The Three Marketeers - Issue 13

ISSUE 13 / JANUARY-FEBRUARY 2022 BROUGHT TO YOU BY

April 6th & 7th 2022 Los Angeles Convention Center

ISSUE 6 / February 2021

Welcome to the January-February 2022 Edition of The Three Marketeers This e-magazine is jam-packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling are done in the new digital era.

The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.

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ISSUE 6 / February 2021

LOS ANGELES SAFETY MEASURES We are so excited to welcome you to the LA Convention Center on the 6th & 7th of April. We are committed to providing a safe and secure environment for all of our guests, exhibitors, and staff at the B2B Marketing Expo. The following information was recently announced in a official LA County Public Health Press Release.

CA Public Health Department is lifting the vaccination verification requirement for indoor mega event effective April 1, 2022.

As multiple COVID metrics continue to decline, the state is lifting the requirements for vaccine and test verification at indoor mega events starting April 1. While we’re encouraged with the progress made layering in safety measures remains important for protecting residents and workers at elevated risk of severe illness. The review LADPH Health Officers Order will continue to strongly recommend this guidance, but it will no longer be required.

On March 4, 2022 LA County Public Health issued an updated Health Officer’s Order that well-fitted face masks are strongly recommended, but not required, in most public indoor settings, including at the Los Angeles Convention Center. Attendees are required to comply with any health and safety requirements mandated by the event they are attending.

We hope that these measures will help you feel welcome and keep you safe while you are here with us. Make sure you have registered your free ticket to attend the B2B Marketing Expo co-located with Sales Innovation Expo, and Marketing & Advertising.

Register for your FREE ticket to attend this Expo here!

Photo: Américo Toledano

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ISSUE 6 / February 2021

MUST-KNOW WEB DESIGN TRENDS FOR IMPROVING USER EXPERIENCE This blog was provided by Moonstoon Interactive Technology evolves more quickly each year, and web design trends are no different. Design elements and website features are important factors in maintaining standards and fulfilling online users’ ever-changing expectations.

Nowadays, most businesses require a robust digital brand presence to get the most out of their business strategy. The main goal of any UI/UX design agency is to execute the brand essence and facilitate user engagement.

When it comes to future web design trends, they change pretty fast. Here’s how some of the most significant web design trends will continue to shape digital interactions and create an engaging user experience.

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ISSUE 6 / February 2021

1. Website Site Loading Time & Page Speed One of the essential satisfaction factors is fast loading time. The digital user is experiencing faster networks with 5G and more rapid devices. Therefore, their expectations evolve toward speed. Google rewards speed in its SEO ranking criteria and it will continue to be a trend in improving user experience.

More than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If this takes longer than two seconds, users will most likely leave the site before it even loads. Meaning you are losing potential customers and business.

Overall, website performance directly impacts business success.

See Full Article To learn more about Moonstone Interactive make sure you register to attend the B2B Marketing Expo on April 6th & 7th at the Las Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Sales Tip for Keeps

“Content is King, but distribution is Queen. And she wears the pants.”

- Jonathan Perelman, Buzzfeed 6

ISSUE 6 / February 2021

MEET THE PROS

Check out these highlights for the heroes of The Three Marketeers - January & February edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.

Miranda Imperi Owner of Marketing Juice Miranda Imperi has been developing award willing digital marketing strategies for more than a decade. Their experience in both the agency and corporate worlds drove them to challenge the thought process around business marketing services and stragegies which has led to the creation of Marketing Juice.

Miranda believes in putting mindful effort behind marketing and always prioritizes white hat tactics and positive user experience.

Miranda is passionate about community and helping others.

They are driven by their enthusiasm for the small business owner and their hope that Marketing Juice can help set a new standard in services supporting business owners.

Be on the lookout for Miranda Imperi’s Seminar “Marketing is About People: Preserving the Human Element in Marketing” on April 6th & 7th at the Las Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

MEET THE PROS Chris Martinez CEO of DUDEAgency.io

Safwan Chowdhury

For more than a decade, Chris Martinez has operated as a digital marketing agency, a white

VP of Sales for Online Marketing Gurus

label and outsourcing partner, and now as an accelerator for

Saf is the VP of Sales at OMG and an

digital agencies who are looking to scale beyond 7-figures.

experienced digital marketing strategist who

He is also a bestselling author of 3 books and has been

has crafted hundreds of enterprise organic/

featured at some of the largest digital marketing events in

paid search and social campaigns for multinational brands that have

the United States. He has unparalleled expertise in hiring,

driven millions of dollars in incremental revenue growth. He has built

operations, and agency profitability and helps agency owners

over 1200+ strategies including enterprise strategies for brands

master the non-sexy parts of running an agency so they can

including Calvin Klein, Tommy Hilfiger, UOB Bank and Vodafone.

have the income and lifestyle they always dreamed of.

