PRESENTATION
TABLE OF CONTENTS 4 // OUR MISSION // 6 // OUR OBJECTIVES // 8 // OUR EXPERTISE // 10 // OUR FOUNDERS // 12 // OUR TEAM // 14 // OUR SERVICES // 16 // TESTIMONIALS // 18 // ILLEGAL DUMPING // 20 // OUR EVENTS // 22 // ZERO WASTE // 24 // MARKETING //
4 // OUR MISSION //
OUR MISSION PROTECT THE ENVIRONMENT BY ESTABLISHING AND OPERATING AN ILLEGAL DUMP CLEANUP SERVICE IN NORTH AMERICA. EDUCATE AND RAISE AWARENESS OF THE GENERAL PUBLIC ON RELATIVE ISSUES TO ENVIRONMENTAL PROTECTION, SUCH AS ILLEGAL DUMPING, POLLUTION AND RECYCLING.
OUR VISION Our long-term vision is to propel PurNat's activities in Canada, the United States and elsewhere in the world. The seriousness of the existence of illegal dumping is widespread across America, and unfortunately, across our planet. THERE ARE SEVERAL WAYS YOU CAN HELP PROTECT THE ENVIRONMENT • Participate in one of our cleaning activities • Make a donation to help PurNat achieve its goal • Become a volunteer within the organization • Become a sponsor or corporate partner • Become an influencer
DONATIONS EVERY DONATION CONTRIBUTES TO RECOVERY A WASTE-FREE NATURE! In Canada, PurNat is a non-profit organization and foundation highly recognized by the Canada Revenue Agency. Each donation is used to contribute to our mission of educating our young people, raising awareness and mobilizing citizens about the problems of illegal dumping. You also contribute to bequeathing to future generations a waste-free nature, to protecting nature, flora and fauna as well as improve your environment.
Making a difference with a donation is easy. You will receive a receipt for tax purposes. Here are ways to contribute: • Cash donation • Donation through life insurance • Registered retirement savings • Matching gifts • Bequeathed donations Our Canadian charity number is 810304576RR0001
TRADEMARK In addition to being a Canadian trademark, PurNat is a reference and a source of pride for the protection of nature in Canada.
6 // OUR OBJECTIVES //
OUR OBJECTIVES PROTECTING OUR NATURE Since 2013, we have been helping to ensure that everyone can enjoy a waste-free nature.
IMPLICATIONS Involve governments, municipalities, businesses and citizens to clean up our environment.
BECOME THE LEADER Become the world leader in the fight against illegal dumping sites in our beautiful North American landscape, with a committed vision for global action.
SUSTAINABLE DEVELOPMENT PurNat is committed to economically efficient, socially equitable and ecologically sustainable development. Our objective is to position communities so that they benefit from carbon offset initiatives, that is to say reduction of GHG emissions, through the cleaning of illegal dumps and the reforestation of our natural environments.
HELPING FUTURE GENERATIONS The help we offer to future generations exists through education and awareness. IMPROVE OUR ENVIRONMENT We innovate and implement tools to make our planet cleaner. THE CIRCULAR ECONOMY, AN ECONOMY AIMING FOR ZERO WASTE! The current waste management system is outdated. This concept allows us to intensify our efforts to discover and develop technologies, social methodologies and industrial processes that would not have been discovered within the framework of the linear economy.
// OUR OBJECTIVES // 7
THE AVERAGE LIFE SPAN OF WASTE IN NATURE 1 to 12 month
5 years
50 years
100 years
200 years
500 years
TOILET PAPER
CANDY PAPER
(2 weeks to 1 month)
(5 years)
TIN CAN
TIRES (100 years)
MERCURY BATTERIES
PLASTIC BAGS
(50 years)
(400 to 500 years)
(200 years)
1000 years
5000 years
PLASTIC BOTTLES
(4000 to 1000 years)
(100 to 1000 years)
APPLE CORE (1 to 5 months)
CHEWING GUM (5 years)
ALUMINUM CANS (100 to 500 years)
MILK CARTON (5 months)
CIGARETTES
NEWSPAPERS
BUS TICKET
(3 to 12 months)
(1 year)
DISPOSABLE DIAPER
SIM CARD
(400 to 450 years)
(1000 years)
(1 to 2 years)
POLYSTYRENE (1000 years)
FUN FACT APPROXIMATELY 85% OF 10 MILLION OF KILOGRAMS OF EXTRACTED WASTE OF OUR FOREST SINCE 2013 HAVE BEEN RECYCLED.
