Scotch Hall Style Guide

Style Guidelines

Style guide introduction This document is a guide to the brand communication style for Scotch Hall Preserve. It explains what our brand stands for, how it’s expressed and how the creative elements fit together in all our communications.

The guide should be followed when commissioning, designing or delivering any kind of communications.

Contents 1. Our Brand 2. Copywriting 3. Logo Usage 4. Color Palette 5. Typography 6. Imagery 7. In Application 8. Website + Online Media

1. Our Brand A strong brand image is one of the most valuable assets an organization owns. To make it truly powerful it needs to be applied consistently so anyone dealing with Scotch Hall Preserve knows who we are and what we stand for. Everyone has a part to play in bringing our brand to life. These guidelines are to help you represent our brand consistently.

2. copy writing Don’t over complicate, but share the story. Copy should be compelling but told in an everyday, but refined voice. We believe that a message is better read when it is simple to understand.

• • • • •

Be direct and always look for the simplest way to say what you want.

Use tone of voice that resonates with your customer.

They will appreciate the honesty and simplicity.

Do not be afraid to use plain and simple phrases.

Avoid overly used words and incorrect phrases.

Over used/Incorrect copy Epic

Finest

Inspiring

Quality of life: “use well-being”

Attention to detail

First annual: something can’t be the first and annually.

Exceptional

Numbers in text When writing figures please use the following: For numbers one to nine, always use words.

“Scotch Hall Preserve is eight years old.”

For 10 upward, use figures.

“The signature 18 hole Arnold Palmer golf course is incredible.”

Where there is a mixture of the two in the same sentence use all figures.

“The signature 18 hole Arnold Palmer golf course is 8 years old.”

3. LOGO USAGE

3.1 COLOR VARIATIONS

Burgundy and Gray Logo on White

White Logo on Burgundy

Black Logo on White

White Logo on Navy Blue

White Logo on Black

3.2 LOGO MISUSE Scotch Hall PReserve

GOLF COURSE

Do not typeset the wordmark.

Do not combine logo with other text.

Only use authorized background colors without imagery.

Do not change the color of the logo.

Do not change the proportion of the logo elements.

Do not rearrange the logo elements.

Do not stretch the logo disproportionately.

Do not change the shape of the logo container block.

Do not use the logo in grayscale.

3.3 CLEAR SPACE & MINIMUM SIZE

.75˝

Minimum Clear Space

Minimum size

To preserve the Scotch Hall Preserve logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the Scotch Hall Preserve logo is defined as the width of the “E” in the wordmark. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

The Scotch Hall Preserve logo retains its visual strength in a wide range of sizes.

However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the height of the Scotch Hall Preserve wordmark, which should not be reproduced in a size smaller than .75˝ in height for the logo, as illustrated.

3.4 PLACEMENT

4. COLOR PALETTE PRIMARY COLORS

Secondary COLORS

BURGUNDAY

TAN

PANTONE: CMYK (Print): RGB: HEX (Web):

CMYK (Print): RGB: HEX (Web):

188C 0 97 100 50 139 15 4 8B0F04

GRAY PANTONE: CMYK (Print): RGB: HEX (Web):

2 2 7 0 248 244 234 F8F4EA

LIGHT BLUE Cool Gray 10C 0 2 0 60 128 127 131 807F83

PANTONE: CMYK (Print): RGB: HEX (Web):

NAVY BLUE

Beige

PANTONE: CMYK (Print): RGB: HEX (Web):

PANTONE: CMYK (Print): RGB: HEX (Web):

546C 95 0 0 83 0 51 77 00324D

5425C 30 4 30 31 128 161 182 80A1B6

5835C 0 2 67 40 170 159 78 AA9F4E

5. Typography Scotch Hall Preserve brand typefaces are Futura and Rotis Serif. Futura and Rotis Serif should be used for all applications, except for typing letters, powerpoint, internal documents, or online HTML text. In these cases, use Arial and/or Georgia as the default fonts. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.

