Annual Report 2021 Sale s & I m pact o f Bag s so l d for the Gi ve B ack whe r e i t c o u n ts b ag P ro g ram
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2 0 2 1 A n n ua l Re port
Impact matters This low/no-touch program for stores has donated just over $250,000 to the Shaw’s and Star Market community since program inception in 2019. The Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Bag Program is designed to make it easy for shoppers to give back to their local communities while supporting the environment. With each purchase of a GIVE BACK WHERE IT COUNTS Bag, $1 is donated to a local non-profit organization, supporting civic, education, health & wellness, hunger relief, and military/veterans organizations. This Annual Report showcases the impact of the Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Bag Program on reusable bag sales and local non-profit organizations within the Shaw’s and Star Market footprint. 2021 Annual Re p o rt
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Year at a GLance
$139,437
TOTAL COMBINED 2021 DONATIONS
Sales and impact figures are updated daily on the Shaw’s and Star Market Client Portals. Click on each graph to visit each website.
2021 Shaw’s January
3,928
February
4,114
March
5,304
April
5,992
May
6,148
June
5,658
July
9,832
$110,659
2 0 2 1 DONATIONS
214,061
August
17,435
September
22,647
LIFETIME SALES
October
10,355
$214,061
January
1,313
February
949
March
851
April
642
May
554
June
479
July
924
August
5,679
8,000
7,000
2,257 6,000
December 5,000
2,839
4,000
November
3,000
4,358
2,000
October
1,000
7,933
BAGS SOLD
September
2 0 2 1 A n n ua l Re port
LIFETIME DONATIONS
24,000
21,000
18,000
15,000
12,000
9,932 9,000
December 3,000
9,314
BAGS SOLD
November
2021 Star Market
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110,659
2021 SALES
28,778
2021 SALES
$28,778
2 0 2 1 DONATIONS
53,965
LIFETIME SALES
$53,965
LIFETIME DONATIONS
$268,026
TOTAL LIFETIME DONATIONS
Total sales of Shaw’s and Star Market combined. Program inception: 3/20/2019
268,026 139,437 LIFETIME SALES
T O TA L C O M B I N E D 2 0 2 1 S A L E S
2021 Shaw’s + Star Market
6,702
June
6,137
July
10,756
August
23,114
September
30,580
October
14,713
November
12,153
December
12,189 32,000
May
28,000
6,634
24,000
April
20,000
6,155
16,000
March
12,000
5,063
8,000
February
4,000
5,241
BAGS SOLD
January
2021 Annual Re p o rt
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Many Thanks
1,373
LOCAL NON-PROFITS SUPPORTED
This kind of initiative is helpful financially, but also so helpful in letting folks know that we are here, there are services, and that their community cares about them!!! We really appreciate this opportunity! M I CHELLE LECLAI R, FAM I LY V I O L E N C E P R O JE C T
Thank you so very much! Please know how deeply grateful we are to be a charity of choice for Shaw’s! PAMELA AHL, CO- FOUNDER/ DI RECTOR LEARN LIV E LO VE CANCER OUTREACH ORGA N I Z AT I O N
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2 0 2 1 A n n ua l Re port
Many Thanks
250
LOCAL HUNGER ORGANIZATIONS SUPPORTED
We are truly grateful for the support companies like Shaw’s provides to the community. CHIP-IN FOOD PANTRY OF CHARLTON
I thank the Shaw’s Give Back Where It Counts Program for the generous gift... Your gift has an immediate impact as the need for our services continues to be a reality for many people in our community. J EAN G. MCMUR RAY, CEO, W CFB
Thank-you for this support. We rely on our community to keep our programs running, and we value our partnership with our local Shaw’s! KAREN GRI FFI TH, EAST BAY F O O D PA N T RY
2021 Annual Re p o rt
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Many Thanks
294,510*
MEALS PROVIDED
* based on calculations developed by Feeding America. Click here to find out more.
