Impacting Local Communities with Each Bouquet Sold
What is Bloomin’ 4 Good? It Is... a proven floral marketing program
for all retailers.
It Is... a program that increases net floral sales
and gross margin every month.
It Is... no cost, low/no touch program
that makes an immediate impact.
It Is... currently active in 1,200+ stores
of supermarket retailers.
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Lifetime Impact REPORTING AS OF 07.06.22
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Organizations Supported
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Program Donations bl
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$1,018,570
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Bouquets Sold
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How Does it work NPOs researched & vetted
1
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NPOs do all the Marketing
We do all the work
• extensive database
NPOs broadcast their month
• their store & month promoted
• frequent communication • supporters persuaded to • marketing buy bouquets campaigns created for NPOs
Store leadership selects Nonprofit Organizations (NPOs) monthly n We provide marketing tools and program management. n NPOs drive sales with their campaign efforts. n Stores gain brand awareness, higher sales and new shoppers.
Earned media spikes
3
Your brand visibility rises • NPO press releases • NPO social media posts • focused on floral department
Traffic & sales increase
4
More planned floral buying • increases in addition to impulse purchasing • supporters go to stores with purpose
$1 donation from each bouquet
5
More goes back to the community
Donations distributed to NPOs
6
All done in your store's name
• each purchase generates donations
• checks sent to NPOs after month's end
• creates community impact
• CSR & your brand image boosted
The Economics “Grower’s Choice” bouquet sales model Each bouquet is 9 to 11 stems...retailer-selected flower supplier
$7.50 cost*
57%
of Millennial women
say their purchase decisions are driven by a brand’s values and stance on issues important to them. MERKLE, WHY MILLENNIAL WOMEN BUY
+ $1.00 + donation
40¢
admin fee
= $12.99 bouquet price
Based on our “Growers Choice” model. Bouquet type can be any you select. * Retailers purchase price from vendors
+ $4.09
gross margin
A Proven Asset First implemented in stores in February 2021, the Bloomin’ 4 Good program is now a proven, profitable asset in connecting stores to their communities and increasing net floral sales.
$1 from each sale goes back to the community. Each month, individual stores select a local non-profit to receive a $1 donation from each purchase of a “Grower’s Choice” floral bouquet.
76% of respondents
were more likely to trust a company that leads with purpose. PORTER NOVELLI, 2021 PURPOSE PERCEPTION STUDY
Almost 1 million dollars donated has impacted more than 3,500 local non-profits! Which means almost 1 million bouquets sold, and the numbers just keep growing!
Thank you for your time and consideration
For more information: Jim Brennan Co-Founder & COO jimb@psitmatters.com 207.351.6903
Bloomin' 4 Good is a PS IT MATTERS company
w w w. p s i t m at t e r s . c o m
Bloomin4good.com