Annual Report 2021 Sales & Impact of Bags sold for the community and fight Hunger Bag Programs
Impact matters This low/no-touch program for stores has donated over $1.6 million to the Hannaford community since program inception in 2014. The Hannaford Helps Reusable Bag Program is designed to make it easy for shoppers to give back to their local communities while supporting the environment. With each purchase of a Community or Fight Hunger bag, $1 is donated to a local non-profit organization, supporting civic, education, health & wellness, hunger relief, and military/veterans organizations. This Annual Report showcases the impact of the Hannaford Helps Reusable Bag Program on reusable bag sales and local non-profit organizations within the Hannaford footprint.
Front cover: Hannaford Community Bag Left: Hannaford Fight Hunger Bag
2021 Annual R e p o rt
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Year at a GLance
315,711
TOTAL 2021 SALES
Sales and impact figures are updated daily on the Hannaford Client Portal. Click anywhere on this page to visit the website.
2,309,414
LIFETIME SALES
$1,642,359 LIFETIME DONATIONS
26,434
May
25,440
June
37,260
July
58,366
August
18,051
September
15,388
October
31,465
November
30,146
December
10,070 60,000
April
50,000
23,484
40,000
March
30,000
20,115
20,000
February
10,000
19,492
BAGS SOLD
January
Total sales of both the Community and Fight Hunger Bags. * Bags were OOS during August, September, and December
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Many Thanks
3,400
LOCAL NON-PROFITS SUPPORTED
Thanks so much for this great opportunity—
you are my personal store of choice due to your great commitment to our local community! HERSHEY
Thanks so much for your
outstanding community support and investment! FA R N S W O RT H A RT M U S E U M
We really appreciate the community support. As you know, we’re an all volunteer program so every dollar goes right to the trails. I know these
are difficult times for everyone, and Hannaford sets a great example for other businesses.
DAN ROS S, SACO BAY TRAI LS
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Many Thanks
985
LOCAL HUNGER ORGANIZATIONS SUPPORTED
Your generous contribution is having an immediate impact and is making it possible for AIO to fulfill our mission to support neighbors who are food and energy insecure. AI O FOOD AND E N E R G Y A S S I S TA N C E
It is so wonderful that the Bag Hunger program has provided another avenue for folks to hear of our work and we applaud you on your continued community contributions. DINNERS W I TH LOVE
Food is so essential and your donation is greatly appreciated.
For each $10.00 donation, the pantry can purchase $100.00 of food from the foodbank in Latham. In the year 2020, January to the end of December, the pantry gave enough food for 48,384 meals. We also took care of the homeless giving food they could use without cooking. It is so thoughtful of you, and very helpful, to donate to our pantry. L INDA BURNS, PANTRY COORDI NATOR
2021 Annual R e p o rt
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Many Thanks
1,574,150*
MEALS PROVIDED
* based on calculations developed by Feeding America. Click here to find out more.
This donation will be used to help us purchase food to prepare our hot, nutritious meals that are delivered to our homebound seniors by our volunteers. MEAL S ON W HEELS OF GREATER NEW B U R G H , I N C .
We continue to prepare take-home meals twice weekly for approximately 100 people. As always, your gift is
most welcome and greatly needed.
DO V E R F R I E N D LY K I T C H E N
We will use the gift to feed the needy two days a week with nice warm healthy meals. FRANKLI N BREAD A N D R O S E S S O U P K I T C H E N
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Many Thanks
9,454,170
PAPER AND PLASTIC BAGS NOT USED
This program allowed us to spread community awareness of our historical society while being associated with an environmentally friendly initiative. ROSE RAYM ON D , P R E S I D E N T, C L I N T O N H I S T O R I C A L S O C I E T Y
What a wonderful win-win arrangement for the BMC and for the environment, and we’re very appreciative. MEG LYONS, DI RECTOR OF DEVELOPM E N T, B R AT T L E B O R O M U S I C C E N T E R
What a great combination, reusable bags and an environmental association! M AR C I A M AT U S K A A N D K AT H Y C A I N , T L E A C O - P R E S I D E N T S
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What is Earned Media? Earned Media is value gained through mentions and reach of the Hannaford Helps Reusable Bag Program across all media outlets. Earned media includes any written material about Hannaford that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Community and Fight Hunger Bag Programs generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets. When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.
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Earned Media
Click on each article to view the full story.
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Sales & Donations
Top Performers The performance of the top stores and non-profits demonstrates the potential all Hannaford stores have to increase bag sales and impact the local community through program donations.
Top 10 stores STORE NUMBER
CITY
STATE BAGS SOLD
8166
Plattsburgh NY 4,892
8306
Rutland VT 4,423
8333
Greenwich NY 4,402
8353
Essex Junction VT
8339
Delmar NY 4,020
8362
Colonie NY 3,954
8393
Guilderland NY 3,453
8239
Augusta ME 3,342
8320
Schenectady NY 3,314
8376
Glenville NY 3,292
4,284
Highest earning NPOs NON-PROFIT NAME
CITY
STATE TOTAL DONATIONS
Full Plates Full Potential
Brunswick
ME
$1,796
Hunger Solutions NY
Albany
NY
$1,438
NorthWest Family Foods
St. Albans
VT
$1,397
Alzheimer’s Association Northeastern NY
Albany
NY
$1,381
American Red Cross of Northern New England
Concord
NH
$1,274
Epilepsy Foundation of Northeastern NY
Albany
NY
$1,263
Regional Food Bank of Northeastern NY BackPack Program Latham
NY
$1,248
The Food Pantries for the Capital District
Albany
NY
$1,247
Aroostook Area Agency on Aging
Presque Isle
ME
$1,157
Capital Region Chapter, Am. Fdn. for Suicide Prevention
East Greenbush NY
$1,108
2021 Annual R e p o rt
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With love from NPOs
Made from words used in thank you messages to Hannaford received from non-profit organizations
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Coming soon... A new and improved program website launching in April 2022! Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.
Contact Us
hannaford.bags4mycause.com Jim Brennan
COO & Co-Founder jimb@psitmatters.com (207)351-6903
Kim Monaco
Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103