To add flexibility, the full Futura and Rotis Serif family can be used including...

body copy Body copy should always use Medium, picking out headings with bold. Condensed should only be used for limited space and illustrative purposes.

Futura Medium abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ Rotis Serif 55 abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ Futura Medium Condensed abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

5. Typography

oblique/italics Italics should be reserved for legal citations; letters of the alphabet when referring to them as letters; scientific names; titles of works, including books, plays, short stories, very long poems, newspapers, and magazines; titles of movies and radio and television series; names of operas and long musical compositions; and names of paintings and sculptures.

headings For headings use light or bold, reserving condensed faces for limited spaces and illustrative purposes.

Futura Light Oblique abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Light abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Medium Oblique abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Bold abcdefghijklmnopqrstuvwxyz 1234567890 $&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Bold Oblique abcdefghijklmnopqrstuvwxyz 1234567890 $&*?! ABCDEFGHIJKLMNOPQRSTUVWXYZ

Rotis Serif 65 Bold abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Rotis Serif 56 Italic abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Medium Condensed abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Medium Condensed Oblique abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Bold Condensed abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Futura Bold Condensed Oblique abcdefghijklmnopqrstuvwxyz 1234567890 $&*?!

ABCDEFGHIJKLMNOPQRSTUVWXYZ

6. imagery Use simple, engaging, high quality imagery. A range of imagery is available to reflect the luxurious lifestyle expected by our residents. Illustrations, renderings, blueprints, flat maps and typographic treatments are also options. When using any of these types of imagery, ensure that the logo is fully legible.

Image effects • A 30% image burn is allowed on photos and color swatch corners

Do not use • Cliche imagery • Clip art • Uninspiring imagery • Unapproved stock photography • Badly cropped images • Low resolution images • Busy photos without a focus • Flipped imagery • Do not use keylines unless necessary • Images with incorrect landscape to its surrondings • Images that closely match the architectural style of the community • Avoid exterior images taken in direct sunlight, best time to capture an image is at dawn or dusk

7. In application Discovery Brochure

North Carolina is known for its scenic splendor and languid lifestyle.

In a hidden, but easy-to-get-to, corner of this beautiful state you will f ind a synthesis of all of Carolina’s assets – climatic, aesthetic, and recreational.

In your mind’s eye you picture the idealized Carolina experience.

What you envision unfolds on a scenic bluff overlooking the convergence of three historic North Carolina waterways, Salmon Creek, the Chowan River and the magnificent Albemarle Sound. This land, this water and all that abounds here are hidden treasures, waiting to be discovered. They are True Carolina.

OBTAIN THE PROPERTY REPORT REQUIRED BY FEDERAL LAW AND READ IT BEFORE SIGNING ANYTHING. NO FEDERAL AGENCY HAS JUDGED THE MERITS OR VALUE, IF ANY, OF THIS PROPERTY.

he SHP logo on the first spread.

“Golf is deceptively simple and endlessly complicated; it satisfies the soul and frustrates the intellect. It is at the same time rewarding and maddening - and it is without a doubt the greatest game mankind has ever invented.”

The sweet spot of North Carolina.

This is a challenging, but far from unfair, course for golfers of all skill levels. You will never grow weary of this golf course. Another reason to love True Carolina.

Set above the Albemarle Sound, where the cypress trees mark the shoreline, Scotch Hall Preserve was designed to epitomize all of the good things North Carolina is known for. Unlike many resort-style communities, this one is a true family community. There is something here for everyone in

Arnold Palmer has said that the key to success is “concentration, confidence,

the family – and your friends, too. While the centerpiece is the magnificent Arnold Palmer Signature golf course, there is far more to this unique

a competitive urge and the capacity for enjoyment.” And that’s exactly what

community than golf. Planned to take advantage of all that

he and his team have built into the Golf Course at Scotch Hall Preserve.

the region has to offer, Scotch Hall Preserve is the standard by

The experience is invigorating. It’s True Palmer and True Carolina.

which communities in North Carolina can be judged, offering best-in-class amenities at every turn.

