85% of people do
1
business with an advertiser after receiving a promotional product from them.
2
Promo products draw as many as 500% more referrals from satisďŹ ed customers than an appeal letter alone.
Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%
4
3
89% of consumers can recall the
advertiser of a promotional product they’d received in the last two years.
69% of consumers would pick up
a promotional product if they deemed it useful.
Source: PPAI Research
I
5