Molly’s Meanderings

While many of Molly’s Meanderings guests are local residents, a good portion of those who visit the Downtown Frederick boutique are from different states and countries. Owner Leslie Atanasoff wanted to provide more access for those customers, and in December 2019, she launched Molly’s online store featuring women’s apparel, accessories, jewelry and decor.

When pandemic lockdowns occurred a few months later, hundreds of additional products were uploaded to the online platform.“My staff was just exceptional,” Atanasoff said. “I could not have done it without them.” More than a year later, the website is flourishing with orders pouring in from all over the United States and Canada.

Atanasoff was inspired to launch Molly’s Meanderings due to her late mother, Mary’s, encouragement. Atanasoff opened the shop in 2000 and named it after her husband’s favorite cat. During the past two decades, the store has evolved to carry women’s clothing, jewelry and accessories and has staff stylists on call to help shoppers.

Atanasoff is very particular when purchasing items to sell in her boutique. She buys for different types of women and stocks a range of looks from funky to conservative because she understands many women have varying styles and want lots of options.

The experience customers get when they come in the store is what Atanasoff believes sets her boutique apart. “We are very focused on developing relationships with our customers,” she says. “We are not here just to try to sell them something, but rather we are here to make new friends.”

She hopes each person who comes to Molly’s takes away a positive feeling. “That is our goal,” she says. “We want them to feel really good especially if they have purchased anything. We want them to enjoy it and remember the girlfriend experience that they had while they made the purchase.”