What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the Hy-Vee Reusable Bag Program, the PSIM Marketing Team reaches out via email seven times before and during the selection period. Each email contains marketing ideas and templates for nonprofits to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of Hy-Vee in print and online generates Earned Media for the brand. Below are just a few examples of nonprofits generating Earned Media for the Hy-Vee Reusable Bag Program through outreach to their supporters.