The Three Marketeers - Issue 3

ISSUE 3 / NOVEMBER-2020 BROUGHT TO YOU BY

March 3rd & 4th 2021 Los Angeles Convention Center

ISSUE 3 / November 2020

Welcome to the November 2020 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era.

The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place March 3rd & 4th, 2021 at the Los Angeles Convention Center.

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ISSUE 3 / November 2020

Marketing Move of November

Building Online Connections & Consumer Trust During COVID-19 The COVID-19 pandemic has had an undeniable impact on the world as a whole, and the marketing industry is no exception. Inevitably, marketing strategies have had to shift to cater to the “new normal”. With much of the world under mandated lockdown, consumers are facing uncertain times, financial instability, and increasing their online presence.

Neha Singh, managing director of marketing and innovation at BAM Communications said, “During most crises, marketing teams are the first to go, but this crisis is different. Right now, internet usage is up by 50 to 70 percent. While your customers may not be buying, they are engaging. You’ll need marketers who can stretch your dollar and who aren’t afraid to experiment.”

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ISSUE 3 / November 2020

Sales Tip for Keeps “Business opportunities are like buses, there’s always another one coming.”

- Richard Branson 4

ISSUE 3 / November 2020

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Tips for Creating a B2B Demand Generation Strategy

This article was contributed by our exhibitor SharpSpring.

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Learn more about their business here!

Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients! In this article, we’ll discuss just what B2B demand generation is -- and tips to best utilize it in your next marketing campaign to obtain optimal results.

What Exactly Is B2B Demand Generation?

When you think of digital marketing, the two teams that come to

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mind are probably marketing and sales. While the two are intricately bound to one another, there are occasionally obstacles that can cause a disconnect between them in your organization. That’s where demand generation comes into play. Bridging the gap between marketing and sales, demand generation helps attract new leads and turn them into qualified leads that are likely to convert.

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ISSUE 3 / November 2020

Optimizing the B2B Conversion Funnel to Supercharge Your Profits This article was contributed by our exhibitor Online Marketing Gurus. Learn more about their business here!

How much do you know about your target market? Even if you don’t have all the data and insights, you probably know that your leads go through multiple stages and touchpoints before they become your valued customers. This means understanding your marketing funnel.

Customers at various stages of the funnel have unique search behaviors, intent, and qualifiers. With 61% of B2B buyers starting their research with search engines and 80% of C-suite executives doing product or service research in the evenings at home, it’s not surprising that Accenture reports B2B buyers are already 57% of the way through the sales process before they even speak with a representative.

So, as the digital landscape has changed and accelerated how buyers buy, marketers have to adjust how they approach this new norm. Building a website and then sitting back waiting for traffic and sales won’t work.

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ISSUE 3 / November 2020

Marketing Solution of the Month

An innovative website tracking software that transforms B2B lead generation and conversions.

Every day, 98% of the businesses visiting your website leave without contacting your team. Wouldn’t it be great if you knew who they were, what pages they visited, and could gain access to contact details of key decision-makers from those visiting businesses? That’s where Lead Forensics comes in!

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ISSUE 3 / November 2020

MEET THE PROS

Check out these highlights for the heroes of The Three Marketeers - November edition!

Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.

Allen Ashouri CEO - EMRG Allen and his team at EMRG have helped thousands of companies grow by implementing digital marketing strategies focused on increasing profitability. Him and his team have helped many small companies break the threshold of $1 Million in annual revenue through unique marketing and branding strategies.

He also spends much of his time mentoring young professionals and giving back through organizations like Childfund.org, his favorite of the charities supported by EMRG.

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ISSUE 3 / November 2020

MEET THE PROS

Optmyzr is a search advertising optimization platform for search marketing consultants, agencies, and in-house teams. Our software gives search marketers the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity.

Founded in 2013 by a team of former Google executives, Optmyzr understands the needs of today’s PPC professional.

As ad engines increase the use of automation to create uniform outcomes, our team continues to innovate and expand our services to ‘unlevel’ the playing field of digital advertising.

Founder and president Bruce Clay programmed the first webpage-analysis tool. He created the Search Engine Relationship Chart®, which earned 300,000 downloads in the first month. And he wrote and taught on how to optimize websites to be found in search. BruceClay.com became a trusted source for how-to information in this new field of search engine optimization (SEO).

Today, Bruce Clay, Inc. (BCI) has grown into a leading search marketing company providing SEO services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services.

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Looking to be included in an upcoming edition of The Three Marketeers?

Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information.

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