the 39,000-sq. ft. Glass Cactus overlooking Lake Grapevine to the intimate setting of La Buena Vida Vineyards where you can enjoy music for every age and genre.

The Gaylord Texan’s atrium brings the Texas Hill Country, San Antonio Riverwalk,

Great Wolf Lodge

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Gaylord Texan

Grapevine Vintage Railroad

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An icon of Texas chili and sports writing, his memory lives on with the second and third generation of Tolbert’s serving up his famous recipes. You can enjoy Frank’s famous “Bowl of Red” right now in Grapevine’s Historic District.

Great live entertainment, cold beer and fine Texas wine awaits you in Grapevine restaurants and tasting rooms in the award-winning Historic Entertainment District.

FRANK X TOLBERT - Co-founder of the World Championship Chili Cook-off and widely acclaimed sports journalist

the Gulf Coast and the Piney Woods to you all in one place, combined with the world-class entertainment. There’s more…

Grapevine’s Urban Wine Trail has nine winery tasting rooms from the eclectic to great live entertainment to family fun dining, all within walking distance of Grapevine’s famous Historic Entertainment District.

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Gaylord Texan Resort & Convention Center is the Official Hotel of the Dallas Cowboys.

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grapevinetexasusa.com (800) 457-6338

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irving

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ocated in between Dallas and Fort Worth, immediately adjacent Mandalay to DFW International Airport and Canal Walk just minutes from Cowboys Stadium, Irving is proud to serve as home base for the NFC Champions.The city boasts more than 80 hotels, including the state’s only AAA five-diamond resort, the Four Seasons Resort and Club, home of the PGA Tour’s HP Byron Nelson Championship, and the NFC Champion headquarters hotel Omni Mandalay Las Colinas, as well as hundreds of restaurants. With its central location, Irving also provides easy access to DFW’s top attractions, entertainment and venues. Las Colinas, a 12,000-acre masterplanned community within the city of Irving is known world-wide for its quality and uniqueness, serving as the world headquarters for ExxonMobil, Kimberly Clark and Fluor Corp. The area also houses the Mustangs of Las Colinas; Movie Studios at Las Colinas; Mandalay Canal; Las Colinas Equestrian Center and Polo Club; National Scouting Museum; and the new, copper-clad Irving Convention Center at Las Colinas.

The Dallas Cowboys headquarters and practice facilities are located in Irving’s Valley Ranch area.

Las Colinas Polo Club

The HP Byron Nelson Championship is a PGA Tour event played annually at the Four Seasons Resort and Club in Irving.

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The Mustangs of Las Colinas, a breathtakingly realistic bronze sculpture of nine wild mustangs galloping across a granite stream, is a must-see. Located in Williams Square Plaza in the heart of Irving’s Las Colinas Urban Center, these mustangs are one-and-a-half-times life-sized, making them the largest equestrian sculpture in the world. Created

by African wildlife artist Robert Glen, the Mustangs of Las Colinas is one of the most visited attractions in North Texas. Across the Williams Square Plaza is the Mustang Sculpture Exhibit, which includes an informative film about the creation of this fabulous sculpture.

THE MUSTANGS OF LAS COLINAS SCULPTURE AND EXHIBIT

Irving has a picturesque landscape throughout, including the Mandalay Canal Walk at Las Colinas with its tree-lined walkways and beautiful waterfront.

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irvingtexas.com (800) 247-8464

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lewisville

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ugging the shores of Lewisville Lake and conveniently located along two major highways, Lewisville is within easy reach of a wide variety of recreational activities. Many family-friendly options are available, ranging from cultural arts to water sports.

Visitors will find an extensive selection of well-appointed Lewisville hotels with all the amenities. For those flying into the area, Lewisville is located within 10 minutes of DFW International Airport. Soon commuter rail service will link Lewisville to Dallas and Fort Worth.

Since Lewisville is a suburban town with a rural heritage, much of the activity centers on Lewisville Lake. Enjoy activities such as fishing, water sports, boating, swimming and camping. The new MCL Grand Theatre, opening in January 2011, will host an array of creative arts activities in the historic Old Town district with a commuter rail service within walking distance opening Spring 2011. In the Main Stage Theater, enjoy live musical performances and theatrical offerings or enjoy a snack in the outdoor Courtyard and relax under the trees. Vista Ridge Mall in Lewisville features large retail chains and one-of-a-kind specialty shops.

