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For decades, the city of Mesa has hosted spring training in the desert. Mesa is now poised to continue the legacy of hosting America’s most-loved pastime with the Chicago Cubs new stadium and adjacent development. Located at the center of it all in the Phoenix-Mesa metropolitan area, it’s clear to see why Mesa has become an in-demand destination. Mesa gives visitors something to look forward to each winter – desert warmth and sunshine coupled with noteworthy attractions, unique tourism experiences, pristine playing conditions on more than 40 golf courses, renowned lodging and so much more. The built-in audience of sunseekers that flock here each year can be found enjoying our historic downtown arts districts that boast unique shops, eclectic galleries, and restaurants serving up delectable cuisine. Visitors frequent our eyecatching Mesa Arts Center – the largest arts and entertainment complex in the Southwest. They pack the Arizona

Museum of Natural History and bring their children to explore their creativity at the IDEA Museum for Youth. Outdoor enthusiasts love Mesa’s proximity to the Tonto National Forest – one of the most visited “urban” forests in the country. Mesa is also becoming the region’s next big college town with the development of the Mesa Center for Higher Education. In 2012, five private, liberal arts colleges announced they are opening campuses in our city. Each legacy institution is nationally ranked as a top college in the U.S. and will complement the existing education offerings throughout the region. With the iconic Superstition Mountains serving as our backdrop to the east and the stunning and revered Red Mountain to the north, the amount of nearby adventures and memorable journeys that can be shared in Mesa are endless.

Scott Smith Mayor, City of Mesa

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Cubs Park &

RIVERVIEW

100 +/- acres for Spring Training/SPORTS 25 +/- acres for Riverview Park 25 +/- acres for Hotel site Phoenix Sky harbor Airport 4.5 miles

101

4


Mesa Riverview Retail Complex 0.5 miles Boeing/Falcon Field Airport 10.8 Miles

202

5


SPRING TRAINING

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CUBS PARK STADIUM

15,000

Seats in stadium

CHICAGO CUBS ATTENDANCE Total attendance for Cubs team Average attendance per game

2013 148,296 8,239

CACTUS LEAGUE The Cactus League is currently comprised of 15 Major League Baseball teams training in Arizona. The 2013 Cactus League spring training season set the all-time record for overall league attendance with 1,732,075 attendees at games. All 15 Major League Baseball teams are consolidated in the Phoenix-metropolitan area, a contributing factor that continues to attribute to yearover-year increases. On average, Mesa hosts 175,000 attendees annually during spring training games. One of the top-attended games ever held in the Cactus League was the Cubs at Mariners in the 2010 season with 13,629 attendees. More records are expected at the new Cubs Park in 2014 and beyond.

2012 153,281 9,580

2011 160,536 9,443

2010 152,493 10,892

Cactus League in Arizona:

1.73 $ 422 57% 93K

MILLION: 2013 Attendance MILLION: Economic Impact More than half of those attending a spring training game in Arizona come from out-of-state to cheer on their hometown teams. Chicago Cubs spring training generates an estimated 93,000+ room nights in the Phoenix-Mesa metro area. Source: FMR Associates Economic Impact Study

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8


PHOENIX-MESA METRO AREA CENTER 202 101

FALCON FIELD MUNICIPAL AIRPORT

202

PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

60 87 101

10

PHOENIX-MESA GATEWAY AIRPORT

202

Average Daily FREEWAY Traffic Counts 202

29 MILLION

STATE ROUTE 202

Population within 400 mile radius of Mesa, Ariz.

SR202/101 interchange to Dobson Exit:

113k in 2030 185k in 2010

101

2010 U.S. Census

NV

STATE ROUTE 101

SR 101/202 interchange to 8th Street/Rio Salado:

190k in 2030 336k in 2010

UT

CA ARIZONA

CO NM

400 Mile Radius 9


AIRPORTS

PHOENIX SKY HARBOR INTERNATIONAL AIRPORT

4.5 7th 40.4 10

AIRLINES miles from CUBS PARK busiest airport in the U.S. million passengers (2012)

Aeromexico Air Canada Air Tran (Southwest) Alaska Airlines American Airlines British Airways Continental Airlines Delta Airlines Frontier Airlines

Great Lakes Aviation Hawaiian Airlines Jet Blue Southwest Airlines Spirit Airlines Sun Country United Airlines US Airways West Jet