The setting is inspired by Nature. The amenities, those completed, planned and proposed, were inspired by a team of the industry’s most creative and experienced professionals. But the decision to live here will be inspired by you and your family once you’ve experienced this special place.

Discover Scotch Hall Preserve, a great place to raise your kids, your grandkids and your standard of living. It’s True Carolina.

-Arnold Palmer

7. In application Community Map

nat u r a l

outdoors

Scotch Hall Preserve will become your family’s favorite playground, offering a magical experience for everyone.

The Club will be your family’s entrée to captivating amenities and activities, as well as concierge services that are

aut hent ic

only imaginable in a luxury resort.

hope you and your family will be inspired to become a part of this unique lifestyle.

hope you and your Scotch Hall Preser offering best-in-cla recreation the regi appealing to golfer While the dramati incomparable mem communities, this Scotch Hall Preser If North Carolina

Scotch

Windsor, seat of Bertie

Community Map

t r ue

Scotch Hall Preserve is the Carolina you crave. Come and take a look around, and experience the place for yourself. And once you do, we

n just charming and

as the Merry Hill area

The championship golf course is an extraordinary col-

offering best-in-class amenities at every turn.

laboration between Arnold Palmer and Mother Nature.

recreation the region has to offer, Scotch Hall Preserve is the standard by which resort communities in North Carolina can be judged,

Friends and family members who are golfers are sure to

appealing to golfers, there is much more to this enchanting community than golf. Planned to take advantage of all of the outdoor

British Isles for what

olina. It is here that

love it. The course, described as the “Jewel of the Inner

ortable year-round

While the dramatic Arnold Palmer Signature golf course playing along the Albemarle Sound makes Scotch Hall Preserve especially

Banks”, was named America’s Ninth Best New Private

wel l ne s s

pu re

Course by Golf Digest.

incomparable memories are made and treasured. communities, this one is a true family community. Here your family’s true and meaningful legacy will come alive….where generations of

The waterfront park includes the resort pool with zero

Scotch Hall Preserve is being created to exemplify all the good things North Carolina is known for. And, unlike many resort-style

entry and infinity edge overlooking the Albemarle

If North Carolina has a “sweet spot”, this is it. Set above the majestic Albemarle Sound, where the cypress trees silhouette the shoreline,

Sound, pool pavilion with bar, grill and outdoor dining terrace, sand volley ball court, fire pit and seating areas,

Scotch Hall Preserve. Your Family Gathering Place. f ish

gol f

boat i ng

picnic tables and barbecue grills and gazebo.

The Scotch Hall Preserve Club will celebrate children by offering an assortment of amenities and activities for

- Frank Lloyd Wright

fa m i ly

It will never fail you.”

children of all ages and for families to enjoy together.

Activities and programming such as a climbing tower,

home

joy

“Study nature, love nature, stay close to nature.

North Carolina’s Inner

Get away to it all.

ex plore

waterslide and water play area, kayak and sailing instruction, fishing classes, camp-outs and nature programs. Playtime will never end and discovery will have

ALUE , IF AN Y, OF THIS PROPERTY.

not limit.

Front

You can never quench your love of the water. At Scotch Hall Preserve, big beautiful water is everywhere. The majestic Albemarle Sound. Scenic Salmon Creek. The historic Chowan River. Cruise or sail on it. Fish or crab in it. Golf around it. Or just gaze at it and enjoy its calming beauty.

The North Carolina Outer Banks are just 75 miles to the east and offer incredible opportunities for memorable

nat u r a l

outdoors

beach excursions, world-class fishing and other activi-

ex plore

ties.

An Outdoor Pursuits program designed for members to

A treasure waiting to be discovered.

take advantage of the abundance of outdoor recreational and educational opportunities in the surrounding area.

