Center for Family Business Cover Story

BUSINESS

VOL. XXXV NO. 6 | JUNE 2022

MAGAZINE

SPOTLIGHT Q&A:

125-YEAR-OLD PORT FARMS KEEPS AGRI-BUSINESS GROWING

SPECIAL SECTION: A NEW RESOURCE FOR NAVIGATING LEADERSHIP, CONTINUITY AND SUCCESSION

GET THE FIRST PEEK OF THE MBA’S NEW TRAINING CATALOG

COVER STORY | LOCAL PROFILE Philip Katen, president of Plastikos, Plastikos Medical and Micro Mold, talks with family business leaders — Casey Port, chief operations officer of Port Farms, and Greg Yahn, owner of Advanced Finishing USA — during a peer-group roundtable facilitated by the new Center for Family Business at Penn State Behrend’s Black School of Business. The roundtable discussions are intended to give participants a chance to exchange ideas and share challenges unique to family businesses.

“With the plastics program and now the Center for Family Business, there is fantastic growth and energy here at Penn State Behrend.”

— Advisory Board Member Philip Katen of Plastikos, Plastikos Medical and Micro Mold and former member of the Manufacturer & Business Association Board of Governors

CENTER FOR FAMILY BUSINESS AT PENN STATE BEHREND A New Resource for Navigating Leadership, Continuity and Succession When most people think of family businesses, the idea of multigeneration family members working alongside one another comes to mind. Parents and children. Brothers and sisters. It can appear to be the perfect picture of the American dream.

But, although these family members may be working together, that doesn’t mean the transition from one generation to the next is an easy one.

Research shows that family businesses face some of the greatest challenges to keep the “dream” alive, especially when it comes to succession planning. According to Businessweek.com, about 40 percent of U.S. family owned businesses transition into second-generation businesses, approximately 13 percent are passed down successfully to a third generation, while 3 percent survive to a fourth or beyond.

So, what is the difference maker when it comes to longevity? Experts have found that supportive resources can have a significant impact on family businesses, which is why Penn State Behrend launched a new outreach initiative, the Center for Family Business at the Black School of Business in Erie, Pennsylvania.

“There are so many incredible family run businesses in this region, and they are the lifeblood, particularly in a lot of smaller towns, which have a rich history and pride,” explains Greg Filbeck, DBA, director of the Black School of Business. “However, you see many of these companies where there’s not a succession plan in place, and they sell off to an outside entity. Often what ends up happening is that they dismantle the best pieces of the business, and the company ships off somewhere, leaving many wonderful communities in an economic hole.”

JUNE 2022 • mbabizmag.com

“Erie’s large enough to be able to support a lot of family businesses, but still small enough for the personal aspect of what we do here at Behrend,” Filbeck states. “The fact that we have that personal touch really makes a huge difference. We also see this as a resource that can help other Penn State campuses as well.”

In October 2020, Filbeck, backed by Behrend Chancellor Ralph Ford, Ph.D., began the first steps to get the program off the ground. He recruited an advisory board, a diverse mix of leaders — young and old — from various family businesses throughout the region, to form the mission and vision for the Center.

Doug Neckers, for one, was eager to get involved. Neckers is the chief executive officer of Maplevale Farms, a family owned and operated broad line food distributor with 200 employees headquartered in nearby Falconer, New York. The company is now in its third and fourth generations and is looking at how to strengthen its succession planning through both family and non-family member executives.

“We can be a great encouragement for other family businesses,” he says.

Greg Filbeck, DBA, is the director of the Black School of Business at Penn State Behrend.

“Through the Center,” Filbeck continues, “we’re trying to leverage the wealth of knowledge that exists with these leaders to be able to create a series of programs that will be able to assist and help family businesses and the community too.”

4

Filbeck, a former associate director at the University of Toledo’s Center for Family Business, understands the valuable impact that such a center can have on the economic development and sustainability of a community — and projects a gain of up to 10,000 more jobs within the next 10 years in northwest Pennsylvania if the Center is successful.

The leadership team planned via Zoom until they could meet in person and, finally, opened the Center in fall 2021 with a special guest presentation by the leaders of Spangler Candies, one of the best-known family candy companies in the United States. In January 2022, the Center appointed its first director, Mary Beth Wilcher, a widely recognized name in northwest Pennsylvania and a seasoned professional in the financial field and providing resources to support area businesses.

