Hannaford B4MC Annual Report 2021

Annual Report 2021 Sales & Impact of Bags sold for the community and fight Hunger Bag Programs

Impact matters This low/no-touch program for stores has donated over $1.6 million to the Hannaford community since program inception in 2014.

The Hannaford Helps Reusable Bag Program is designed to make it easy for shoppers to give back to their local communities while supporting the environment. With each purchase of a Community or Fight Hunger bag, $1 is donated to a local non-profit organization, supporting civic, education, health & wellness, hunger relief, and military/veterans organizations.

This Annual Report showcases the impact of the Hannaford Helps Reusable Bag Program on reusable bag sales and local non-profit organizations within the Hannaford footprint.

Front cover: Hannaford Community Bag Left: Hannaford Fight Hunger Bag

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Year at a GLance

315,711

TOTAL 2021 SALES

Sales and impact figures are updated daily on the Hannaford Client Portal.

Click anywhere on this page to visit the website.

2,309,414

LIFETIME SALES

$1,642,359 LIFETIME DONATIONS

26,434

May

25,440

June

37,260

July

58,366

August

18,051

September

15,388

October

31,465

November

30,146

December

10,070 60,000

April

50,000

23,484

40,000

March

30,000

20,115

20,000

February

10,000

19,492

BAGS SOLD

January

Total sales of both the Community and Fight Hunger Bags. * Bags were OOS during August, September, and December

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Many Thanks

3,400

LOCAL NON-PROFITS SUPPORTED

Thanks so much for this great opportunity—

you are my personal store of choice due to your great commitment to our local community!

HERSHEY

Thanks so much for your

outstanding community support and investment!

FA R N S W O RT H A RT M U S E U M

We really appreciate the community support. As you know, we’re an all volunteer program so every dollar goes right to the trails. I know these

are difficult times for everyone, and Hannaford sets a great example for other businesses.

DAN ROS S, SACO BAY TRAI LS

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Many Thanks

985

LOCAL HUNGER ORGANIZATIONS SUPPORTED

Your generous contribution is having an immediate impact and is making it possible for AIO to fulfill our mission to support neighbors who are food and energy insecure.

AI O FOOD AND E N E R G Y A S S I S TA N C E

It is so wonderful that the Bag Hunger program has provided another avenue for folks to hear of our work and we applaud you on your continued community contributions.

DINNERS W I TH LOVE

Food is so essential and your donation is greatly appreciated.

For each $10.00 donation, the pantry can purchase $100.00 of food from the foodbank in Latham.

In the year 2020, January to the end of December, the pantry gave enough food for 48,384 meals. We also took care of the homeless giving food they could use without cooking. It is so thoughtful of you, and very helpful, to donate to our pantry.

L INDA BURNS, PANTRY COORDI NATOR

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Many Thanks

1,574,150*

MEALS PROVIDED

* based on calculations developed by Feeding America. Click here to find out more.

This donation will be used to help us purchase food to prepare our hot, nutritious meals that are delivered to our homebound seniors by our volunteers.

MEAL S ON W HEELS OF GREATER NEW B U R G H , I N C .

We continue to prepare take-home meals twice weekly for approximately 100 people. As always, your gift is

most welcome and greatly needed.

DO V E R F R I E N D LY K I T C H E N

We will use the gift to feed the needy two days a week with nice warm healthy meals.

FRANKLI N BREAD A N D R O S E S S O U P K I T C H E N

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Many Thanks

9,454,170

PAPER AND PLASTIC BAGS NOT USED

This program allowed us to spread community awareness of our historical society while being associated with an environmentally friendly initiative.

ROSE RAYM ON D , P R E S I D E N T, C L I N T O N H I S T O R I C A L S O C I E T Y

What a wonderful win-win arrangement for the BMC and for the environment, and we’re very appreciative.

MEG LYONS, DI RECTOR OF DEVELOPM E N T, B R AT T L E B O R O M U S I C C E N T E R

What a great combination, reusable bags and an environmental association!

M AR C I A M AT U S K A A N D K AT H Y C A I N , T L E A C O - P R E S I D E N T S

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What is Earned Media?

Earned Media is value gained through mentions and reach of the Hannaford Helps Reusable Bag Program across all media outlets. Earned media includes any written material about Hannaford that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Community and Fight Hunger Bag Programs generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets.

When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.

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Earned Media

Click on each article to view the full story.

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Sales & Donations

Top Performers The performance of the top stores and non-profits demonstrates the potential all Hannaford stores have to increase bag sales and impact the local community through program donations.

Top 10 stores STORE NUMBER

CITY

STATE BAGS SOLD

8166

Plattsburgh NY 4,892

8306

Rutland VT 4,423

8333

Greenwich NY 4,402

8353

Essex Junction VT

8339

Delmar NY 4,020

8362

Colonie NY 3,954

8393

Guilderland NY 3,453

8239

Augusta ME 3,342

8320

Schenectady NY 3,314

8376

Glenville NY 3,292

4,284

Highest earning NPOs NON-PROFIT NAME

CITY

STATE TOTAL DONATIONS

Full Plates Full Potential

Brunswick

ME

$1,796

Hunger Solutions NY

Albany

NY

$1,438

NorthWest Family Foods

St. Albans

VT

$1,397

Alzheimer’s Association Northeastern NY

Albany

NY

$1,381

American Red Cross of Northern New England

Concord

NH

$1,274

Epilepsy Foundation of Northeastern NY

Albany

NY

$1,263

Regional Food Bank of Northeastern NY BackPack Program Latham

NY

$1,248

The Food Pantries for the Capital District

Albany

NY

$1,247

Aroostook Area Agency on Aging

Presque Isle

ME

$1,157

Capital Region Chapter, Am. Fdn. for Suicide Prevention

East Greenbush NY

$1,108

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With love from NPOs

Made from words used in thank you messages to Hannaford received from non-profit organizations

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Coming soon...

A new and improved program website launching in April 2022!

Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.

Contact Us

hannaford.bags4mycause.com Jim Brennan

COO & Co-Founder jimb@psitmatters.com (207)351-6903

Kim Monaco

Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103