Scotch Hall Preserve is situated between the historical towns of Windsor, seat of Bertie

aut hent ic

County, and Edenton, seat of adjacent Chowan County. More than just charming and

Community Map

t r ue

picturesque, it was here in the early 1600’s, in what is now known as the Merry Hill area

Live in harmony with nature. Play to your heart’s content.

of Bertie County, that the seeds were planted by settlers from the British Isles for what

The Scotch Hall Preserve Club has something to enthrall you,

would become the Colony and, ultimately, the State of North Carolina. It is here that

your family and friends.

modern-day settlers come to enjoy the scenic brilliance and comfortable year-round climate, as well as the outdoor recreation and relaxed lifestyle of North Carolina’s Inner Banks.

f ish

gol f

boat i ng

101-B Villa Way | Merry Hill, North Carolina | 27957

1.877.847.3727 www.ScotchHallPreserve.com

fa m i ly

home

OBTAIN THE PROPERTY R EPORT R EQUIR ED BY FEDER AL LAW AND R EAD IT BEFOR E SIGNING AN YTHING. NO FEDER AL AGENCY HAS JUDGED THE MER ITS OR VALUE , IF AN Y, OF THIS PROPERTY.

Back

Notes

wel l ne s s

pu re

Interior

joy

water play area, kayak and sailing instruction, fishing classes, camp-outs and nature programs will give them stories to tell their friends back home. Playtime will never end and discovery will have no limit.

Your Coastal Cottage Becomes A Family Tradition Scheduled for release this summer is a collection of spacious and charming waterfront and soundview cottages designed to provide an unparalleled living experience at an incredible value. Our architects and interior designers are creating a look and personality that speaks to the colors, textures and moods of the Carolina landscape. A diverse collection of floor plans will be available and priced from the low $200’s to over $300,000 including the homesite. Your cottage will provide a spectacular gathering place where generations of incomparable memories will be made and treasured.

7. In application 105 Scotch Hall Court

Direct Mail

A Convenient Location

Merry Hill, NC 27957

The location of Scotch Hall Preserve is simply unsurpassed and completely convenient. Just imagine leaving work on Friday, and being here in time to enjoy dinner on your patio as the sun sets!

Located on the Albemarle Sound, the second-largest estuary in America, you’ll discover breathtaking beauty and a setting that is uncluttered and unspoiled by urban sprawl and congestion. When you’re ready to explore the surrounding area, the historic towns of Windsor and Plymouth are nearby as well as the charming town of Edenton, named WASHINGTON D.C. “The Prettiest Small Town in the South” by Forbes 95 Magazine. And, the Outer Banks are just over an 64 hour to the east and offer incredible opportunities VIRGINIA RICHMOND 64 81 for day excursions.

NORFOLK

Please send me more information about Scotch Hall Preserve.

Name

4.5 HOURS

17

3 HOURS

Address City

State

Zip

1.5 HOURS

To learn more about Scotch Hall Preserve and to be among the first to receive information on the Summer Cottage offering as well as our exciting Heritage Multi-Generational Membership Program, please call 1-877-847-3727, return the attached reply card or visit our website at www.ScotchHallPreserve.com.

85

95

17

Home Phone

RALEIGH

85

2 HOURS

64

64 264

NORTH CAROLINA

264

40

OUTER BANKS 1 HOUR

Work Phone

17

WILMINGTON

Email

3.5 HOURS

95 17

Signature The best time to contact me is The best way to contact me is

Offer void where prohibited and is subject to change or termination without prior notice. Prices, plans, artist’s renderings, photos, land uses, dimensions, specifications, improvements, materials, amenities and availability are planned and subject to change. Developer makes no warranty or representation of the accuracy of the information contained in this brochure. The complete offering terms are in an offering plan available from sponsor.

Business Reply Card Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.

Robert Frost

105 Scotch Hall Court

Merry Hill, NC 27957

Front A Family Gathering Place If you are looking for the road less traveled to find the perfect setting to create a meaningful legacy for your family….where generations of incomparable memories are made and treasured, then we invite you to discover Scotch Hall Preserve. This safe haven for families is the very embodiment of what brings families together. A place that has an unmatched combination of recreation and natural beauty and one with a diverse list of resort amenities that will cater to each and every member of the family.

