Stanley Stella AW20

AW20 COLLECTION

TABLE OF CONTENTS

INTRO Leading sustainable brand

NEW STYLES 4

AW20 Collection 6 New colours - New techniques 8 Natural Raw 8 Tie and Dye

10 Garment Dye 12

23 New colours 14 New styles 16 Fuser 17 All new styles

18

16

UNISEX

ICONIC

T-shirts

Sweatshirts Firer Tie and Dye 30 Strider 32

T-shirts 28

MEN Polo Stanley Dedicator Long Sleeve

34

WOMEN

Cruiser 41

Stanley Sparker Stanley Skater

44 44

Sweatshirts Stanley Stroller Stanley Cultivator

UNISEX

T-shirts

T-shirts

42

42

Sweatshirts Connector 42 Changer 43 Rise 43 Joiner Vintage 43

Stanley Dedicator

Bags

46

Sweatshirts

44 45

Stella Tripster Stella Bower Stella Editor

45

Stella Devoter

46 46 47

Polo

Polo

T-shirts

Stella Expresser

47

Dresses Stella Streeter

47

KIDS T-shirts Mini Creator

48

Sweatshirts Mini Scouter Mini Changer Mini Cruiser

ACCESSORIES

2

40

Sweatshirts

Creator Tie and Dye Creator Vintage

WOMEN

Gym Bag AOP

Creator

38

MEN

T-shirts

Fuser 22 Blaster 24 Getter

26

Stella Fringer

LINE EXTENSIONS

48 48 49

36

3

“Stanley/Stella ranked among the best sustainable brands in the world” Textileexchange.org (2019)

From the beginning, our commitment has been to drive positive change in the textile industry. This year, we are honoured to have been nominated to the ‘Leaders Circle’ of the Textile Exchange’s Material Change Index (MCI). Classed alongside major worldwide brands and the only B2B brand on the list, Stanley/ Stella has been recognized for its sustainable materials sourcing, transition to circularity and alignment with global efforts such as the UN Sustainable Development Goals.

We are incredibly proud of our achievements and are excited to showcase our AW20 Collection. If you’d like to find out more about our path to sustainability, see our report : https://www.stanleystella.com/sustainability

4

WELCOME TO THE AW20 COLLECTION 8 NEW STYLES ACROSS 23 DIFFERENT COLOURS This season, we take colour to the next level, playing with solids and innovative dyeing techniques. The AW20 collection offers over twenty new shades. Boxier, shorter proportions create super relaxed styles that are easy to wear and on-trend for the season.

Confident and optimistic, this is a collection that emphasizes ‘joie de vivre’, connects you with nature and celebrates the power of colour.

7

NEW COLOURS NEW TECHNIQUES We are colour specialists and this season we’ve gone all out.

There are more than 20 new colours to discover, giving a beautiful palette of autumnal, on-trend hues from earthy tones to vibrant tie & dyes. As experts in the field, we push ourselves to constantly innovate with texture, colour, dyes, and patterns.

NATURAL RAW Natural Raw C054

8

No dyeing is involved in our Natural Raw, giving it a beautifully pure effect. The stitching thread is 100% cotton. Untreated, you’ll still find l ittle s pecs o f t he o riginal c otton p lant. I ts imperfections make it perfect.

TIE AND DYE This season we present one new tie & dye pattern on the Creator and one on the new Firer sweatshirt which is offered in two different colourways. All our tie & dye garments are handdied individually after stitching, giving them a unique appearance and making each piece oneof-a-kind.

Tie&Dye Mauve / Rose Clay* C811

Tie&Dye Indian Ink Grey / Ochre* C812

Tie&Dye Indian Ink Grey* C814

Seasonal colours - now 1.5 years in the collection

*

10

GARMENT DYED Love all things Garment Dyed? AW20 sees the arrival of Garment Dyed Aged, a technique that gives an even stronger faded effect. Our Garment Dyed and Garment Dyed Aged apparel has shading on the seams, an on-trend washed look and beautiful vintage appeal.

