Annual Report 2021 Sale s & I m pact o f Bag s so l d for the c o m m u ni t y b ag P ro g ram
Impact matters This low/no-touch program for stores has donated just over $250,000 to the Big Y community since program inception in 2019. The Big Y Community Bag Program is designed to make it easy for shoppers to give back to their local communities while supporting the environment. With each purchase of a Community Bag, $1 is donated to a local non-profit organization, supporting civic, education, health & wellness, hunger relief, and military/ veterans organizations. This Annual Report showcases the impact of the Big Y Community Bag Program on reusable bag sales and local non-profit organizations within the Big Y footprint.
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Year at a GLance
$78,062
TOTAL 2021 SALES
Sales and impact figures are updated daily on the Big Y Client Portal. Click anywhere on this page to visit the website.
258,315
$258,315
LIFETIME SALES
LIFETIME DONATIONS
6,022
June
5,849
July
6,709
August
7,265
September
6,417
October*
7,016
November
6,889
December
8,028 8,000
May
7,000
5,825
6,000
April
5,000
6,142
4,000
March
3,000
5,803
2,000
February
1,000
6,097
BAGS SOLD
January
* $7,016 donated to Breast Cancer and wellness-related organizations. Big Y honored the Breast Cancer Awareness month of October by selecting organizations related to the cause. 2021 Annual Re p o rt
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Many Thanks
868
LOCAL NON-PROFITS SUPPORTED
Thank you so much! This means so much to our organization! It’s been hard due to covid and every dollar can go to allowing kids the best
summer possible!
JAIMEE MARTI N, PROJ ECT CONTEM PORARY C O M P E T I T I V E N E S S
Given what is occurring all around us it is indeed good to know that Big Y is continuing their community related efforts.
Your generosity is most welcoming.
CHI EF R I C H A R D W TA R S A , JR . , A D A M S P O L I C E A S S O C I AT I O N
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Many Thanks
98
LOCAL HUNGER ORGANIZATIONS SUPPORTED
Because of you, every man experiencing homelessness who walks through our doors has a chance for a better, brighter, and more hopeful future.
Thank you for your most generous donation.
MARILYN ROSS ETTI , EXECUTI VE DI RECTOR, T H E O P E N H E A RT H A S S O C I AT I O N , I N C .
Your donation supports our mission of keeping fresh, wholesome food out of landfills by distributing it to those who need it most. Our work aims to ensure everyone in our community has access to healthy, fresh food—food that is necessary to sustaining a healthy life. Together we can continue to make this vision a reality! Thank you for
your commitment to bridging the gap between abundance and need. ASHLEY STANLEY, LOVI N ’ S P O O N F U L S
2021 Annual Re p o rt
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Many Thanks
97,790*
MEALS PROVIDED
* based on calculations developed by Feeding America. Click here to find out more.
Your gift helps homebound seniors live in their own homes, where they really want to be. Not only does the program provide 1/3 of the senior’s daily-recommended calories, the interaction with their delivery driver serves as a well-being check and much welcomed social interaction. CHRIST OPHER M CLAUGHLI N, EXECUT I V E D I R E C T O R , E L D E R S E RV I C E S O F B E R K S H I R E C O U N T Y
Glenmeadow has a long history of service, which is tied directly to philanthropic support. We are grateful for this gift, which will support our mission of serving older adults. A N N E T H O M A S , P R E S I D E N T & C E O , G L E N M E A D OW
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Many Thanks
50*
BREAST CANCER & WELLNESS ORGANIZATIONS SUPPORTED
* special selections made in honor of the National Breast Cancer Awareness Month of October
YOU make a difference in the FIGHT against breast cancer! M A RY D E M I N G , S E Y M O U R P I N K
Thank you so much for your support of the Hope and Friendship Metastatic Breast Cancer Foundation and helping us provide FREE programs and services to patients with metastatic breast cancer and their families. HEAT HER, HOP E & FRI ENDSHI P M ETASTATI C B R E A S T C A N C E R F O U N D AT I O N , I N C .
2021 Annual Re p o rt
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What is Earned Media? Earned Media is value gained through mentions and reach of the Big Y Community Bag Program across all media outlets. Earned media includes any written material about Big Y that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Community Bag Program generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets. When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.
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Earned Media Click on each article to view the full story.
2021 Annual Re p o rt
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Sales & Donations
Top Performers The performance of the top stores and non-profits demonstrates the potential all Big Y stores have to increase bag sales and impact the local community through program donations.
Top 10 stores DISTRICT
CITY
STORE BAGS SOLD
MA
May Street
43
3,798
CT
Naugatuck
32
3,078
CT
Stafford Springs
17
3,003
MA
N. Adams
26
2,945
MA
Great Barrington
22
2,453
MA
Easton
108
2,431
MA
Walpole
65
2,328
MA
Chicopee
52
1,993
CT
Cheshire
40
1,977
CT
Groton
61
1,893
CITY
STATE
TOTAL SALES
Yale New Haven Children’s Hospital
New Haven
CT
1,284
Yale New Haven Hospital
New Haven
CT
995
Smilow Cancer Hospital
New Haven
CT
770
Ellie Fund
Needham
MA
598
YWCA Central Massacusetts
Worcester
MA
528
Clarksburg Volunteer Fire Department
Clarksburg
MA
482
Medfield Afterschool Program
Medfield
MA
471
American Legion Post 26
Stafford Springs
CT
463
Kathleen C. B. Samela Memorial Food Pantry
Asonia
CT
450
Cheshire Lights of Hope
Cheshire
CT
450
Top 10 Non-profits
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With love from NPOs
Made from words used in thank you messages to Big Y received from nonprofit organizations
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Coming soon... A new and improved program website launching in April 2022! Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.
Contact Us
bigy.bags4mycause.com Jim Brennan
COO & Co-Founder jimb@psitmatters.com (207)351-6903
Kim Monaco
Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103
Melissa Hansen
Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109