Back

The Spirit of Adventure If you’re a history buff, fisherman, boater, runner or walker, fitness enthusiast, hiker, biker, antique collector, tennis player, swimmer, boutique shopper, gardener or merely a nature lover, the Scotch Hall Club has something to enthrall you, your family and your friends. And if you’re a golfer, the

By signing above, I agree that Scotch Hall Preserve and its representatives have my express permission to contact me at the telephone number(s) and email address above.

7. In application Direct Mail

You’re Invited Be Our Guest: Liveto South Resort & Retirement Expo

August 18-19, 2012

Relive Your Childhood.

Share Your Childhood With A New Generation.

Live South Resort & Retirement Expo Fairview Park Marriott 3111 Fairview Park Drive Falls Church, Virginia 22042

www.ScotchHallPreserve.com/LiveSouth

www.ScotchHallPreserve.com

Front

Front Share Your Childhood With A New Generation.

Join Us and Get Back To The Things That Matter Most.

Remember your childhood? Exploring the unknown, splashing in the pool, boating with your family- at Scotch Hall Preserve we invite you to recapture those days and share them with your loved ones.

Just a few hours away from chaos in DC, you’ll find a world that you had forgotten. A place where families still gather at dinner tables to share stories about their days and people lounge in hammocks on their porches by the water’s edge.

This summer Scotch Hall Preserve unveils a collection of waterfront and sound view cottages that beacon the casual charm of the Carolina waters. These Cottages are just steps away from our newest amenity, the Soundside Beach Club and the Signature Arnold Palmer Golf Course all available in very complimentary pricing packages starting in the low $200’s.

From world class boating and fishing on the Albemarle Sound, exploring the natural beauty of the Inner Banks or spending time at our newest amenity the Sounside Beach Club- Scotch Hall Preserve brings those unforgettable memories back to life.

Our Community Coordinators will be on hand at the Live South Resort & Retirement Expo to share this experience with you. Contact us today for free tickets to this great event and start your journey.

This summer Scotch Hall Preserve unveils a collection of golf view, waterfront, and soundfront cottages that beacon the casual charm of the Carolinas.

105 Scotch Hall Court Merry Hill, NC 27957

August 18-19, 2012

3111 Fairview Park Drive

John Doe 105 Scotch Hall Court Anywhere, NC 27957

Contact Scotch Hall Preserve Today for Free Tickets.

Back

Falls located Church, Virginia 22042 Call or visit our showroom today in Raleigh just off the 540 Beltline on Falls of the Neuse Road in Lafayette Village. Our Community Coordinators are always on hand to share this experience with you.

August 18-19, 2012

Contact us today and start your journey.

877-847-3727

www.ScotchHallPreserve.com/LiveSouth

105 Scotch Hall Court Merry Hill, NC 27957

These Cottages are just steps away from the Signature Arnold Palmer Golf Course and our newest amenity, the Soundside Beach Club; all Livepricing Southpackages Resort & Retirement Expo available in very complimentary starting in the low Fairview Park Marriott $200’s to high $300’s.

Live South Resort & Retirement Expo Fairview Park Marriott 3111 Fairview Park Drive Falls Church, Virginia 22042

PRSRT STD U.S. POSTAGE PAID RALEIGH NC PERMIT #686

877-847-3727 OBTAIN THE PROPERTY REPORT REQUIRED BY FEDERAL LAW AND READ IT BEFORE SIGNING ANYTHING. NO FEDERAL AGENCY HAS JUDGED THE MERITS OR VALUE, IF ANY, OF THIS PROPERTY. THIS IS NOT AN OFFER WHERE REGISTRATION IS REQUIRED PRIOR TO ANY OFFER BEING MADE. VOID WHERE PROHIBITED BY LAW. JEFF DAVIS, BROKER-IN-CHARGE. Renderings and floor plans are for illustrative purposes and are subject to change.

www.ScotchHallPreserve.com

Back

OBTAIN THE PROPERTY REPORT REQUIRED BY FEDERAL LAW AND READ IT BEFORE SIGNING ANYTHING. NO FEDERAL AGENCY HAS JUDGED THE MERITS OR VALUE, IF ANY, OF THIS PROPERTY. THIS IS NOT AN OFFER WHERE REGISTRATION IS REQUIRED PRIOR TO ANY OFFER BEING MADE. VOID WHERE PROHIBITED BY LAW. JEFF DAVIS, BROKER-IN-CHARGE. Renderings and floor plans are for illustrative purposes and are subject to change.