PHOENIX-MESA GATEWAY AIRPORT NON-STOP SERVICE: 35+ Cities from 18.5 miles CUBS PARK 1,300,000 passengers EXPECTED, 2013 5,000,000 passengers (2007-2013) Bellingham Pasco

Missoula

Great Falls

Idaho Falls

Duluth Fargo St. Cloud

Bismarck

Billings Medford

Rapid City Casper

Rochester Sioux Falls

Las Vegas

Grand Island

Provo Montrose -Telluride

Appleton Greenbay

Cedar Rapids Moline-Quad Cities

Ogden San Francisco/ Oakland

Grand Forks

Minot

Bozeman

Eugene

Colorado Springs

Grand Rapids

Rockford Chicago

Peoria

South Bend Fort Wayne

Wichita Springfield-Branson

Hawaii Honolulu

Phoenix-Mesa Gateway Airport (AZA) (IWA)

AIRLINE ROUTES/CITIES SERVED: Allegiant non-stop destination

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PHOENIXMESA METRO AREA VENUES CONNECTING TO MESA: VALLEY METRO LIGHT RAIL In 2008, the much anticipated arrival of the METRO Light Rail mass transit system made its debut in Phoenix. Now, construction has begun on extending the rail service through the heart of Mesa. The 3.1-mile, $200 million Central Mesa light rail extension will travel through downtown Mesa and set to be completed in 2015. METRO received $35.5 million in federal fiscal year 2012 and in October 2012, the Mesa project was awarded an additional $75 million from the Federal Transit Administration (FTA). The extension – which carves through Downtown Mesa, past three museums and three liberal arts colleges, and in front of the renowned Mesa Arts Center – will bring passengers even closer to the vibrant area with a Main Street filled with numerous shops, restaurants, bars, yoga studios, and distinctive boutiques and businesses.

METRO LIGHT RAIL BY THE NUMBERS:

13.2 $ 200 40K 6

12

Million riders in 2011 Million expansion in Mesa riders per weekday planned extensions = 57-mile system by 2031


EVENTS & VENUES SUN DEVIL STADIUM Arizona State University Football capacity: 71,706 time of use: September through November WELLS FARGO ARENA Arizona State University men’s and women’s basketball, volleyball, gymnastics, wrestling capacity: 14,198 time of use: September through March FIESTA BOWL BLOCK PARTY Largest New Year’s Eve celebration in Arizona. Downtown Tempe US AIRWAYS CENTER NBA Phoenix Suns, WNBA Phoenix Mercury, Arena Football as well as concerts, conventions, travel shows capacity: 18,422 time of use: year-round CHASE FIELD MLB Arizona Diamondbacks, Monster Jam, AMA Supercross, FMA Soccer, concerts, trade shows capacity: 49,800 Time of use: year-round UNIVERSITY OF PHOENIX STADIUM NFL Arizona Cardinals, NFL Super Bowl, Fiesta Bowl, BCS Bowl, NCAA Final Four, WrestleMania, expos, concerts, band championships capacity: 63,400 time of use: September – January (Arizona Cardinals); year-round use for other events RAWHIDE WESTERN TOWN Arizona’s largest Western themed attraction hosts multiple special events throughout the year

FIREBIRD INTERNATIONAL RACEWAY 15 major spectator events including NHRA drag races, Motocross, Lucas Oil Boat Races time of use: year-round PHOENIX INTERNATIONAL RACEWAY Two annual NASCAR races capacity: 67,000 time of use: February and November TOURNAMENT PLAYERS CLUB OF SCOTTSDALE Waste Management Phoenix Open attendance for 7-day event: 425,000+ time of year: late January/early February PF CHANG’S ROCK N’ ROLL MARATHON Phoenix, Tempe, Scottsdale attendance: 36,000+ runners; 100,000+ spectators time of year: mid-January FORD IRONMAN ARIZONA Tempe Town Lake, Papago Park participants: 2,500 time of year: November ironmanarizona.com PHOENIX CONVENTION CENTER 900,000 sq ft meeting and event space. One of the top 20 convention venues in the United States. WESTWORLD OF SCOTTSDALE Over 100 events annually including the Barrett Jackson Auto Show and Auction (January), and the All Arabian Horse Show (February) annual attendance: 650,000+ time of use: year-round

ARIZONA RENAISSANCE FESTIVAL 30 acres with a 4,500 seat arena attendance: 250,000 time of use: February through early April JOBING.COM ARENA NHL Phoenix Coyotes, as well as concerts, lacrosse, PBV Built Ford Tough Series capacity: 19,000 time of use: year-round MARICOPA COUNTY PARKS • Estrella Mountain Regional Park • McDowell Mountain Regional Park • South Mountain Park • Papago Park • Usery Mountain Regional Park • San Tan Mountain Regional Park

