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The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Call for Board Candidates in Regions 5 & 6 – Page 46
executive tracks MI CHAEL J. ME NDR I CK, EXECUTI VE DI R E CTO R
New “Find a Certified Pro” Web Listings Created to Promote YOU
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fter years of requests for “more promotion of who we are and what we do” and many (MANY) hours, days and weeks of development, design, discussion and refinement we recently introduced a dynamic and exciting new benefit to Eastern members – searchable individual listings on the “Find a Pro” section of the new consumer website www.MakeWinterMoreFun.com. In my 15 ½ years at the Eastern Division this is the most ambitious and involved member benefit and promotional outreach effort we have attempted. I have to acknowledge the ongoing efforts of our Director of IT Jodi Bedson, Member Services Director Krista DiCaprio and Education Associate/Marketing Coordinator Candace Charles to help make this a reality. Between the four of us we spent countless hours and days on this project since last spring and we are excited by the results. I also want to acknowledge our promotional partner and creative guru Tyler Barnes of Elev8Interactive (and a PSIA-Northwest Board member to boot) for his patience, persistence and creative talents to take this from a “cool idea” to a dynamic new benefit for our members, our snowsports schools and for consumers interested in learning how to ski and snowboard in the Eastern U.S. We also depended on the insight and input of Walter Jaeger and his Membership & Promotions Committee members – volunteers just like you that have both a passion for the sport as well as an interest in promoting our members, their talents and knowledge. In the coming few weeks we will be populating the member listing pages on the MWMF website with hundreds of basic and enhanced premium listings. We will also continue to work on the usability for consumers in anticipation of increased usage and visits to the sitet beginning in November. In fact, beginning November 1 we will be aggressively promoting this new website this season to draw consumers interested in learning to enjoy snowsports to the site and provide them with the orientation and inspiration they need to both “find a snowsports school” and request a certified PSIA-AASI member instructor! All consumer requests for member instructors will be channeled through the member’s affiliated snowsports school. The MakeWinterMoreFun website and “Find a Pro” listings will be promoted both via reciprocal web postings on the PSIA-AASI national website, the “Learn to Ski & Snowboard Month” website and a variety of regional ski club websites PLUS paid social media advertising per Google, Facebook and
other prominent social media outlets. Our goal is to have 2,000 basic member listings and 500 premium listings displayed on the site this season. We also hope to generate between 700 – 1,000 visits to the website by consumers each month between November and March. Ultimately, we’d like to see these visits result in calls made to our Eastern snowsports schools to request lessons with our certified member instructors. For those of you that have not seen the details of the new member benefit, read on! All actively teaching and snowsports school-affiliated members are eligible for this new benefit including a FREE basic listing with: • Your name • Your snowsports school • Your certifications & accreditations • Your years as a member Basic Listing Example:
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inside President’s Message Eastern Benefits Around the Regions 2016-17 Event Schedule Region 5 & 6 Elections
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