G.Dyed Aged Mauve* C523

G.Dyed Aged Rose Clay C522

G.Dyed Black C513

G.Dyed Carmine Red C517

G.Dyed Aged Deep Chocolate* C521

G.Dyed Caramel* C518

G.Dyed Aged Indian Ink Grey* C520

G.Dyed Ochre C516

G.Dyed Aged Light Grey C524

Seasonal colours - now 1.5 years in the collection

*

13

23 NEW COLOURS COLOURS AND HEATHERS

Caramel* C046

Rose Clay C050

Natural Raw C054

Heather Neppy Pink C688

Sage C047

TIE AND DYE

Mauve* C049

Melon Code C051

Ochre C048

Carmine Red C052

Wooden Heather* C584

Bright Blue C053

Seasonal colours - now 1.5 years in the collection

Tie&Dye Mauve / Rose Clay* C811

Tie&Dye Indian Ink Grey / Ochre* C812

Tie&Dye Indian Ink Grey* C814

GARMENT DYED

G.Dyed Aged Mauve* C523

G.Dyed Black C513

G.Dyed Aged Rose Clay C522

G.Dyed Carmine Red C517

G.Dyed Aged Deep Chocolate* C521

G.Dyed Aged Indian Ink Grey* C520

G.Dyed Caramel* C518

G.Dyed Ochre C516

G.Dyed Aged Light Grey C524

*

14

15

8 NEW STYLES

FUSER, OUR NEW UNISEX T-SHIRT

Boxy and oversized, our new AW20 styles go for a relaxed attitude and easy to wear, unisex silhouettes. The Fuser, our new core unisex t-shirt makes its début.

The Fuser is our new unisex t-shirt with a relaxed, boxy fit. Inspired by a 90’s vibe, it stands out for its easygoing attitude. Made from 100% organic ring-spun cotton, its rib neck, wide lines and casual mood make it an easy style to wear and love.

Our new Firer crew neck sweatshirt offers a relaxed fit and a vibrant tie and dye pattern, while the cosy Strider sweatshirt comes with a distinctive high neck collar. New t-shirts also include the oversized, high-neck unisex Blaster, as well as a heavy, boxy new style for women, the Stella Fringer. The Stanley Dedicator, our classic men’s polo, gets long sleeves for a premium look, while the Getter is our first ever light, long-sleeved hoodie t-shirt. Finally, this season’s Gym Bag comes in a fabulous Camouflage all-over-print.

16

8 NEW STYLES

FUSER

STTU759

The unisex boxy t-shirt - p.22

BLASTER

STTU815 / CAPSULE*

The unisex oversized high-neck t-shirt - p.24

GETTER

STTU817

The unisex hoodie t-shirt - p.26

STELLA FRINGER

STTW054

The women’s boxy heavy t-shirt - p.28 Capsule styles - now 1.5 years in the collection

