DeIorios Brochure

A History of Excellence and

At DeIorio’s, we’re proud of our product heritage, and we’re happy to bring the

benefits of our tradition of excellence into your business. “Making Dough for You” isn’t just a catchy phrase but core values that we are commited to for our customers. Let our experienced staff show you how our old world recipes can make a profit for your business.

In 1924, - Pasquale(Pat) and Giovanni (John) DeIorio, together with their wives, went into the baking business. They built a coal fired brick oven, purchased a mixer and worked as a team in the bakery which spanned the backyards of three two family homes. Hearth baked Italian bread was sold in the bakery and delivered house to house.

1951 - DeIorio’s began experimenting with merchandising unbaked dough.

1955 –DeIorio’s sold to Tracy Baking Co. under Harold Tracy Sold by founders Pat DeIorio & John DeIorio 1968 – Ben DeIorio & Brother John Jr. DeIorio son of John DeIorio purchase DeIorio’s from Tracy Baking Co.

1926 - The first “Tomato Pie” was introduced and sold to homes, stores and many weddings in East Utica.

1980’s - DeIorio’s produced both fresh baked products and frozen products

1951-68 1924-29 1929 - DeIorio’s begins distributing bread in paper bags, other bakeries follow.

During the hard times of the “Great Depression,” in the afternoon when the ovens were cooling down, the local housewives would bring in their own dough to be baked. The charge for the baking was a penny per pound.

During the holidays the neighbors brought their turkeys and hams, and DeIorio’s would bake them for free.

1932-48 1932 - DeIorio’s introduces Sliced Italian Bread 1948 - Moved to our Elizabeth Street Facility (10,000 square foot) Bread 8¢/loaf and a shopping bag full of bread heels 35¢

Introduces new logo (Label means quality on the table)

1970’s

1991 - stopped all lines for fresh baked products and focused on frozen dough market and pizza.

1980’s -90’s 1970 - Expanded building to 22,000 square feet to accommodate a custom automated system and three bulk flour silos.

Ben DeIorio recognizes a shift in the baking industry.

1979 - DeIorio’s offered the first in-store bakery pilot store which developed into a “turnkey” operation that combined bread product, training and equipment in a system that occupies a small footprint.

2007 – DeIorio’s introduces full line of Par-Baked products

2000-07 DeIorio’s moves to a larger 90,000 square foot facility expanding production from the previous 27,000 square feet.

2005 – DeIorio’s enters retail again w/ the introduction of their signature item, the dough ball.

DeIorio’s is a dependable brand that has become a staple in commercial and home kitchens. Over 87 years, generations of loyal customers have allowed DeIorio’s to develop a line of dough products that can be found in eateries from pizzerias to full service restaurants across the country. Insisting on quality ingredients, continuing with old family recipes, and developing expertise in processing have been successful practices over multiple generations.

2007-10 In 2007, DeIorio’s was acquired under Violet Packing where it expanded in sales and manufacturing.

2008 – Gluten Free line of DeIorio’s dough products and the 85th Anniversary for DeIorio’s.

20112011 – DeIorio’s divests itself from Violet Packing and becomes DeIorio Foods Inc. Introduction of Tasti-Grain as their Gluten Free brand.

Creation of Wholesome and Delicious™ product line of whole wheat & Multi-Grain for this health-conscious generation.

Market Segmentation

Your Complete Solution for Commercial Applications

Pizzeria Fresh vs Frozen Dough

Private Labeling

Believe it or not, the end product tastes the same. We use the same ingredients found in your kitchen. Our full line of products allows you to be in charge. Let us show you how our recipes can make your business more cost effective.

You make your product unique.

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Allow us to make that secret family recipe for you. With our trusted confidentiality process, your secret will remain a secret.

Our trained and experienced product development team is able to create a special formulation matching taste and consistency with 100% guarantee. We’ll also personalize the packaging of your product.

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ork Style New Y

In-store Bakery Mixing, scaling and sizing consistency are tough to maintain day in and day out. Purchasing quality frozen dough products can save over six steps in your bakery. All you have to do is proof and bake. Let us share some of our famous recipes for your instore bakery to profit from.