Be sure to catch Safwan’s Seminar “The SEO & Content Game-

Be on the lookout for Chris Martinez’s Seminar “How

Changers to Grow Your Rankings” at the B2B Marketing Expo in Los

To Grow Your Agency Profitability (even in 2022)” on

Angeles on, April 6th, 2022 at the Los Angeles Convention Center!

April 6th at the Las Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

MEET THE PROS

David Gable Head of Sales at Kixie Transitioned from legal counsel focused on sales enablement to sales counsel focused on startup enablement. I am Head of Sales at Kixie and deeply enjoy helping transform customers’ vision and toolset to make their company more successful through voice and SMS automation.

Be on the lookout for David Gable’s Seminar “Building a Modern SalesTech Stack from Scratch in 2022” on April 7th at the Las Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Meet The EXHIBITOR

Not If, But How & With Who You Spend Your Money The old adage, “You have to spend money to make money” is something we as marketers know to be true. It’s why our services are necessary to every business. However, the outcome isn’t a guarantee. Take for example an up-and-coming law firm that reached out to us with stagnating growth, losing money in trying to reach more potential clients for themselves.

The firm was successful and profitable, and ready to grow and take on more cases. They wanted to boost their marketing and find new ways to acquire new cases. But before we could boost anything for them, we had to find out why the money they were throwing into their own marketing efforts wasn’t paying off.

Over the course of a year and a half with us, they quadrupled their marketing budget and we brought them up to several million dollars in caseload revenue.

Read More Here To learn more about EMRG make sure to attend the B2B Marketing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Meet The EXHIBITOR IOS, GOOGLE, FACEBOOK, AND FIRST-PARTY DATA: AUDIENCE DEVELOPMENT IS MORE IMPORTANT THAN EVER

Queue iOS 14.5, and the hard reset in third-

A tectonic shift in privacy regulations and

smartphone market updates their devices.

how information is shared rocked Australia a few months back. Google and Facebook had been forced to confront an aging elephant in the room by acknowledging that there is a price to pay for publisher generated content present on their platforms.

party data gathering it unleashed. A 72-hour delay in analytics, restrictive event monitoring, and a universal tracking opt-out across all of its apps are on deck as 65% of the U.S.

These recent developments surrounding third-party cookies and privacy concerns are a clarion call that the digital foundations audiences are built on and targeted are less stable than ever and can be turned on their head overnight. When it comes

Google decided to pay that price by striking

down to it, the only true digital assets

a compensatory deal with News Corp to pay

your brand owns are your website and

for the linked headlines, excerpts, and photos

the first party data derived from it.

that are surfaced when searched for. Facebook took a completely unexpected tack by blocking

Read More Here

posts from any Australian publisher from being

To learn more about Digital Current

seen, anywhere. Though a week later, came

and more make sure to attend the B2B

to terms not dissimilar to those that Google

Marketing Expo on April 6th & 7th at

had previously agreed to. And just last month,

the Los Angeles Convention Center!

Google announced it won’t use technologies that track individuals across multiple websites.

Get your FREE ticket here

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ISSUE 6 / February 2021

Meet The EXHIBITOR

How To Use Copywriting To Help Reduce Your Customer Churn Customer churn costs companies $136.8 billion annually, but our copywriting strategies can help! A business’s churn rate is the number of people that cancel a subscription or stop using the business’s product. As customers and clients leave, companies have to create advertisements and entice new ones.

Finding a new customer is 5 times more expensive than retaining current ones. With stronger customer retention, businesses can improve their profits from 25% to 95%. Copywriting is one way for businesses to reserve their resources and improve customer loyalty. We have gathered a few ways to upgrade your copywriting game, save money, and connect with your clients!

Read More Here To learn more about Content Cucumber make sure to attend the B2B Markeing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Meet The EXHIBITOR DreamzTech emerges as the leading software development company soaring new heights in Blockchain and NFT Development DreamzTech is an award-winning 12+ years leading custom software development company in the USA with expertise in New Age Technologies such as NFT, Blockchain, Enterprise Mobility, Progressive Web App Platform, Cloud Apps, Data Analytics, Augmented Reality & Custom Web design & development.

DreamzTech has been awarded as the winner of Deloitte Technology Fast 50 Program, India’s Growth Champion by The Economic Times and Accredited by BBC, Google and Clutch. CIO Insider’s has also announced DreamzTech as one among the 10 most promising and recommended Blockchain providers.