7. In application Advertising

The use of major images of community on covers of direct mail pieces along with renderings and an image collage all attribute to the successful design of this piece.

Discover The Allure Of This Family Gathering Place North Carolina is known for its scenic splendor and languid lifestyle. Here in the hidden, but easy-to-get-to northeast corner you will find a classic blend of all Carolina’s assets – favorable climate, natural beauty, and unbounded recreational experiences that will cater to every member of your family. On a scenic bluff overlooking the glorious Albemarle Sound you’ll find Scotch Hall Preserve.

This Soundfront retreat is being created to capture the essence of what brings families together.

ON T H E A L BE M A R L E S OU N D.

If you’re a golfer, you’ll love playing the Scotch Hall Preserve golf course described as the “Jewel of the Inner Banks” and named America’s Ninth Best New Private Golf Course by Golf Digest.

The 7,463 yard championship Arnold Palmer Signature circuit right outside your door, with holes paralleling the majestic Albemarle Sound, plays as beautifully as it looks.

WASHINGTON D.C. 4.5 HOURS

17

95 64

VIRGINIA

64 RICHMOND

NORFOLK

3 HOURS

1.5 HOURS

85

2 HOURS

64 264

OUTER BANKS 1 HOUR

40

17

105 Scotch Hall Court | Merry Hill, NC | 27957

www.ScotchHallPreserve.com

17

64 264

NORTH CAROLINA

1.877.847.3727

95

RALEIGH

85

WILMINGTON 3.5 HOURS

95 17

Cottages from the low $200,s, Cottage homesites from $60,000 OBTAIN THE PROPERTY R EPORT R EQUIR ED BY FEDER AL LAW AND R EAD IT BEFOR E SIGNING AN YTHING. NO FEDER AL AGENCY HAS JUDGED THE MER ITS OR VALUE , IF AN Y, OF THIS PROPERTY.

Newspaper insert phase 2 v3.indd 2

Front

Scheduled for release this summer is a collection of elegant and charming cottages designed to provide an unparalleled living experience at an incredible value. Our architects and interior designers are creating a look and personality that speaks to the colors, textures and moods of the Carolina landscape. A diverse collection of f loor plans will be available and priced from the low $200’s to over $300,000 including the homesite. Your cottage will provide a spectacular gathering place where generations of incomparable memories will be made and treasured.

The Golf: Collaboration between Arnold Palmer and Mother Nature.

A FA M I LY GAT H E R I NG PL AC E 81

Your Coastal Cottage Becomes a Family Tradition

6/8/2012 10:30:30 AM

The Spirit Of Adventure Enchanting Scotch Hall Preserve Club is far more than just golf. If you’re a history buff, fisherman, boater or sailor, fitness enthusiast , runner or walker, hiker, biker, antique collector, tennis player, swimmer, boutique shopper, gardener or merely a nature lover, the Scotch Hall Club has something to enthrall you, your family and friends. And the Club will celebrate children by offering and assortment of amenities and activities for children of all ages and for families to enjoy together.

Playtime will never end and discovery will have no limit.

Newspaper insert phase 2 v3.indd 1

Back

You can never quench your love of the water.

At Scotch Hall Preserve, big, beautiful water is everywhere. The majestic Albemarle Sound.

