Violet Brochure

Over 200 years of combined experience using only the finest ingredients to give you the best product on the market.

After World War II, the Sclafani’s purchased Violet Packing Company LLC which allowed them to double sales and expand distribution to ethnic stores and neighborhoods from New York to Chicago.

Late 1800’s Marie Sclafani with her husband and their four sons came to the United States from Italy. The family began a small grocery store on Elizabeth Street in New York City

1800’s

1945 Sclafani’s purchase Violet Packing Co.

1920

1930

1920’s Expanded to the five boroughs of New York City.

1900 - Sclafani sons began importing Italian products under the Sclafani Brand name and expanded to various locations in Brooklyn

In 1924, - Pasquale(Pat) and Giovanni (John) DeIorio, together wih their wives, went into the baking business. They built a coal fired brick oven, purchased a mixer and worked as a team in the bakery which spanned the backyards of three two family homes. Hearth baked Italian bread was sold in the bakery and delivered house to house.

1932-48

1929 - DeIorio’s begins distributing bread in paper bags, other bakeries follow.

1932 - DeIorio’s introduces Sliced Italian Bread

During the hard times of the “Great Depression,” in the afternoon when the ovens were cooling down, the local housewives would bring in their own dough to be baked. The charge for the baking was a penny per pound.

During the holidays the neighbors brought their turkeys and hams, and DeIorio’s would bake them for free.

1948 - Moved to our Elizabeth Street Facility (10,000 square foot) Bread 8¢/loaf and a shopping bag full of bread heels 35¢

Lou and Chip Sclafani manage and expand Violet Packing

1984-2004

1955 1955 Don Pepino Pizza Sauce introduced into the market.

1930’s - Marie’s grandchildren took over Sclafani Brothers changing the name to Joseph L. Sclafani, Inc. The company was comprised of 5 brothers: James, Joseph, Dominick, William and Leo as well as two cousins, Marie and James. They continued to import and distribute Sclafani brand products.

1951 - DeIorio’s began experimenting with merchandising unbaked dough.

1926 - The first “Tomato Pie” was introduced and sold to homes, stores and many weddings in East Utica.

1924-29

1945

1950 - Dominick Sclafani envisioned a vast post WWII market for pizza. He developed the benchmark Don Pepino formula that has never been changed. It was the first fully prepared pizza sauce in the United States, and was sold under the names of Violet Special Formula A and Don Pepino.

1955 –DeIorio’s sold to Tracy Baking Co. under Harold Tracy Sold by founders Pat DeIorio & John DeIorio

1980’s DeIorios produced both fresh baked products and frozen products

1968 – Ben DeIorio & Brother John Jr. DeIorio son of John DeIorio purchase DeIorio’s from Tracy Baking Co.

1991 - stopped all lines for fresh baked products and focused on frozen dough market and pizza.

1951-68

Introduces new logo (Label means quality on the table)

2004 - Lou and Chip Sclafani, fourth generation, with no family looking to enter the business, began executing a strategy to allow Violet Packing to grow to the next level. They, after successfully managing Violet for 20 years, sold Violet Packing to Rob Ragusa and still remain part of the Violet family and active in the daily operation of the business.

1970’s 1970 - Expanded building to 22,000 square feet to accommodate for a custom automated system and three bulk flour silos.

Ben DeIorio recognizes a shift in the baking industry.

1979 - DeIorio’s offered the first in-store bakery pilot store which developed into a “turnkey” operation that combined bread product, training and equipment in a system that occupies a small footprint

1980’s -90’s

Don't be fooled, there is only one Don and he's from New Jersey.

2007 – DeIorio’s introduces full line of Par-Baked products

2000-07 DeIorio’s moves to a larger 90,000 square foot facility expanding production from the previous 27,000 square feet.

2005 – DeIorio’s enters retail again w/ the introduction of the signature item, the dough ball.

Violet

A History of Excellence with Sclafani, Don Pepino, and DeIorio’s

2007 In 2007, the acquisition of DeIorio’s under Violet Packing was completed to create a complete package of products.

2010

are dependable Violet brands that have become staples in commercial and

2008 – Introduction of Pizza Sauce with Basil and retail pop top cans.

home kitchens. Over 200 years and a few

Gluten Free line of DeIorio’s dough products and the 85th Anniversary for DeIorio’s

the Violet Family to develop a line of dough and

generations of loyal customers have allowed

sauce products that can be found in eateries from pizzerias to full service restaurants.