GLASS
8 // OUR EXPERTISE //
PULLED OVER 7 MILLION KG
PURNAT EXPERTISE Environmental protection has proven to be one of the issues of greatest concern to many citizens, business communities and even government authorities. Our team has developed unique expertise in environmental protection, by setting up and operating a service cleaning to eliminate illegal dumping. We specialize in hard to reach places, such as steep hills, rivers, lakes, wetlands and all types of terrain. Thus, we achieve to recover all types of materials of any size, weight and location.
ASPHALTE
CONCRETE STOVES
We are currently working on setting up satellite offices to better serve different regions of North America.
WOOD
Our organization is keen to educate and raise awareness among the general public about various environmental challenges, such as illegal dumping, pollution and recycling.
TIRES
BRICKS
METAL PLASTIC FRIGIDAIRES
WASHER DRYER
BARILS
VOITURES DOMESTIC WASTE
BOATS
CONSTRUCTION WASTE
HEAVY EQUIPEMENT
10 // OUR FOUNDERS //
JEAN-RAPHAËL POIRÉ Jean-Raphaël is a high-level athlete and a nature lover. He studied at prestigious schools such as Cornell University in New York, the Universidad Nacional Autonoma de México and the Imperial Hotel Management College in Vancouver. These years of study will have allowed him to acquire a wealth of knowledge in the hotel industry which, by the same token, is its main field of activity.
In addition to being a trilingual young man (English, French and Spanish), he is determined, innovative, methodical and a go-getter. In addition, practicing sports and his professional career will have allowed him to develop great discipline and an open mind.
// OUR FOUNDERS // 11
MARCEL POIRÉ Marcel has devoted more than 30 years to his career as a financial services advisor and financial planner with major financial services companies both in Quebec and in the Vancouver region.
Marcel is passionate about everything he does, throughout his career he has held several volunteer positions that have changed things and been able to develop important organizations in several areas. His proverb: You just never give up...
12 / / OUR TEAM //
OUR TEAM Our success is based on talent and know-how: The wealth of our team. Thanks to these you can live the PurNat experience at each of our cleaning events. PurNat invests methodically to ensure its growth. PurNat continues to strengthen its human resources, always with the aim of generating a waste-free nature, on a national and international scale.
Lyne Camiré - Administration
Robert Coutu - Business development
Claude Beaulac - Partner
Michel Dubreuil - Project manager
// OUR TEAM // 13
Véronique Hamel - Cleanup coordinator
Graham Guertin - Filmmaker
Domink Giroux - Cleanup coordinator
Alexandre Richard - Filmmaker
Stéphane Gosselin - Graphic designer
René Déy - Graphic designer-webmaster
14 // OUR SERVICES //
LAND CLEANUPS
We specialize in hard-to-reach places on public or private lands, nature reserves, parks, sensitive and wet environments.
AQUATIC CLEANING
Our team has developed unique expertise in terms of environmental protection by setting up and operating an aquatic cleaning service to eliminate waste from the surface and bottom of our rivers and lakes.
DIOGENES SYNDROME
Diogenes syndrome, also called obsessivecompulsive disorder is characterized by the excessive accumulation of useless objects. We work in close collaboration with municipalities and governments affected by this widespread phenomenon.
CLEANING EVENTS
A “win-win” partnership with PurNat. We develop a capital of sympathy for the environmental cause in the community where you are present, with your employees or your customers. PurNat will create a tailor-made cleaning event for you according to your objectives.
DRONE
BARN DISMANTLING
We recover the wood, following careful sorting, in order to choose the best quality to transform it and give it a new life.
MEDIA & MARKETING
Our team drafts a communications strategy adapted to your business needs. PurNat allows you to shine through social networks and the media. It is important to make your direct involvement known for an environmental cause like that of PurNat.