GOLF For Mesa, golf is big business. Golf pumps $3.4 billion annually into Arizona’s economy and more than 93,000 Arizona households are located in golf communities. The Arizona golf industry employs nearly 20,000 people, earning more than $291 million in wages and benefits. The Arizona golf industry generates nearly $80 million a year in taxes. Mesa boasts 40 golf courses strewn throughout the city, part of the more than 200 courses across the PhoenixMetro area. Source: Arizona Golf Association

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TATUM BLVD

40TH ST

32ND ST

CAVECREEK RD

7TH ST

19TH AVE

27TH AVE

36TH AVE

43RD AVE

51ST AVE

PEORIA

101

BELL RD

SURPRISE

GREENWAY RD

PHOENIX

GREENWAY RD

THUNDERBIRD RD

THUNDERBIRD RD

101

CACTUS RD

CACTUS RD

17

51

NORTHERN AVE

FIESTA BOWL BCS CHAMPIONSHIP

GLENDALE AVE

LINCOLN RD BETHANY HOME

AN

GLENDALE

VE DA

CAMELBACK RD

PHOENIX MOUNTAIN PRESERVE

JOBING.COM ARENA UNIVERSITY OF PHOENIX STADIUM GR

GOODYEAR

SHEA BLVD 52ND ST

59TH AVE

67TH AVE

EL MIRAGE

75TH AVE

DUNLAP AVE

83RD AVE

303

MIRAGE RD

PEORIA AVE

NORTH MOUNTAIN PRESERVE

INDIAN SCHOOL RD

US AIRWAYS CENTER

48TH ST

44TH ST

48TH ST

40TH ST

SOUTH MOUNTAIN PARK 10

ESTRELLA MOUNTAIN REGIONAL PARK

TOP ARIZONA ATTRACTIONS BY VISITATION Annual Attraction Distance to Visitation Cubs Park (Mesa) 2.1 million Chase Field 14.8 miles 1.5 million Cactus League Spring Training Various 1.4 million The Phoenix Zoo 5.4 miles 1.2 million Jobing.com Arena 29 miles 1.2 million University of Phoenix Stadium 28 miles 1.1 million US Airways Center 13.6 miles 250,000 Approx. Phoenix Convention Center 13.2 miles

