MIA MAGAZINE n1 giugno 2017 English Language

June 2017

n.1

COVER STORY

POMIKAKI

The World in a Bag

The real essence of ITALIAN

FASHION

SS.17

GLAM&THE CITY

KEY TRENDS

A day in Milan

TOP CATWALKS

INFLUENCER'S INTERVIEW

Shopping from Italy made easy !

Now, you can shop Italian made fashion, trendy, high quality at affordable prices

www.moodalisa.com Available on Apple and Android stores

by Feleppa Italian Made Dress Only for 250$ BUY NOW

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n.1 June 2017

Cover: POMIKAKI

EDITORIAL PROJECT PUBLISH FOR SRL Via Montenero 4/2A 40131 Bologna, Italy staff@publish-for.com www.fashionfocusmag.com CO-PRODUCER ITALY’S GOT STYLE Srl for Moodalisa.com EDITOR-IN-CHARGE Lidia Casari staff@publish-for.com ART DIRECTOR Rossana De Nigris ADVERTISING marketing@publish-for.com

Who is MIA? Is she an Arab or Italian woman? This name exists in both cultures, even though it is not essential to put a face or a provenance on her. MIA is the feminine figure par excellence: elegant, lover of stylish and beautiful things, curious about news and everything that is fashionable. A meeting point between two worlds, where the excellence of Made in Italy is offered to the Middle East audience to promote Italian fashion and meet the desires of the most attentive and demanding consumers. In collaboration with Moodalisa. com, our e-magazine will guide you every two months among the key trends of the season, bringing you directly on the catwalks of the greatest Italian designers and proposing a stylish tour of the main cities to be visited, including design, wellness and not-to-bemissed locations. Furthermore, glamour and lifestyle mingle with the voice of international influencers telling their relationship with fashion and introducing you behind the scenes of their business. The "trend setter" sections present a shopping guide through mood-boards with a mix and match of clothes and accessories, in search of interesting new brands still to be discovered.

Find out more about your favourite products following the shopping bag icon, there you can finalize your purchase directly! Let’s go on a full immersion in Italian fashion, because fashion is MIA.

Follow this icon and go for shopping!

SHOP NOW

Shopping from Italy made easy !

Now, you can shop Italian made fashion, trendy, high quality at affordable prices

www.moodalisa.com Available on Apple and Android stores

Italian Made Shoes Only for 100$ BUY NOW

n.1

CATWALKS

COVER STORY

CITY TOUR

06 Milan SS/2017 collections 14 Pomikaki | the World in a Bag 16 Milan | a Day in Town

06 14

CONTENTS

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CONTENTS

26

TREND SETTER

BEAUTY TIPS

INFLUENCERS

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20 Garden Party 24 So Sparkling!

28 B&W Addiction

26 The Female Touch 22 The Fashion Insider | Souad Er-raji, Moodanisa.com

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DOLCE&GABBANA

STYLISH SUMMER

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What will we wear this season?

Straight from the SS17 catwalks in Milan, here are some suggestions from the top Italian designers.

Dressy or easy, sporty or business‌ find out your personal style!

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FENDI

CATWALKS

8

GIORGIO ARMANI

9

ERMANNO SCERVINO

CATWALKS

10

TRUSSARDI

11

PRADA

CATWALKS

12

EMILIO PUCCI

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MISSONI

CATWALKS

POMIKAKI

The world in a bag

“Keep on Dreaming!” is the motto inspiring the new SS2017 collection by Pomikaki, protagonist of the cover story of this new MIA issue.

A dreamlike and colorful world where a woman’s bag can enclose dreams and desires, becoming much more than a simple accessory, the essential companion of our days. Much has been done since 2012, when TOP S.r.l. Company in San Donà di Piave has embarked on this new creative journey to create a 100% Italian design product, where quality and functionality perfectly combine.

The collections have evolved season after season,

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COVER STORY

adding new iconic models that have become real-world bestsellers, as shown in sales across Europe, Asia and the Middle East. In the Spring-Summer 2017 collection we can see a vibrant color range, from vitaminic shades like yellow and tangerine orange, red lacquer and indigo, proposed in various styles.

