2022 Program Highlights

Throughout each year, the team works with stores by creating allocations ensuring available inventory, assisting nonprofits during their benefiting months and maintaining an up-to-date database of active and engaged nonprofits. The events below have punctuated our day-to-day and are worth noting as happy results of a drive toward our efforts to continually improve this Program.

Best Selling Moments

The most successful day of the year: February 14, with the sale of 1,997 Bloomin’ 4 Good bouquets.

Top selling quarter: Q2, with Mother’s Day as the second top-selling day of the year, and June finishing off as the highest selling month.

The major mileston of 200,000 Bloomin’ 4 Good bouquets sold was reached in August, which means over $200,000 in donations have supported local Giant Food nonprofits.

Program Initiatives

A “clear the case” initiative implemented in July and August managed and reduced shrink in anticipation of downward floral sales trends during these months. This continued into Q3 and Q4 with limited inventory and only select stores receiving allocations.

Program Improvements

The new hanging tag was introduced in Q2 to help distinguish the Bloomin’ 4 Good bouquets. Having the information available on the tag helps make the appearance of the bouquets more visually consistent.

The Bloomin’ 4 Good bouquet price increased from $10.99 to $12.99 on April 1, creating additional profit margin.

A newly designed program website launched in July. Along with a more user-friendly experience, an exciting new addition are the Impact Stories featuring informative interviews with nonprofits who have benefited from the Program.

2023 Forecast

2023 is expected to start steady, with an anticipated bump in sales occurring in February to coincide with Valentine’s Day. Based on historic floral shopping trends, May and June are estimated to be the top selling months in the 16-17,000 range. July should see a slight decrease in sales, with a year low in August. September is projected to round off Q3 by bringing Bloomin’ 4 Good sales into the 11,000 range, with the year forecasted to end with solid numbers.

The following is excerpted from the Impact Story “At the end of the day, it’s more than just food.” interview with Kurt Nguyen, Ministry Coordinator of BridgeFeeds.

Every dollar makes a difference, and we’re so thankful for that. Primarily these funds go into our food operations budget to keep everything going. The Giant Food Bloomin’ 4 Good Program donations support the supplies and general maintenance needed to keep our doors open to provide people with muchneeded food.

We are very grateful to Giant Food for partnering with us through the Bloomin’ 4 Good Program; it has been an excellent way to get our name out. The team here gets so excited when we are selected, and we can see the number of people who support BridgeFeeds. We love to promote through email, flyers and social media, and we see the results. We thoroughly enjoy being a part of this program!

READ THE FULL IMPACT STORY AT GIANTFOOD.2GIVELOCAL.COM/BRIDGEFEEDS/