Spring 2008

Page 1

SnowPro The Official Publication of the Professional Ski Instructors of America Eastern / Education Foundation

Spring 2008

PSIA/AASI Eastern Enjoys Best Season for New Members in 8 Years

1,339 total new members join; up more than 12% from 2006-07 by Michael J. Mendrick Executive Director

I

Discipline

n a pleasant twist on recent years past, Mother Nature decided to cooperate (well, most of the time) and produce the best snow year some of our Eastern resorts have seen in a very long time. And while snow is not the only reason people join PSIA and AASI, it certainly helps make the investment that much more attractive! As a result of favorable snow conditions and continued aggressive marketing by staff, snowsports school directors and individual members, 1,339 new members joined the Eastern Division of PSIA and AASI during the 2007-08 season. That is an increase of 145 new members (12.1%) over the 2006-07 season. The number of new Alpine members was up 22.1% and the number of new AASI members was up 13.2%. Also of note, 78.2% of new registered members went on to achieve Level I in their first season.

2007-08 New Members

% of Total

2006-07 New Members

% Change (06-07 to 07-08)

Alpine

874

65.2

715

22.1

Snowboard

351

26.2

310

13.2

Adaptive

66

4.9

95

(30.5)

Nordic

48

3.7

74

(35.1)

1194

12.1

Totals 1339 100% new members this season came into the organization sponsored by current members. Developed by the Membership Marketing Task Force in 2006, the goal of the MGaM campaign was to enlist the outreach potential of existing members, volunteers and staff to build the awareness and interest by non-member snowsports educators in becoming members of PSIA-E/AASI. It has been a campaign whereby our existing members of PSIA-E/ AASI personally promote and recruit colleagues that were non-member snowsports instructors to join the organization. For playing the role of “sponsor” to the new member, recruiting members became eligible for

Member-Gain-a-Member campaign makes a positive impact This was the second year of the “Member-Gaina-Member” campaign. More than 56% (750) of the

various levels of incentives and prizes to be redeemed during the 2008-09 season. Congratulations & thank you to MGaM award winners! Grand & First Prize candidates (sponsoring 10 or more new members)! The following members (not a snowsports school director or assistant director) sponsored 10 or more members and qualified for the GRAND PRIZE and FIRST PRIZE drawing to take place at the June 21-22 Board meeting. Grand Prize is a 2008-09 ProJam registration (or equivalent education continued on page 4

PSIA-E/AASI 2008 Election Results Region

Board of Directors

Operational Committees

Director

Representative

Alpine Education & Certification

Snowsports Management

5

Steve Howie

Ron Kubicki

To be appointed

To be appointed

6

Scott Allard

Cherisse Young

To be appointed

To be appointed

The above chart lists the results of the winter 2008 elections for the PSIA-E Board of Directors and operational committees. Appointments to open spots will be made at the June 21 - 22 Board of Directors meeting. Regions 1 and 2 will hold elections in 2009.

the inside edge 3.........President’s Message

8.........VIPrivileges

25.......Level I and II Certifications

5.........Executive Tracks

12.......Around the Regions

26.......EF Scholarship Recipients


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Spring 2008 by PSIA-AASI Eastern - Issuu