A special mention goes to the new “Exclusive” line, made in more sophisticated colors and embellished with decorative motifs inspired by the latest seasonal trends: from the embroidered swallows of the Camelia bag, to the rock details of the Constance and Chiara models, decorated with metal studs and fringes. And for the real Pomikaki-addicted girls, the glamorous touch to be added is “Scent of PMK”, a customized fragrance going together with the bags premium packaging.

SHOP NOW 15

A DAY IN TOWN

It’s the cradle of fashion, where every season all the top Italian designers leave their mark on the catwalks. Our lifestyle tour starts from Milan, where you can find alternative boutiques, magnificent spas and customized services for any need, from the perfume class to the personal shopper assistant.

11.00 am | BRUNCH In this restaurant located in Via Forcella 6, you will be treated to the best hospitality and the pleasure of beauty as you would in any elegant Italian home. DA NOI IN offers a brunch Ă la carte where chef Fulvio Siccardi proposes a wide selection of dishes with the finest seasonal ingredients. Scents and aromas are combined with skill and verve, following also the very best of genuine Italian recipes, with a touch of creativity.

A convivial, intimate and welcoming setting is the best way to start the day with.

DA NOI IN 16

via Forcella 6 - Milan www.magnapars-suitesmilano.it

The perfect shopping day in Milan cannot avoid 10 CORSO COMO, a multifunctional space, catalyst of new trends in fashion, art and design, the first true concept store born in Italy.

Inside, in addition to the collections of the most interesting brands of the Italian and international contemporary scene, an art gallery, a bistro in the garden and a boutique hotel find their place to offer an all-round style experience.

Beside the unavoidable tour through edgy clothing collections and special accessories, we suggest a flying visit to the bookshop, where you can find precious books and limited editions published purposely for this store: designers’ biographies, fashion archives, photography masterpieces, etc. From one of Milan’s fashion cornerstones, to an absolute outsider: JF LONDON, the ultimate footwear and accessory brand created by the designer Joshua Fenu that has quickly become one of the most exclusive shopping places for Italian and international celebrities. September 2016 saw JF London opening its first monobrand boutique. Situated in the fashion district of Milan, Via Luigi Rossari n 5, the interior colour palette of black and gold sits in line with the brand’s identity. Silk textured walls give the space a cosy yet refined atmosphere.

CITY TOUR

12.00 pm | SHOPPING

10 CORSO COMO

Corso Como 10 - Milan www.10corsocomo.com

JF LONDON

via Luigi Rossari 5 - Milan www.jflondon.net

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16.00 pm | WELLNESS After shopping, it is the turn of a well-deserved relaxing moment. In the heart of Milan there is a hidden corner dedicated to wellbeing in its most elegant attire.

It is the FOUR SEASONS HOTEL SPA, a luxurious hotel-spa in the middle of the well-known Quadrilatero fashion district.

Modern and elegant, refined but welcoming, the warm-coloured spa has got seven rooms for treatments. One of these is the main suite, which can be reserved exclusively for treatments in pairs, offering two beds, private hammam and jacuzzi. Then there is the swimming pool, carved under the architectural vaults of the old convent where the hotel originated. You can book massages and treatments, such as those related to grapes and vines. The beauty menu goes from face and body anti-aging sessions to wellbeing rituals for the feet, wich can be a great treat after a day walking around the city. Anti-age,

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moisturizing, toning or revitalizing: the range is wide and most treatments are based on precious ingredients such as caviar, algae, gold.

And for those of you aiming really high, there is another exclusive location

that has recently won the World Spa Awards 2016 in the best luxury urban escape category: we are talking about SHISEIDO SPA. Extraordinary light effects and modern design facilities meet the renowned quality of Shiseido for a relaxing journey in the heart of the city. This wellness area combines western and eastern traditions with the Shiseido experience, in a luxurious union of modern techniques and advanced treatments. There you can treat yourself to a relaxing break and explore the private spa suite. Allow the body to relax and unwind, stimulate your senses with exquisite fragrances and discover an infinite alluring beauty.