Thank you so much for choosing us for the GIVE BACK WHERE IT COUNTS Bag Program! We are blessed to be part of this amazing community. BARBAR A LAGRENADE, DI RECTOR OF V O L U N T E E R I S M , M A R L B O R O U G H C O M M U N I T Y C U P B O A R D
Thank you for your generous donation. With your support, we provide
food and assistance to hungry residents from 13 local area towns. P ETERBOROUGH FOOD PANTRY
Thank you to Star Market for your generous donation... Your donation supports our mission of keeping fresh, wholesome food out of landfills by distributing it to those who need it most... Together we can continue to make this vision a reality! Thank you for your commitment to bridging the gap
between abundance and need.
ASHLEY STANLEY, FOUND E R & E X E C U T I V E D I R E C T O R O F L O V I N ’ S P O O N F U L S
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2 0 2 1 A n n ua l Re port
Many Thanks
1,115,496
PAPER AND PLASTIC BAGS NOT USED
We welcome Shaw’s as a good partner... helping to sustain our work for clean water and a healthy environment throughout the Blackstone Valley. J O A N N E H O L A H A N , V P, B L A C K S T O N E R I V E R WAT E R S H E D A SSOCI AT I ON
What a great way to support our organization while also supporting the environment!
We appreciate Shaw’s commitment to the community in more ways than one! KAREN, WOM ENADE OF GREATER SQUAM SC O T T
2021 Annual Re p o rt
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What is Earned Media? Earned Media is value gained through mentions and reach of the Shaw’s and Star Market GIVE BACK WHERE IT COUNTS Bag Program across all media outlets. Earned media includes any written material about Shaw’s and Star Market that the company has not paid for or written about itself. Each month benefiting non-profits selected for the GIVE BACK WHERE IT COUNTS Bag Program generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets. When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.
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2 0 2 1 A n n ua l Re port
Earned Media Click on each article to view the full story.
2021 Annual Re p o rt
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Sales & Donations
Top Performers The performance of the top stores and non-profits demonstrates the potential all Shaw’s and Star Market stores have to increase bag sales and impact the local community through program donations.
Top 10 stores BANNER
STORE #
Star Market
602
Shaw’s
DISTRICT
CITY
STATE
BAGS SOLD
1
Boston
MA
5,108
2550
4
Auburn
ME
4,932
Shaw’s
529
5
Randolph
VT
3,591
Shaw’s
4560
4
Sanford
ME
3,078
Shaw’s
2626
4
Saco
ME
2,706
Shaw’s
428
8
Canton
MA
2,373
Shaw’s
117
5
Burlington
VT
2,300
Star Market
2576
1
Boston
MA
2,259
Shaw’s
2478
2
Peabody
MA
2,217
Shaw’s
530
5
Manchester
VT
2,186
NON-PROFIT NAME
CITY
STATE
TOTAL DONATIONS
Green Up Vermont
Montpelier
VT
$4,585
The Greater Boston Food Bank
Boston
MA
$1,688
Achievement Network
Boston
MA
$1,612
Doc Wayne Youth Services
Boston
MA
$1,092
Auburn PAL
Auburn
ME
$940
Manchester Community Library
Manchester Center
VT
$909
Elder Svcs of Cape Cod & Islands - Meals on Wheels
South Dennis
MA
$894
Norwood Adult Day Health Center
Norwood
MA
$887
Playworks New England
Roxbury
MA
$873
Cunniff Elementary School PTO
Watertown
MA
$868
Top 10 Non-profits
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2 0 2 1 A n n ua l Re port
With love from NPOs
Made from words used in thank you messages to Shaw’s and Star Market received from non-profit organizations
2021 Annual Re p o rt
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Coming soon... A new and improved program website launching in Quarter 2, 2022! Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.
Contact Us shaws.bags4mycause.com starmarket.bags4mycause.com Jim Brennan
COO & Co-Founder jimb@psitmatters.com (207)351-6903
Kim Monaco
Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103