Insisting on quality ingredients, continuing with old family recipes, and developing expertise in processing have been successful practices over multiple generations.

Pizza Sauce with Basil

At Violet, we’re proud of our product heritage, and we’re happy to bring the benefits of our tradition of excellence into your business. Let our experienced staff show you how our old world recipes can make a profit in your business.

What Makes us Unique?

With 200 years of combined succesful history, our family recipes are reminiscent of old world home-style flavors in many product forms. We carry everything from traditional dough balls to topped par-baked pizzas. Our ready to use and fully prepared sauces are so rich in taste and texture that no other ingredients are needed. Our sauces are made with East Coast plum tomatoes harvested at their peak, cholesterol free corn oil and a blend of spices. Try our Sclafani and DeIorio brands for smooth, naturally sweeter flavor profile.

Our dough utilizes intermediate proofing for a truly unique taste profile. We make it our business to cater to customers large and small, offering private labeling and

proprietary formulas.

We process and test every batch during and after production for

consistent quality.

Innovation & Commitment

Utilizing our expertise, we create innovative products that meet our customers needs.

100% developed and made in the USA. We’re committed to quality and service.

Your Complete Solution for Commercial Applications Each market segment has unique needs and we meet each need with years of experience and expertise.

Convenience Store

Time and space are very valuable in a convenience store environment. Profit per Square Foot (PSF) is to be determined daily. Most c-stores are finding real profits in selling pizza. Whether it’s a national branded program, your own branded program, or our branded program, Don Pepino and DeIorio’s will have your customers experiencing a pizzeria taste on the go. Some great money making menu ideas may include pizza, calzones, subs, breadsticks, and sandwiches.

Pizzeria

Fresh vs Frozen Dough – Believe it or not, the end product tastes the same.

We use the same ingredients found in your kitchen. Our full line of products allows you to be in charge. Choose our signature recipe or customize your own sauce from a base such as whole peeled or crushed tomatoes. Let us show you how our recipes can make your business more cost effective.

Private Labeling

You make your product unique. Allow us to make that secret family recipe for you.

With our trusted confidentiality process, your secret will remain a secret. Our trained and experienced product development department is able to create a special formulation matching taste and consistency with 100% guarantee.

We’ll also personalize the packaging of your product.

In-store Bakery

Mixing, scaling and sizing consistency are tough to maintain day in and day out. Purchasing quality frozen dough products can save over six steps in your bakery. All you have to do is proof and bake. Let us share some of our famous recipes for your instore bakery to profit from.

Institutions / Schools

Our freezer to oven items enable you to bring worthy products to your customers with the least amount of prep work. We all know pizza is found everywhere. Bring our prized family recipes from our kitchen to yours. Each time you use our products, you know the taste and texture will be consistent.

Breadsticks, wheat products and different sauces deliver a well rounded menu.

QSR (quick serve restaurants)

Every bread product served for breakfast, lunch or dinner starts with the best tasting dough. Use our dough and sauces for many different applications. One dough product can be made into pizza, stromboli, calzones, bread, rolls, bread sticks, and subs and sandwiches. One sauce can be used for pasta, meat dishes, pizza, and dipping for cheese sticks or bread sticks. Give your customers an upscale homemade taste.

Theme Parks, Recreation Centers

Pizza contributes to an atmosphere like no other food. Great pizza brings aroma and profit to any type foodservice venue. Our dough and sauce products are time tested and bring many options to your business. Fully prepared frozen pizza goes from freezer to oven, or our flats and dough balls can be more personalized for your operation. Let us help you determine the most efficient way to produce the food your customers will enjoy.

Violet

Market Segmentation

Versatility ONE Item, Many Products.

Freezer space is a premium.

The cost per square foot in your freezer is rising. If you can deliver 3 or more menu items with one sku in the freezer, the better opportunity for success.

Pizza Dough Shell • Pizza • Breakfast Pizza • Calzone • Sausage Roll • Dessert Pizza • Cinnamon Rolls • Piggy Blanket (Hotdog Wrap) • Pizza Frita (Fried Dough) • Bread Boat • Personal Pan Pizza

Tunnels \ Rolls • Subs • Grinders • Sandwiches • Fried Dough • Bread Sticks

Sauces

• Pizza Sauce/ Marinara Sauce • Dipping Sauce for Breadsticks • Dipping Sauce for Fried Mozzarella • Dipping Sauce for Calzone • Specialty Dishes Ideas

Spaghetti Sauce, Chicken with Sauce,

Eggplant Parmesan, Ravioli, Meatball Subs,

Mozzerella Sticks, Calamari, Lasagna • Any recipe that calls for a tomato sauce.

