CREATING RICHER LIVES FOR PETS AND THE PEOPLE WHO LOVE THEM

Our 10 commitments bring to life our core belief that when people and pets bond, life becomes richer – for pets, the people who love them and the communities in which they live.

FOR INDIVIDUALS, FAMILIES & PETS

Enabling healthier and happier lives through brands, products and services:

• Innovate to improve pets’ health and well being

• Promote transparency across our product portfolio

• Remove artificial colourants from our products

• Help reduce the risk of pet obesity

For Our Communities

Connecting pets and people to enrich their lives:

• Promote pet adoption

• Promote pets in the workplace

• Promote responsible pet ownership programmes for children

• Create jobs for young people across Europe

For The Planet

Stewarding resources for future generations:

• Improve the environmental performance of our packaging

• Implement responsible sourcing

WHEN PETS AND PEOPLE BOND, LIFE BECOMES RICHER

#WeAreBetterWithPets

At Purina we are driven by our promise to provide high-quality pet food in a sustainable way by sourcing responsibly, reducing the environmental impact of our manufacturing processes, creating products with game-changing new ingredients and innovating to make our packaging reusable or recyclable.

Sourcing & Regenerative Agriculture

We’re focused on offering pet food made with responsibly sourced ingredients. We are working closely with farmers, suppliers and communities to support regenerative agriculture methods that aim to conserve and restore farmland.

Manufacturing & Logistics

We aim to provide high quality pet food, while at the same time ensuring a sustainable approach to our manufacturing processes and logistics. We’re embedding sustainable practices throughout our operations – from purchasing 100% renewable energy for all of our Purina factories producing products for EMENA to improving the efficiency of our transport and distribution.

Product portfolio

We’re developing innovative products with game-changing ingredients to help us make better use of our planet’s resources. We’re diversifying the protein sources in our pet food by reviewing the balance of animal and plant-based proteins and exploring the use of surplus ingredients from other food and beverage industries.

Packaging

We’re working to make 100% of our packaging recyclable or reusable by 2025 and to reduce the use of virgin plastics by 30% during the same time period, making sure that the plastics we do use are recyclable or reusable. Currently, 78% of our packaging is designed to be recyclable.