Hannaford B4MC Annual Report - 2022

About the Hannaford Helps Reusable Bag Program

In the 8 years since the Hannaford Helps Reusable Bag Program launched, the Community and Fight Hunger Bag Programs have built a strong connection between Hannaford and the communities it calls home. With more than $2 million donated across 5,600 unique nonprofits, the lasting impact of this program is undeniable. What began as a donation from the purchase of a Community or Fight Hunger Bag has created a network of support for a variety of civic, education, hunger relief, health and wellness and military and veteran organizations. The program continues to grow, with 2022 producing the highest yearly sales in program history.

2022 Program Highlights

Highest Month of Sales in Program History

Once Community and Fight Hunger bags came back in stock at the start of 2022, after months of being OOS, the PSIM team took steps to ensure that stores were prepared. Every store was called informing them that the warehouse was stocked up, which resulted in the highest month of sales in program history in February.

Nonprofit Database Fully Optimized

In anticipation of the surge in sales of restocked bags, the team combed through the entire Hannaford database of 6,000 nonprofits to ensure that all nonprofits were engaged and active and that every store was matched with the best possible nonprofits in its local area.

New Program Website

In the latter half of 2022, the new Hannaford Helps Reusable Bag Program website launched. In addition to new tools and resources for selected nonprofits, the new site offers an insight into the organizations that have benefited from the program. These Impact Stories feature interviews with nonprofits to learn how the Program fits into their larger fundraising strategy and how funds earned are used to support their mission.

2023 Forecast

This forecast was determined based on 2022 actual sales plus 10% to account for continued growth as the program develops year over year. Months during and immediately after bags were OOS were replaced by the 2022 monthly average as to not skew the final forecast.

The following is excerpted from the Impact Story “Transforming the lives of children, their families and entire communities..” interview with Mark McGuire, Director of Marketing and Communications of Make-A-Wish Northeast New York.

We appreciate Hannaford, and we appreciate its customers. When they participate in this program, they have a direct relationship to wishes and to bringing hope, strength and joy to a child and their family. They’re playing an active role in a really transformative experience for a child right here in our local community. We could not be more grateful to both Hannaford and its shoppers for what you’re doing for our wish kids and their families. When Hannaford shoppers pick up a bag, while it may seem like a nice little thing, it has a powerful ripple effect. It will impact our ability to grant a wish. And that one wish will affect not only one child but also their family, their school and even their entire community. And it started with one person picking up one bag, and that child’s life will be forever transformed by that wish.

Thank you to Hannaford and Hannaford shoppers; you are truly making a difference in the lives of our wish kids.

READ THE FULL IMPACT STORY AT HANNAFORD.2GIVELOCAL.COM/MAKE-A-WISH-NENY/

Benefiting in March, June and December, Catholic Charities of Fulton and Montgomery Counties

raised a total of $460.

Thank you very much for this generous donation and thinking of Catholic Charities year after year. We really enjoy partnering with Hannaford and appreciate everything you do for our community and helping us in the fight against hunger.

It is fundraisers like this that help us reach and sustain our mission, and continue to support the people in need.

Kelley Gilligan Program Director

Catholic Charities of Fulton and Montgomery Counties

Benefiting in September, To Life! Delmar

raised a total of $198.

Thank you very much for the great news. We do appreciate the program, the visibility and the funds.

Eileen Bird

Executive Direcotor

To Life! Delmar

Benefiting in September and December,

Ulster County Office for the Aging Meals on Wheels

raised a total of $356.

Thank you! We are SOOOOO very excited for this wonderful gift. This will go back into a much needed Home Delivered Meals program. We are honored to be selected and appreciate it very much.

Ellen Scheerer

Administrative Assistant

Ulster County Office for the Aging Meals on Wheels

What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the Hannaford Community and Fight Hunger Bag Programs, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for hunger organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Worst Habit That Harms Knees

Each mention of Hannaford in print and online generates Earned Media for the brand. Below are just a few examples of hunger organizations generating Earned Media for the Hannaford Helps Reusable Bag Program through outreach to their supporters.