Institutions / Schools Freezer to oven items enable you to bring worthy products to your customers with the least amount of prep work. We all know pizza is found everywhere. Bring our prized family recipes from our kitchen to yours. Each time you use our products, you know the taste and texture will be consistent. Breadsticks, and wheat products deliver a well rounded menu.

Branded Programs DeIorio’s NY Style Pizza Program A brand can take years and a lot of money for consumers to catch on to. Purchase a brand that has had market penetration for over 87 years.

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• NO Franchise Fee • Freedom to Run Your Program the Way You Want

Your Business faces

Unique Challenges, we meet each need with years of experience and expertise.

Convenience Store Time and space are very valuable in a convenience store environment.

Profit per Square Foot (PSF) is to be determined daily. Most c-stores are finding real profits offering a foodservice program, especially pizza and subs.

Whether it’s a national branded program, your own branded program, or our branded program, DeIorio’s will have your customers experiencing a pizzeria taste on the go. Some great money making menu ideas may include pizza, calzones, subs, breadsticks, and sandwiches.

• Quality Products

QSR (quick serve restaurants) Every bread product served for breakfast, lunch or dinner starts with the best tasting dough. Use our dough for many different applications. One dough product can be made into pizza, stromboli, calzones, bread, rolls, bread sticks, subs and sandwiches. Give your customers an upscale homemade taste.

• Make Your Own Decisions

Theme Parks, Recreation Centers Pizza contributes to an atmosphere like no other food.

Great pizza brings aroma and profit to any type of foodservice venue. Our dough products are time tested and bring many options to your business. Fully prepared frozen pizza goes from freezer to oven, or our flats and dough balls can be personalized for your operation. Let us help you determine the most efficient way to produce the food your customers will enjoy.

• NO Pricing Mandates • Equipment Training & Expertise

• Marketing Material

What makes Your Pizza Special is...

You

Private Label

with low minimum orders

Proprietary Formulation

matching taste & consistency to your special recipes We don’t want to change your grandma’s recipe…

We want to help you share it by growing your business.

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Our trained and experienced product development department is happy to help with special formulations. Bring us your dough recipe, and we’ll work towards creating your unique taste.

We also provide formulation suggestions that can enhance the quality and flavor.

For over eight decades we’ve been creating great tasting products that have surpassed customer expectations. We’re able to source the raw materials or procure specific ingredients needed for your formula. If you already have a formula that you want manufactured, we will help you every step of the way.

Experienced Formulations

• Beer Dough Balls • Granola • Cookies • Crispy Dough Balls • Flavored Profiles

What price would you pay for Confidence?

Reassurance with Food Safety Inspections

Confidence is key to your success.

DeIorio’s utilizes extensive, credible and verifiable third party food processing inspectors to provide the reassurance you desire.

TOP 10

Why to buy DeIorio’s

Food Safety INSPECTIONS

HACCP

Certification

Superior Facility Rating

AIB

American Institute of Baking

3 Custom Formula and Private Label Capabilities 3 On Site Training Center 3 HACCP Plan to Ensure Food Safety 3 AIB Certified - Superior Rating of the Art Manufacturing, 3 State Freezing and Packaging 3 In-house Research and Development Team 3 In-house Customer Service Team 3 Field Technical Support at NO CHARGE 3 Quality Assurance Program 3 Product Quality & Consistency

Packaged Individually We treat customers like family and family goes the extra mile.

We wrap each product for quality and convenience to protect each piece.

Complete Line of

Dough Products

Pizza • Dough Balls • Pizza Shells

Since 1924, DeIorio’s has combined a tradition of quality and

• Dough Flats

the latest technology to provide products that are naturally

• Self Rising Crust

good because they’re made from high-protein, unbleached

• Par-Baked

flour. Most dough products are kosher.