You

Our trained and experienced product development department is happy to help with special formulations. Bring us your dough or sauce recipe, and we’ll work towards creating your unique taste.

We also provide formulation suggestions that can enhance the quality and flavor.

For over 100 years we’ve been creating great tasting products that have surpassed customer expectations. We’re able to source the raw materials or procure specific ingredients needed for your formula. If you already have a formula that you want manufactured, we will help you every step of the way.

Private Labeling Proprietary Formulation matching taste & consistency to your recipes

Experienced Formulations

We don’t want to change your grandma’s recipe…

We want to help you share it by growing your business.

• Beer Dough Balls • Granola • Cookies • Crispy Dough Balls • Flavored Profiles

Branded Programs DeIorio’s NY Style Pizza Program

A brand can take years and a lot of money for consumers to catch on to. Purchase a brand that has had market penetration for over 80 years.

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Franchise Fees

Equipment

DeIorios

What makes Your Pizza Special is...

Start with Perfect Dough

Since 1924, DeIorio’s has combined a tradition of quality and the latest

technology to provide products that are naturally good because they’re made from high-protein, unbleached flour. Most dough products are kosher.

Quality Product Line

Pizza Shell • Dough Ball • Pizza Shell • Dough Flat • Self Rising Crust • Par Baked

Breads & Rolls • Old World Breads • Breadsticks • Rolls / Tunnels • Signature Series Breads

Par-Baked/Thaw & Serve • Gourmet Par-Baked pizza shells • Thaw & Serve Rolls / Tunnels • Bagels

Whole Wheat / Multi-Grain • Breads • Rolls / Tunnels • Pizza Dough • Bagels • Par-Baked Shells

Doughnuts /Sweet Goods • Pusties “Ciotti” • Doughnuts • Brownies • Cookies

EdW N o r P uct

www.LiveWellEatPizza.com

Lines

Gluten Free To meet your dietary needs you don’t have to sacrifice great taste and flavor.

Par Baked Shells

Great tasting, without the hassle of making fresh dough.

Convenient, with no proofing stage and short bake time.

Why to buy DeIorios 3 Custom Formula and Private Label Capabilities 3 On Site Training Center 3 HACCP Plan to Ensure Food Safety 3 AIB Certified - Superior Rating of the Art Manufacturing, 3 State Freezing and Packaging 3 In-house Research and Development Team 3 In-house Customer Service Team 3 Field Technical Support at NO CHARGE 3 Quality Assurance Program 3 Product Quality & Consistency

What’s your

Pizza Passion?

DeIorio’s doughs can satisfy every pizza passion starting with the perfect dough.

Pizza Defined: Look up the definition of Pizza and you will discover

a food item with Italian origins that has continued to evolve as it is carried on in various regions of the world. Americans have embraced Pizza, taken it to every corner of the United States, and put their own spin on it. We are passionate about our pizza variations.

Yeast dough has been the one constant, and single common denominator in all pizza cuisine. Sauces and toppings vary, as do the order and amounts used to prepare a pizza. Sauce on top, sauce on the bottom...oil instead of sauce. Large, small, round, square or oblong, thin or thick crust, deep dish, pan, brick-oven baked, or grilled, each variation brings a definitive texture and flavor to the final dish.

It’s what we all fondly call...Pizza!

New York City Style, Neopolitan, or “regular” pizza to “NewYalkers”

The crust is tossed and stretched thin into a large round “pie” with a thicker end crust topped with a moderate balance of tomato sauce and mozzarella cheese. A thin crust with a slight crunch and chew. In New York, it is often sold by the “slice” and traditionally folded to support the bend. “farget-about-it.”

New York Sicilian - Sicilian pies are more doughy, with a thick crust.

Baked on a rectangular sheet pan, and sliced into rectangular slabs.

Cheese may be on the top or bottom.

Chicago deep-dish pizza- Dough is pressed up the sides of a

deep-dish heavily oiled pan and par-baked, then followed with copious amounts of cheese and filling then topped with sauce. Some versions have an additional top crust. Knife and fork usually advised.

St. Louis Pizza - Traditionally a super-thin crust with little to no yeast in the dough. The crust is known to be crispier and can’t be folded very easily. Typically the finished pizza is cut into squares or rectangles to serve. The cheese is made up of Provolone, Swiss, and White Cheddar to create a trademark called Provel.