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RAWHIDE WESTERN TOWN FIREBIRD INTERNATIONAL RACEWAY PRIEST DR

PHOENIX INTERNATIONAL RACEWAY

24TH ST

PHOENIX

7TH ST

36TH AVE

43RD AVE

51ST AVE

67TH AVE

59TH AVE

R

RIVE SALT

BASELINE RD

PHOENIX SKY HARBOR INTERNATIONAL AIRPORT CENTRAL AVE

115TH AVE

DYSART RD

LITCHFIELD RD

ESTRELLA PKWY

SOUTHERN AVE

75TH AVE

BROADWAY RD

83RD AVE

AVONDALE

CHASE FIELD

16TH ST

TOLLESON BUCKEYE RD

27TH AVE

VAN BUREN ST

36TH ST

PHOENIX CONVENTION CENTER

10

7TH AVE

McDOWELL RD

32ND ST

99TH AVE

89

THOMAS RD


SCOTTSDALE RD

PHOENIX-MESA METRO AREA VENUES

MCDOWELL MOUNTAIN REGIONAL PARK WESTWORLD OF SCOTTSDALE YD LO VD K L BL AN T FR RIGH W

TOURNAMENT PLAYERS CLUB OF SCOTTSDALE

56TH ST

LEGEND

SCOTTSDALE

PARADISE VALLEY

Award-Winning Golf Club Cactus League/MLB Stadium

VIA DE VENTURA RD INDIAN BEND RD

O AR

Notable Valley Venue

KE

LA

GU SA

LPGA SYMETRA TOUR

SALT RIVER

USERY MOUNTAIN REGIONAL PARK

Y

LIN

202

WELLS FARGO ARENA

PAPAGO PARK

PF CHANG’S ROCK N’ ROLL MARATHON SUN DEVIL INSIGHT BOWL STADIUM FIESTA BOWL BLOCK PARTY

FALCON FIELD

PALM THEATRE

MESA

SOUTHERN AVE

60

CANYON LAKE

BASELINE RD

GERMANN RD

POWER RD

OCOTILLO RD

SOSSAMAN

HIGHLEY RD

GREENFIELD RD

VAL VISTA

GILBERT RD

COOPER RD

McQUEEN RD

COUNTRY CLUB DR

CHANDLER HEIGHTS RD ALMA SCHOOL RD

IDAHO RD

POLY-TECHNIC CAMPUS

QUEEN CREEK RD

DOBSON RD

ARIZONA RENAISSANCE FESTIVAL

PHOENIX-MESA GATEWAY AIRPORT

CHANDLER

PRICE RD

IRONWOOD DR

WILLIAMS FIELD RD

SIGNAL BUTTE RD

87

ELLSWORTH RD

GILBERT

101

Mc CLINTOCK RD

BROADWAY RD

AZ CELEBRATION OF FREEDOM

202

RURAL RD

UNIVERSITY DR MAIN ST

APACHE JUNCTION

ELLIOT RD

CHANDLER BLVD

MILL AVE

BROWN RD

ELLSWORTH RD

RAY RD

McKELLIPS RD

MESA ARTS CENTER

PIMA RD

WARNER RD

McDOWELL RD

GUADALUPE RD MILLER RD

TEMPE

PHOENIX MARATHON

202

STAPLEY DR

MESA DR

FORD IRONMAN TR ARIZONA SAL

EL TOUR DE MESA

THOMAS RD

LINDSAY DR

BEE

OSBORN RD

IVER

W EH

GOLDFIELD RD

HAYDEN RD

101

HUNT HWY

SAN TAN MOUNTAIN REGIONAL PARK

SCHNEPF FARMS

Q. C. OLIVE MILL

COUNTRY THUNDER

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economics ARIZONA is a

Right-to-Work State MAJOR EMPLOYERS PRIVATE

• American Express Co. • Apollo Group Inc. Apple Inc./GT Advanced Technologies • Avnet Bank of America • Banner Health The Boeing Co. • Best Western Century Link Charles Schwab & Co. • Empire Southwest • Fender Musical Instrument Corp. • Freeport-McMoran General Dynamics • GoDaddy.com Inc. • Insight Enterprises Intel Corp. JPMorgan Chase & Co. • Knight Transportation • ON Semiconductor • PetSmart • PING Golf/Karsten Manufacturing Raytheon Co. • Swift Transportation • U-HAUL • US Airways Group Verizon Wireless • Viad Corporation Wells Fargo • Corporate Headquarters

Mesa, Arizona boasts 440,000 residents and is the 38th largest city in the United States and the second largest city in the Phoenix Metro area. Larger than Atlanta, Cleveland, Miami, Minneapolis, and St. Louis, Mesa covers 135 square miles in the Phoenix metropolitan area: a 21-city region with a total population of 4 million, projected to be 6.4 million by 2030.

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GOVERNMENT

State of Arizona City of Phoenix Maricopa County Arizona State University Mesa Public Schools Luke Air Force Base


POPULATION GROWTH

MEDIAN HOUSEHOLD INCOME 2012 CENSUS

METRO PHOENIX

3,251,876 4,192,887 in 2010 4,514,973 in 2015 6,445,238 in 2020 in 2000

(Projected)

81,313 Mesa/East Valley $ 66,996 Metro Phoenix $ 70,883 United States $

Source: Maricopa Association of Governments, 2012

2012 COMMUTE East Valley Travel Time to Work IN MINUTES

(Projected)

7% 23%

COSTS OF DOING BUSINESS

28.04 AVERAGE

IN MESA/EAST VALLEY

LA B OR $ 44,950 $ 140.00

TRAVEL TIME (MINUTES)

Unemployment Insurance (cost per employee) Unionization Rate

Electric Rates (per kwh) COMMERCIAL INDUSTRIAL

Natural Gas (per 1000 cubic feet)

9.65 $ 5.81 $

TA XES 5.0% 6.97% 3.52%

25%

EDUCATIONAL ATTAINMENT Percentage of the population age 25+ who have earned a bachelor’s degree or higher.

