Annual Report 2021 Sale s & I m pact o f Bag s so l d for the c o m m u ni t y b ag P ro g ram
Impact matters This low/no-touch program for stores has donated almost $300,000 to the Giant Food community since program inception in 2019. The Giant Food Community Bag Program is designed to make it easy for shoppers to give back to their local communities while supporting the environment. With each purchase of a Community Bag, $1 is donated to a local non-profit organization, supporting civic, education, health & wellness, hunger relief, and military/ veterans organizations. This Annual Report showcases the impact of the Giant Food Community Bag Program on reusable bag sales and local non-profit organizations within the Giant Food footprint.
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Year at a GLance
132,521
TOTAL 2021 SALES
Sales and impact figures are updated daily on the Giant Food Client Portal. Click anywhere on this page to visit the website.
285,355
$285,355
LIFETIME SALES
LIFETIME DONATIONS
January
14,953
February
7,828
March
8,418
April
8,264
May
8,658
June
8,293
July
9,717
August
9,181
September
9,315
21,000
18,000
20,146 15,000
December 12,000
15,751
9,000
November
3,000
11,997
BAGS SOLD
October
2021 Annual Report
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Many Thanks
990
LOCAL NON-PROFITS SUPPORTED
We appreciate...the ways that Giant Food is continuing its support for the local community during this time and the freedom to share this opportunity based on our current needs. MARISA, CRI TI CAL EXPOSURE
It is thanks to partners such as Giant that we strengthen neighborhoods and people in Baltimore City. D A N N I E L L E S T U R G E O N , S T R O N G C I T Y B A LT I M O R E
Receiving your gift at this challenging time is so meaningful and important to us. Your investment in PAWS will have an immediate and lasting impact… many people will benefit from your kindness and generosity in so many ways! RO SEM ARY H. LENOI R, PAW S F O R P E O P L E
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Many Thanks
135
LOCAL HUNGER ORGANIZATIONS SUPPORTED
Our number of guests has more than doubled during this pandemic so
we truly appreciate this opportunity.
DEANNA GERHART, EXECUTI VE DI REC T O R , O U R P L A C E WA L D O R F S O U P K I T C H E N
We have been faced with increasing demand on our resources as well as escalating food prices—and at the same time experiencing a decrease in donations. Since the Pantry is operated on a purely volunteer basis,
we are most grateful for the generosity which makes possible our ability to provide for our neighbors in need. BETTY COTTRELL, I CAC SECR E TA RY, O X O N H I L L F O O D PA N T RY
2021 Annual Report
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Many Thanks
102,400*
MEALS PROVIDED
* based on calculations developed by Feeding America. Click here to find out more.
Your generous donation will go a long way in assisting us in providing meals for those clients who otherwise would not be able to afford them. JOHN FRI ZZELL, ROCKVI LLE M EALS O N W H E E L S
This helps us continue serving hundreds of families each week. We appreciate your generosity. PAT R I C I A D R U M M I N G , E X E C U T I V E D I R E C T O R RAINBOW COMMUNITY DEVELOPMENT CENTER
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Many Thanks
3,975,630
PAPER AND PLASTIC BAGS NOT USED
This is fantastic! Appreciate you allowing us to participate in this program, helping MS and
breast cancer research while also helping our environment!
CLIMB FOR HOPE
We’re grateful for the community-focused support from Giant and for your commitment to
encouraging practices that help to protect our environment.
LAURA F O R D , P R E S I D E N T A N D C E O , A C C O K E E K F O U N D AT I O N
2021 Annual Report
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What is Earned Media? Earned Media is value gained through mentions and reach of the Giant Food Community Bag Program across all media outlets. Earned media includes any written material about Giant Food that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Community Bag Programs generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets. When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.
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Earned Media
Click on each article to view the full story.
2021 Annual Report
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Sales & Donations
Top Performers The performance of the top stores and non-profits demonstrates the potential all Giant Food stores have to increase bag sales and impact the local community through program donations.
Top 10 stores STORE NUMBER
CITY
STATE BAGS SOLD
2306
Baltimore MD 5,989
378
Washington DC 4,854
337
Baltimore MD 3,295
327
Bethesda
3,146 MD
350
Silver Spring
MD
2381
Washington DC 2,811
317
Baltimore MD 2,776
383
Washington DC 2,610
303
Baltimore MD 2,237
2379
Washington DC 2,092
2,971
Sales by District
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DISTRICT
TOTAL SALES
93
22,596
95
20,433
91
18,893
101
17,054
92
14,683
104
13,441
94
11,828
105
9,148
103
4,445
With love from NPOs
Made from words used in thank you messages to Giant Food received from non-profit organizations
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Coming soon... A new and improved program website launching in April 2022! Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.
Contact Us
giantfood.bags4mycause.com Jim Brennan
COO & Co-Founder jimb@psitmatters.com (207)351-6903
Kim Monaco
Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103
Melissa Hansen
Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109