CONGRESS EVENT
Have you ever dreamed of adding a “truly unique” touch to your next conference? We have the perfect opportunity for you! PurNat, a leader in the field of environmental preservation, offers you an unforgettable experience that combines learning, ecological action and team fun.
MATERIAL OF PREVENTION
We have the world's first mobile security cameras. Our cameras do not need a wifi connection to work. They are completely wireless and operate using the LTE cellular network. Weatherproof, our cameras are essential in today’s world for effective prevention.
FAN PURNAT
PurNat now has the capacity to detect all contaminated areas and waste deposits, from the air, thanks to a fleet of drones equipped with cutting-edge technologies. These drones fly over natural environments with high-resolution cameras and specialized sensors that allow the PurNat team to more effectively locate areas contaminated by waste, much more quickly.
Becoming a PurNat Fan provides numerous advantages and generates motivation for involvement and accomplishment.
ZERO WASTE AT MY SCHOOL
As a company, you can benefit from the Fan PurNat Company concept by actively committing to protecting the environment and inspiring your employees, partners and customers to adopt a sustainable lifestyle. Benefits include:
We create tailor-made activities for students which has the effect of raising awareness and mobilizing them to clean their schoolyard or a nearby park. We inform them about the importance of recycling and disposing of waste, with information on the lifespan of waste. Everything is made possible thanks to our generous partners.
• Commitment to nature • Inspiration and education • Engaged community • Opportunities for participation • Access to exclusive resources • Positive impact
• Positive brand image • Employee mobilization • Customer awareness • Partnership opportunities • Positive impact on the environment
Becoming a PurNat Organization Fan is an excellent decision to promote environmental protection and sustainable living. Here's what you can do: • Support PurNat initiatives • Inspire your members and partners • Participate in collaborations • Promote a respectful lifestyle of nature
// OUR SERVICES // 15
VEHICLE FLEET Concrete actions: Each of our vehicles is carefully chosen to minimize our impact on the planet. Our vehicles allow us to act quickly and efficiently for cleaning, awareness and preservation operations for fauna and flora. A versatile fleet: From our mobile units to allterrain vehicles, our fleet is versatile, ready to operate in varied environments. Whether for beach cleaning campaigns, monitoring of natural parks or educational workshops in urban areas, our vehicles are at the forefront of efficiency.
16 // TESTIMONIALS //
MR. MARIO PLOURDE PRESIDENT AND CEO OF CASCADES
MR. JACQUES CÔTÉ PRESIDENT OF SOLMAX GROUP
It's in our DNA. Cascades was born from recovery and recycling.
The PurNat experience was for me and the fifty Solmax employees a concrete act to improve the quality of our environment. This allowed us, for one day, to work together to carry out a project which, once completed, made us grow and feel great pride.
Raising awareness through gestures like this is perfectly in line with our corporate mission.
We will repeat the experience for sure!
// TESTIMONIALS // 17
MRS PARISE CORMIER MAYOR OF SAINT-FERRÉOL-LES-NEIGES
MR. MARTIN DAMPHOUSSE MAYOR OF VARENNES
Following a meeting with PurNat officials who informed us of the presence of an illegal dump near the Mestachibo trail, we quickly took the necessary steps.
Thanks to PurNat, the City of Varennes was able to clean and rehabilitate agricultural land that served as an illegal dump for several years.
After the site visit with PurNat, I couldn't remain indifferent to the situation, it's really a question of getting our act together environmentally, but also morally, we couldn't leave this place as such. More than 100 tons were removed from the site with the participation of more than 120 volunteers.
With the help of more than fifty volunteers from the Solmax company in Varennes and municipal employees, more than 150 tonnes of waste of all kinds were removed from nature. The PurNat team did everything possible to make this activity a success and the City of Varennes will continue to collaborate with them in its mission to eliminate illegal dumps.
Mission accomplished!
