Bloomin' 4 Good Deck

Impacting Local Communities with Each Bouquet Sold

What is Bloomin’ 4 Good?

It Is... a proven floral marketing program

for all retailers.

It Is... a program that increases net floral sales

and gross margin every month.

It Is... no cost, low/no touch program

that makes an immediate impact.

It Is... currently active in 1,200+ stores

of supermarket retailers.

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Lifetime Impact REPORTING AS OF 07.06.22

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Organizations Supported

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$1,018,570

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Bouquets Sold

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How Does it work NPOs researched & vetted

1

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NPOs do all the Marketing

We do all the work

• extensive database

NPOs broadcast their month

• their store & month promoted

• frequent communication • supporters persuaded to • marketing buy bouquets campaigns created for NPOs

Store leadership selects Nonprofit Organizations (NPOs) monthly n We provide marketing tools and program management. n NPOs drive sales with their campaign efforts. n Stores gain brand awareness, higher sales and new shoppers.

Earned media spikes

3

Your brand visibility rises • NPO press releases • NPO social media posts • focused on floral department

Traffic & sales increase

4

More planned floral buying • increases in addition to impulse purchasing • supporters go to stores with purpose

$1 donation from each bouquet

5

More goes back to the community

Donations distributed to NPOs

6

All done in your store's name

• each purchase generates donations

• checks sent to NPOs after month's end

• creates community impact

• CSR & your brand image boosted

The Economics “Grower’s Choice” bouquet sales model Each bouquet is 9 to 11 stems...retailer-selected flower supplier

$7.50 cost*

57%

of Millennial women

say their purchase decisions are driven by a brand’s values and stance on issues important to them.

MERKLE, WHY MILLENNIAL WOMEN BUY

+ $1.00 + donation

40¢

admin fee

= $12.99 bouquet price

Based on our “Growers Choice” model. Bouquet type can be any you select. * Retailers purchase price from vendors

+ $4.09

gross margin

A Proven Asset First implemented in stores in February 2021, the Bloomin’ 4 Good program is now a proven, profitable asset in connecting stores to their communities and increasing net floral sales.

$1 from each sale goes back to the community.

Each month, individual stores select a local non-profit to receive a $1 donation from each purchase of a “Grower’s Choice” floral bouquet.

76% of respondents

were more likely to trust a company that leads with purpose.

PORTER NOVELLI, 2021 PURPOSE PERCEPTION STUDY

Almost 1 million dollars donated has impacted more than 3,500 local non-profits!

Which means almost 1 million bouquets sold, and the numbers just keep growing!

Thank you for your time and consideration

For more information: Jim Brennan Co-Founder & COO jimb@psitmatters.com 207.351.6903

Bloomin' 4 Good is a PS IT MATTERS company

w w w. p s i t m at t e r s . c o m

Bloomin4good.com