Via Gesù 6/8 - Milan www.fourseasons.com

CITY TOUR

FOUR SEASONS HOTEL SPA

SHISEIDO SPA

c/o Excelsior Hotel Gallia Piazza Duca D’Aosta 9 - Milan www.shiseidospamilan.com

20.00 pm | HAPPY HOUR That’s the right moment to experience a very typical Italian social ritual: the ‘aperitivo’ time.

One of the best lounge atmospheres can be found at RADIO ROOFTOP MILAN, a unique space in a dynamic and selected environment where you can taste international tapas whilst admiring the beautiful view of the Milan skyline, so we recommend to sit at your table and enjoy the sunset. Divided into two areas, one inside and one outside, overlooking Piazza della Repubblica and Porta Nuova, this place offers the perfect setting for sipping fine cocktails accompanied by delicious appetizers such as finger food, small plates and gourmet sandwiches. The customers are mainly foreign, but you can notice a good mix of business and luxury living, creating an international vibe.

RADIO ROOFTOP MILAN

c/o Hotel ME Milan Il Duca Via Marco Polo 18 – Milan www.radiorooftop.com

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GARDEN PARTY

ORNELLA IANNUZZI

FELEPPA SHOP NOW

VALENTINO ORLANDI

ORNELLA IANNUZZI

ARCHIVI TESSILI MILANO

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DANIELA GONZALEZ LUXURY SHOES

SHOP NOW

ALBERTA FERRETTI

The designers welcome the Spring-Summer season celebrating Nature in a lively, colorful floral burst.

Blossoms, corollas, petals and leaves become bold decorations on prints, jewels and accessories, composing the perfect look for a party on the green.

TREND SETTER

KYME + RADA’

LUCREZIA MARIA MONACA SHOP NOW

RM913 SHOP NOW

MIU MIU

MAISON ABOUT

MUSANI COUTURE SHOP NOW

SALAR

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Your only gateway to Arab e-Shoppers

This section is meant to introduce influencers and international professionals working in the fashion field: through their voice we can see what happens “backstage” in the amazing world of creativity.

Mia magazine had a chat with Souad Er-raji, Retail Manager at Moodalisa.com

MILAN S GOT STYLE

SRL

info@moodalisa.com we are based in Milano & in Riyadh

NED BY ITALY’ MOODALISA. COM OW

THE FASHION INSIDER

Are you an Italian brand?

Sell easily online in the Middle East

adv Moodalisa.indd 1

www.moodalisa.com

08/03/17 18:03

What do you do at Moodalisa.com?

What is your position?

I am in charge of supply chain and merchandising, my main role within Italy’s Got Style (the company founder of Moodalisa. com) is to search and start up relationships with Italian brands, to offer Arab e-shoppers products that can satisfy their taste; developing and maintaining partners’ portfolio, presenting our Company to new potential partners during fairs and events. Moreover, I take care of our catalog, keeping up to date with current trends and price targets in the Middle East fashion retail market.

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Souad Er-raji

How come you are so fond of fashion, and of Made in Italy in particular?

My fashion addiction was born when I still was a little girl, in my family I had the chance to see how the typical Moroccan caftan was made, from the fabric choice to the final fitting. I was very keen on the customers’ reactions after trying the garments on, and listening to their comments.

My passion for Made in Italy raised in the same years, as my father was importing Italian clothes, accessories, and dolls; I noticed the difference between the local and Italian products, I was fascinated by the colors, the cut , the design, the textiles, the high quality and the sense of craftsmanship. That’s how I learnt to love all that looks beautifully done.

SHOP NOW How do you select items and accessories that are sold on Moodalisa e-shop? What are the best-selling items today?

The product selection phase is essential for the growth of our Company, it requires searching, studying trends, following fashion bloggers and listening to customers, and I also add my personal taste. Normally I prefer selecting products in showrooms, where I can see models wearing the clothes on, and touch each piece, as we are very concerned about high quality standards, the Arab consumers’ satisfaction is our mission. The best-selling items at Moodalisa are accessories in general, bags and evening dresses for women; for men, shoes, watches and polo-shirts are the key items.

In the global market great designers such as Gucci, Dolce & Gabbana, Prada, etc, are now well-known but many other interesting brands are claiming their spotlight in the Italian panorama. Based on your experience, is there room for these newcomers in the wardrobe of Arab consumers? What designers would you like to suggest and let readers know?