18 // DÉPOTOI RES //
// DUMPS // 19
CLEANINGS DOES YOUR MUNICIPALITY OR GOVERNMENT HAVE SEVERAL PROBLEMS WITH ILLEGAL DUMPING? Our goal is to reduce or eliminate the costs inherent to illegal dumping problems. PurNat develops an action plan proposing effective solutions to municipalities and governments in order to reduce the proliferation of illegal landfills on their territory. IS YOUR MUNICIPALITY STRUGGLED WITH OWNERS WHO ACCUMULATE ENVIRONMENTAL NUISANCES OR UNSALUBRITY ON THEIR LANDS? Diogenes syndrome is a behavioral disorder leading to neglected living conditions. If the owner or occupant does not comply, the municipality can ask a judge of the Superior Court to order it to take action. The judge can also authorize the municipality to take the necessary measures, at the expense of the owner if he does not comply. After PurNat cleans the property, a detailed report, including cleaning statistics, is produced to help solidify and supplement the court order. Our reports also include photos and videos (before/ during/after cleaning) to demonstrate the extent of the work carried out. BENEFIT FROM OUR TEAM’S EXPERTISE Our team provides a fast and efficient service, tailored to your specific needs. Our service offer include the following: • Logistics planning and evaluation of cleaning costs • Logistics planning for the elimination of waste and recyclable materials • Carrying out turnkey cleaning • Cleaning report with statistics • Photo bank and video creation
20 // OUR EVENTS //
OUR EVENTS PurNat offers an unrivaled turnkey service. We have developed a unique way to create festive and effective cleaning events that are also beneficial for the environment! We have a professional team in event management, multimedia and public relations who promote our partners and clients in the media and on social networks. We find it important to increase the recognition of our partners in their community. We know that spreading the image of a good citizen in their community also encourages other businesses and citizens to also get socially involved. In addition, employee mobilization accentuates the feeling of belonging and pride in their employer. It also contributes to the organizational health of the company. Our team starts organizing events early in order to develop the best media strategy and media strategy.
A personalized web page is created on the purnat.org website for each event to share all the necessary information with volunteers and allow them to register. The PurNat intranet facilitates the management of registrations, information and statistics on employees, such as the number of volunteer hours carried out by each person. Corporate social responsibility is a reality. Today's society is very attentive to the evolution of its economic environment. It is also increasingly demanding in terms of ethical business behavior. We find it very rewarding for our volunteers to attend our clean-up events. The fact that they clean the environment with their colleagues and employers creates an excellent cohesive effect. Which explains employee retention thanks to the company mission and vision. This also promotes relationships with their work team.
// OUR EVENTS // 21
SOME OF CANADA'S LARGEST COMPANIES, CITIES AND GOVERNMENTS WHO TRUST PURNAT.
22 // ZERO WASTE AT MY SCHOOL //
EMPOWERING FUTUR GENERATIONS TO THEIR ENVIRONMENT. At PurNat, educating young people is an integral part of our mission. This is why we designed the ZERO WASTE at My School program. The program meets the three pillars of our mission which are: education, awareness and mobilization of young people to the problems of illegal dumping. THE OBJECTIVE AND POSITIVE OUTCOMES ZERO WASTE at My School is an awareness tool for high school students in Canada. We focus on the importance of conserving their natural environment, being clean and free of waste. This is why we organize turnkey cleanings in secondary schools with their students. POSITIVE IMPACTS OF THE CAMPAIGN • Reduces waste in the schoolyard or in a nearby park • Empowers and makes students aware of their environment. • Returns the natural state to their environment. • Encourages students and teachers to take advantage fully of a waste-free nature • Raises awareness of the importance of recycling
24 // MARKETING //
// MARKETING // 25
MEDIA & MARKETING The objective of PurNat is to inspire citizens while having an impact and a positive influence on the environment, with the help of eco-responsible companies. Promoting the social involvement of your company and your employees will guarantee optimal performance of your visibility. You will leave a responsible mark for future generations by freeing nature from waste and beautifying our environment. OUR MARKETING TOOLS • Communication plan • Social media strategy • Advertising on the Web • Press release • Blog posts • Promotional items • PurNat website (French and English) • Lettering on our vehicles, trailers and off-road vehicles • Our cleaning events • Ultra HD videos and photos • Web series and Vlogs • Organization member of 1% for the Planet • Permanent signs • Promotional material
THANK YOU! For additional information, contact Lyne Camiré 514-819-0585 lcamire@purnat.ca www.PURNAT.org