*

18

19

8 NEW STYLES

FIRER TIE AND DYE

STSU852 / CAPSULE*

The unisex tie and dye crew neck sweatshirt - p.30

STRIDER

STSU850 / CAPSULE*

The unisex high-neck sweatshirt - p.32

STANLEY DEDICATOR LONG SLEEVE The men’s long sleeve polo - p.34

STPM508

GYM BAG AOP

STAU769

The AOP woven gym bag - p.36 Capsule styles - now 1.5 years in the collection

*

20

21

FUSER

NEW STYLE

NEW STYLE

UNISEX

STTU759

The unisex boxy t-shirt FABRIC Single Jersey 100% Organic cotton 180 GSM

SIZING Relaxed Fit XS - 3XL

Whites

1

White

Colours Rose Clay

Caramel

French Navy

Black

Essential Heathers Heather grey

23

BLASTER

RELIFTED STYLE

RELIFTED STYLE

UNISEX

STTU815 / CAPSULE*

The unisex oversized high-neck t-shirt RELIFTED

FABRIC Single Jersey 100% Organic cotton 200 GSM

STANLEY TRIMS

BLASTER

STTM527

STTU815

155 gsm Relaxed Fit 3 colours

200 gsm Oversized 3 colours

FABRIC Oversized XS - 3XL

Whites Natural Raw

Colours Indian Ink Grey

Mauve

Capsule styles - now 1.5 years in the collection

*

25

GETTER

STTU817

The unisex hoodie t-shirt

NEW STYLE

NEW STYLE

UNISEX

FABRIC Single Jersey 100% Organic cotton 180 GSM

SIZING Relaxed Fit XS - 3XL

Whites White

Colours Candy Pink

Black

Essential Heathers Heather grey

27

STTW054

The women’s boxy heavy t-shirt RELIFTED

FABRIC Single Jersey 100% Organic cotton 200 GSM

STELLA FRINGE

STELLA FRINGER

200 gsm Relaxed Fit 3 colours XS -L

200 gsm Relaxed Fit 6 colours XS - XXL

STTM527

RELIFTED STYLE

RELIFTED STYLE

STELLA FRINGER

STTW054

SIZING Relaxed Fit XS - XXL

Whites White

Natural Raw

Candy Pink

Sage

Colours Indian Ink Grey

Black

29

FIRER TIE AND DYE

NEW STYLE

NEW STYLE

UNISEX

STSU852 / CAPSULE*

The unisex tie and dye crew neck sweatshirt FABRIC Terry Sweatshirt 100% Organic cotton 300 GSM

SIZING Relaxed Fit XS - XXL

1

Colours Tie&Dye Mauve/ Rose clay

Tie&Dye Indian Ink Grey /Ochre

Capsule styles - now 1.5 years in the collection

*

31

STRIDER

NEW STYLE

NEW STYLE

UNISEX

STSU850 / CAPSULE*

The unisex high-neck sweatshirt FABRIC Brushed Sweatshirt 85% Organic cotton 15% Recycled polyestyer 350 GSM

SIZING Relaxed Fit XS - XXL

Colours Mauve

Indian Ink Grey

Caramel

Essential Heathers Heather grey

Capsule styles - now 1.5 years in the collection

*

33

The men’s long sleeve polo

STPM508

NEW STYLE

NEW STYLE

STANLEY DEDICATOR LONG SLEEVE FABRIC Piqué 100% Organic cotton 230 GSM

SIZING Medium Fit S - XXXL

Whites White

Colours French Navy

Anthracite

Black

Essential Heathers Heather grey

35

The AOP woven gym bag

STAU769

NEW STYLE

NEW STYLE

GYM BAG AOP FABRIC Canvas 80% Recycled cotton 20% Recycled polyester 300 GSM

SIZING ONE SIZE

AOP Camouflage

37

AW20 COLOURS ON YOUR FAVORITE STYLES When introducing a new collection, we don’t just think about new colours and shapes, but also about how we can enhance our most loved styles. With line extensions, we want to keep offering relevant, on trend colours on your favourite styles.

Discover the new AW20 joyous colourways.

38

THE CREATOR AND CRUISER IN AW20 COLOURS Rediscover the Creator and Cruiser, our iconic t-shirt and hoodie sweatshirt, in our new colours for AW20. Contemporary, sustainable and with premium detailing, they are the perfect ambassadors for Stanley/Stella’s values. Discover them in the new colours and dyes of our Autumn-Winter collection.

Creator and Cruiser pictured here in glorious Wooden Heather.