Packaged Individually We treat customers like family and family goes the extra mile.

We wrap each product for quality and convenience to protect each piece.

Greek Pizza - Fairly common in New England, Upstate New York,

and Pennsylvania is it characterized by the method it is cooked, and the texture it produces in the dough and cheese. Dough is spread in an oiled sheet pan, producing a thick, chewy crust, almost fried.

It is baked until the cheese is well-done and begins to brown and caramelize leaving the delicious cheese oils on top. Found in pizzerias typically owned by greek immigrants. “opa!”

Grilled Pizza - A thin crust or par baked dough is placed directly

on the grill grates, flipped over, then toppings are placed on the first grilled side as the other side continues to grill.

New Haven Connecticut “Apizza” - Oblong shaped, rustic crust,

with a chewy crisp texture. Baked in a coal oven till the crust is darkened in places imparting a coal fired rustic flavor. A “white” or “red” pie is determined by the sauce you choose to top it with. White is most common.

California Pizza - Refers to pizza with non-traditional toppings.

Thai, Mexican, Hawaiian, Greek, Jamaican, Japanese, and Southern Barbecue are just a few flavor combinations you will find. Flavors correspond to ingredients you generally find in these other cuisines.

Superior Facility Rating

AIB

American Institute of Baking

DeIorios

TOP 10 Reasons

How much time

and experience do you have?

We have made it our business to cater to the c-store, pizza shop and to the full-service restaurant.

DeIorio’s dough products are tailored to meet unique time and experience restraints.

Our technical staff is available to assist in determining which products may best suit your needs.

We specialize in creating formulas to customer specifications. If you want it, we can make it!

Perfect Pizza Guide Dough Ball

Par-Baked

Stretched & Oiled

Stretched

Fully

Quick &

Raw Dough

Raw Dough

Par-Baked

The dough ball is considered to be the closest product to a fresh dough mix without going through the entire dough-making process.

It makes the most traditional-style pizza.

DeIorio’s developed this very high-quality approach to making pizzas twenty years ago. Dough is partially shaped or sheeted, oiled on one side, and individually bagged.

The current generation of pizza preparation.

This product has many unique advantages. it takes the traditional flavor of a dough ball and combines it with the convenience of using a pre-shaped product.

Pizzeria, Retail

Pizzeria, C-Store, Instore Bakery Restaurant, QSR

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Traditional Workflow

Uncomplicated Workflow

Convienient Workflow

Time-Saver Workflow

6 Step Process

5 Step Process

4 Step Process

3 Step Process

Raw Dough

Preparation Steps & Experience Level

Dough Shells

Style

Old World

Typical User Preferences

Dough Flats Partially

Easy

We understand the biggest demands in the food-service industry today include time and labor. Our world moves at a faster pace than at any time in history. This is a perfect solution for the food service industry.

C-Store, Institution, School, QSR, In-Store Bakery, Recreation Centers

Standard Dough Ranges

7” - 18”

7” - 18”

7” - 16”, Half & Whole Sheet

7” - 18”, Half & Whole Sheet

Range of Dough Weights

5oz - 26oz

10oz - 52oz

5oz - 44oz

5oz - 44oz

Thickness & Edge Possibilities

Create your own style

1/4” - 1/2” Center

1/4” - 1/2” Center

Custom Edge

No Edge

1/2” Center

No Edge

Private Labeling

Yes

Yes

Yes

Yes

Proprietary Formulation

Yes

Yes

Yes

Yes

Individually Wrapped

Yes

Yes

Yes

Optional

Pan or Screen

Screen

Pan

Pan or Screen

Pan or Screen

Sheeted or Pressed?

N/A

Sheeted

Sheeted

Pressed / Sheeted

DeIorio’s uses only naturally matured, unbleached wheat flour. Its ground from spring wheat readily high in protein.

Our flour produces excellent hearth breads and yeast raised bakery items. No chemical bleaching or bromating here.

We have developed recipes to suit many customers discerning tastes, as well as meet their high dietary standards.Today people are eating smarter. We are dedicated to offer products that make it easy for customers to practice their healthy eating habits.

Whole Grain & Multi-grain

Kosher-Certified Food

Are very much in health news today.

The health benefits of the wheat germ, essential fatty acids, b-vitamins, bran and fiber are becoming common knowledge in this generation.

