What is Earned Media

and what is the PSIM value add?

When a nonprofit is selected to benefit from the ACME GIVE BACK WHERE IT COUNTS Reusable Bag Program, the PSIM Marketing Team reaches out via email six times before and during the selection month. Each email contains marketing ideas and templates for hunger organizations to use to spread news of their selection in the program to their supporters. Templates include sample press releases, social media posts, newsletter language and marketing emails.

Each mention of ACME in print and online generates Earned Media for the brand. Below are just a few examples of hunger organizations generating Earned Media for the ACME GIVE BACK WHERE IT COUNTS Reusable Bag Program through outreach to their supporters.

ACME’s GIVE BACK WHERE IT COUNTS Reusable Bag Program has benefited