Mary Beth Wilcher is director of the Center for Family Business at the Black School of Business.

“As a family business, we’ve been around for a long time, but we’ve really started to grow over these past 20 years, so we’re still kind of new. It’s rewarding, knowing what other businesses are doing, and that’s why I’ve come here, just to get an idea of how to make it more formalized.”

— Advisory Board Member Casey Port of Port Farms “Mary Beth brings more than 25 years of wealth management and credit union leadership experience to the Center,” says Filbeck, “and her experience with assisting employers, especially family owned businesses, is invaluable.”

Casey Port, chief operations officer at Port Farms, says her goal has always been to buy and run the family farm one day — a goal she shared with her financial planner when she was 18.

Unique Programming

By February 2022, the Center was well under way, holding its first leadership development program with Academic Director Dr. Chris Harben, DSL. The Center’s team also has gotten regional business organizations on board with the vision for the organization. The Center met with employers’ groups, such as the Manufacturer & Business Association, to ensure that it will complement existing programs and services. “We saw what we were going to do would not be replicating all the great work that’s already being done but instead focus on programs geared toward family businesses,” Filbeck assures.

According to Harben, who is currently developing a family business certificate program, the Center is a powerful resource for education and engagement. In his view, family businesses provide one of the best opportunities for handson learning, but family members may need additional support and guidance to help them expand and enhance their roles. “Through our program, they will come out better prepared to be more valuable members of that family business, whatever their skill sets are.”

Neckers believes these peer groups are critical sounding boards for family businesses. “How does the next generation get ready? How does the current generation gently let go of the bicycle seat? Or maybe it’s not gently,” he says. “How do you set up a corporate culture where both family members and non-family members can thrive?”

“The peer groups have become a ‘safe place’ of trust for one another to discuss things freely,” says Wilcher. “It’s like a peer group/ therapy session.”

Planning For The Future

Chris Harben, DSL, is the academic director of the Center for Family Business and the Toudy chair of Entrepreneurship and Family Business at the Black School.

The Center now offers monthly forums led by experts in the field and focused on the unique needs of family run businesses, from the pressure to hire and retain family members to informal, and often inherited, organizational structures. Members also have access to Black School faculty experts and student researchers. The Center also coordinates peer-group roundtable meetings for business owners to have more time to exchange ideas and share common concerns.

Multiple peer groups meet monthly — all in groups of less than 10.

Doug Neckers is the chief executive officer of the family owned and operated Maplevale Farms in nearby Falconer, New York.

Currently, the goal is to grow the Center’s participation to 100 members by the end of the year and gain sponsorships from regional partners, while also developing the certificate program in family business and, potentially, a degree. Ultimately, the goal is to bring the Center’s programming to all Penn State campuses across the Commonwealth.

“There’s a lot to do and a lot to learn,” Filbeck says. “But we are excited about what’s ahead. This ties into our outreach mission not only for the Black School of Business, but also Penn State Behrend. We want to be a strong community partner, and we pride ourselves on our outreach centers and our ability to make a difference in the communities we serve.”

“The dynamics you have, spoken and unspoken, means there’s a lot more that goes on in a family business than goes on in a publicly traded company. The same rules don’t apply.”

— Advisory Board Chair Greg Yahn of Advanced Finishing USA The Center for Family Business at Penn State Behrend’s Black School of Business supports the needs of family owned businesses in northwest Pennsylvania, which make up about 90 percent of all small businesses in the region. The Center offers information and expertise regarding succession planning, estate planning, social media and management information, among other support services.

Greg Yahn of Advanced Finishing USA talks about the various dynamics and challenges, including hierarchy, involved in family run businesses with fellow business leaders.

Upcoming programs include: • Organizational structure and cultural values — June 23, 2022 • Training and talent management to reduce turnover — July 20, 2022 • Board development strategies and governance — August 16, 2022 • Estate planning ­­­­— ­­ business valuation, protecting the transfer of the business to next generation — September 21, 2022 • Leadership development program — October 2022 (four weeks) • Strategic planning and operational benchmarks — November 16, 2022 • Risk mitigation strategies and business continuity/crisis management — December 13, 2022 For membership or sponsorship information, email familybusiness@psu.edu or visit behrend.psu.edu/familybusiness.

mbabizmag.com • JUNE 2022

5