Dough Balls

4oz Tunnel #204

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Breads & Rolls

• Old World Breads • Breadsticks • Rolls / Tunnels

Par-Baked ve Thaw & Ser • Gourmet Par-Baked pizza shells • Thaw & Serve Rolls / Tunnels • Bagels

Dinner Rolls #200

White Bread

Deluxe Hardrolls #111

Rye Bread #105

Par-Baked Shells

wholesome

&

D

elicious

The finest all natural ingredients combined to create our Wholesome and Delicious™ product line for this health-conscious generation. Utilizing over 87 years of expertise, we have developed contemporary nutrient rich recipes with flavors and textures reminiscent of old world bakeries, that can be produced at a fraction of the time and cost.

As always, we stand by our quality products and total customer satisfaction.

Whole Wheat

Multi Grain

eat Whole Whn Multi-Grai

• Breads • Rolls / Tunnels • Pizza Dough • Bagels • Par-Baked Shells

Bran Wheat Breads

Hard Grain Rolls #207 Par-Baked Wheat Shells Deluxe Grain Tunnels #209

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™

Honey Wheat Breads & Tunnels #110

Versatility ONE Item, Many Products.

Freezer Space is a Premium.

The cost per square foot in your freezer is rising. If you can deliver three or more menu items with one sku in the freezer, the better opportunity for success.

Pizza Dough Shell • Pizza • Breakfast Pizza • Calzone Shells • Sausage Roll Shells • Dessert Pizza • Cinnamon Rolls • Piggy Blanket (Hotdog Wrap) • Pizza Frita (Fried Dough) • Bread Boat • Personal Pan Pizza

Tunnels / Rolls • Subs • Grinders • Sandwiches • Fried Dough • Bread Sticks

Gluten Free and

All ingredients are purchased from suppliers with Gluten Control Plans DeIorio's uses a dedicated storage area for all Gluten Free raw ingredients All products are third party tested and verified before being shipped All ingredients are accompanied by a Certificate of Analysis authenticating them Gluten Free Our gluten free products are supported by the Gluten Free Certification Organization (GFCO) and Celiac Sprue Association (CSA)

www.LiveWellEatPizza.com www.Deiorios.com

All DeIorio’s employees are trained on the prevention of cross contamination of foods

Tasti

A Pizza Shell that has a Light

and Chewy Specialty Crust.

The Dough Ball for making your own creation and

Bread Crumbs for the perfect recipe.

We strive to create all natural flavor and textures reminiscent of old world Italian.

Now everyone can

live well and eat pizza without sacrificing great taste.

STORAGE: Keep frozen until opened. After opening, store in refrigerator and use within 5 days.

How much time

and experience do you have?

We have made it our business to cater to the c-store, pizza shop and full-service restaurant.

DeIorio’s dough products are tailored to meet unique time and experience restraints.

The

Pizza Guide

Typical User Preferences Preparation Steps & Experience Level

Our technical staff is available to assist in determining which products may best suit your needs.

We specialize in creating formulas to customer specifications. If you want it, we can make it!

Dough Ball

Dough Flats

Dough Shells

Par-Baked

Style

Stretched & Oiled

Stretched

Fully

Quick &

Raw Dough

Raw Dough

Par-Baked

The dough ball is considered to be the closest product to a fresh dough mix without going through the entire dough-making process.

It makes the most traditional-style pizza.

DeIorio’s developed this very high-quality approach to making pizzas twenty years ago. Dough is partially shaped or sheeted, oiled on one side, and individually bagged.

The current generation of pizza preparation.

This product has many unique advantages. It takes the traditional flavor of a dough ball and combines it with the convenience of using a pre-shaped product.

Pizzeria, Retail

Pizzeria, C-Store, Instore Bakery Restaurant, QSR

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Traditional Workflow

Uncomplicated Workflow

Convenient Workflow

Time-Saver Workflow

6 Step Process

5 Step Process

4 Step Process

3 Step Process

Old World Raw Dough

Partially

Easy

We understand the biggest demands in the food-service industry today include time and labor. Our world moves at a faster pace than at any time in history. This is a perfect solution for the food service industry.