U TILIT IES 0.0947 $ 0.0663

36%

Mean Wage

6.4%

$

9%

23% LESS THAN 15 36% 15-29 25% 30-44 9% 45-59 7% 60+

COMMERCIAL INDUSTRIAL

33% MESA/EAST VALLEY STATES & 28% UNITED METRO PHOENIX MESA IS ARIZONA’S NEXT COLLEGE TOWN 5 Top U.S. Liberal Arts Colleges Announced Campuses in Mesa

Mesa Colleges and Student Enrollment Bed Tax Corporate Income Tax Individual Income Tax (average of brackets )

Sources: US Bureau of Labor Statistics U.S. Energy Information Administration 2012; National Association of Realtors; unionstats.com; CB Richard Ellis Q3 2012 U.S. Census Bureau, Dept. of Commerce, taxfoundation.org

A SU – Tempe Campus: 69,303 (Spring 2013) Mesa Community College: 23,678 Students (Fall 2013) n Chandler-Gilbert Community College: 19,791 Students (Fall 2013) n ASU – Polytechnic: 12,029 Students (Spring 2013) n Grand Canyon University – Mesa: 10,000 Students (Proj. by 2021) n Scottsdale Community College: 9,317 Students (Fall 2013) n East Valley Institute of Technology: ~3,000 Students (Fall 2012) n A .T. Still University: 2,033 Students (Fall 2012) n Northern Arizona University – Mesa: 1,600 Students (Fall 2012) n Benedictine University: 1,000 Students (Proj. by 2018) n Upper Iowa University: 750 Students (Proj. by 2018) n Westminster College: 565 Students (Proj.by 2018) n Wilkes University: 425 Students (Proj. by 2018) n Albright College: 300 (Proj.by 2018) n Other Private & For Profit Institutions include: Arizona College, Carrington College, Devry University, Everest College, Pima Medical Institute, and University of Phoenix n n

Sources: Direct contact with universities and their Research/ Institutional Analysis Departments

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VISITOR IMPACTS ARIZONA VISITOR INDUSTRY SPOTLIGHT Following national trends, Arizona’s travel industry experienced modest gains in 2012 with 2013 performance expected to remain intact. While we continue to watch the U.S. economy edge forward, according to PwC the continued recovery in hotel room demand supports stronger price gains in U.S. revenue per available room in 2013. This outlook for RevPAR recovery reflects continued momentum in business travel, including gains in corporate meetings, as well as leisure travel growth that includes greater volumes of international visitors. In Arizona, total direct travel spending was $19.3 billion in 2012. Travel indicators show us that Arizona’s travel industry, already in a solid recovery, will undergo a normal pace of growth going forward. Source: Dean Runyan Associates, Smith Travel Research

+5.0 % LUXURY +5.4% UPSCALE +5.9 % MID-PRICE

Source: Smith Travel Research

THE ARIZONA VISITOR 2012 Stats

38.1 million overnight

visitors in 2012

$

19.3 billion 2012

direct visitor spending

83% of non-residents’ purpose

72% of non-residents stay

of their trip is leisure

in paid accommodations Arizona visitor

AVERAGE AVERAGE HIGH LOW

Degrees Fahrenheit

2013 RevPAR BY SEGMENT Increase over 2012

45.4 average age of the

CLIMATE

68° 42° 85° 55° 104° 74° 88° 58°

METRO PHOENIX LODGING PERFORMANCE

Winter Spring Summer Fall

$76.9K average household income of the Arizona visitor

4.7 nights, average

2.9 persons, average

length of stay

travel party size

Source: Arizona Office of Tourism (2012 published data)

DIRECT VISITOR SPENDING Maricopa county travel impacts, 2012

12.2 Billion

$

Source: Dean Runyan Associates

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MESA LODGING PERFROMANCE

2013 Comparisons to 2012

$

86.83 ADR

(Mesa/ Southeast)

% 3.6 Increase

+

over 2012

2013 ComPared to 2012 +3.6% ADR +6.4% REV PAR +2.7% OCCUPANCY

+2.0%

MESA ADR GREATER THAN:

Metro phoenix adr

109.01 2013 106.07 2012 $

Room Revenue

$

+2.8%

83.81 U.S. Average 86.51 Phx West Metro phoenix OCCUPANCY $ 60.90 Black Canyon Corridor 59.7% 2013 % 57.7% 2012 $

$

+3.5

Metro phoenix REV PAR

65.07 2013 61.19 2012

$ $

+6.3%

METRO PHOENIX calendar 2013

+6.3% ROOM REVENUE +4.4% ROOMS SOLD

Increase in 2013 over 2012 Source: Smith Travel Research

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City Of Mesa

Office of Economic Development 20 East Main Street, Suite 200 Mesa, AZ 85211 Tel: 480-644-2398 mesaaz.gov

Visit Mesa

120 North Center Mesa, AZ 85201 Tel: 480-827-4700 VisitMesa.com

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