CVTC is a Hannaford Community Bag Program beneficiary

Peterborough-based nonprofit Community Volunteer Transportation Company (CVTC) has been selected as a beneficiary of the Hannaford Community Bag Program for September 2022.

The Hannaford Community Bag Program, which launched in October 2015, is a reusable bag program that facilitates community support with the goal to make a di!erence in the communities where shoppers live and work. CVTC was selected as the September beneficiary by store leadership at the Hannaford in Keene, and will receive a $1 donation every time the $2.50 Hannaford Community Bag is purchased at this location during September unless otherwise directed by the customer through the Giving Tag attached to the bag.

Peterborough-based nonprofit Community Volunteer Transportation Company (CVTC) has been selected as a beneficiary of the Hannaford Community Bag Program for September 2022.

CVTC provides free transportation for residents of 34 towns in the Monadnock region who do not have access to transportation because of age, ability, economic situation or other limiting circumstances. Rides are provided by volunteer drivers and accessible chair-van providers to non-emergency medical and social service appointments, as well as trips to the bank, grocery store, food pantry, farmers market and pharmacy.

Hannaford Community Bag Program, which launched in October a reusable bag program that facilitates community support the goal to make a di!erence in the communities where shoppers live and work. CVTC was selected as the September beneficiary by store leadership at the Hannaford in Keene, and will a $1 donation every time the $2.50 Hannaford Community Bag purchased at this location during September unless otherwise directed by the customer through the Giving Tag attached to the bag. provides free transportation for residents of 34 towns in the Monadnock region who do not have access to transportation because ability, economic situation or other limiting circumstances. are provided by volunteer drivers and accessible chair-van providers to non-emergency medical and social service appointments, as trips to the bank, grocery store, food pantry, farmers and pharmacy.

New volunteer drivers are welcomed year-round. Call 877-428-2882, Ext. 5, to get a ride or give a ride. Learn more at cvtc-nh.org or follow

BIRCHWOOD ORCHARD

Store Impact Tips and Best Practices

We absolutely engage with our own community, its part of our core values.

Richard Barrows Store #8239 Evening Operations Manager Store #8239 sold a total of 7,778 bags.

The people that we choose come in to the store and we see them in our other donations programs. They appreciate it and they love it. I think it’s great!

Sam Lunham

Store #8166 Store Manager Store #8166 sold a total of 6,629 bags.

We have people coming in seeking the purchase of the bags to support organizations. It adds big value to our store and our community. We are constanty being asked how to get chosen for the program.

Heidi Charron

Store #8173 Customer Service Manager Store #8173 sold a total of 6,564 bags.

Hannaford has always been big on community involvement and that is something we pride ourselves on.

This cluster map depicts the location of all nonprofit organizations that have benefited from Hannaford’s Fight Hunger and Community Bag Programs since their inceptions in April 2014 and October 2015, respectively. These organizations provide important services to their communities in areas including civic, education, health and wellness, hunger relief, and military/veterans. The PSIM team works throughout the year to research, vet and regularly validate every nonprofit found or received by outside submission.

Number of hunger organizations represented inside the cluster bubble

Story Booklets

In 2022, the PSIM Nonprofit Engagement Team interviewed nonprofits that benefited from the Hannaford Community and Fight Hunger Bag Programs. The result of each interview is an Impact Story, highlighting the organization’s mission and how they utilize funds raised in the Community and Fight Hunger Bag Programs. A selection of these impact stories were compiled into a Story Booklet.

To read Hannaford’s Impact Stories, visit hannaford.2givelocal.com/stories/

For more information about the Hannaford Helps Reusable Bag Program, visit hannaford.2givelocal.com/program/hannaford-helps-reusable-bag

Contact

Jim Brennan COO & Co-Founder

jimb@psitmatters.com (207)351-6903

Emma Richardson Senior Program Manager emmar@psitmatters.com (603)380-9400 Ext. 112