Other visitor treats include Old Town Lewisville, showcasing buildings from the early 20th century. For the avid golfer, Lewisville is surrounded by some of the finest golf courses in the nation. Book

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The largest urban lake in North Texas and the official “Urban Bass Fishing Capital of Texas.” Located just 20 miles north of downtown Dallas, Lewisville Lake has nearly 30,000 acres of surface area and 233 miles of shoreline.

On the south shore of the lake is a 2,000-acre wildlife preserve with rustic camping, nature trails, river kayaking and hundreds of native Texas bird and animal species. There are two full-service marinas in Lewisville, one featuring the largest in-land sailing catamaran in Texas and the other adjacent to Sneaky Pete’s restaurant and club. Lewisville Lake Park has more than 650 acres of open space, swimming beaches, boat ramps, playgrounds, camping, picnic areas and athletic fields.

LEWISVILLE LAKE

your stay today to enjoy water activities on glittering Lewisville Lake, nature and wildlife attractions, local arts and culture, world-class golf, dining in cozy eateries, signature heritage festivals, outdoor special events, and quaint Old Town Lewisville.

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visitlewisville.com (800) 657-9571

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Plano

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nown as “The Star in Texas,” Plano is an All-American city that cherishes its quaint, historic beginnings yet embraces its modern, cutting-edge transformation that has made it one of the best places to live in the United States, according to CNN Money Magazine; the safest city to live in North Texas, according to a recent survey conducted by the CQ Press; and arguably one of the best places to visit and do business.

Conveniently located about 30 minutes from the DFW International Airport and downtown Dallas, Plano offers a surprising number of things to see, visit and do — a perennial favorite being the Plano Balloon Festival. Held each September since 1979, the popular event has earned Balloon Festival Plano the title of “Hot Air Balloon Capital of Texas.”

When it comes to business, Plano’s Legacy Park is home to a number of highprofile companies, including JCPenney, Frito-Lay, Dr Pepper Snapple Group and many others. As such, the city regularly hosts business travelers throughout the world.

Also located in Legacy Park are The Shops at Legacy, a new urban development with a “Main Street” style and feel. The Shops at Legacy are brimming with creative boutiques, sidewalk cafes and some of the area’s best restaurants.

Historic Downtown

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No visit to Plano is complete without a visit to the iconic Southfork Ranch, made famous from the television series “Dallas,” in nearby Parker. Known as America’s most famous ranch, Southfork welcomes tour visitors from around the world as well as guests to many special events held at the ranch year-round. The “Dallas Legends: Fact to Fantasy” exhibit features such memorabilia as the gun that shot J.R., Lucy’s wedding dress and video clips from the popular series. The property also boasts the full-service Southfork Hotel, featuring impeccable service and traditional elegance.

SOUTHFORK RANCH

The Shops at Legacy

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Plano is the Hot Air Balloon Capital of Texas and home to the state’s largest balloon festival each year.

wl XLV Hos er Bo t Sup

planocvb.com

(800) 817-5266

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richardson

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ichardson has found its place as a unique and sophisticated suburb featuring award-winning family festivals, nationally ranked championship golf courses, 30 beautiful parks, more than 40 miles of hike and bike trails and our cultural gem, the Charles W. Eisemann Center for Performing Arts.

Known nationally as the “Telecom” Corridor® and home to more than 500 high-tech and telecommunications companies, Richardson offers small-town customer service and warm Texas hospitality.

The new Huffhines Sports Complex boasts four 300-foot fenced tournamentquality softball fields and two auxiliary fields accommodating flag football, adult and youth soccer, and other athletics. The Cottonwood Art Breckenridge Baseball Complex is home to four baseball fields, which have been Festival designed to accommodate tournament play for all ages and skill levels.

Richardson has 14 hotels offering a total of 2,300 rooms and a variety of meeting facilities having space ranging from 525 to 203,000 square feet. The versatility of Richardson’s hotel and meeting spaces makes it an ideal place for planning events. Four Dallas Area Rapid Transit (DART) Light Rail stations give access to sights in Richardson and many of the entertainment, museums, restaurants and shopping areas in downtown Dallas.