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Standard Dough Ranges

7” - 18”

7” - 18”

7” - 16”, Half & Full Sheet

7” - 18”, Half & Full Sheet

Range of Dough Weights

5oz - 26oz

10oz - 52oz

5oz - 44oz

5oz - 44oz

Thickness & Edge Possibilities

Create your own style

1/4” - 1/2” Center

1/4” - 1/2” Center

Custom Edge

No Edge

1/2” Center

No Edge

Private Labeling

Yes

Yes

Yes

Yes

Proprietary Formulation

Yes

Yes

Yes

Yes

Individually Wrapped

Yes

Yes

Yes

Optional

Pan or Screen

Pan or Screen

Pan

Pan or Screen

Pan or Screen

Sheeted or Pressed

N/A

Sheeted

Sheeted

Pressed / Sheeted

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Unbleached Wheat Flour

DeIorio’s uses only naturally matured, unbleached wheat flour. It’s ground from spring wheat readily high in protein.

Our flour produces excellent hearth breads and yeast raised bakery items. No chemical bleaching or bromating here.

We have developed recipes to suit many customers’ discerning tastes, as well as meet their high dietary standards. Today people are eating smarter. We are dedicated to offer products that make it easy for customers to practice their healthy eating habits.

Whole Grain & Multi-grain

Kosher-Certified Food

Are very much in health news today.

The health benefits of the wheat germ, essential fatty acids, b-vitamins, bran and fiber are becoming common knowledge in this generation.

Is increasingly in demand for religious, idealistic and health reasons. Kosher certification today has come to be looked at as a guarantee of quality, wholesomeness and naturalness.

DeIorio’s is pleased to offer products prepared according to kosher dietary guidelines.

Gluten Free and Tasty To meet your clientele’s dietary needs you don’t have to sacrifice great taste. We use only the finest ingredients to create great flavor and texture they will love.

Self Rise

Thin Crust

Gluten Free

Topped Pizza

Freezer

Deliver

Live Well

Take N Bake

Raw Dough

Raw Dough

to Oven

Our self rise is the perfect dough for anyone new to pizza or someone with little to no time for extensive pizza operation.

This dough is a quick way to add quality pizza to the menu with your personal sauce profile.

Institution, School, QSR, In-Store Bakery, Recreation Centers

Crisp

The thin crust pizza shell was designed for a pizza crunch in every bite.

This shell delivers new options to any existing pizza menu.

All Operations

Eat Pizza Par-Baked

It is estimated that 1 in 133 Americans suffer from Celiac disease, a sensitivity to gluten.

Add Gluten Free pizza to your menu to satisfy your clienteles special dietary needs.

All Operations Colleges, Institutions Retail Health Food Outlets

Time-Saver Workflow

Time-Saver Workflow

Time-Saver Workflow

3 Step Process

3 Step Process

3 Step Process

Hidden

Profit

Take N Bake is a great avenue to add retail profits to any business.

We can top the pizza with sauce and cheese, then package it. Just add a label and your pizza is ready to be sold.

Retail \ Deli

No Preparation

Freezer to Oven Capability

Typical User Preferences Preparation Steps & Experience Level

7” - 16”

10” - 16”

8”, 9” , 10” & 12”

7” - 16”

Standard Dough Ranges

6oz - 45oz

4oz - 9oz

5oz - 10oz

16oz - 26oz

Range of Dough Weights

1/2” Center

1/8” -1/4” Center

No Edge

No Edge

1/4” Center

Thickness & Edge Possibilities

1/2” Center

No Edge

No Edge

Yes

Yes

Yes

Yes

Private Labeling

Yes

Yes

Yes

Yes

Proprietary Formulation

Optional

Optional

Optional

Yes

Individually Wrapped

Pan or Screen

Pan or Screen

Pan or Screen

N/A

Pan or Screen

Pressed / Sheeted

Sheeted

Pressed

N/A

Sheeted or Pressed

Our Family Guarantee DeIorio’s frozen dough is a business steeped in tradition.

We believe our pride and reputation are always on the line. That is why we always guarantee quality products and total customer satisfaction.

Our Core Values Commitment to superiority Maintain our customers loyalty Employee collaboration Provide 100% quality

1-800-649-7612 www.Deiorios.com 2200 Bleecker Street Utica, NY 13501

P: 315-732-7612 F: 315-732-7621 E: info@deiorios.com