The Three Marketeers - Issue 6

ISSUE 6 / FEBRUARY-2021 BROUGHT TO YOU BY

April 6th & 7th 2022 Los Angeles Convention Center

ISSUE 6 / February 2021

Welcome to the February 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era.

The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.

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ISSUE 6 / February 2021

Marketing Move of February

B2B Branding Matters This article was contributed by our exhibitor MAB. Learn more about their business here!

Branding is the first impression a company has on a prospective client. It is the look, the feel, the guarantee, and the personality that makes it stand out (or not) to a particular person.

This personalized appeal taps into human nature and ultimately guides a decision.

So why then is B2C branding afforded the luxury of creativity and storytelling, while B2B branding is often minimal, rushed, and colorless?

It’s time to balance the scales of importance between branding for B2C vs B2B business.

See Full Article

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ISSUE 6 / February 2021

Sales Tip for Keeps

“Success looks a lot like failure up until you break through the finish line.”

- Dan Waldschmidt 4

ISSUE 6 / February 2021

Socialistics: The Facebook Ads Expert This article was contributed by our exhibitor Socialistics. Learn more about their business here!

Approximately 1.6 BILLION of Facebook’s 2.7 billion active users are connected to a small business through the platform. There’s a lot of potential for you to convert the folks who follow your business into paying customers, especially if you have a good Facebook Ads strategy. Thinking about handling Facebook Ads all by yourself? You might want to reconsider. Outlined below are some of the benefits you can experience when you hire a Facebook Ads expert to help you out...

See Full Article

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ISSUE 6 / February 2021

Improve UX Signal Rankings in 2021 With all industries adapting to the current state of the world in the COVID-19 pandemic, the digital marketing industry has shifted tremendously. UX, an abbreviation for user experience, is the user’s emotions or attitudes about a certain service or product. UX design is the process designers use which includes branding, usability and function.

These are important elements to take into account in order for a business to thrive...

See Full Article

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ISSUE 6 / February 2021

Marketing Solution of the Month

VanillaSoft: Empowering Sales Teams Globally VanillaSoft is the industry’s most successful sales engagement platform that helps development teams engage over 15,000,000 contacts every month. It provides sales teams with the tools they need to engage, qualify, and close the sale all in one place. Their core philosophy of simplicity is what has earned them 97% customer satisfaction since their inception...

See Full Article

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ISSUE 6 / February 2021

MEET THE PROS

Check out these highlights for the heroes of The Three Marketeers - January edition!

Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.

An innovative website tracking software that transforms B2B lead generation and conversions. Our software helps more than 10,000 businesses on a global scale generate new business leads, convert existing sales pipeline and unconverted enquiries, win back lapsed customers and support your existing customers like never before. Our real-time alerts and in-depth analytics help unlock your website`s potential and keep you one step ahead of your competitors.

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ISSUE 6 / February 2021

MEET THE PROS Stephen Gorgey President - American Marketing Association Gorgey has developed over 1,000

Mail America

digital marketing strategies for

Mail America was created for the retailer by

startups and going concerns alike.

a retailer. Our goal is to get customers into

Some of them made his clients

your location and to have their experience

tens of millions of dollars.

be successful for them and you. Our state-

In the last 20 years, Stephen

His passion for new technology has inspired him to interview, feature and promote tech companies and their leaders through large global professional organizations and communities such as the American Marketing Association’s vast network of 30,000 professionals, and Online Geniuses, the largest Slack Online community for Marketers, which includes 20,000 industry experts and consultants

of-the-art technology keeps us out in front of the competition by giving our clients things other companies can’t even begin to offer. Whether you are an individual retailer, a buying group, or an agency, Mail America has the solutions you need to have successful events time and time again.

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Looking to be included in an upcoming edition of The Three Marketeers?

Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information.

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