INFLUENCERS

Middle-eastern women in the emerging middle class do appreciate and love Italian fashion, but they always face just two options: the big brands addressing a high-buying target, and Turkish and Chinese low-end products. Arab women are looking for high quality products at affordable prices and are willing to try new brands if their origin is granted, so the Italian style and production become a medium to express their social status.

I can suggest your readers several brands: for example Feleppa, offering high quality collections in a fresh, youthful style, or Pomikaki handbags, when it comes to accessories. Archivi Tessili Milano make scarves in pure Italian silk, Alice Giani Margi makes high-quality abayas, and I also suggest Annalisa Caricato and Lucrezia Monaca, all brands with a great stylistic knowhow. What is important to highlight is that all these collections are often handmade, totally Made in Italy, produced in limited editions and customized according to the customer’s taste, with an artisanal concept.

Regarding modest fashion, do you know any Italian brand that is launching a modest collection to meet the requirements of Middle-eastern consumers? Do you think they will get successful in the coming seasons?

Yes, some of the most interesting collections are by Sara ArzĂ , Vestiti Usciamo, Alice Giani Margi. They all produce Made in Italy clothing collections, conceived and purposely made for the Arab woman. With a very high quality product and a good marketing strategy, I think they will be successful next season. Have a look at Moodalisa. com, you can browse our latest arrivals!

SHOP NOW

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SO SPARKLING!

Metallic surfaces, glitter and sequins come together in a shiny mix & match. Not only for evening happenings, the ‘blingbling’ style can light up your daily wear too.

SHOP NOW

MAX & CO.

GIOVANNI FABIANI

CORRADO GIUSPINO

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LAMPERTI MILANO

KARTELL

JIL SANDER

FELEPPA

TREND SETTER

FAUSTO PUGLISI

CHIARA FERRAGNI COLLECTION

GIULIANA MANCINELLI BONAFACCIA

GIULIANA MANCINELLI BONAFACCIA

GUCCI

VALENTINO ORLANDI

GUCCI

MIU MIU

LORIBLU EASTPAK

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THE FEMALE TOUCH Beauty and Make-Up never stop to conquer us with new, precious products where the packaging appeal and the quality level make the difference.

Design, creativity and a professional research on natural ingredients give shape to the most-wanted beauty essentials. Make room on your vanity table for these amazing proposals.

NAIL PERFECTION A passion for travels and adventure hides behind FEDUA, the new nail varnish luxury brand that draws inspiration from the exotism of Morocco and the allure of women that are locally producing argan cosmetics. The Italian founder, bewitched by those landscapes and traditions, transformed those sensations into a

new beauty project where colors and smooth textures are the absolute protagonists. A certified formula based on polymerization conveys these gel enamels a ultra-glossy, thick effect. The manicure lasts longer and is more resistant to chipping.

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SHOP NOW

BEAUTY TIPS

Zukreat Nazar is a celebrity makeup artist known for bringing her artistic flair and creativity to the make-up world. After her collaborations with Hollywood and business personalities, she is now a YouTube sensation and an entrepreneur who has a vision. Zukreat’s professional products are easy to use, offering great value for money, of the highest quality ingredients and granting amazing results every time.

Zukreat Nazar

MAKE-UP TUTORIALS

Her cosmetics are all highly pigmented and the customizable palettes allow endless choice of creativity for the user. But if you want to go a step further, Zukreat will guide you and show you how to use the range through her especially tailored videos on YouTube. She will show you how to apply eye-liner, foundation, eyeshadows, contours and blushers step by step. This will allow you to achieve the best possible results from the range and learn as you go turning you into an artist of makeup in the process.

SHOP NOW

VENETIAN ATMOSPHERES The Merchant of Venice is a luxury line that offers a wide range of exclusive Eau de Parfum and Eau de Toilette, along with body care and household products and accessories. The Vidal Family, involved in the arts of perfumery for more than a century, recognized the need for a cultural luxury brand that would express the uniqueness of Venice. From this concept the idea of a precious, unique packaging was born: a limited edition of handmade glass bottles finely decorated in Murano island.