Richardson! A destination to live, work, play & STAY.

Wildflower Festival

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Come and see for yourself as Island Stage and Effen Apparel proudly present “A Tribute to Bob Marley” on Saturday, Feb. 5, 2011, at the Eisemann Center. Headlining performers, The Wailers will be launching their “Uprising Tour” with special performances by Local Culture (New Zealand) and Rootz Underground (Kingston, Jamaica). Tickets may be purchased online at www.eisemanncenter.com or by calling the Ticket Office at 972-744-4650. The Eisemann Center is conveniently in the Galatyn Park Urban Center, in the heart of Richardson’s business and technology area. There’s something for everyone at the Eisemann Center!

EISEMANN CENTER

Discover the distinct personalities, flavors and themes that flow within and around Richardson.

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richardsontexas.org (888) 690-7287

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volunteer services

FOR XLV VOLUNTEERS ONLY

xlv volunteers

More than 10,000 volunteers will support North Texas for Super Bowl XLV Dear XLV Volunteer, Thank you for everything you have done and everything you will do to support the North Texas Super Bowl XLV Host Committee. You are a very integral part of our “offensive line,” you are one of the smiling faces that will help us to greet hundreds of thousands of visitors when they travel to North Texas for Super Bowl XLV. North Texas will be on the world’s stage in February of 2011 and we know you will do all that you can to make sure North Texas shines.

As a XLV Volunteer, you have chosen to represent North Texas, the Host Committee and the NFL. Your commitment and participation as a volunteer are crucial to the success of Super Bowl XLV and North Texas being awarded future games. Thank you.

Sincerely,

Tony Dorsett Volunteer Services Chairman

Amanda Whitelaw Volunteer Services Manager

Courtney Counts Volunteer Services Assistant 78

OFFICIAL VOLUNTEER USE ONLY XLV VOLUNTEER HANDBOOK All XLV Volunteers will receive an electronic version of the XLV Volunteer Handbook via e-mail. XLV Volunteers can download the Handbook and other volunteer publications, including each edition of the XLV Volunteer Newsletter online: Go to: www.northtexassuperbowl.com, select “volunteer.” To the far right, under “OFFICIAL XLV VOLUNTEER USE ONLY” select “XLV Volunteer Handbook.”

XLV Volunteers can view their final itinerary by logging back into their online profile: Go to: www. northtexassuperbowl.com, select “volunteer,” select “Log-In” and enter the users e-mail and password.

POLICIES AND PROCEDURES • Volunteers must wear the official Host Committee uniform during their shift.

• Volunteers are not permitted to accept tips of any kind.

• Volunteers must report to their volunteer shift on time and allow for travel and parking time.

• Volunteers should never ask for an autograph or impose on a guest with a personal request while on duty. (i.e. photographs, business contacts, souvenirs, etc.)

• No travel, food or lodging accommodations will be provided to volunteers.

• No game tickets will be made available to volunteers.

• No volunteer opportunities are available inside Cowboys Stadium.

• No family members or friends are allowed to accompany volunteers while they are on duty, unless they are scheduled to work at the same time.

• All volunteers must agree to a background check as required by the NFL.

• If an illness or emergency prohibits volunteers from making their volunteer assignment, they should contact their assigned Volunteer Captain.

• Volunteers should not consume alcoholic beverages while wearing the official volunteer uniform.

• Volunteer opportunities will be provided on an equal basis without regard to race, color, sex, national origin, age or disability.

* Failure to comply with the above Policies and Procedures may result in termination of volunteer opportunities. Volunteer Captains and North Texas Super Bowl XLV Host Committee staff have the right to remove a volunteer from their position and ask him/her not to return.

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$

25 HOTEL CREDIT Blackout dates may apply. Reservations required.

Offer expires 2/28/2011. Offer code: 3826.

M A k e A W i n n i n g D R i V e O f YO U R O W n Tackle thrills and excitement head on. Catch some world-class entertainment. And celebrate the spoils of victory in one of our many incredible restaurants, numerous full-service bars, well-appointed luxury suites, indoor pool or spa. So go ahead. Get excited. Because unlike football, you won’t get penalized for excessive celebration.

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