Their global presence in 5 different locations namely, India (Kolkata and Pune), USA (San Francisco, Las Vegas, Dallas, Tempe, New York), Singapore, South Africa (Johannesburg), and England (Watford) has helped them to explore and collaborate with a wide range of talents. To name some of the most prestigious clients DreamzTech has worked with are DHL, CloseBrothers, Nestle Purina, Stanford University, Liqui Moly, PlumRiver, FLSmidth, ByJU’s, and TATA NYK. Read More Here To learn more about DreamzTech and companies like them make sure to attend the B2B Marketing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Meet The EXHIBITOR

Close More Deals with These Outbound Call Center Innovations Despite the changing sales landscape, the telephone remains the best channel for sales. Still, the difficulty of reaching prospects by phone (or any other channel) has increased dramatically in recent years. Luckily, call center systems – or sales dialers, as they’re more frequently referred to these days – have changed quite a bit as well.

Gone are the days of dialing, texting, and taking notes by hand. Outbound call center software places VoIP calls through your computer, opening the door for a whole host of time-saving and connection-boosting features.

Here are the big ones to consider when you’re looking for a call center solution:

Click-to-Call Click-to-call (C2C) lets sales reps start a phone call simply by clicking an icon next to a phone number, or by clicking the phone number itself. It’s a fairly common feature, but it’s important to note that there is some variation among available products when it comes to how C2C works. Some dialers allow for C2C across any website, whereas others only support C2C within supported CRMs. Read More Here To learn more about Kixie and other companies like them make sure to attend the B2B Marketing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Sponsor

MEET THE

• Organizations that have a system of data-driven insights are 140% more likely to create sustainable competitive advantage and 78% more likely to grow revenue (source).

• Despite this, a 2019 NewVantage Partners Survey found that 72% of respondents report that they haven’t yet

How To Foster Transparency In Sales: A Guide For Sales Ops

forged a data-driven culture (source).

• In fact, the percentage of firms identifying themselves as data-driven had declined over the past three years, from 37% in 2017 to 31% in 2019 (source).

• Meanwhile, the pace of data collection

Leaders pay a lot of lip service to being data-

has only accelerated. IDC has

driven. But, unless real transparency, visibility,

forecasted that the data universe

and clarity are intentionally baked into every

will grow to 175 zettabytes, or 175

function of your revenue engine, your sales

billion terabytes, by 2025 (source).

team is essentially operating in a black box.

It’s a classic case of one hand not knowing what the other is doing. This is especially risky in sales, where disconnected data can have serious repercussions on your pipeline and revenue. Consider these alarming statistics:

Read More Here To learn more about Spiff make sure you are attending the B2B Marketing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Sponsor

MEET THE

Social Selling 2022: Ultimate Guide to Attract Right Buyers E-commerce brands around the globe have been utilizing social media marketing for decades to build and cultivate relationships with potential and current customers.

And with over 65% of potential customers conducting most of their research before contacting a business, it’s become more important than ever to provide value and engagement as a sales representative.

Today, we’re going to discuss some ways you and your team can utilize social selling in 2022 to achieve long-lasting sales success on platforms like LinkedIn. Let’s get started.

Read More Here Learn more about Sociallyin at the B2B Marketing Expo on April 6th & 7th at the Los Angeles Convention Center!

Get your FREE ticket here

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ISSUE 6 / February 2021

Digital Marketing Analytics 101: Best Way to Spice Up Campaigns Digital marketing analytics is a tool that successful brands use to: • Evaluate ad campaign efficacy • Analyze SEO traffic • Optimize their brand image • Improve the quality of their products • Attract and engage more customers The digital analysis yields countless benefits, which is why so many companies prioritize this step in their marketing strategy.

Continue reading to learn more about digital marketing analytics and how you can use it most effectively.

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ISSUE 6 / February 2021

Sponsor

MEET THE

5 B2B Instagram Strategies That Yield a Desirable Outcome Entrepreneurs around the world are leveraging social media because that is where most of their target clients spend their time. For that reason, B2B brands are now using Instagram for business because it allows them to build a following while expanding their operations. Part of the drivers of success in the case of B2B brands that use Instagram is the ability to capture attention.

Visual content has a way of capturing the eye and the mind in a way that may not be possible through words alone. Instagram focuses on targeting your audience through photos and videos. The social platform has millions of users, and the numbers are still growing. The implication, in this case, is that Instagram is an ideal marketing tool for brands that are focusing on increasing revenue and growing their client base.

As such, B2B brands can benefit by investing in Instagram in the following ways; Read More Here Attend the B2B Marketing Expo and learn more about Socialistics and other companies like them.

Get your FREE ticket here

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ISSUE 6 / February 2021

Interested in attending more Expos and Conventions this year?

Be on the lookout for more information about our White Labe Las Vegas Expo on May 25th & 26th at the Las Vegas Convention Center!

Contact Smart Team at: smart.team@fortem-international.com

Sponsorship Opportunities Are Now Available!

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Looking to be included in an upcoming edition of The Three Marketeers?

Contact Eddy Lawrance at eddy.lawrance@fortem-international.com for more information.

SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!