Is increasingly in demand for religious, idealistic and health reasons. Kosher certification today has come to be looked at as a guarantee of quality, wholesomeness and naturalness.

DeIorio’s is pleased to offer products prepared according to kosher dietary guidelines.

Gluten Free and Tasty To meet your clientals dietary needs you don’t have to sacrifice great taste. We use only the finest ingredients to create great flavor and texture they will love.

Self Rise

Thin Crust

Gluten Free

Topped Pizza

Freezer

Deliver

Live Well

Take N Bake

Raw Dough

Raw Dough

to Oven

Crisp

Eat Pizza Par-Baked

DeIorios

Unbleached Wheat flour

Hidden

Profit One less thing to do is worry about the sauce.

Our self rise is the perfect dough for anyone new to pizza or someone with little to no time for extensive pizza operation.

This dough is a quick way to add quality pizza to the menu with your personal sauce profile.

Institution, School, QSR, In-Store Bakery, Recreation Centers

The thin crust pizza shell was designed for a pizza crunch in every bite.

This shell delivers new options to any existing pizza menu. Available as a shell or topped with sauce and cheese.

All Operations

It is estimated that 1 in 133 Americans suffer from Celiac disease, a sensitivity to gluten.

Add Gluten Free pizza to your menu to satisfy your cliental special dietary needs.

All Operations Colleges, Institutions Retail Health Food Outlets

Time-Saver Workflow

Time-Saver Workflow

Time-Saver Workflow

3 Step Process

3 Step Process

3 Step Process

Take N Bake is a great avenue to add retail profits to any business.

We can top the pizza with sauce and cheese, then package it. Just add a label and your pizza is ready to be sold.

Retail \ Deli

No Preparation

Freezer to Oven Capability

The brilliant red sauce is cooked in open kettles till it’s just right... smooth, seasoned to perfection and with just a hint of sweetness.

Typical User Preferences Preparation Steps & Experience Level

7” - 16”

10” - 16”

8”, 9” , 10” & 12”

7” - 16”

Standard Dough Ranges

6oz - 45oz

4oz - 9oz

5oz - 10oz

16oz - 26oz

Range of Dough Weights

1/2” Center

1/8” -1/4” Center

No Edge

No Edge

1/4” Center

Thickness & Edge Possibilities

1/2” Center

No Edge

No Edge

Yes

Yes

Yes

Yes

Private Labeling

Yes

Yes

Yes

Yes

Proprietary Formulation

Optional

Optional

Optional

Yes

Individually Wrapped

Pan or Screen

Pan or Screen

Pan or Screen

N/A

Pan or Screen

Pressed / Sheeted

Sheeted

Pressed

N/A

Sheeted or Pressed?

The Process is

Everything

Superb tomato products begin with superb tomatoes handled with care for peak performance.

Every juicy, vine-ripened load of just harvested tomatoes is inspected by a USDA representative, weighed and graded.

They are carefully rinsed, sorted by color, visually inspected, crushed, and skins and stems are removed. They are quickly heated to 192 degrees to stop the fibers from breaking down, allowing for maximum yield at the peak of flavor. The perfect blend of spices, salt and oil are measured and added according to each recipe.

Every batch is sampled at the cook station, where we monitor the exact time and temperature to add the ingredients. By using a batch process we are able to ensure product consistency can after can.

Random selections of cans are chosen from each batch to be opened so we may confirm the integrity of the seam of each can.

We go beyond the average kitchen procedure to ensure a perfect recipe. We test the temperature of the product, the final color, the salt content and the solids. All of this information is entered into our system so we can trace each batch and compare plant efficiencies at any given time.

We use the highest standards of operation and the best ingredients.

Customer Confidence and Satisfaction • Our Brands

Quality ingredients and time-tested recipes produce flavors that keep your customers coming back for more.

• Personal Guarantee

We carefully monitor and test the product as well as the integrity of the seams of the cans of every batch to ensure the consistency you demand.

•Taste

For generations we have produced a recipe we believe in.

Give us a call for a free taste.

•Customer Loyalty

Our products and service has been appreciated by customers that return year after year for decades.

Why to buy DonPepino & Sclafani 3 Strict quality control from seed to finished product.

Since DeIorio’s has combined a and1924, custom formulization availability 3 Proprietary tradition of quality and the latest are Kosher.

3 All products to provide products that years of tomato processing experience 3 Over 115technology naturally good because they’re products 3 All naturalare from high-protein, Acid Added 3 No Citricmade unbleached and bromated flour. peak for both ripeness and freshness 3 Packed atNo preservatives are added.