Scenic Salmon Creek. The historic Chowan River. Cruise or sail on it. Fish or crab in it. Golf around it. Or just gaze at it and enjoy its calming beauty. To learn more about this enchanting soundfront community and our exciting Multi-Generational Legacy Club Membership Program, please call us at 1-877-847-3727. You can also visit us on the web at www.ScotchHallPreserve.com

6/8/2012 10:30:25 AM

8. Website + Online Media The website is an important brand tool that often establishes a customers first impression. Developing a cohesive web presence makes information easier to find and emphasizes the value of the Scotch Hall Preserve brand. The designs shown is the results of extensive interactive research.

Scotch Hall Preserve’s website is built with the WordPress content management system. The page template usage is intuitive and ensures design consistency. WordPress also allows permissions to be set for content managers and provides easy copy or image updates through its user interface.

Utility & Social Links Navigation

Logo

Main Content Area

Informational Banner Footer

8.1 Website Layout Options

Rotating Banner / Feature Image

One-Column Template

Two-Column Narrow Template

8.1 Website Layout Options

Two-Column Wide Template

Four-Column Template

8.2 Website Specs Utility & Social Links Logo 165px x 245px Navigation

1028px x 75px

Utility & Social Links

1028px x 50px

Navigation

1028px x 75px

Logo

1028px x 50px

165px x 245px

Specifications • Website width is 1028px with burgundy (#670F11) background colors.

445px Wide 4px double gray border

459px Wide

Width = 1028px

29px margin

29px padding 29px padding

Informational Banner

Informational Banner

Footer (Width = 1028px)

Footer (Width = 1028px)

One-Column Wide Template

Two-Column Narrow Template

1028px x 185px

Utility & Social Links

Logo

Navigation

165px x 245px

Utility & Social Links

1028px x 50px

Navigation

598px Wide 4px double gray border

306px Wide 29px margin

153px Wide 29px margin

29px padding

140px margin

1028px x 50px

165px x 245px

10px padding 45px margin

45px margin

45px margin

Informational Banner

Informational Banner

Footer (Width = 1028px)

Footer (Width = 1028px)

Two-Column Wide Template

Four-Column Template

1028px x 185px

• The informational banner may have 1–3 images with supporting content.

1028px x 75px

Logo

1028px x 185px

• Main navigation background color is Navy Blue (#00334D) with a 15px white uppercase Georgia text. All sub-navigation has a white background with 13px Gray (#CCCCCC) Arial font.

• The main content scrolls, hiding overflow from the reader. Body copy is ≥12px Arial gray (#666666) font.

While <h1> are Arial bold.

1028px x 185px

1028px x 75px

• Utility banner is uses beige gradient background image with buttons aligned right.

140px margin

• The footer always has a burgundy background in white Georgia text. Company contact, legal information and sitemap should appear here.

8.2 Website Standards Best practices

HTML

Browsers

• Use well-structured and semantic HTML. • Use meaningful ALT attributes on images.

• Do not use tables for layout purposes.

• Properly linearize content, especially forms.

• Provide sufficient contrast between foreground and background elements.

• Label all form elements.

• Do not use Flash™ for navigation and avoid using it in other places, where possible.

• Do not using strobing content.

• Provide easy-to-use controls and navigation schemes.

• Employ consistency in labeling and navigation, where possible.

• Use the clearest, simplest language appropriate to the content.

• Provide control over all time-based media (i.e., slideshows).

HTML documents should, at a minimum, adhere to the XHTML 1.0 Transitional standard. Greater standards are also permissible.

All Scotch Hall Preserve websites should support the following browsers:

Cascading Style Sheets should be used for all styling, whether presentation or layout.

Tables should not be used for layout or to present non-tabular data. When tables are used, they should be semantic and accessible. They should use: * The <th> tag instead of the <td> tag to mark up table header cells. When used, the scope attribute should also be set to “row” or “col” as appropriate. * The simplest table configuration possible — avoiding spanned cells and nested table headings. * The <caption> tag to describe the table. This is not mandatory, but is a good practice.

• Internet Explorer (7+) • Mozilla Firefox (1.5+) • Safari (2+) • Google Chrome • Operat (9+)

Browsers should be tested with the default settings, and degrade gracefully with Javascript and CSS disabled.

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