LINE EXTENSION AW20 / ICONICS T-SHIRT

SWEATSHIRT

CREATOR

40

CRUISER

STTU755

STSU822

The iconic unisex t-shirt

The iconic unisex hoodie sweatshirt

12 New AW20 colours

12 New AW20 colours

Caramel

Rose Clay

Heather Neppy Pink

Mauve

Ochre

Wooden Heather

Caramel

Rose Clay

Mauve

Ochre

Wooden Heather

Natural Raw

Natural Raw

Sage

Melon Code

Carmine Red

Bright Blue

Candy Pink

Sage

Melon Code

Carmine Red

Bright Blue

Candy Pink

Indian Ink Grey

41

LINE EXTENSION AW20/ UNISEX T-SHIRT

CREATOR TIE AND DYE

SWEATSHIRT

STTU757

CREATOR VINTAGE

CONNECTOR

STTU831

STSU820

CHANGER

STSU823

RISE

JOINER VINTAGE

STSU811

STSU720

The unisex tie and dye t-shirt

The unisex garment dyed t-shirt

The essential unisex zip-thru hoodie sweatshirt

The iconic unisex crew neck sweatshirt

The unisex crew neck sweatshirt

The unisex garment dyed crew neck sweatshirt

1 New AW20 colours

9 New AW20 colours

2 New AW20 colours

4 New AW20 colours

5 New AW20 colours

6 New AW20 colours

Tie & Dye India Ink Grey

42

G.Dyed Aged Mauve

G.Dyed Black

G.Dyed Carmine Red

G.Dyed Caramel

G.Dyed Aged Rose Clay

G.Dyed Aged Deep Chocolate

G.Dyed Aged India Ink Grey

G.Dyed Aged Light Grey

G.Dyed Ochre

Carmine Red

Caramel

Mauve

Rose Clay

Sage

Bright Blue

Ochre

Natural Raw

Carmine Red

Bright Blue

Melon Code

G.Dyed Aged Mauve

G.Dyed Black

G.Dyed Aged Rose Clay

G.Dyed Aged Deep Chocolate

G.Dyed Aged India Ink Grey

G.Dyed Aged Light Grey

43

LINE EXTENSION AW20/ MEN T-SHIRT

STANLEY SPARKER

SWEATSHIRT

STTM559

STANLEY SKATER

STTM605

STANLEY STROLLER

STSM567

POLO

STANLEY CULTIVATOR

STSM566

STANLEY DEDICATOR

The men’s heavy t-shirt

The men’s long t-shirt

The iconic men’s crew neck sweatshirt

The iconic men’s zip-thru hoodie sweatshirt

The iconic men’s polo

2 New AW20 colours

1 New AW20 colour

1 New AW20 colour

Available on Heather Sand

2 New AW20 colours

Natural Raw

Sage

44

Indian Ink Grey

Natural Raw

Heather Sand

STPM563

Carmine Red

Bright Blue

45

LINE EXTENSION AW20/ WOMEN T-SHIRT

SWEATSHIRT

STELLA EXPRESSER

STELLA TRIPSTER

STTW032

STSW146

POLO

STELLA BOWER

STSW132

STELLA EDITOR

STSW149

STELLA DEVOTER

DRESSES

STPW034

STELLA STREETER

STDW143

The iconic women’s fitted t-shirt

The iconic women’s crew neck sweatshirt

The women’s cropped hoodie sweatshirt

The iconic women’s zip-thru hoodie sweatshirt

The women’s polo

The women’s hoodie dress

11 New AW20 colours

1 New AW20 colour

2 New AW20 colours

Available on Heather Sand

3 New AW20 colours

1 New AW20 colour

Caramel

Rose Clay

Heather Neppy Pink

Mauve

Ochre

Natural Raw

Sage

Melon Code

Carmine Red

Bright Blue

46

Wooden Heather

Natural Raw

Natural Raw

Indian Ink Grey

Heather Sand

Sage

Melon Code

Caramel

Candy Pink

47

LINE EXTENSION AW20/ KIDS T-SHIRT

MINI CREATOR

SWEATSHIRT

MINI SCOUTER

STTK909

STSK916

MINI CHANGER

STSK913

MINI CRUISER

STSK911

The unisex iconic kids’ t-shirt

The iconic kids’ crew neck sweatshirt

The iconic kids’ crew neck sweatshirt

The iconic kids’ hoodie sweatshirt

9 New AW20 colours

4 New AW20 colours

3 New AW20 colours

3 New AW20 colours

Caramel

Rose Clay

Mauve

Ochre

Sage

Melon Code

Carmine Red

Bright Blue

48

Natural Raw

Natural Raw

Melon Code

Caramel

Carmine Red

Bright Blue

Natural Raw

Ochre

Caramel

Ochre

Natural Raw

49

DISCOVER ALL OUR NEW COLLECTION FOR AW20 ON OUR WEBSITE

50