B4G-Giant Food-2021 Annual Report

Annual Report 2021 Sale s & I m pact o f Bo u q u e ts so l d for the B lo o m i n’ 4 Go o d P ro g ram

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2 0 2 1 An n ual Re port

Impact matters This low/no-touch program for stores has donated almost $100,000 to the Giant Food community since program inception in 2021.

The Giant Food Bloomin’ 4 Good Program launched on July 1st, 2021 with the goal of fighting hunger. Each purchase of a specially marked Bloomin’ 4 Good bouquet generates a $1 donation to a local hunger relief organization in the Giant Food community. In 2022, the program is expanding to support select health & wellness organizations in the states served

by Giant Food.

This Annual Report showcases the impact of the Giant Food Bloomin’ 4 Good Program on floral sales and local hunger relief organizations within the Giant Food footprint.

2021 Annual Report

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Year At A Glance

85,771

TOTAL 2021 SALES

Sales and impact figures are updated daily on the Giant Food Client Portal.

Click anywhere on this page to visit the website.

PROGRAM

ON

J U LY

1,

2021

July

9,270

August

9,851

December

16,920

2 0 2 1 An n ual Re port

18,000

17,452

15,000

November

12,000

17,905

9,000

October

6,000

14,373

3,000

September

BOUQUETS SOLD

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LAUNCHED

Many Thanks

$85,771

DONATED

[This] program has generated enough funds to help provide over 15,000 meals for our community. Many thanks for all the

Giant does to feed our neighbors.

SARAH M ALL A N , C O M M U N I T Y E N G A G E M E N T C O O R D I N AT O R BLUE RI DGE A R E A F O O D B A N K

Your gift is greatly appreciated

as we continue to provide nutritious meals to those who are in need of food and companionship as the impact of the pandemic is still felt throughout our communities.

ST EPHANIE ARCHER- SM I TH, EXECUTI VE DI R E C T O R MEALS ON WEH EELS OF CENTRAL M ARYLAN D

2021 Annual Report

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Many Thanks

299

LOCAL HUNGER ORGANIZATIONS SUPPORTED

Wow, another way Giant Food continues to look for creative ways to support our mission!

LARRY HAAS, F OOD BANK OF DELAWARE

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Many Thanks

857,710*

MEALS PROVIDED

* based on calculations developed by Feeding America. Click here to find out more.

Thank you for the generous support you have provided... Your gift helps us provide

food to many of our neighbors who would likely go hungry without your help.

B R I A N FA R R A G H E R , B O A R D M E M B E R O U R D A I LY B R E A D

We are forever grateful to GIANT Bloomin’ 4 Good Program and thanks for the kindness extended... We continue to partner with you to fight hunger and look forward to many more donations from GIANT Food, to assist us the non-profit, in what we do for the hunger impaired and those in dire need.

FI RST LADY REV. C O R A - D I A N C A M E R O N , A S S O C I AT E PA S T O R & S E C R E TA RY, LI GHTHOUSE M I N I S T R I E S I N T E R N AT I O N A L

2021 Annual Report

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What is Earned Media?

Earned Media is value gained through mentions and reach of the Giant Food Bloomin’ 4 Good Program across all media outlets. Earned media includes any written material about Giant Food that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Bloomin’ 4 Good Programs generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets.

When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.

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Earned Media

Click on each article to view the full story.

2021 Annual Report

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Sales & Donations

Top Performers The top performing stores demonstrate the potential all Giant Food stores have to increase bouquet sales and impact the local community through program donations.

Top 10 stores STORE NUMBER

DISTRICT

CITY

STATE

BAGS SOLD

381

92

Millville

DE

1,184

125

94

Rockville

MD

1,094

152

95

Colesville

NY

1,068

235

103

West Fredericksburg

VA

1,028

2310

95

Ellicott City

MD

970

107

93

Beltsville

MD

910

233

104

Falls Church

VA

902

117

95

Baltimore

MD

900

758

104

McLean

VA

898

128

91

Timonium

MD

855

Sales by District

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CITY

TOTAL SALES

104

12,822

95

10,362

92

9,641

94

9,454

91

9,427

103

9,160

105

8,815

93

8,424

101

7,666

With love from NPOs

Made from words used in thank you messages to Giant Food received from non-profit organizations

2021 Annual Report

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Coming soon...

A new and improved program website launching in April 2022!

Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.

Contact Us

giantfood.bloomin4good.com Jim Brennan

COO & Co-Founder jimb@psitmatters.com (207)351-6903

Kim Monaco

Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103

Melissa Hansen

Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109