Annual Report 2021 Sale s & I m pact o f Bo u q u e ts so l d for the B lo o m i n’ 4 Go o d P ro g ram
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Impact matters This low/no-touch program for stores has donated almost $100,000 to the Giant Food community since program inception in 2021. The Giant Food Bloomin’ 4 Good Program launched on July 1st, 2021 with the goal of fighting hunger. Each purchase of a specially marked Bloomin’ 4 Good bouquet generates a $1 donation to a local hunger relief organization in the Giant Food community. In 2022, the program is expanding to support select health & wellness organizations in the states served by Giant Food. This Annual Report showcases the impact of the Giant Food Bloomin’ 4 Good Program on floral sales and local hunger relief organizations within the Giant Food footprint.
2021 Annual Report
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Year At A Glance
85,771
TOTAL 2021 SALES
Sales and impact figures are updated daily on the Giant Food Client Portal. Click anywhere on this page to visit the website.
PROGRAM
ON
J U LY
1,
2021
July
9,270
August
9,851
December
16,920
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18,000
17,452
15,000
November
12,000
17,905
9,000
October
6,000
14,373
3,000
September
BOUQUETS SOLD
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LAUNCHED
Many Thanks
$85,771
DONATED
[This] program has generated enough funds to help provide over 15,000 meals for our community. Many thanks for all the
Giant does to feed our neighbors.
SARAH M ALL A N , C O M M U N I T Y E N G A G E M E N T C O O R D I N AT O R BLUE RI DGE A R E A F O O D B A N K
Your gift is greatly appreciated
as we continue to provide nutritious meals to those who are in need of food and companionship as the impact of the pandemic is still felt throughout our communities. ST EPHANIE ARCHER- SM I TH, EXECUTI VE DI R E C T O R MEALS ON WEH EELS OF CENTRAL M ARYLAN D
2021 Annual Report
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Many Thanks
299
LOCAL HUNGER ORGANIZATIONS SUPPORTED
Wow, another way Giant Food continues to look for creative ways to support our mission! LARRY HAAS, F OOD BANK OF DELAWARE
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Many Thanks
857,710*
MEALS PROVIDED
* based on calculations developed by Feeding America. Click here to find out more.
Thank you for the generous support you have provided... Your gift helps us provide
food to many of our neighbors who would likely go hungry without your help.
B R I A N FA R R A G H E R , B O A R D M E M B E R O U R D A I LY B R E A D
We are forever grateful to GIANT Bloomin’ 4 Good Program and thanks for the kindness extended... We continue to partner with you to fight hunger and look forward to many more donations from GIANT Food, to assist us the non-profit, in what we do for the hunger impaired and those in dire need. FI RST LADY REV. C O R A - D I A N C A M E R O N , A S S O C I AT E PA S T O R & S E C R E TA RY, LI GHTHOUSE M I N I S T R I E S I N T E R N AT I O N A L
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What is Earned Media? Earned Media is value gained through mentions and reach of the Giant Food Bloomin’ 4 Good Program across all media outlets. Earned media includes any written material about Giant Food that the company has not paid for or written about itself. Each month benefiting non-profits selected for the Bloomin’ 4 Good Programs generate earned media by sharing their selection with their supporters and in their communities through social media and local news outlets. When non-profit organizations are selected, they are provided with marketing resources, including social media and press release templates, product images, and suggested campaign calendars to make promotion of their benefiting month easy.
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Earned Media
Click on each article to view the full story.
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Sales & Donations
Top Performers The top performing stores demonstrate the potential all Giant Food stores have to increase bouquet sales and impact the local community through program donations.
Top 10 stores STORE NUMBER
DISTRICT
CITY
STATE
BAGS SOLD
381
92
Millville
DE
1,184
125
94
Rockville
MD
1,094
152
95
Colesville
NY
1,068
235
103
West Fredericksburg
VA
1,028
2310
95
Ellicott City
MD
970
107
93
Beltsville
MD
910
233
104
Falls Church
VA
902
117
95
Baltimore
MD
900
758
104
McLean
VA
898
128
91
Timonium
MD
855
Sales by District
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CITY
TOTAL SALES
104
12,822
95
10,362
92
9,641
94
9,454
91
9,427
103
9,160
105
8,815
93
8,424
101
7,666
With love from NPOs
Made from words used in thank you messages to Giant Food received from non-profit organizations
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Coming soon... A new and improved program website launching in April 2022! Featuring Non-Profit Impact Stories, updated marketing resources for non-profit beneficiaries, and additional program information.
Contact Us
giantfood.bloomin4good.com Jim Brennan
COO & Co-Founder jimb@psitmatters.com (207)351-6903
Kim Monaco
Vice President of Client Services kimm@psitmatters.com (603)380-9400 Ext. 103
Melissa Hansen
Program Manager melissah@psitmatters.com (603)380-9400 Ext. 109