The Three Marketeers - Issue 1

ISSUE 1 / SEPTEMBER-2020 BROUGHT TO YOU BY

March 3rd & 4th 2021 Los Angeles Convention Center

ISSUE 1 / September 2020

Welcome to the September 2020 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era.

The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place March 3rd & 4th, 2021 at the Los Angeles Convention Center.

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ISSUE 1 / September 2020

Marketing Move of September

How COVID-19 Has Shifted Marketing Strategies for 2020

A survey by McKinsey & Co. has provided evidence

Overall the recommendation

supporting the prediction that “discretionary” spending is in

for businesses to effectively

a slow recovery; however there is shocking data showing 77

utilize their marketing strategy

percent of Americans are trying new shopping behaviors.

during COVID-19 is this:

An article by SmartBrief has gone into

for companies and marketing departments looking to

great detail about the effects of COVID-19

expand, recapture, and solidify their consumer base.

on consumer behavior and marketing strategies around the globe.

Businesses that have been facing unexpected

Development of brand loyalty has never been more important

Deloitte has reported uneven levels of growth in digital

ensure necessary adjustments

commerce between varying goods and services:

are made to the newly changing consumer behaviors.

• DIY and home-related goods

where business has been doing much

were up 70% in Q1 2020

product and service delivery as well as flexible and attentive marketing, including making the effort to rely heavily on digital

through online means and optimize budget spends to

been quick to make a digital migration,

in business has shifted to low or no-touch

Develop a marketing strategy

Even with the significant change in business growth,

difficulties as the pandemic surfaced have

better than anticipated. The focus to staying

Make the digital migration.

• Luxury and general apparel grew around 10% in Q1 2020 (lower than Q1 2019 performance) • Toys and learning and active

Deploy campaigns quickly (from home if necessary) and keep marketers engaged with apps and collaborative communication.

Use real-time data to better understand customer needs

media as opposed to print media or in-person

apparel experienced growth over

and actively engage with

interactions for day-to-day brand exposure.

35% in digital orders in Q1 2020.

customer concerns.

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ISSUE 1 / September 2020

Sales Tip for Keeps Don’t let anyone tell you “no” unless they also have the power to tell you “yes”. Too many people wind up presenting to prospects who lack the authority to actually make the buying decision.

- Anthony Cole Training Group, LLC

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ISSUE 1 / September 2020

3 Common Digital Marketing Fails (And What To Do Instead) Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables.

Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself. Yet while some SMEs are getting ahead, others scratch their heads in frustration.

In this article, Online Marketing Gurus have exposed the three common mistakes B2B marketers make, why digital marketing fails and how to turn these blunders into your biggest learnings. Full Article Here

Not Having a Clear Strategy

Not Using Automation Tools

Not Knowing What Your Market Is Searching For

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ISSUE 1 / September 2020

Using Promotional Products to Improve Your Marketing Program Do you have a great marketing plan in place? Are you looking for something new?

Encourage word-of-mouth advertising

Are you looking for something new to

your business. Because people put a lot of faith in the

move people through your sales funnel?

opinions of others, this type of word-of-mouth advertising

Although they’ve been around for years,

is an excellent way to get folks into your sales funnel.

many companies are rediscovering the ways that promotional products can be the stars of their marketing programs.

Branded with your company logo and contact information, promotional products can be a very effective aide in moving people from the

Giving customers something that they’re likely to use while they’re in public turns them into walking testimonials for

While wearable items, such as t-shirts, hats and masks, can be ideal for this, options that tie directly into your products can be even better. For example, a company that sells water filtration systems can give out branded water bottles.

Full Article Here

top of your sales funnel to your customer list.

Let’s look at some of the ways you can use promotional products in your marketing mix…

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ISSUE 1 / September 2020

Marketing Solution of the Month For 33 years, HOW Creative has exponentially increased the growth, wealth, and opportunities for clients by designing and building them a masterful crafted world-class business and brand.

Through president Howard Lim’s proven formula, HOW Creative has positioned, designed, and built many multimillion to billion-dollar businesses and brands. Examples include the positioning of the Broadway show ‘The Lion King,’ which has produced $8.1 billion in revenue, as well as creating the business and brand for NeuroGym, which has acquired $25 million per year in revenue, and WSS which we grow from 52 retail stores to over a 100 nationwide within years.

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ISSUE 1 / September 2020

MEET THE PROS

Check out these highlights for the heroes of the The Three Marketeers - September edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.

Omar Karim Founder & CEO - MAB

AMA: Los Angeles The American Marketing Association is the essential community for marketers.

Over the past 16 years, MAB digital marketing and its founder Omar Karim, has shape-shifted with opportunity, proving a diversity in skillset and a natural business sense. Starting as a

In 1953, Neil Borden transformed the business

lead aggregation platform in the early 2000s,

world when he articulated the strategy of

MAB has since morphed into a retail agency

“Marketing Mix” in his AMA presidential

offering digital marketing with specialties in

address. Borden was just one of many AMA

search, development, social and brand.

leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Along the way, MAB found success as an agency focused on real estate marketing until the market crash in 2008 caused Omar to switch gears and become a partner in a

Today, the AMA leads an unparalleled discussion

Fintech startup that was sold to a publicly-

on marketing excellence. Continuing in the

traded bank in 2013. Omar and the MAB team

tradition of Borden and so many others, the AMA

now bring this breadth of experience to their

offers differentiated content that focuses on the

clients that range in industries from medical

tension between Best Versus Next Practices™.

and wellness to fitness and e-commerce.

See Omar Karim deliver his seminar at the B2B Marketing Expo in March:

Dirty Little Secrets Other Agency Owners Don’t Want Me Sharing 8

ISSUE 1 / September 2020

MEET THE PROS

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities.

Globally, thousands of users employ VanillaSoft`s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep.

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Looking to be included in an upcoming edition of The Three Marketeers?

Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information.

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