This collection of essences speaks about the long journeys from the fascinating cities of the Orient to the enchantment of Venice, the main destination of the ancient Mediterranean routes.

SHOP NOW

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B&W ADDICTION

The eternal game between black & white tones still inspires fashion creativity. Geometric patterns, sporty details, and classy combinations choose the modern side of color minimalism.

MISSONI HOME

DANIELA GONZALEZ

RM913 SHOP NOW

SARA ARZĂ 28

DOLCE&GABBANA

SHOP NOW

FEDERICA TOSI

ALBERTO GUARDIANI

TREND SETTER

D.A.T.E.

MAX & CO.

AMO BY ALICE GIANI MARGI

ARCHIVI TESSILI MILANO SHOP NOW

LUCREZIA MARIA MONACA SHOP NOW

LOREDANA ROCCASALVA COUTURE

SHOP NOW

BLUGIRL SHOP NOW

QUATTROCENTO SHOP NOW

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SHOP & SUBSCRIBE ONLINE THE LEADING PUBLICATIONS FOR ALL FASHIONISTAS AND STYLE ADDICTED ITALIAN KNOW-HOW FROM AN EXPERIENCED EDITORIAL STAFF THE MOST COMPREHENSIVE OVERVIEW OF THE LATEST DESIGNER COLLECTIONS BEST LOOKS, KEY TRENDS, OUTFITS & ACCESSORIES IN A FULL SEQUENCE

WOMAN, MAN, KID, OVER 1000 BRANDS FEATURED

HOT FROM THE CATWALKS, ALL THE TOP FASHION WEEK

www.fashionfocusmag.com get in touch: staff@publish-for.com

A DIFFERENT TITLE FOR ANY FASHION CATEGORY, FIND OUT YOURS AND BROWSE THE MAG PREVIEW IN OUR E-SHOP! www.fashionfocusmag.com

MIA ADDRESSES

ALBERTA FERRETTI www.albertaferretti.com

JIL SANDER www.jilsander.com

ALBERTO GUARDIANI www.albertoguardiani.com

KYME + RADÁ www.kymesunglasses.com

AMO by ALICE GIANI MARGI www.alicegianimargi.com

LAMPERTI MILANO www.lampertimilano.com

ARCHIVI TESSILI MILANO www.archivitessilimilano.com

LOREDANA ROCCASALVA COUTURE www.loredanaroccasalva.it

BLUGIRL www.blumarine.com

LORIBLU www.loriblu.com

CHIARA FERRAGNI COLLECTION www.chiaraferragnicollection.com

LUCREZIA MARIA MONACA www.lucreziamariamonaca.it

CORRADO GIUSPINO www.corradogiuspino.com

MAISON ABOUT www.maisonaboutmilano.com

D.A.T.E. www.date-sneakers.com

MAX & CO. www.maxandco.com

DANIELA GONZALEZ LUXURY SHOES www.danielagonzalez.it

MISSONI www.missoni.com

DOLCE & GABBANA www.dolcegabbana.it

MIU MIU www.miumiu.com

EASTPAK www.eastpak.com

MUSANI COUTURE www.musani.com

EMILIO PUCCI www.emiliopucci.com

ORNELLA IANNUZZI www.ornella-iannuzzi.com

ERMANNO SCERVINO www.ermannoscervino.it

POMIKAKI www.pomikaki.com

FAUSTO PUGLISI www.faustopuglisi.com

PRADA www.prada.com

FEDERICA TOSI www.federicatosi.it

QUATTROCENTO www.quattrocento-eyewear.com

FEDUA www.fedua.com

RM913 www.rm913.com

FELEPPA www.feleppa.com

SALAR www.salar.it

FENDI www.fendi.com

SARA ARZÁ www.saraarza.com

GIORGIO ARMANI www.armani.com

THE MERCHANT OF VENICE www.themerchantofvenice.it

GIOVANNI FABIANI www.fabiani.com

TRUSSARDI www.trussardi.com

GIULIANA MANCINELLI BONAFACCIA www.giulianamancinelli.com

VALENTINO ORLANDI www.valentinoorlandi.it

GUCCI www.gucci.com

ZUKREAT NAZAR www.artistofmakeup.com