3 Vine ripened, world famous Jersey tomatoes 3 Kettle cooked 3 Our Personal Guarantee

Don Pepino

New York Style Pizza Sauce A brilliant red sauce cooked in open kettles till it’s just right... smooth, seasoned to perfection and with just a hint of sweetness.

Don Pepino

Garlic Spread

Good Garlic Bread begins with classic Garlic Spread. Just spread on bread, then bake or broil until golden brown.

Also for unlimited use in meats, fish and poultry before broiling or roasting, excellent for scampi sautes and vegetables.

We listen to you, the customer The New Pop Top Can Don Pepino is always looking for ways to better accommodate his customers.

When the First idea came from one of our loyal customers, we were extremely excited.

Many of our customers asked for a quicker solution, and we answered.

The New Use by Date

Freshness is our priority. We have labeled all of our 15oz retail cans with use by dates to ensure freshness with every bite.

The New Annese brand Sauces The new Annese Crushed Tomatoes, Crushed Tomatoes with Basil and Tomato Puree deliver a unique taste made from only the finest tomatoes, for a pure and natural tomato flavor. Ideal for use in various dishes in addition to pizza.

Don Pepino • Sclafani

TOP 10 Reasons

Don Pepino family of products are reminiscent of old world, homestyle flavors, creating a rich delicious taste you will remember. You may find our cans on the grocery store shelf or behind the counter in your favorite pizzeria.

Don Pepino

Fully Prepared Pizza Sauce

America’s first fully prepared Pizza Sauce made only from fresh vine ripened tomatoes. Ideal for use in meatball subs, calamari dishes, mozzarella sticks and in addition to pizza and many other great dishes.*

Don Pepino

Marinara Sauce Ideal for any pasta dish. Also used with ethnic dishes, dipping sauce and a variety of Italian sandwiches. Excellent for use with seafood and chicken.*

Don Pepino

Ground Tomatoes

Made from the finest vine ripened tomatoes and harvested at their peak of freshness and blended with a touch of salt.*

Don Pepino

Spaghetti Sauce

Old World Family recipe that uses only finest quality tomatoes picked fresh daily throughout the season. All natural ingredients are used and blended in a four step cooking process.*

Red & Green

Pepper Strips

All Don Pepino Pepper Strips are hand picked and packed to ensure the finest quality peppers. These peppers are processed quickly to lock in the fresh picked flavor.*

* Retail, Pizzeria, C- Store, G-Store, Restaurant, Institutions, Schools, QSR, and all Foodservice ventures

Don Pepino • Sclafani

Sclafani family customers continue to be satisfied with quality and consistency. We start with finest tomatoes to create a rich texture with an all natural flavor.

You can depend on Sclafani, we guarantee it!

Sclafani Crushed Tomatoes

To capture the fresh tomato essence we harvest the sweetest, reddest, vine ripened tomatoes at their peak of flavor. Once harvested the ripened tomatoes are processed within 12 hours to ensure capturing that wonderful flavor.

Sclafani Whole Peeled Tomatoes Tomatoes that are picked at the peak of ripeness, then hand selected, peeled and packed in their own juice providing uniform flavor. *

Sclafani Tomato Puree An all-natural smooth tomato puree made only from the finest tomatoes. Adds flavor and rich appetizing color to your favorite dish.*

Sclafani Special Pizza Sauce

A full-bodied, fully prepared all natural pizza sauce, made from concentrated crushed tomatoes for a smoother naturally sweeter flavor profile but containing no sugar or corn syrup.

Salt, oil and spices already added.*

Sclafani Spaghetti Sauce

Sclafani spaghetti sauce is ready to use the minute a Master Chef or the most inexperienced help heats up our natural, delicious tasting spaghetti sauce. It is so rich in taste and thick in texture that no other ingredient need be added.*

* Retail, Pizzeria, C- Store, G-Store, Restaurant, Institutions, Schools, QSR, and all Foodservice ventures

Be a part of the Family.

DeIorio’s Dough with Don Pepino Sauce

Our Family Guarantee

For nearly a century, millions of customers have enjoyed Violet brand products. DeIorios, Don Pepino and Sclafani started as family owned and operated businesses, and are steeped in tradition. We believe our pride and reputation are always on the line. That is why we always guarantee quality products and total customer satisfaction.

Our Core Values

Commitment to superiority Maintain our customers loyalty Employee collaboration Provide 100% quality