SnowPro The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation
Spring 2008
PSIA/AASI Eastern Enjoys Best Season for New Members in 8 Years
1,339 total new members join; up more than 12% from 2006-07 by Michael J. Mendrick Executive Director
I
Discipline
n a pleasant twist on recent years past, Mother Nature decided to cooperate (well, most of the time) and produce the best snow year some of our Eastern resorts have seen in a very long time. And while snow is not the only reason people join PSIA and AASI, it certainly helps make the investment that much more attractive! As a result of favorable snow conditions and continued aggressive marketing by staff, snowsports school directors and individual members, 1,339 new members joined the Eastern Division of PSIA and AASI during the 2007-08 season. That is an increase of 145 new members (12.1%) over the 2006-07 season. The number of new Alpine members was up 22.1% and the number of new AASI members was up 13.2%. Also of note, 78.2% of new registered members went on to achieve Level I in their first season.
2007-08 New Members
% of Total
2006-07 New Members
% Change (06-07 to 07-08)
Alpine
874
65.2
715
22.1
Snowboard
351
26.2
310
13.2
Adaptive
66
4.9
95
(30.5)
Nordic
48
3.7
74
(35.1)
1194
12.1
Totals 1339 100% new members this season came into the organization sponsored by current members. Developed by the Membership Marketing Task Force in 2006, the goal of the MGaM campaign was to enlist the outreach potential of existing members, volunteers and staff to build the awareness and interest by non-member snowsports educators in becoming members of PSIA-E/AASI. It has been a campaign whereby our existing members of PSIA-E/ AASI personally promote and recruit colleagues that were non-member snowsports instructors to join the organization. For playing the role of “sponsor” to the new member, recruiting members became eligible for
Member-Gain-a-Member campaign makes a positive impact This was the second year of the “Member-Gaina-Member” campaign. More than 56% (750) of the
various levels of incentives and prizes to be redeemed during the 2008-09 season. Congratulations & thank you to MGaM award winners! Grand & First Prize candidates (sponsoring 10 or more new members)! The following members (not a snowsports school director or assistant director) sponsored 10 or more members and qualified for the GRAND PRIZE and FIRST PRIZE drawing to take place at the June 21-22 Board meeting. Grand Prize is a 2008-09 ProJam registration (or equivalent education continued on page 4
PSIA-E/AASI 2008 Election Results Region
Board of Directors
Operational Committees
Director
Representative
Alpine Education & Certification
Snowsports Management
5
Steve Howie
Ron Kubicki
To be appointed
To be appointed
6
Scott Allard
Cherisse Young
To be appointed
To be appointed
The above chart lists the results of the winter 2008 elections for the PSIA-E Board of Directors and operational committees. Appointments to open spots will be made at the June 21 - 22 Board of Directors meeting. Regions 1 and 2 will hold elections in 2009.
the inside edge 3.........President’s Message
8.........VIPrivileges
25.......Level I and II Certifications
5.........Executive Tracks
12.......Around the Regions
26.......EF Scholarship Recipients